narsee monjee 2019 December assignment solved Capital Market and Portfolio Management

NMIMS Global Access School for Continuing Education (NGA-SCE)

Course: Capital Market and Portfolio Management Assignment

Internal Assignment Applicable for December 2019 Examination

1. Ramesh wanted to purchase stock of ABC Ltd. He estimated the return and probabilities of returns by analyzing the past records. Calculate risk and return of the stock to help him make investment decision.

Probability	Returns(%)
0.4	25
0.25	18
0.35	20

2. Alok was responsible to handle the portfolios of HNI clients. His manager asked him to prepare a report on different measures of risk to quantify the amount of risk associated with each investments so that it becomes easier to convince the clients based on their risk appetite. Help Alok to prepare the report. (10 Marks)

3. ABC wealth managers had two portfolios but they have to decide which one of the following has to be offered to the client based on the following information:

Observed Return		Beta
Portfolio Bluechip	25%		1.75
Portfolio Midcap	15%		1.15

Risk-free rate is 7.5 %.

Return on the market portfolio is 14%

Standard Deviation of the market is 8%

In order to help ABC wealth managers, make decisions, calculate for Portfolio Bluechip and Midcap:

a. Jensen index and identify which one of the two portfolio is better. (5 Marks)

b. Treynor index and identify which one of the two portfolio is better. (5 Marks)

NMIMS Global Access School for Continuing Education (NGA-SCE)

Course: Cost & Management Accounting

Internal Assignment Applicable for December 2019 Examination

NMIMS solved assignment available for session December 2019, 

your last date is 2 December 2019.

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1. Cost control is all about identifying and controlling business related expenses with an objective of increasing profits. In order to control the costs, management compares the actual performance with the expected results.

If the actual performance is not up to the mark, then the management takes corrective actions. Keeping this fact under consideration, discuss the essential techniques (any five) which are in general applied by management to control the cost element. (10 Marks)

2. Maheshwari & Sons wants to recruit management accountant for their head office. Among the ten candidates shortlisted they have to select one as the most suitable candidate. Discuss the qualities they will look in to the candidate for the position of management accountant. (10 Marks)

3. a. Annual demand for a particular item produced by Manikk Ltd is 20000 units. The cost of carrying inventory per unit per annum is 10%. Per order of inventory costs Rs 80. The supplier agrees to supply at the price of Rs8 per unit.

Determine the total cost for ordering 20000 units (5 Marks)

3. b. For Amit manufacturing company, the job work is executed by A Unit. The unit had an incomplete job as on 30th March 2019. The cost sheet on the same date reflects direct material and direct labour cost of Rs7 lacs and Rs 5 lacs, which have been incurred on the job till date.

Additionally, the firm incurred following costs as on 31st March 2019-

Direct material cost 30000

Direct labour cost 50000

Indirect labour cost 30000

As per firm's policy, factory overhead is absorbed on the basis of 120% of direct labour cost. In the light of above mentioned information, calculate the value of Work in progress as on 31st March 2019 (5 Marks)

NMIMS Global Access School for Continuing Education (NGA-SCE)

Course: Marketing of Financial Services

1.      Design a Financial Literacy program targeted at college students for a Mutual Fund (Asset Management Company) of your choice.

2. Ashok Bhatia, (age 29 years) works with a pharmaceutical company and has not yet started to save for his retirement. Ashok is married to Preeti (age 25 years) and they have one son aged 2 years. Ashok wants you to prepare a plan for him to retire latest by age 55. (You can make any assumptions to further build up your case.) (10 Marks)

3. Amish Shah, aged 35 years, is employed with a MNC. His wife Pooja, aged 34 years, is also working part - time. The couple has two children - daughter Rima aged 7 years and son Ansh aged 4 years. Amish and Pooja require your help to make a few financial decisions. (Give justification and reasoning for the option you would suggest to your client. You can make any assumptions to further build up your case.)

a. Amish and Pooja want to invest for their children’s higher education for the long term (over 12 to 15 years). They want to know whether they should make lump sum equity mutual fund investments or invest in SIPs of Equity MFs. (5 Marks)

b. Amish wants to take a Life Insurance cover of Rs 1.5 crore. Advise him whether he should go for a ULIP or a term insurance. (5 Marks)

NMIMS Global Access School for Continuing Education (NGA-SCE)

Course: Strategic Cost Management

1. Swadeshi Industries has four potential projects all with an initial cost of ₹20,00,000. The capital budget for the year will only allow Swadeshi industries to accept one of the four projects. Given the discount rates and the future cash flows of each project, which project should they accept? (10 Marks)

Cash Flows	Project M	Project N	Project O	Project P
Year one	₹500,000	₹600,000	₹10,00,000	₹300,000
Year two	₹500,000	₹600,000	₹800,000	₹500,000
Year three	₹500,000	₹600,000	₹600,000	₹700,000
Year four	₹500,000	₹600,000	₹400,000	₹900,000
Year five	₹500,000	₹600,000	₹200,000	₹11,00,000
Discount Rate	6%	9%	15%	22%

2. An auto component manufacturing company is contemplating introducing a new inspection process in their assembly line to save on rectifying cost. The current production is in batches; each batch produce 5000 components. The cost of inspection of each component is Rs 50, the cost of rectifying each defective component is Rs 250. If a defective component is sent to the customer and returned, it will cost the company Rs.500. Calculate at what percentage of defective rate it would be beneficial for the company to adopt the proposal. (10 Marks)

3. You work for a strategic consulting firm specializing in Cost Optimization; ABC Company is looking for some advice regarding Break Even Sales, Margin of Safety, and impact of selling price on the two metrics. The company has provided you the following information:

Sales Units	10,000
Selling Price	₹ 15
Total Cost	₹ 75,000
Fixed Cost	₹ 20,000
Net Profit	₹ 25,000

Using the above information, you are required to:

a. Calculate Break Even Sales (in ₹) and Margin of Safety (in ₹) (5 Marks)

b. Calculate the new Break Even Sales and Margin of Safety if the selling price is increased by 20%. (5 Marks)

NMIMS solved assignment available for session December 2019, 

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solved assignment corporate finance December 2019 narsee monjee

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Consumer Behavior

 1. What are the steps in the consumer decision-making journey? Describe your decision-making journey for the following products: (10 Marks)

(a) Luxury Watch

(b) Breakfast Cereal

(c) Protein Shake

2. What is Just Noticeable Difference? Brand A has decided to increase its price by Rs. 2, the j.n.d for this product category has been found to be Re 1. Brand B has made changes to its product formula to make it last for 4 days more, the j.n.d for this product category has been found to be 3 days. Explain the implication of j.n.d for Brand A and Brand B?

(10 Marks)

3.

a. In context of Consumer Personality, what is the Self-Concept? Explain the 4 types of Self-Image. (5 Marks)

b. Explain the 4 elements of Consumer Learning with an example. (5 Marks)

NMIMS Global Access School for Continuing Education (NGA-SCE)

Course: Corporate Finance

NMIMS solved assignment available for session December 2019, 

your last date is 2 December 2019.

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1. Assume that ABC Ltd has equity share capital of ₹15,00,000 divided into shares of Rs150 each. The company wishes to raise additional total capital of ₹6,00,000 for

expansion through ₹3,00,000 in equity shares and ₹3,00,000 in debts at 10%. The EBIT of the company is ₹3,00,000 and tax rate is 50%. Calculate EPS. Suggest what will happen to EPS if entire capital was raised through debts. (10 Marks)

2. Alpha Ltd is expecting an annual Earnings Before Interest and Tax of ₹1,50,000. The company had 10% debentures of ₹ 5 Lakhs. Calculate the overall cost of capital of the firm if the cost of Equity is 12% assuming NI approach in the calculation. Suggest what happens to the value of the firm when more debentures are issued. (10 Marks)

3. Mr. Mehta works as a Management Consultant in XYZ Ltd and his role involved analyzing capital investment projects. His manager asked him to analyze project X which involved capital investments of ₹10,00,000 and the cost of capital of 12%. The projects net cash flows are as follows:

Years	1	2	3	4	5
Cash Inflow	20,000	30,000	40,000	45,000	50,000

Calculate:

a. Net Present Value of the project and suggest whether project is to be accepted or not.

(5 Marks)

b. Internal rate of return and suggest whether project is to be accepted or not (5 Marks)

NMIMS Global Access School for Continuing Education (NGA-SCE)

Course: International Business

Internal Assignment Applicable for December 2019 Examination

1. The World Economic Forum publishes the Global Competitiveness report annually which ranks nations across 12 pillars of global competitiveness. Develop a regional Asia-Pacific Outlook for a minimum of 5 economies in the region. (10 Marks)

2. You are travelling to an African country (select one) and your colleague recommends you to visit the website of Centre for Intercultural Learning. Collect information and prepare a brief write-up on the cultural characteristics affecting workplace conduct in the selected African country and compare it with the Indian culture (10 Marks)

3. In late 1990s, Levi Strauss, the iconic jeans brand decided to restore its lost sales through a shift in strategy. They decided to allow the national managers to adapt the product offers and re-work on the marketing strategies. The products were re-designed for physical differences. Regional flavor was given to the advertisements especially when around 60% of the business started coming from emerging markets.

a. How does the brand Levi demonstrate the globalization of markets. Identify 5 such Indian brands who indicate the same global phenomenon. (5 Marks)

b. Do you think that this strategy will continue to work in future? Identify 5 global brands that practice standardization? (5 Marks)

NMIMS Global Access School for Continuing Education (NGA-SCE)

 Course: Operations Management

Internal Assignment Applicable for December 2019 Examination

1. What is the need of Materials Requirement Planning (MRP) in a manufacturing company? Select any manufacturing company of your choice, and do a detailed study of its MRP process.

2. Define aggregate operations planning. With the help of one example for each strategy, distinguish between the different aggregate operations planning strategies. (10 Marks)

3. US is set to construct the world’s largest ethane cracker plant in the US Gulf Coast region. Qatar Petrochemical (QP) and Chevron Phillips(CP) Chemical have signed an agreement to jointly develop the project. The complex is expected to comprise a 1,900-kiloton-per-annum (KTA) ethane cracker and two high-density polyethylene (HDPE) units with a combined capacity of 1,680 KTA. QP will own a 70% majority share in the joint venture and CP Chem will hold the remaining 30% stake. Chevron Phillips will also provide project management and oversight, and it will be responsible for operation and management of the facility.

The plant’s location will give it access to significant quantities of ethane produced by US shale basins, including the prolific Permian Basin. The facility will raise Qatar’s polyethylene production capacity by 82%. It will support an estimated 9,000 jobs during construction period, and once operational the facility is expected to provide 600 full-time jobs.

(Source: US to build world’s largest ethane cracker plant by Teresia Njoroge - Jul 15, 2019 https://constructionreviewonline.com/2019/07/us-to-build-worlds-largest-ethane-cracker-plant/ )

            a. Discuss the factors that affect plant location decisions. What are the key factors that may affect the ethane cracker plant?

(5 Marks)

                        b. Name the four major types of plant layout. For the above project, what should be the ideal plant layout? (5 Marks)

NMIMS Global Access School for Continuing Education (NGA-SCE)

Course: Organisational Theory, Structure & Design

1.      PharmaCare Enterprises is a MNC, which is planning to takeover a small family owned enterprise called DermaBoss. Your firm has been tasked with doing an Organizational Analysis prior to the takeover. Detail out the techniques you would follow for doing an Internal Analysis of DermaBoss.

2. Asha Motors is a family owned automobile company that is making electric vehicles (EV). With the enhanced focus on EV and the public inclination towards purchasing non-polluting vehicles, the company expects a sudden surge in demand and thus potential growth. The company promoters have realized that to take advantage of this, the company needs to scale up and drastically change the way they operate and to do so, they need an External Analysis.

Detail out the four concepts of External Analysis and the Scenario Planning technique for this analysis. (10 Marks)

3. Software Inc is a start-up with offices across India. The management team consists of the founders and their family members. The business has been quite profitable but they now want to expand. Their investors have advised them to go in for an Organisational study using the 7 S Framework. The CEO of the company has asked your firm to share a presentation on this.

a. Please detail out the concept and features of an organisation. (5 Marks)

b. What is the 7 S framework? (5 Marks)

NMIMS solved assignment available for session December 2019, 

your last date is 2 December 2019.

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NMIMS Global Access School for Continuing Education (NGA-SCE)

Course: Taxation- Direct and Indirect

Internal Assignment Applicable for December 2019 Examination

 1 . Mr. Somaya recently joined as a marketing executive in a construction company. The Human resource department of the company recruited him at a CTC of Rs6.5 lacs, annually. The said department asked him to follow adequate tax planning so as to minimize income tax liability.

However, being a graduate in Marketing Somaya is confused among the terms tax planning, tax avoidance and tax evasion. He approached you for discussing the differences in these terms You recently come to know about the difference by studying them under the course of Taxation – Direct and Indirect.

Explain him the needful with suitable examples. (10 Marks)

2. The basis of charge under the head salary is different when compared with income from other various sources. Further, there are certain deductions under the Income tax Act which are available only to the salaried employees and which are in addition to the deductions under Chapter VI of the income tax Act.

Mention at least three of the deductions available to salaried employees with the maximum deductible amount for each of them. Also, discuss the conditions needed to be satisfied in order to charge any income under the salary head. (10 Marks)

3

a. Mr. Morgan received voluntary retirement compensation of Rs7.5 lakhs after service of 30 years. He still has 5 years of service left. At the time of VRS, he was drawing basic salary of Rs 25000 per month, Dearness allowance Rs 7000per month. Compute his taxable voluntary retirement compensation, assuming he can’t claim any relief U/S 89. (5 Marks)

b. Ramman is a resident and ordinary resident in India for the previous year 2018-19. He owes a house in London, which he has to let out at pound 15000 per month. The municipal taxes paid to the Municipal Corporation of London is pound 7000 during the previous year 2018-19. The value of one pound in India rupees to be taken Rs 90.50. Compute Ramman’s Net Annual Value of the property for the Assessment year 2019-20. (5 Marks)

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nmims 3 semester assignment December 2019 for marketing

NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Brand Management

Internal Assignment Applicable for December 2019 Examination

 1. The market size of India’s beauty, cosmetic, and grooming market is expected to reach $ 20 billion by 2025 from the $ 6.5 billion, with the rise in disposable income of the middle class and growing aspirations of people to live a good life and look good. This was surely a huge opportunity for Nivea brand in India.

The 120-year old, Hamburg (Germany) based Beiersdorf has often been credited for meticulously building the Nivea brand into the world's number one personal care brand. According to a survey conducted by A C Nielsen in the late 1990s, the brand had a 15% share in the global skin care products market. While Nivea had always been the company's star performer, the 1990s were a period of phenomenal growth for the brand. By successfully extending what was essentially a 'one-product wonder' into many different product categories, Beiersdorf had silenced many critics of its umbrella branding decisions

For year ended December 2017, Beiersdorf surpassed HUL in the deodorants segment for the first time, with an 8.7% share of the urban market, compared with HUL’s Axe that had 7.7% share. A year ago, HUL’s share was 8.3%, versus Nivea’s 7.1%. Since 2011, Nivea India has been the fastest growing affiliate within Beiersdorf’s operations. “In all the segments that Nivea has entered, it has gone from being an insignificant brand into one of the top three brands in the category,” said Rakshit Hargave, SVP for Beiersdorf India and Sub-Saharan Africa. “In 2016, Nivea has outgrown the category by three times and has been able to beat market sluggishness in the December quarter.”

(Source:https://economictimes.indiatimes.com/industry/cons-products/fmcg/we-are-market-leader-in-some-sectors-against-the-mighty-hul-nivea/articleshow/57678531.cms

Source:https://www.oreilly.com/library/view/marketing-management-indian/9789352861859/xhtml/chapter011.xhtml)

Evaluate the positioning of Nivea and discuss how the positioning strategy has led to the brands success.

NMIMS solved assignment available for session December 2019, 

your last date is 2 December 2019.

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2. Iconic US superbike maker Harley-Davidson is planning to launch a mid-size motorcycle in the 250-500 cc range for emerging markets as it eyes major gains in India and plots to challenge Royal Enfield’s leadership position. Harley-Davidson will be addressing this fast-growing segment through a strategic alliance with a manufacturer in Asia after a tieup between TVS and BMW and one between Bajaj Auto and Triumph Motorcycles.

Announcing new mid-term plan till 2027 named ‘More Roads to Harley-Davidson’, the US giant said it is developing small-displacement (250-500 cc) bike for Asia’s emerging markets through a strategic tie-up with a manufacturer in Asia. This new product and broader distribution is intended to fuel Harley-Davidson’s customer access and growth in India, one of the largest, fastest growing markets in the world, and other Asia markets,” the company said in a statement. Harley-Davidson plans to offer its most comprehensive lineup of motorcycles, competing in many of the largest and fastest growing segments with a full portfolio across a spectrum of price points, power sources, displacements, riding styles and global markets.

Source:https://economictimes.indiatimes.com/industry/auto/auto-news/with-india-in-focus-harley-davidson-to-come-out-with-250-500-cc-bike/articleshow/65200522.cms

Examine the brand personality of Harley-Davidson and its relevance in a promising market like India. (10 Marks)

3. In the increasingly competitive environment of business, the development and launch of new products has become an important competitive tool. In a crowded marketplace, there is greater need for differentiation; in markets that are stagnant there is pressure to create excitement. The Dove brand started its life in 1957 in the US, with the revolutionary new

beauty cleansing Bar. With its patented blend of mild cleansers and ¼ moisturizing cream, it is #1 Dermatologist Recommended brand in the US.

Today apart from its moisturizing soap, Dove has extended the brand by launching many new products like: Body Washes, Hand and Body Lotions, Facial Cleansers, Deodorants, Shampoos, Conditioners and Hair Styling products. In India, Consumer goods major Hindustan Unilever launched a brand of soap in 1990s that was considered expensive, frightfully expensive, for the times we lived in. For about Rs 30 for a bar, it was nearly twice as expensive as any toilet soap brand that was then sold in India.

Dove did what it does best all over the world - not use supermodels to endorse the brand. Rather it got real women who used the product to give testimonials of their experience with the brand. In India, Doves brand team in the 1990s decided to adopt the same line of thought for the Indian market too. In some ways the brand was the opposite of Lux, the beauty bar of film stars. Dove showed beauty in ordinary people. Dove extended to shampoos in 2007, the brand decided to take the similar route. However, this time around user-generated content had started becoming very popular. HUL tied up with online service providers and even took content generation offline. Camera crews in Mumbai, Delhi and Bangalore asked women questions on hair care. In less than two weeks about 1,000 minutes of video footage was recorded and uploaded on popular portals. In a span of 9 days, over 250 women were interviewed and 1,000 minutes of footage recorded. This content when uploaded online elicited a huge response and according to HUL took the online involvement of consumers to a new high. Then talking about damage to hair in the daily routine of real women like

how staying in an air-conditioned environment strips hair of moisture and so on, were highlighted. Not willing to give its damage care expert image to the competition, Dove has even extended rapidly into hair conditioners and hair masks.

(Source:https://economictimes.indiatimes.com/the-secret-of-doves-success/articleshow/5095968.cms?from=mdr)

(Source : https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3123594)

a. Evaluate the brand extension strategy of Dove. (5 Marks)

b. What are the reasons for the success of Dove in other categories and the potential benefits to the parent brand? (5 Marks)

NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Consumer Behavior

Internal Assignment Applicable for December 2019 Examination

 1. What are the steps in the consumer decision-making journey? Describe your decision-making journey for the following products: (10 Marks)

(a) Luxury Watch

(b) Breakfast Cereal

(c) Protein Shake

2. What is Just Noticeable Difference? Brand A has decided to increase its price by Rs. 2, the j.n.d for this product category has been found to be Re 1. Brand B has made changes to its product formula to make it last for 4 days more, the j.n.d for this product category has been found to be 3 days. Explain the implication of j.n.d for Brand A and Brand B?

(10 Marks)

3.

a. In context of Consumer Personality, what is the Self-Concept? Explain the 4 types of Self-Image. (5 Marks)

b. Explain the 4 elements of Consumer Learning with an example. (5 Marks)

NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Customer Relationship Management

Internal Assignment Applicable for December 2019 Examination

1. In your opinion what differentiates the relationship you share as a customer with your hair stylist versus the sales person at a huge departmental store? How can the relationship be classified and what aspects contribute to it?

2. As a marketing professional, which phase of data analysis requires your most attention and why? (10 Marks)

3. Snigdha is the Campaign Manager in Unexplored Destinations Tours & Travels Pvt. Ltd. She is responsible for running successful campaigns so maximum tours are booked with their organization. She is handling a relatively raw team and needs to handhold them to achieve the objectives.

a. The team needs an overview of campaign management. How can Snigdha explain the same to her team in an effective manner? (5 Marks)

b. What different kinds of campaign can they run in order to achieve the organizational objective? (5 Marks)

NMIMS Global Access School for Continuing Education (NGA-SCE) Course: International Marketing

Internal Assignment Applicable for December 2019 Examination

1. Due to US President Donald Trump’s policies it is becoming difficult to export steel components to US. You are a big exporter of auto components to the US. Hence you want to evaluate setting up a new Plant in America and also explore option to expand in that market. Evaluate whether you would like to set up Plant in the US or Mexico on basis of  International Business & Marketing Environment parameters to come to a decision. Both countries are now part of NAFTA agreement. (10 Marks)

2. You are the CEO of a FMCG company and wish to enter China. You have a strong global brand. Evaluate any 3 entry options to enter into China. Which of the market entry options would you finally choose & why? (10 Marks)

3. The LEGO toys market has strong growth and reasonable volume in India. The Toy market is dominated by Mattel and many smaller Indian players in this segment. Mattel enjoys a 30-50% higher pricing compared to other leading Indian brands. As LEGO you have decided to enter the Indian market in India in a big way either by setting up own manufacturing.

a) Suggest what would be your pricing strategy for the Indian market. (5 Marks)

b) Suggest the possible brand positioning for your LEGO Toys. (5 Marks)

NMIMS solved assignment available for session December 2019, 

your last date is 2 December 2019.

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NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Marketing Strategy

Internal Assignment Applicable for December 2019 Examination

1.     Tata Starbucks is a 50:50 joint venture between Starbucks and Tata Global Beverages (TGBL) in India. Tata Starbucks opened its first store in India in Oct-2012, and as of Aug-2019 had c. 157 stores in India. “Our continued growth in topline and sensible approach towards expansion will help us achieve break-even by March 2020. Coffee business in India is growing substantially. The coffee culture is being spearheaded by millennials, upwardly mobile and people who travel and understand brand. Two years ago, we set up 25 stores (in a year). During last fiscal 2018-19 we added 30 stores. This year we will beat that number substantially and by end of March 2020, we will have added many more stores than we added in the past.” – Navin Gurnaney, CEO, Tata Starbucks (source: The Hindu BusinessLine, 7-Aug-2019). Tata Starbucks achieved sales of c. INR 442 crores in the financial year ending Mar-2019 (source: the Hindu BusinessLine, 7-Aug-2019). You work as a Marketing Strategy consultant; provide recommendations regarding growth strategy to help Tata Starbucks increase the sales 5 times by Mar-2024 (relative to sales in financial year ending Mar-2019). (10 Marks)

2. Founded in 1946, and incorporated in 1958 in Japan, Yonex (www.yonex.com) is a well-known brand and manufacturer of sports equipment for badminton, tennis, etc. Inspired by the success of PV Sindhu and Saina Nehwal in international badminton tournaments, Prakriti, a first generation entrepreneur founded ‘ABC’ in 2019 with a vision to build the first Indian billion-dollar brand in sports equipment and related products/services, and become No. 1 brand in the category in India by 2025. Prakriti has hired you as a consultant; review and analyse the Marketing Strategy of Yonex and its competitors in India, and provide recommendations on Segmentation, Targeting and Positioning Marketing Strategy for ABC in badminton rackets category. (10 Marks)

3. Colgate-Palmolive (India) Ltd. (hereafter referred to as Colgate) achieved sales of c. INR 4,500 crores in FY 2019, having grown at a compounded annual growth rate (CAGR) of c. 4.5% since FY 2014. Pacol, an entrepreneur, is planning to build INR 1,000 crores (in sales) brand ‘Pacol’ by FY 2025 in the Oral Care products category in India, and has hired you as a Marketing Strategy consultant. Review and analyse Colgate’s Marketing Strategy in India.

a. Explain various stages and their characteristics in industry life cycle, with specific comments regarding the current stage of Oral Care products industry in India. (5 Marks)

b. There are 5 key themes/ ways to identify competitive advantages for a brand/ differentiate from other brands, as a part of differentiation and positioning strategy; explain these with suggestions/examples in context of ‘Pacol’. (5 Marks)

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NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Sales Management

Internal Assignment Applicable for December 2019 Examination

1. Synergy computer systems has 3 sales executives in Mumbai. Their performance for the month of April – June 2019 is detailed below. You are the territory manager in charge of their performance.

Name of the executive	No. of sales calls	No. of orders	Actual Sales INR
Sanjay Mishra	1550	350	350,00,000
Tapan Sharma	1100	280	280,00,000
Supriya Ghosh	1600	580	580,00,000

Critically evaluate the performance of the sales executives. What are the steps you can take to improve the performance? (10 Marks)

2. Connect with a senior sales person from two industries – IT industry (such as TCS, Infosys or any other company) and consumer product industry (such as P&G, Dabur or any other company). Study and prepare the sales organization structure of these two companies.

(10 Marks)

3. Orion Fashions Ltd is a fashion brand in India. They are predominantly in fashion wear from men and women. The company has 3 plants in India and employs over 800 sales people. However the company has been hit with the economic slowdown in the country. To make things worse, cheaper imports of fashion wear and e-commerce has affected store sales. The sales people are left with slimmer pay cheques and many of them left the company. The sales people also put pressure on the top management and negotiated a 10% increase in salary for all sales employees.

a. Do you agree with the Top managements plan to give a flat increase in salary to all sales people (5 Marks)

b. What are some of the non-financial tools of motivation that you can use (5 Marks)

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