Business Communication

Questions:

1. The 3 elements of written communication are valid words, sentences, and paragraphs. Explain the concepts of:

Denotative and Connotative words with examples

Introduction

The term denotation and connotation are the main methods of portraying the meaning of specific words. These two terms appear confusing before many English learners. However, it is not such confusing as it could be thought. The denotation refers to the word that is found in the dictionary. On the other hand, the connotation is popularly used to express the meaning of the word indirectly.

Concepts and Application

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2. Thefashionlabel.com is an online apparel store. You are the Online Customer Service Manager. A disgruntled customer has written a rude email complaining that the silk blouse she purchased a month ago has torn and shrunk, after just machine-washing it once. Your website clearly mentions that delicate materials like silk can only be hand-washed. She is asking for a replacement or a complete refund of Rs. 2000. How would you respond to this complaint? Draft an email. (10 Marks)

Introduction

The complaint of the Customer is something that an organization is not habituated to listen to. It is seen that every organization has experienced the Customer's complaint any period over running the business. The charge of the Customer doesn't appear well before the organization as the Customer may have raised the wrong allegations against the organization. On the other hand, the organization has the responsibility to check customers' complaints with a somber note. As per the data, 9 out of 10

3. Digital communication technologies are changing the face of business communication. Explain:

Engaging content for Social Media (5 Marks)

Introduction

At the age of digitization, it is known to everybody that social media play a crucial role in bridging the gap between the brand and its customers. ContentMany corporations largely use the content marketing for marketing their products and services over multiple social media platforms. The main aim of creating engaging content is to make customers feel passionate about their favorite

Business Economics

1. Assume that a consumer consumes two commodities X and Y and makes five combinations for the two commodities:

TABLE GIVEN BELOW

Combination	Units of X	Units of Y
A	25	3
B	20	5
C	16	10
D	13	18
E	11	28

Calculate Marginal rate of Substitution and explain the answer. (10 Marks)

Ans :

The Marginal Rate of Substitution can be defined as the rate where a customer is prepared to forget several suitable X units for one more good Y at the same time.

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2. With the help of the concept of production function. Briefly explain the Law of Variable Proportions and Law of Returns to Scale. Elaborate your answer by citing real world examples. (10 Marks)

Ans :

The laws of production tell us about the technical ways that are possible and can be used to increase the level of production. There are various ways in which output can be increased. One way is changing all the factors

3. a. Calculate the elasticity of demand for the following data: (5 Marks)

When the price is Rs 20 per unit, demand for a commodity is 500 units. As the price falls to Rs15 per unit, demand expands to 800 Units

Ans :

A measure of the consumer response to a change in a product’s cost lies in price elasticity of demand. The more general term demand elasticity tests the impact of a shift in different variables, including the

Business Law

1. Explain the constitution of CCI under the Competition Act, 2002 and the procedure of handling complaints and inquiries.

Introduction

CCI is an acronym of the Competition Commission of India has been established underneath the section seven (7) of the competition act, 2020 as modified in later 2007. However, CCI (Competition Commission of India) has entail of a president and not more than six and not less than two members. Below section 18 of the competition act and operations of the commission, inter-alia are to circumvent procedures that hold a hostile impact on competition, generate and endure competition, prevent the interest of clients, and make positive liberty of exchange carried

2. What is Corporate Governance and explain any two (2) changes introduced in the Companies Act, 2013 that has helped in better Corporate Governance in India

Introduction

Corporate Governance states to the path a company is administrated. It is the method by which corporations are handled and directed. It refers to bringing the occupation as per the shareholder's favor. Correctly, it is run by the Board of Directors and the concerned committees for the firm's depositor's welfare. It is whole about balancing separable and communal objectives as excellent as finance and sole common purpose. Corporate Governance is the communication between multiple contributors like a board of directors, investors, and the firm's

3. Mr.Inamdar, an environmental right activist has found that a private developer in Mumbai has cut large nos. of trees for creating a development project in Mumbai. He wants to find more information on the development activities carried out by the developer. As a citizen of India, he went ahead and filed an application under Right to Information Act, 2005 with the private developer. However, he was denied the information.

a. Can you explain why was he denied information under Right to Information Act, 2005?

b. What are the specific instances under which information under the Right to Information Act, 2005 can denied?

Introduction

Right to Information Act 2005 sets out the hands-on rule of power to data for people to protected access to data from a communal expert held by the collective authority. It is held underneath its switch to promote clearness, and accountability in the government's functioning, consisting of such exploitation and building our democracy effort for the persons in actual feel. In this article,

Business Statistics

1. The sales figures of two firms (in million Rs.) calculated over a period of time are as follows:

Firm A 120 100 110 80 90 70 50 60 40

Firm B 50 40 60 90 80 70 110 100 120

a. Find mean and standard deviation of both the firms and interpret the same.

b. Which firm has better performance? How do you analyze the performance in this case?

c. If you need to invest in a firm then which firm would you choose and why? (10 Marks)

1. (a) Mean - For a data set, the arithmetic mean, also called the expected value or average, is the central value of a discrete set of numbers: specifically, the sum of the values divided by the number of values.

𝑀𝑒𝑎𝑛 = 𝑆𝑢𝑚 𝑜𝑓 Its sample only

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2. The Manager wants to fix income of employees for production department. The past data on 8 incomes with the experience is shown below

Experience (in years) 10 12 6 7 10 8 1 5

Income (in thousands) 25 28 17 18 24 21 10 16

a. Find the correlation between the experience and income.

b. Determine the coefficient of determination and interpret it.

c. Estimate the monthly salary for a person having 14 years of experience by assuming the linear relation between the two variables. (10 Marks)

Sol:

2. (a) Correlation shows the relationship between two variables.

Correlation is Positive when the values increase together, and

Correlation is Negative when one

3. The weekly demand of a cell phone shop is following the normal distribution with average number of cell phones sold is 200 units and it has also been found that 90% of time the demand is lying less than 220 units.

a. Using this information find the standard deviation of the distribution. (5 Marks)

b. Determine the lowest stock that the company should maintain so that the probability of shortage is not higher than 5%. (5 Marks)

Ans :

3. (a) The following information is given by the sum: The weekly demand of a cell phone shop is following the normal

Corporate social responsibilities

Case: M/s Fun & Fun is an Indian corporate started by Mr. Khushiram, it has a large number of retail stores selling different types of toys for kids. They have 100 stores across major cities in India. The company is very focused on quality products at low prices. Mr. Khushiram s vision is to help people and he has been doing it with his personal wealth. He has now decided to start a CSR department in the organization so that his organization can do something for the society. He hires you as a CSR Head for his organization.

1. Mr. Khushiram wants to know various types of CSR activities that his organization can undertake, suggest five CSR activities in detail for M/s Fun and Fun. (10 Marks

Introduction

Corporate social responsibility is what every organization required to boost sales and performance. They will manage the social and environmental factors easily. It will guide you to decide on exceptional experience with operational responsibilities and public expectations. In this scenario, the role of CSR is to get in touch with society by introducing its products from M/s Fun and Fun Company. The

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2. Explain various types of stakeholders for the organization M/s Fun & Fun. (10 Marks

Introduction

For M/s Fun & Fun Company, stakeholders are critical. An organization must connect with clients happily. If a group or party is willing to communicate with your business, then it stands for stakeholders. Of course, it is crucial for accessing customers, employees, suppliers, and even governments. It takes proper against

3. a .Suggest various steps involved in developing a CSR Strategy for M/s Fun & Fun. (5 Marks)

Introduction

Corporate social responsibility strategy is essential for developing a successful business. We should focus on strategies for developing a clear outcome. It is mainly focusing on customer-centric approach for boosting sales and performance.

Concept and application

Of course, the CSR strategy is essential for M/S Fun & Fun Indian corporate for making kids toys. Being a CSR Head, you should Its sample only

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Essentials of HRM

1. Mike has not been performing well in an accounts department due to the new system on taxation that has been implemented in the organization. He is lagging behind in the concepts of current taxation norms as well as his communication skills are not as expected. The accounts head of the organization believes in the institution of training and wants to send Mike for the same. Introduce the concept of training by commenting on the above proclamations. Also, discuss the factors influencing the effectiveness of Training. Conclude your answer in a brief way by focusing on the importance of training for any organization (10 Marks)

Introduction

The organizations of all shapes and sizes are making their effort nowadays by using the capital of human resources aiming to keep their organizations ahead in the age of globalization and fast-changing world. The arrangement of a training program in the organization has become integral for every organization in today’s business scenario where the nature of business is Its sample only

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2. Select a job of your choice and write Job Description & Job Specification for it. (10 Marks)

Introduction

The job description and job specification are one of the crucial components of the organization. Framing a job specification and classification is an essential step for the organization to find them out the best candidates from the market. The requirement for seeking skilled employees has changed in recent times, so the organization is required to express their needs and provision through their websites or other job portals. As per the report of a popular job portal, Indeed, most talented and skilled employees attract to the compelling job description. The company can start its

3. Succession Planning is essential for the survival and success of any organization as it identifies and prepares the existing workforce to replace the critical personal employed in essential positions. Keeping this concept intact discusses:

a. One failure story where succession planning was not done correctly, and the organization had to bear heavily because of it. (5 Marks)

Introduction

Succession planning is practiced aiming to replace the older person in a critical position with the new, energetic, and potential candidate. The new candidate will be provided the required level of skill, knowledge, and experience for making him/her appropriate for the new position. It is seen that many organizations fail to exercise the succession planning as per its requirement. There is the involvement of many steps that empower the newcomer to carry out this uppermost position. If succession planning is not performed appropriately, then the organization would bear huge losses, and that loss may not be recovered later.

Concept and

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Financial Accounting & Analysis

1. With the given information prepare the statement of Profit and Loss of the company in vertical format.

TABLE BELOW

Depreciation and amortisation expenses	295600
Purchase of stock in trade	10450
Employees benefit costs	959139
Other expenses	565000
Revenue from sale of product	5000000
Other operating revenues	2500000
Cost of material consumed	1050000
Finance cost	525000

Also share your opinion on the statement – “Revenue from operations and earnings before interest, taxes, depreciation and amortization differs from each other”. How? (10 Marks)

Sol:

1. Preparation of statement of profit and loss

Figure 1: Preparation of P&L account

(Source: Case study)

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2. Cash flow statement is different as it classifies financial information into three major heads which allow the stakeholders in effective decision making. Discuss the broad heads as defined under AS 3 cash flow statement. What can be the potential benefits of preparing a cash flow statement? Elaborate (10 Marks)

Sol:

Discussion of AS 3 cash flow statement

The statement of cash flow can be regarded as a financial metric and a part of the financial statements that are released by an organization that primarily summarizes the number of cash equivalents and cash coming inwards and going outwards of an entity (Nga et al. 2020). The statement of cash flow primarily complements the other two financial metrics of financial statements namely the income statement and balance sheet (Knežević et al. 2018). Cash flow or CF provides the investors and the potential investors the opportunity to comprehend the operations of the organization along with determining the financial position of the entity. On the other hand, it also helps

3. These selected condensed data are taken from a recent balance sheet of Sambhav Realities (Rs in crores)

PARTICULARS	AMOUNT
Cash	29.3
Debtors	20.5
Inventory	28.7
Prepaid expenses	24
Outstanding payments	15.5
Trade payables	30.7
Unpaid taxes	25
Loan taken for construction of building for 11 months	50

a. Discuss about current assets and current liabilities, classify the above into current assets and current liabilities (5 Marks)

Sol:

STATEMENT OF PROFIT AND LOSS

Figure 2: Statement of P&L

(Source: case study)

a. Classification of current liabilities and current assets along with Working capital

PARTICULARS	AMOUNT

Current Assets
Cash	29.3
Inventory	28.7
Debtors	20.5
Prepaid expenses	24

Total Current Assets	102.5

Current Liabilities
Outstanding payments	15.5
Trade payables	30.7
Unpaid taxes	25
A loan is taken for construction of a building for 11 months	50

Total Current Liabilities	121.2

Working Capital	-18.7

Table 2: Classification of Current assets and liabilities

(Source: Excel)

Current assets or CA primarily represent the entire assets of an organization that are usually estimated to be sold, consumed conveniently through the business functions or the standard business operations within the time frame of a year (Aničić et al. 2017). It usually appears on the balance

Information Systems for Managers

1. Mr. Rajat Shah, a famous consultant from IBM, has been invited at a seminar to speak about green computing. As an advocate of green computing, what are the points he should mention to the audience to consider in order to practice Green computing in their organizations? What are the benefits to organizations in practicing Green computing?

Introduction

Green is the ecologically mindful and eco-accommodating utilization of PCs and their assets. In more broad terms, it is likewise characterized as the investigation of structuring, producing/designing, utilizing, and discarding figuring gadgets in a way that lessens their ecological effect. This organization can be eco-accommodating by our organizations' utilization of premium vitality proficient ENERGY STAR servers Dell. HP that devour extensively less force than standard models, joining a rundown of server farms that can offer customers "greener" item alternatives.

This all assists with diminishing expenses and improve efficiencies for our organization's green server farm clients. As we keep on investigating green server farm plans, advancements, more up to date innovation, we can get familiar with the best and most effective utilization of intensity usage and cooling

2. The northern Spanish city of Santander has become the testing ground for "smart cities" around the world. Smart Santander is a smart city experiment aimed at improving the quality of life, reducing energy consumption, and engaging its citizens in civic duties. The city implemented wireless sensor networks and embedded 10,000 sensors on its streets and municipal vehicles to monitor garbage collections, crime air quality, and manage street lighting for better energy efficiency. The Santander Smart City platform allows integrating all the information of the different municipal services and thousands of sensors deployed by the city. The latter devices collect multiple data: from air quality, noise, or temperature to which parking lots are free or occupied on different streets or when it is necessary to water a particular park or garden. For example, buses have sensors at the top that allow knowing the level of pollution in different areas of the city. They have also been installed on street lamps and walls inside small white boxes to measure noise, temperature, or brightness. Multiple devices installed on the ground monitor how many cars are parked in certain streets. At the same time, different information panels indicate free places in a given area to park the car. Even paper containers and containers have volumetric measurement sensors that indicate how full they are. This information is especially valuable when planning collection routes, which may vary according to needs. As garbage trucks are also intelligent, it is possible to monitor their travel and activity. An example of a smart city in India explains the different initiatives carried out by it under the smart city project. Highlight the benefits of a smart city? (10 Marks)

Introduction

The facility is executed inside the Smart Santander venture, one of the Future Internet Research and Experimentation activities of the European Commission, and speaks to a novel on the planet city-scale trial research office. Moreover, this office underpins standard applications and administrations of a brilliant city. Unmistakable outcomes are relied upon to impact the definition and detail of Future Internet engineering structure from perspectives of the Internet of Things and the Internet of Services. The office includes an enormous number of Internet of Things gadgets sent in a few urban situations, which will be unified into a solitary try.

Concept and application

The put-away vitality in battery gadgets is

3. The advancements in information technology are rapidly transforming the retail industry. Notably, the emergence of the internet of things (IoT) is providing strategic opportunities for retailers to engage customers and transform their shopping experience. IoT is a novel technology that involves delivering retail services to users through smart or intelligent objects or devices. IoT is considered a distinct step in the retail industry's evolution as it combines the physical and virtual dimensions of the retail environment to create a seamless and personalized shopping experience tailored to the customer s need. It is argued that the implementation of IoT in the retail industry is expected to bring out a substantial increase in efficiencies for retailers and customers in terms of cost reduction, time savings, and increased accessibilities. Moreover, IoT enhances value through interconnectedness and networking, augmented intelligence, and augmented behavior. IoT is identified as one of the top strategic technology trends that are expected to reshape retail opportunities through 2020. Some of the notable applications of IoT in the retail industry are Radio Frequency Identification (RFID) tagged products, smart shopping carts, near field communication systems, intelligent shopping carts, and virtual mirrors, etc. Given the rapid growth of IoT in the retail industry, academicians and retailers must understand the adoption process. (Source: Balaji, M. S., Roy, S. K., Sengupta, A., & Chong, A. (2018). User acceptance of IoT applications in the retail industry. In Technology Adoption and Social Issues: Concepts, Methodologies, Tools, and Applications (pp. 1331-1352). IGI Global)

a. What are the potential cybersecurity challenges in using IoT in retail? (5 Marks)

Introduction

Today, the world is depending on advanced technology and does many things. Many organizations store information on their PC via latest technology. By accessing them in full effort, it will be wondering with good concepts and applications. Subsequently, advanced information creation has flooded. When abused, gadgets and their hidden frameworks have vulnerabilities that sabotage the well-being and destinations of an association. An information break can have a scope of destroying ramifications for any business. The loss of necessary information, such as source documents or licensed innovation, can cost an organization its upper hand.

Concept and application

Today, breaks are expanding at a quick pace despite record levels of security spending. Worldwide associations are going to human-driven digital security, another methodology that spots center around changes in client conduct rather than an exponential number of developing dangers. Established on conduct investigation, human-driven digital security gives knowledge into how an end-client communicates with information and broadens security controls into all the frameworks where report dwells, regardless of whether not only constrained by the association. At last, this methodology is intended to recognize social inconsistencies to surface and organize the most genuine threat.

Cyber security challenge and solution

A critical test in building security conventions for IoT is that there is an absence of accessible guidelines on account of the intricacy of the IoT biological system and an immense number of gadgets from a full

Management Theory and Practice

1. Your organization is launching a multivitamin capsule aimed at elderly women all over the world during COVID-19 times. What forms of business communication tools would you select to successfully promote your newly launched product considering each tool's pros & cons? Do come up with brand nomenclature and tagline too.

Introduction

For constructing business activities, management practice and theory are critical. People who create management theories rely on observation and mathematics. However, management theory and practice depend on crucial factors in many business objectives. It could manage complex organizations in the central thesis. Everyone can understand its importance by seeing the case scenarios below. It acts upon observation and management practices. By providing a concise introduction, the reader will have a better understanding.

For promoting

2. You have been appointed as an external consultant to M/s NorthStar & Co. It has been observed that employees are currently feeling worried about their job security and are planning to leave the organization during COVID-19 due to extended lockdown. You are a small & medium enterprise & have a turnover of Rs.10 crores. What would you do to motivate & retain existing employees? Suggest at least five innovative approaches towards employee motivation.

Introduction

Employee motivation is essential for an organization. The organization must understand the importance of employees and do the needful. We should stay apart from negative thoughts and avoid a poor perspective towards the employee. Instead of motivating them generally and fun, try to include some innovative methods. You can understand in detail the below examples. The five approaches to motivation speech are deeply explained below.

Implement a four-day workweek

When you try to motivate

3. A. You have decided to sell Air India to Vistara, which is part of the Tata Group. Your employees are resisting this change proposed by you. Suggest at least five techniques to manage resistance to change.

Introduction

Change is the only thing we need today. In this situation, we have to change many things to lead a secure lifestyle. In some organizations, they are changing terms and conditions depend on this situation. For employees, change is very must and manages upsetting.

In this scenario, employees are resisting to change. Due to specific reasons, they could not agree to replace it with others. Of course, some of the techniques will manage resistance of change in a simple manner. It takes management best practices research, conduct by two decades. It is associated with the excellent condition Its sample only

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Marketing Management

Case:

M/s Toys & Joys is a retail store chain selling different types of toys for kids less than 13 years of age. They have 100 stores across major cities in India. They sell the largest variety of toys at a discounted price this is because the company enjoys economies of scale on their purchase. The company is very well focused on quality products at low prices. All the retail stores are placed in busy markets and generate huge footfalls because of their strategic location and low-cost pricing. The salesmen are dressed formally but their faces are coloured like a clown and everyone wears a cone cap on their head. The customer enjoys shopping inside their store because the environment is very lively and happening for the kids. The kids have a play area so that the parents can do shopping carefree. The store has a large number of loyal customers. M/s Toys and Joys don't have any marketing team neither do they have any social media presence. The company wants to expand its operations and increase the no of stores to 500 in the next three years' time. The company wants to do things more systematically with a proper marketing team. They hire you as a Marketing head to handle their marketing activities.

1. The management has asked you to explain various types of segmentation for M/s Toys and Joys.

Introduction

Many business settlements invest their money and time to a large extent, to reach their target customers efficiently. However, most of them fail to achieve before their target customer despite offering quality products and services. The main reason behind their failure to reach the target customer is their lack of knowledge over the market segmentation. The market segmentation is an operation that classifies the target market into smaller groups to facilitate the company to focus more on each group. The company will be able to craft more unique marketing campaigns by identifying the characteristics of the customers of each segment. The marketing segmentation makes the marketing process more comfortable as

2. You came up with a new idea of manufacturing and selling stationery products in the store. The management has appreciated your idea and has asked to explain various steps that will be involved in the development of new products.

Introduction

The management body of the company should well appreciate the new idea of manufacturing any products as it can give a competitive advantage to the company. The product manufacturing process is very crucial for the company as it will help the company to diversify its product ranges and attracts more customer to its products. The main aim of product manufacturing is to generate, maintain, and augment the market share of the company by meeting the needs and demands of the customer holistically. There are many steps involved in the process of the manufacturing of new products such as idea generation, idea screening, concept development, and testing,

3. a. Explain various promotion mix techniques that you will use to promote M/s Toys and Joys.

Introduction

The promotion mix is the amalgamation of specific tools, techniques, and channels used by businesses to offer the products to the customer. The promotion mix is a significant way to showcase the outcomes of any company in front of a vast customer base. The promotion mix helps the company to augment the sales and stand out in the competitive market place. There is the immense importance of the marketing mix in boosting the development process of any company. The five critical elements of the promotional mix will be used to promote M/s Toys and Joys. The evaluation of such features is mentioned below:

Concept and Application

The practical promotion mix techniques are highlighted below:-

Direct marketing: Direct marketing Its sample only

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Operations Management

1. Explain in detail the various types of plant layout concepts that area available in operations management. Give examples on where each of these types can be employed respectively. Briefly explain a layout for a Retail store format, highlighting the good points and bottlenecks, if any. (10 Marks)

Introduction

Operations management is the management of industry performance to create the main level of effectiveness possible within a group. It is disturbed with adapt equipment and labor into products and services as competently as likely to exploit the profit of an institute. Operations management groups are challenged to balance expenses with income to get the maximum net operating income possible. Operations management manages various planned issues, as well as formative the size of developed plants and plan management way and realizes the structure of the details technology system.

Concept and application

Plant

2. List down briefly the various inventory management techniques prevalent in the industry. Discuss how some of these techniques would be applicable to a General Store in effective management of their inventories; i.e grocery supplies, etc (assume several inventories of your choice). (10 Marks)

Introduction

Managing your inventory can be a discouraging job, and if it is not done right, it could price your business thousands of dollars down the line. There are some software keys, such as Fishbowl developed and Fishbowl store, which could advance your inventory structure when they are as well collective with the use of these three inventory organization method. Inventory is the possessions that your business handles with the purpose of advertising. It might be unrefined materials that you purchase and turn into impressive, entirely new, or its strength be a volume product that Its sample only

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3. A prominent caterer is planning to open up a midsized multi cuisine restaurant. Considering his expertise and knowledge in the food and beverages services, he is confident of getting into a fully fledged restaurant operation. You are required to suggest the team on the following points:

a. Suggest a site location for the Restaurant, assuming it to be Metro city (you can assume a city of your choice). Give your reasons for the same (5 Marks)

Introduction

Despite the enormous risks and the dangerous hours, owning an eating place business is one of the most worthwhile experiences of your days. If you too enclose nurtured a lifetime ambition of initial up a restaurant, and don't recognize how to go concerning it, or are at this time in the middle of conception your first eatery, then this object is just for you as well as will inform you in detail, how to initiate a

Organizational Behavior

1. Workplace stress is very natural to be present, the most important aspect is that organizations have to acknowledge its presence and find ways to combat it. Discuss with the help of any organization the various means and mechanism of busting/combating stress at workplace.

Introduction

Stress is a standard part of the work, especially when someone is involved in multi-tasking activities. The pressure in the workplace is generated when the demand for labor is expensive and employees are forced to accomplish such work in a limited time frame. A healthy work environment refers to the place where an employee can tolerate the pressure and carry out the assigned task as per his abilities. It is seen sometimes that many employees suffer while they try to accomplish their daily task assigned to them in a limited time frame as work pressure exceed their ability. In today's work culture, the organization is required to take a robust approach aiming to mitigate the Its sample only

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2. How does a group differ from a team? Chalk out the differences with the help of an example. (only theory would not suffice it needs to be done with the help of an example.)

Introduction

The differences between group and team seem quite tough to address, but there are many vital characteristics present in both these two terms. The group refers to the cumulative individuals who work for their interests, aiming to achieve separate goals. Each member of the group has a common interest and purpose. On the other hand, the group members share information with other group members to achieve their own goals and objective. There are existences of two types of groups named as a formal and informal group.

A formal group is designed by the management body of the organization for allowing them to work for a specific purpose.

The employees devise an informal

3. a. Discuss the transactional style of leadership with one example or anecdote (an example is mandatory)

Introduction

The transactional leadership style is one of the efficient ways of operating organizational functions. The transactional leadership style focuses on obtaining the best output by staying in the existing regulatory structure and estimates success as per the organization's process of penalties and rewards. It emphasizes the system that boosts the working productivity by announcing the prizes for the best worker in the organization. Transactional leaders always keep expectations from

time.

Strategic Management

1. South Korean automotive major Kia motors are exploring the possibility of shifting its automotive plant from Andhra Pradesh to Tamil Nadu, India. Assuming that this shift does indeed happen to Sriperumbudur near Chennai, perform a Stakeholder analysis comprising of 3 steps & outline all the processes that you shall follow as a consultant to Kia Motors to satisfy the needs of all stakeholders. (10 Marks)

Introduction

The internal people and team who are involved in the organizational project are called the stakeholder. The stakeholder analysis refers to the identification of the people who will be grouped as per their level of involvement, influence, and interest in the project. The stakeholder analysis is quite useful and beneficial for the company as it enables the management body of the company to identify the key stakeholders of the specific project. The primary purpose of the stakeholder analysis is to bring all the critical stakeholders to the board and arrange a meeting with them, aiming to communicate the plans and strategic objectives of the project. In this case, study, shifting the Kia motor plant from Andhra Pradesh to Sriperumbudur near Chennai

2. Monnalisa is one of the leading Italian single brand company of children's clothes that wishes to enter India's retail market. Conduct a PESTLE analysis for Monnalisa in India & suggest whether Monnalisa should enter India or otherwise. (10 Marks)

Introduction

India is considered the most significant contributor in the kid's apparel sector across the world. India is the country which boasts of producing unique apparel products for the past two thousand years. As per the latest report, India has achieved a value of $14.9 billion in the kids' apparel sector. Therefore, the kids' apparel sector in India has been steady and performing well for years. However, it is seen that local retail companies have captured the majority portions of the

3. You are the Chairman of Mush Mushi Motors in Japan. Your Indian subsidiary Mush Mushi India has managed to gain only under 2% of the market share so far & Competitor brands such as Maruti & Hyundai account for 45% & 15% of the market shares respectively.

a. What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company? (5 Marks)

Introduction

The turnaround strategy is a part of retrenchment strategy followed by the corporation when the management body of the corporation thinks that decision made by them earlier was wrong and such decision needs to be corrected before the further damages occur to the company. There are turn around strategies Its sample only

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Capital Market and Portfolio Management

1. Calculate the standard deviation and return of a portfolio consisting of 70% of investment in Alpha Ltd and 30% of investment in Gamma Ltd.

Probability	Alpha Ltd return (%)	Gamma Ltd return (%)
20%	12	16
30%	15	14
25%	10	10
15%	12	8
10%	5	6

Introduction:

Standard deviation is used to identify the risk quotient linked to or associated with particular security that forms part of the portfolio. Return of portfolio or portfolio return is explained as the profit or loss that might arise by making an investment in an investment portfolio which is a combination of multiple or different types of investments.

Concept and

2. Calculate the Beta of the stock if the following information is available:

Year	Stock Return	Market Return
1	24%	20%
2	30%	24%
3	15%	18%
4	20%	22%
5	25%	18%

Explain Beta and comment on the value of Beta as calculated above. From companies listed on BSE give 2 examples each of Beta>1 and Beta <1. (10 Marks)

Introduction:

The beta coefficient is a concept used in fundamental analysis to access the volatility of a stock or an asset when compared to the overall market. As a general practice, the overall beta of the market is considered to be 1.0. An investor using beta calculations is trying to find out how much risk a stock is adding to a portfolio. Risks in the market are of two types:

a. Systematic risk, also known as

3. Neha has joined as an Analyst in a company after completing her MBA and was asked by her manager to suggest which one is a better portfolio on the basis of the given data:

TABLE BELOW

Observed Return		Beta
Portfolio Delta	20%		1.25
Portfolio Theta	17%		0.8

Risk-free rate is 6.5%, Return on the market portfolio is 15%, Standard Deviation of the market is 10%.

a. Suggest which portfolio has outperformed the market on the basis of Jensen index. (5 Marks)

Introduction

Jensen index was developed by American economist Michel Jensen in 1968, this model can be used to monitor the fund performance along with a risk-adjusted basis.

Concept and application:

Jensen index is an index that emulates the performance of investment managers by allowing for portfolio risk. It uses the capital asset pricing model (CAPM) to find out whether a money manager outperformed a market index. A high Jensen index indicates a high level of return given the level of risk (Its sample only

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Corporate Finance

1. Amit works in an organization which has Debt and Equity in its capital structure. The net income of the firm is ₹3,00,000. The organization pays ₹ 75,000 every year as interest component to debenture holder. Calculate the weighted average cost of capital if the cost of Equity is 14% and cost of Debt is 10%. If the company’s new project will provide a return of 11%, suggest whether company should make the investment or not.

SOLUTION:

Introduction-

Weight Average cost of capital may be called a financial metric, which is used to measure the value of money to a firm. It is most typically used to provide a discount rate for a financed project. Weighted Average cost of capital is employed to work out the discount rate utilized in a DCF valuation model. The weighted average cost of capital (WACC) is a calculation of the firm’s cost of capital

2. Mr. Mehta was working with Delta Ltd for the past ten years. The company was planning for expansion and required funding of ₹ 25,00,000 for the same. He was considering two financial plans, and expected EBIT due to increase was ₹ 12,00,000. The firm was considering to raise funds through Equity (Face value ₹10) and the debt @8%. Suggest should the company raise capital through all Equity or equal proportion of Debt and Equity based on EPS. Assume tax rate as 35%

SOLUTION:

Introduction-

Capital Structure of a firm is a mixture of all long-term sources of fund and some specific short -term liabilities which includes Equity Capital, Reserves and Surplus, Preference Share Capital, Loans or Debentures, banknotes, and bonds. The business uses these funds for its operations and growth. The capital structure of a firm is presented on the right side of the Balance Sheet under the head Liabilities.

In the given problem, the company needs to decide the proportion in which it should acquire the funds for expansion. The

3. Solve the following:

a. A company earns ₹7 per share. The cost of capital is 10%, the Rate of return on investment is 12%, and the dividend payout ratio is 20%. Calculate the value of each share by using Walter’s Model.

(5 Marks)

b. XYZ Limited has a paid-up share capital of ₹15 lakhs of ₹10 each. The company has a dividend payout rate of 15%. Annual growth rate is expected to be 3%. The capitalization rate is 15%. Calculate the value of the share of XYZ based on Gordon’s Model.

(5 Marks)

The solution to part (a)

Introduction-

Walter’s Model establishes the relationship between Dividend paid and the market price per share.

Interpretation-

§ If r>K,

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Cost & Management Accounting

1. Vimla Spice Company exports spices to Europe and the Middle East. Given the slowdown in business due to the recent COVID-19 impact, their profits have been impacted significantly and actual profits are lower than budgeted sales by almost 30 to 40%. The Management was extremely concerned and called for a meeting of the top team to decide the way forward.

The following 2 decisions were taken in the meeting:

a. Identify new markets for exporting spices to increase Sales

b. Hire a Management accountant to understand how they can reduce costs etc Mr Bond was hired as the Management accountant and he submitted his report to the Management within a month. The Management had thought profit reduction was primarily o/a Sales Variance but were indeed surprised to see the report as there were several other variances analyzed by Mr Bond concerning various elements of costs, sales and profit as follows:

1. Material cost variances

2. Labour cost variances

3. Overhead variances

4. Sales variances

5. Profit variances

a) Describe Standard Costing and its applicability in specific industries

Solutions:

Standard costing is a specialized technique of costing under which we fix up the standard costs which are predetermined. Once the actual operation is done, we compare the predetermined prices with the actual. After comparison, we calculate the deviations, which know as a variance. That is the reason this chapter is also known as variance analysis. This chapter has been made explicitly for controlling purposes, and it is a powerful tool for management accounting. The system of standard costing thus

2. "Eat Healthily" is a start-up venture started by Ram and Lakhan planning to sell sugar-free cakes, cookies, multi-grain bread, etc. They are confused as to which type of Costing method should be employed by them, job costing or Process Costing. Describe job costing and Process costing to them and explain the differences between Process costing and Job costing (Any 5). (10 Marks)

Answer :

Job Costing is one of the Methods of Costing. According to this method, costs are collected and accumulated according to the job, represents the unit of value.

Type of production activity suitable for job costing:

(a) When jobs are executed for different customers according to their specifications.

(b) When no two orders are alike, and each order/job needs special treatment.

(d) Where the work in progress differs from period to period based on the number of jobs in

(e)

3. The following data is available for Lucky Soap Manufacturing Co for the year ended 31st March 2020: -

Particulars Amt (Rs)

The stock of Materials: Opg 1, 75,000

Closing stock 2, 00,000

Materials purchased during the year 7, 50,000

Direct wages paid 2, 25,000

Indirect Wages 28,000

Salaries to administrative staff 40,000

Repairs to plant and machinery 36,800

Electricity Charges 50,000

Office Expenses 7,300

Traveling expenses 18,000

Salespeople have and commission 28,000

Depreciation is written off: Plant and machinery 36,400

Depreciation is written off: Office Furniture 5,400

Office Manager's salary 48,000

Rent, rates, and Taxes- Office 7,500

Rent, rates, and Taxes- Factory 12,000

Fuel 64,000

a. Calculate the Factory overheads and Other Overheads. (5 Marks)

b. Assist the MD of the company in calculating the following:- -

· Prime Cost

· Factory Cost and

· Cost of Sale

Minimum Sales amount if the profit margin has to be fixed at 20% on Cost.

(5 Marks)

Solutions a ):

Factory overhead
Particulars	Amount

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Marketing of Financial Services

1. Amit bought a Family Floater Health Insurance policy from a leading private General Insurance company through his Bank. His wife Preeti, covered under the policy was hospitalized for 5 days. The insurance company has not yet settled his claim even after 2 months of making all submissions. What steps and strategy should Amit follow to ensure that the insurance company settles his claim?

Introduction

Family Floater Health Insurance policy is a health insurance policy that covers all the members of the family from any monetary loss due to any health problems.

As mentioned in the question, Amit has not received his claim even after his wife was hospitalized for five days and after submitting all the documents for verification. This is a serious issue when an insurance company does not settle any claim after rightfully submitting all the materials in

2. Develop a Public Relations campaign for a Bank of your choice to highlight the “Digital Banking” edge that your Bank offer.

Introduction

HDFC Bank is India’s largest private sector bank in terms of assets and market capitalization. This Bank would be the perfect example to showcase how to develop a public relations campaign for the company in “Digital Banking.”

Digital Banking is the new type of banking where the consumers can do simple Bank related activities through the comfort of their homes, like, opening a fixed deposit, transferring amount

3. You are a Financial Planner. Your client Sumit Raghani aged 37 years and works with an IT company earning Rs 15 lakhs per year. His wife Asha, aged 34 years, is a homemaker. They have one daughter Rimmi aged 5 years. The couple requires your help to make some financial decisions. (You can make any assumptions to further build up your case.)

a. Sumit wants to buy a Pure Risk Life Insurance cover of Rs 1.5 crore. He is confused whether he should buy a ULIP, Endowment or a Term Plan. Recommend the product best suited for his requirement.

Introduction

ULIP (unit-linked insurance plans) is a policy where the policyholder pays a premium monthly or annually as per his/her selected program, and a part of the premium is used to secure his life insurance fund. The rest of the premium is invested as a mutual fund. It is, therefore, a blend of both insurance and investment.

Endowment policies

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Strategic Cost Management

1. X Ltd has to replace its machine and the production manager has to decide between Machine A and Machine B. Machine A is having installation cost of 160 and annual electric bill 200. Machine B has installation cost of 760 and annual electric bill of Rs. 80. If both have life of 8 years which machine will you recommend if interest rate is 9 %? P/V factor @ 9 % for 8 years is 5.5348 (10 Marks)

Introduction

The resources available in a company are always limited. Managers make sure that they optimally utilize the same by investing the resources in projects which have higher payouts and can give higher profits. For this, the Net Present Value or NPV method is used which is an effective method to compare the costs and revenues of two or more projects with each other. The method helps to analyze the benefits and the costs which will be realized or incurred during the life of the project

2. A company manufacturing two products furnishes the following data for a year.

Product	Annual Output Units		Total machine hours		Total No. of purchase orders		Total No. of setups
A		5,000		20,000		160		20
B		60,000		1,20,000		384		44

The annual Overheads are as under:

Volume related activity cost ( Activity driver-Machine hours )	5,50,000
Setup related cost	8,20,000
Purchase related cost	6,18,000

You are required to calculate cost per unit of each product A & B based on

i. Traditional method of charging overhead and

ii. Activity based costing method (10 Marks) 600 Words

Introduction

Different costs are incurred to produce a final product. These costs determine that at what price the product will be sold in the market. However, when more than one product is being manufactured in a company, the different costs need to be apportioned on a certain basis among those manufactured. This segregation of costs among different products can be a difficult task if the process to

3. Following information is available from the books of ABC Ltd. As of March 31st 2020 a listed company.

a. Calculate the current ratio, quick ratio and debt equity ratio (5 Marks)

Introduction

A company needs to identify its liquidity position concerning the asset and liabilities it possesses. Liquidity position means whether the company can pay its debts from the assets that it has. It helps to identify whether Its sample only

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Taxation- Direct and Indirect

1. Ms. Dimple earns rental income from three house properties. She wants to plan effectively her investments so that she can get adequate deductions from her gross total income. Discuss the nature of at least five investments or contribution in specified assets that qualify for getting deduction under section 80 C of the Income Tax Act 1961 (10 Marks)

Answer:

INTRODUCTION:

Section 80C of the Income Tax Act: Deductions under Section 80C are available for individuals or HUF, not for any partnerships, or corporate bodies. According to this section, a person or HUF can get up to 1.5 lakh rupees of deduction. There is no minimum limit for this deduction. This section is subdivided into Section 80CCC and Section 80CCD. To claim these deductions filing of Income Tax Return (ITR) by 31^st July is required every year.

The amount claimed by an

2. Mr. Vaishnav completed his Bachelor of Science from Holkar Science College. He wants to start a business of manufacturing sanitizers looking at the current business scenario. But before starting the business he wants to understand the points of difference between direct tax and indirect tax. Elaborate. (any five points ) (10 Marks)

Answer:

INTRODUCTION:

Direct Tax: Tax that is levied on the total income of an individual or an organization is known as a direct tax. It includes Income Tax (levied on the income of an individual from sources like salary, interest, investments, etc.), Inheritance Tax (levied on any property or asset inherited by an individual after death of the owner) and Corporate Tax (paid by the corporate sectors or companies on the income

3. Ms. Neha submits the following details for her income for the assessment year 2020-21. Compute the gross total income after considering the relevant provisions of set-off and carry forward of losses

PARTICULARS		AMOUNT
Speculation income		85000
Winning in crossword puzzles		78000
Profit from printing business of school textbooks		435000
Short term capital gain		4500
Income from house property		240000
long term capital gain		20000
long term capital losses		-5000
Loss from house property under construction		-150000
The items brought forward for set-off
Loss from discontinued business operation, loss belongs to the A.Y 2017- 18	10000
Long term capital loss for the AY 2008-09	1000
Speculation loss for the AY 2016-17	50000
Loss in the retail business of groceries AY 2019-20	45000

a. Calculate income from Business and Profession (5 Marks)

Answer:

INTRODUCTION:

Income from Business and Profession: Any income which is present in the profit or loss account after considering allowed expenses, is known as income from business and profession. The income earned in the previous year is taxable by the assessee.

Here, business means an activity that is carried away with the motive of earning a profit which includes trade, commerce, manufacturing activity, and so on. And profession means services provided by a

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Enterprise resource planning

Question 1

1. Imagine you are a Business Analyst collecting requirements from a Chief Marketing officer of an auto portal company which helps its users with car research. What are the different parameters and touch points of a customer you will suggest starting from a customer’s journey to hit the portal to the final booking? What kind of different analysis from MIS can you create and present to help the CMO to take better decisions and to obtain better conversions of leads?

Answer:

Introduction

People are living in a world where time seems to be money. And in this world internet is playing a very crucial role. We try and do

Question 2

Select any one Business/Industry sector/domain and write 5 critical business processes of that sector, apply principles of business process engineering in any one of those 5 critical processes and propose an alternative.

Answer:

Introduction

E-commerce which we can also refer to as electronic commerce or internet commerce is buying and selling goods through the internet. E-commerce has transformed the way business is done and is in demand since it is established and has been in huge profits ever since it was established.

Concept and Analysis

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Question 3

3. Imagine you are the Project Manager for an ERP Implementation of the HR Module in any organization with an employee strength of 400 working in 3 different countries. Now answer below questions:

a. List 5 important and critical parameters you will be considering for the successful implementation.

b. What are the different steps and stages you will be following for such implementation so that you meet the deadlines?

Answer:

Introduction

Enterprise resource planning has different variants; among all those variants, we also have human resource module. With the appropriate and active HR module in place, businesses can operate with swiftness.

Concept and Application

There are many functions of the HR

Operations and Supply Chain Strategies

Question 1

1. A successful startup in India is into health care products manufacturing. It had recently developed cost effective and small size ventilators for the covid-19 effected patients. The company wants to expand its footprint into India by setting up its operations. Design a strategic approach to different aspects of the business it needs to follow for an effective logistics and supply chain strategies keeping in creating demand and servicing the market.

Answer:

Introduction

Corona virus infection 2019 (COVID-19), triggered by a revolutionary (virus, also known as (SARS-CoV-2). It is, in particular, too risky that it seeks to overtake our government health system, causing death levels to increase. Ventilation systems are a case in point with technology now in severe scarcity. Computer-controlled ventilation systems are essential for handling measles as well as other influenza or respiratory viruses and COVID-19 victims with chronic severe obstructive pulmonary disease. As everybody has become entirely aware of urgent equipment constraints and Its sample only

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Question 2

A company named Milky foods is producing Dairy products and is operating in Ahmedabad city and nearby towns within a radius of 100 kms. The main challenges that it is facing are, on time delivery of the products to the markets, meeting market requirements due to sudden spikes in demand. In addition to this it wants to spread its operations across South India. What are the strategies it needs to follow for accelerating the business in implementing the right kind of and operations and supply chain strategies?

Answer:

Introduction

If every corporation's supply is fewer, but the requirement is higher, so it becomes very challenging to meet the demands of the consumer. So it is crucial the entrepreneurs feel empowered by getting their infrastructure that is now in place whenever the competition gets rough. That can sound confusing at first, but if you organize things from the get-go, it will help take the tension down. By deliberating what product to offer and using the internet is the greatest thing as it demonstrates moving internationally in the right direction. Getting accustomed to customs responsibilities and having the quality

Question 3

The company Fortune industries Ltd is a major B2B player of oil business in the central India and want to expand its Retail operations Pan India through the B2C approach to grow its business and eventually become a listed company in NSE and BSE. The company wants to produce pack sizes ranging from 500 ml, 1 liter and bulk packs of 5 liters for families of large size. The company wanted to have product differentiation to scale up its operations.

a. Describe what kind of product strategy it needs to adapt for operations and supply chain.

b. What are the strategies that will help the company to achieve its financial performance to reach it goal of getting listed in the BSE and NSE through the efforts of B2C business.

Answer:

Introduction

Potential customers of the Indian population and middle class attach great importance to brands, especially premium brands. Fame is a major aspect-often consumer choosing to purchase expensive products not because they enjoy them, but they are also success stories. Be sure one has a clear approach that focuses on identity localization, identity creation, and generating visibility.

Concept and Application

a.

Product Sensitivity

To declare their appearance in India, potential business entrepreneurs with a known product growing need to arrange a consumer announcement or press conference.

Price Awareness Market value is a significant factor for consumers in India for daily goods, especially at low-middle class and lower-income levels. Unlike consider factors for status improvements for which wealthy Indian buyers are prepared to pay more, semi-status products are likely to be targeted based on performance.

Demographics of the nation

India's middle class and upper-middle-income communities in bigger cities have great additions across a broad range of

Procurement Management

1. Procurement Management is the sub-activity of operations management which is further sub-activity of supply chain management.

i. Justify the above statement.

ii. What are the various types of software' s/system that you can use for procurement management, operation management and supply chain management? Give example of each.

Introduction

In a competitive world, multiple organizations hire multiple management systems to sort out their departments' capable operatives. Procurement management is considered one such form of administration wherein products and services are obtained from various firms or companies. An entire company deals with this form of administration at a certain point in the life of their trades. It is in the path the procurement is sorting out and planning the procedure that will make sure an aspect runs effortlessly. But with many other administration methods to utilize, is there any specific cause to use this particular form of administration to obtain products and services? Admittedly, it is one of the often queries voiced regarding procurement management. It is named to assist a firm in saving a lot of spending money while buying products

2. What are the problems a company can face while not adopting VMI (Vendor manage inventory) strategies? Explain the benefits of VMI in avoiding the bullwhip effect.

Introduction

VMI is an acronym of the Vendor Managed Inventory. It is a supply chain system that substitutes your inventory for you with no having to initiate the buying order physically. Fundamentally, Vendor managed inventory is a companion that keeps your stock in the absolute productive and profitable path. The Vendor managed inventory focus at accomplishing the lesser price probable for both the seller and the producer. It is a directive that specifies that the seller is answerable for the inventory administration. At the same time, the name and deals are below

3. "Khari baoli" is a well known wholesale market in Delhi for entire Delhi retailers for spices. The entire market provides Trade-Credit (period of 3-4 months) with quantitative discounts to their retailers. Retailers are having small inventory carrying options but simultaneously don't want to lose the gain obtained by these push marketing strategies.

a. Explain the role of study of quantity discount analysis while purchasing. Illustrate the method under given conditions.

b. How the trade credit and quantitative discount affects the economic order quantity of retailers. What are the factors that retailers must keep in mind while purchasing?

Introduction

In this article, we will discuss numerous aspects in detail. "Khari Baoli" is a reputed and familiar wholesale marketplace in Delhi for whole Delhi retailers for interests. An entire market offers Trade-Credit (three-four months) with quantity money off to their retailers. However, retailers possess minimum inventory bringing choices but concurrently never wish to mislay the growth got by these thrust marketing tactics. We will discuss everything related to quality discounts and its few roles. A quality discount is an inducement provided to a purchaser that consequences at a reduced price per unit of products or materials while buying in great numbers. A quantity discount is frequently supplied by vendors to tempt clients to bulk in bulk quantities. Its sample only

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Project Management

1. You are evaluating two project proposals. Project A will need investment of Rs. 10 lac in one year from now. It will return Rs. 3 lac in first year, Rs. 4.2 lac in second year and Rs. 6.8 lac in third year. Project B will need investment of Rs. 8 lac in one year from now. It will return Rs. 4.2 lac in first year, Rs. 3.5 lac in second year, Rs. 2.4 lac in third year. Which project you will select? Please use NPV method.

Introduction

In order to understand the benefit and profitability of a project, it is required to use the NPV method of calculation, which makes the process and findings easier to be maintained. Here in that regard, for calculating the benefits of projects A and B the method of NPV will be used.

Concept and application

Two project plans have been chosen for the paper which will be calculated and evaluated to understand which one is more profitable to be used. Before evaluating the calculation it is necessary to understand why the NPV methods are used for the calculation. NPV is a financial term that represents Net Present Value. Hence in this particular paper, the goal is to understand the Net Present Value of Project A and Project B and on the basis of the calculation, the decision of selecting a project will be made so that the decision is efficient and feasible and fruitful for project

2. You are about to launch a marketing campaign project that has half a dozen tasks such as perform market research, define channels of distribution, design marketing campaign, gain budget approval, evaluate marketing goals and mobilize team. There are many stakeholders in this project such as market research department head, accounts head, HRD Head, CEO, CFO, CMO, etc. please prepare a RACI table for this project. Please make suitable assumptions, wherever needed. What is the topmost benefit of using RACI table in this project?

Introduction

This project is beginning with half a dozen of tasks and there are some responsible designated employees to handle the tasks. There must be a chart stating clearly which employee should take over which responsibility to avoid any mess. This RACI table will help the employees to understand their duties clearly and the work will

3. “Finally it is ending. I feel so relived.” Priya was talking to her colleague, Satish. She was referring to the software development project that she was managing with the assistance from Satish. “Yes, but we still need to prepare the transition plan and face the post closure audit, among plethora of small activities.” Satish commented. He was too much irritated with a lot of small activities that are needed to be closed as the project closure was nearing. “Yes let me focus on the transition plan and audit while you please meticulously close all the loose ends.” Priya quickly divided the labor between two of them.

a. What the transition plan will contain? (5 Marks)

b. What would post-closure audit include?

Introduction

A post closure audit always helps the project of the development of a software to become flawless and more reliable. A post closure audit and a transition plan of a software development generally is used for remarking the tasks that are left to be done. It usually cites the faults the development has looked over throughout the project. This assignment will help the employees to know about the importance of a post closure audit and a transition plan.

Concept and application

A transition plan of a project Its sample only

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Service Operations Management

1. Define and briefly explain the term ‘Service Design.’ What are the various approaches that organizations adopt to implement ‘Service Design’? Explain with examples for approach from setups like Banking or a Healthcare setup (choose any one reference of your own choice)

Introduction:

If you are interested in knowing the exact details about service design, proceed with this assignment, and know more. The service design is mainly useful in service operations management. It is mainly helpful for enhancing its quality and the interaction between users and service providers.

Concept and application:

To be frank, service design is useful for business in the most effective manner. The primary need for service design approaches is to design based on the requirements of participants or customers. Therefore, the service is competitive, user-friendly, and suitable to the customers extraordinarily. In the last decade, the usage of the service design has increased a lot among various business

2. Discuss the Role of Service Engineers in ‘Engineering’ Service Operations. Explain the three techniques used to evaluate service operations concerning a setup for an Educational Institute.

Introduction:

Here, in this case, you can clearly understand the significant role of service engineers in engineering service operations. Then you can also be able to go through the vital techniques which are used to evaluate various service operations based on setting up the educational institute. The service operations management is mainly based on delivering the service to the customers of the

3. The Hospitality sector is a good example wherein the businesses involve both manufacturing (food preparations) as well as service operations. The sold products are evaluated by the customers, and they are also rated based on the service that the seller provides. With reference to the industry, discuss the following aspects of service operations.

a. Discuss the elements that need to be planned in a Service Framework of a Hospitality setup.

Introduction:

Here, in this case, you can check out the elements required to be planned at the time of the hospitality setup's service framework. In general, the service framework is mainly considered as the set of standards, principles, constraints, and policies to be utilized to guide the development, design, retirement, deployment, and operation of services. This is mainly delivered by the service provider to provide a reliable service experience to the particular user community.

Concept and application:

Have a look at below to go through the elements of the service framework for the hospitality setup.

Service culture

It is mainly built on the Its sample only

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Total Quality Management

Question 1

Describe different types of “Cost of Quality” with examples. How does it help organizations? (10 Marks)

Introduction

The term Cost of Quality is very common in the business world. The cost quality generally indicates the cost that an organization pays for ensuring better quality product which can decrease the rate of failure. Therefore, each organization in the world take the particular method of cost management to make the organ

Question 2

How effective supplier selection helps organizations in building a better and effective Supplier – Manufacturer – Customer relationship?

Introduction

Relationship management includes the plan of action to build support for the customers for a business and its contribution by increasing brand loyalty in the process. Mostly relationship building occurs at the customer level. Customer relationship management refers mainly to the process of transferring a satisfying experience to the

Question 3

3. a. You are posted as one of the Quality experts in the manufacturing organization XYZ. Management has assigned a job to you to identify the defectives & rectify the process if any wrong.

On the very 1st day, you took the samples & below were the outcomes. During the process, every time you selected a batch of 50 & picked 10 samples from the batch.

*Sample*	*No of defectives*
1	4
2	3
3	2
4	1
5	0
6	3
7	2
8	5
9	1
10	0

Calculate UCL & LCL before rectifying the process. (

3. b. Company ABC delivered one product to its very loyal customer. Unfortunately, the product found out to be a defective one. The loyal customer put a request for a replacement.

The organization is a very customer-centric organization that took steps to replace the product & assigned the job to the corresponding team.

Assume the below & calculate the “External Failure Cost” for the company ABC.

● In the organization, all employees work 8 Hrs/day

● The person total took 5 hrs time – Towards to &fro activity for traveling

● Delivery & discussion time with customer – 30 minutes

● Salary of the person – INR 1000/day (5 Marks)

Introduction

As a quality expert of a company a person has a major duty to supervise and maintain a good quality products and services to the customer from the side of the company.

Concept and Analysis

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Brand management

NMIMS Global Access

School for Continuing Education (NGA-SCE)

1. First impressions matter and when you visit a supermarket, that becomes moreimportant. You see the shelves loaded with multiple products and usually if thepackaging is eye catching, then you are drawn to it and may even think about trying theproduct. Clearly packaging encourages purchase. Brian Wansink was fascinated by itand what were his findings?

Answer: Brands are everywhere in our life. A product is anything that can be offered to a market for attention, use, or consumption that might satisfy a need or want. A product is a physical good, service, retail store, person, organisation, place, or idea. A brand helps the customer to distinguish the goods of one producer from another. Let us understand the conceptual meaning of the term brand. A person is known by a name. Likewise, a product is known by a brand name, which enables the consumers to distinguish it from other products. A brand name of a product or service means many things to a consumer. It may mean a symbol of quality or it may be associated

2. Joanie wants to open a new store location 100 miles from her existing shop. Which ofthese strategies is she considering? Explain Ansoff’s Growth Matrix completely withthis example.

Answer: Securing competitive advantage, controlling market share and generating profitare not enough. Companies have to constantly look for growth and expansionbecause only this can give long-term sustainability in terms of market leadershipor position. Growth here does not mean incremental growth or change as isunderstood in stability strategies; this should be more visible or distinct. Growthor expansion may be defined as distinct increase in sales or turnover or marketshare (and also profit). Different strategies can lead to growth or expansion.These include penetration into the existing market, product or marketdevelopment, integration and diversification. Diversification can be in terms ofstrategic alliance, merger, joint venture and takeover or acquisition. Corporatestrategists have to consider all alternative growth strategies which are availableand choose the most appropriate one based on the company’s resource base,business assets and skills and the competitive environment.

Ansoff’s growth strategy

The Ansoff Growth matrix is a tool that helps organisations to decide abouttheir product and market growth strategy. Growt

3. Mother Dairy Fruits & Vegetables, a company with a billion-dollar (Rs 4,200-crore)turnover, has been a well-established player in NCR known for products the firm hasbeen largest seller of milk in NCR, with 65% of the revenue being contributed by milk.Amul entered Delhi market few years back and in 2011 with in a span on 4years itdefeated mother dairy in terms of market share. Amul procures fresh milk andpackages it. Mother dairy adds powder milk in its products to the tune of 40%. Thisspoils the taste of the product. Also Amul is credited with more awareness andknowledge about its products amongst consumers. Amul is a leader in the ice creamsegment of the country. Their capacity to develop products and gain market leadershiphelped them gain substantial share in the NCR region in the milk segment raisingquestion marks on the brand equity of the company. Mother Dairy has been marketleader in NCR for 35 years. Losing ground to Amul in 2011 in the milk segment isforcing company to rethink its strategy. They plan to increase their capacity and alsoexpand procurement of the milk. One of the regions whyconsumer shifted to Amul has been difference in the taste of the milk. Amul milk isfresh where as a portion of Mother dairy milk is reconstituted. Mother dairy sellsthrough its own outlets and home delivery is not possible whereas Amul used channeland home delivery of the milk is possible. Mother dairy milk price has been less thanthe price of Amulmilk, still a huge number of mother dairy loyals moved to Amul.Now Mother dairy is restructuring its strategy and systems to combat Amul.

a. What would you suggest to Mother Dairy for its revitalization plan?

b. What more challenges you foresee for the brand?

Answer: a) Brand image is the perception of customers about a particular brand. Image of any brand tends to develop over time. Brand image is formed in the minds of customers based upon the experience and interaction of the customers with the brand, interactions can take place in different ways and not necessarily only the buying or using of the product and service.Brand repositioning is undertaken in order to increase a brand’s competitive position and therefore increase sales volume by seizing market share from rival products. When repositioning companies can change Its sample only

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Cloud computing

NMIMS Global Access

School for Continuing Education (NGA-SCE)

1. Nashik Shiwar is a startup that supplies vegetables and fruits directly from the farmersin villages to consumers in cities like Mumbai and Thane. It is planning to use asoftware solution to manage its operations. One vendor has approached it with aproposed solution to be hosted in its cloud. The founders of Nashik Shiwar are not sotech savvy so they have been apprehensive with the cloud option. They haveapproached you as the IT expert to advise them on this matter. What will be youradvice to them?

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Answer: As mentioned in the question, Nashik Shiwar is newly established organization which is in the business of supplying fruits and vegetables to the citizens of Mumbai and Thane. Company buys these products directly from farmers and sell in the cities. To streamline the process and manage the operations easily, company is planning to use a software solution which will be in cloud. The founders of Nashik Shiwar are not so tech savvy so they have been blank and confused with the cloud option. As an IT expert, I believe cloud adoption is the need of the hour and offer several benefits to the organization. I will discuss more about it

2. Sentac Enterprises has grown very fast with its cloth bag manufacturing business,thanks to the increased awareness about less use of plastic bags. To sustain the growth,Sentac Enterprises is looking for automation of its core operations. As an IT expert,you are advising them for the cloud solution. Which cloud deployment model andcloud service model would you recommend? Justify your recommendations.

Answer: The key to cloud computing is the “cloud” a massive network of servers oreven individual PCs interconnected in a grid. These computers run inparallel, combining the resources of each to generate supercomputing likepower. What, exactly, is the “cloud”? Put simply, the cloud is a collection of computers and servers that are publicly accessible via the Internet. Thishardware is typically owned and operated by a third party on a consolidatedbasis in one or more data center locations. The machines can run anycombination of operating systems; it’s the processing power of the machinesthat matter, not what their desktops look like.

As mentioned in the question,Sentac Enterprises is looking for automation of its core operationsto sustain the

3. “I am sure we want cloud solution but which one? Microsoft Azure, AWS, GoogleCloud, IBM Cloud; there are so many options!” Manish opened the meeting of hisboard of directors. The meeting was called to decide on procurement of infrastructureas-a-service solution to host all IT applications of Sampad Nature Club. SampadNature Club has grown very fast under the able leadership of Manish Kapade, whoused technology effectively to build up a chain of nature-friendly resorts near citieslike Mumbai and Pune.“I suggest we should look for mid-size local companies instead of mega vendors likeIBM and Microsoft.” Sandeep spoke first after Manish. Though Sandeep was CFO, hewas very much aware of technology market trends.

a. Will you support Sandeep’s suggestion? Why?

b. Why should Sampad Nature Club consider mega vendors like IBM and Microsoft forprocuring IaaS solution?

Answer: a) The services which are provided by the cloud will influence yourorganization either directly or indirectly. And this impact is not only for the IT department but to the whole company. Cloud computing is an advance technology which represents transformation of our entire organization which includes people, system and processes. We may have different questions like; the service provided by the cloud will be fit into your overall corporate and IT strategy. Whether the cloud service providers could be able to manage the internal services? How to move the customers or the people involved in business in to the cloud service? Whether cloud is able to support company’s IT governance requirement, important issues of emerging corporate and governmental standards, business process management, and the overall

NMIMS Global Access

School for Continuing Education (NGA-SCE)

1. Formulate a mission statement for your organization using the Ashridge model.

Answer: Mission of the organization

The mission of a company is very important for a company’s successful performance not only for the short term, but also in the long run. The mission oaf company is not vague as the vision and is designed to ensure that those belonging to the company work together with a uniform purpose. It is slightly more specific and sets apart one company from the other companies in the same area of business. The mission identifies the scope of the company’s operations; describes the company’s product, market and technological areas of thrust; and reflects the values and priorities of its strategic decision makers. The mission of a business looks towards an endless future as if the firm were immortal.

The mission statement is formulated after thinking a lot and with great caution keeping in mind the basic product of the company

2. How does the segmentation criteria and technique proposed by Kotler in 2003 facilitate relationship-based marketing?

Answer: Relationship marketing

Building relationship with the customers is an important part of business transactions. Of late, marketers have realized its relevance and are now focusing on relationship marketing. It is an approach that focuses on developing a series of transactions with consumers. A marketing manager must formulate strategies that can build profitable relationships with the target consumers. Things are continuously changing in terms of business and social changes, customer related changes, and changes in manufacturing and marketing organizations. Therefore, the organisations should select their marketing orientation considering these factors.

Market segmentation by Kotler

The importance of market segmentation is established by the fact that the buyers of a product or a service do not belong to the homogenous group. Unreality, every buyer has got specific needs, preferences, resources, and behaviors. Since it is almost impossible to cater to every customer’s

3. You are a subject matter expert in CRM and you have to give the key note address on a webinar during COVID pandemic to your customers and competitors on ‘The Future of CRM’.

a. What aspects will you include in your keynote address that will impact the future of CRM?

b. If an audience members ask you how do you foresee the continuation of the journey, how would you respond?

Answer: a) Customer relationship management (CRM) has to be focused on aligning the business processes with customer strategies employed by the firm. Customer relationship management can be very useful if it works. It allows companies to gather customer data and identifies the most valuable customers over time and increases customer loyalty by providing customized products and services. It also reduces the cost of serving these customers and makes it easier to acquire similar customers. But a CRM can not only fail to deliver its intended benefits, it can also damage longstanding customer relationships. The biggest problem is the assumption that CRM Its sample only

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Customs shipping

NMIMS Global Access

School for Continuing Education (NGA-SCE)

1. You have imported 1 x 40’ container by sea. Transporters have called for a strike after 2 days. You do not have sufficient funds to pay the customs duty in 2 days. Your company does not want to pay detention or demurrage for the consignment. What is your suggestion to the management to clear this consignment from Port without payment of duty? Please explain the procedure in detail.

Answer: Custom is a tariff or tax which is collected by the custom authority on exported or imported goods according to current custom laws. In order to enter or leave a country it is mandatory for the goods to pass through custom’s procedure. It is the documented permission given by the national customs authority to imported goods so that they can enter the country or to exported goods so that they can leave the country. The persons and institutions that are authorized to perform custom clearance operation are called custom’s consultants. There is a certain set of procedures for custom clearance of import and export cargo which is followed by the countries across the

2. Due to Lockdown by the Government you could not clear your consignment received by air. Your company informs you that the goods would have got damaged completely and will not be useful. They advise you to file an insurance claim with the insurance company as soon as the lockdown is lifted. What are the documents will you keep ready to send to insurance company to file the claim.

Answer: Air cargo insurance is a type of policy that protects a buyer or seller of goods being transported through the air. It reimburses the insured for items that are damaged, destroyed or lost. Some insurance companies offer cargo insurance directly, as do several freight forwarders and trade-service intermediaries. The amount of coverage and deductible required for air cargo insurance varies based on the goods, as well as the individual provider.

The exporter faces the risk of loss/damage to the goods during transportation from his place to the place of the buyer. This is known as cargo risk. In international trade the transit distance and period

3. Due to the outbreak of Corona virus huge stocks for export got stuck in your factory and your importer from U S is advising you to send the entire consignment at one go as soon as the sea opens up. The entire consignment has to go to U S only. As you know you will not get booking as every exporter will throng the shipping lines to book their consignments and you will have to send as multiple exports. Your company suggests to hire a ship directly to send all the goods at one go.

a. Which charter system will you select

b. Explain the reasons for your selection

Answer: a) Logistics is viewed as the competency that links an enterprise with its customers and suppliers. Thus, the process is viewed in terms of two interrelated efforts, inventory flow and information flow. Globalisation and advancement in information technology have added new dimensions to logistics operations. The need to carry the goods physically from one country to another has highlighted the importance of a logistics system. The longer the distance to be travelled, the higher is the efficiency demanded of a logistics system. Integrated logistics, which takes into account fast-paced Its sample only

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E-business

NMIMS Global Access

School for Continuing Education (NGA-SCE)

1. HDFC bank is one of the leading financial company in the Indian Banking sector witha huge range of banking services and products to corporate and retail customers.HDFC bank is revamping business strategies for achieving „ONE BANK‟ vision withthe unified banking CRM platform. It implemented CRM to automate the process flowin tracking the sales processes, generating customized reports, cross selling to currentcustomers. E-CRM has resulted in a 40% increase in cross-selling, increase in leadconversion, delivering amazing customer experience with 52% improvement in servicequality. Based on the above, pls suggest HDFC that how CRM can increase customerengagement and satisfaction. Also, list down and explain the various metrics that canbe used by the bank in evaluating e-CRM.

Answer: In all businesses, Customer is the king as you cannot survive in the market without good customer base. It is the duty of all service providing companies to take special care of their customers as sales is not the only motive but there should be excellent after sales service as well. Companies must do everything to satisfy their customers as Customer satisfaction is the best indicato Its sample only

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2. Kellogg, being a leading company in the production of food items and serving itscustomers worldwide has a sound standing in the market following the supply chainmanagement system. It possesses an organized and well-equipped transportation andstorage system, following the lean production system to streamline processes andeliminate wastes. It uses KPS (Kellogg’s planning system) to plan and budgetproduction, inventory, and distribution of its products. The company found the need foran e-business model to integrate its supply chain management functions to optimizeoperations. You being the consultant for the company, suggest an e-supply chainmodel along with its features that best fits for the company’s business operations. Also,narrate the benefits of using e-SCM over the traditional SCM method.

Answer: E-business strategies were developed to meet certain expectations like reducing transportation cost, increasing flexibility and increasing profits in the business. However, in reality, these expectations are not always met because the new e-business strategies are not successful in many circumstances. There are many companies, which are successful in developing new business models to increase profit and capture market share. It is found that they were using the Internet as a driver for business communications.

E-business is the collection of business models and processes developed through the Internet technology for focusing and improving the performance of extended enterprises.e-business focuses on extended enterprises; it actually refers to the intra-organisational business-to-consumer and business-to-

3. Yatra.com, one of India’s leading online travel portals, has further enhanced its loyaltyprogram, making it more lucrative for its customers. The e-Cash program, whichallows customers to save on every booking made on Yatra.com, now gives additionalbenefits to its users. E-Cash is integrated with the payment process, making theredemption of e-Cash smooth and easy. There are no blackout dates on usage of e-Cashand there is no restriction on combining it with other offers. Since the launch, there hasbeen a very significant year-on-year growth in customers opting for e-Cash. Theprogram has helped in increasing the customer stickiness and has helped to build astronger connection with consumers, both new and old.Yatra.com says, “As customers‟ expectations continue to evolve, we are focused ondelivering services and experiences that are important to them. Our e-Cash programhas been a major contributor in driving repeat purchases and currently over 81% of ourcustomers come back to us for future purchases. We are confident, that with the launchof these new features, the value of e-Cash has been significantly enhanced, whichshould further add value to the whole customer experience on Yatra.com and ensurebrand stickiness and loyalty in the long run.”With the goal to be 'India's travel planner', Yatra.com has been providing a 'best inclass' customer experience. Yatra.com has the largest inventory of over 83,000 hotelsin India and is one of the biggest homestay aggregators with over 3000 homestaysacross 130 cities within India. Customers can access Yatra.com in multiple ways:through a user-friendly website, mobile optimized WAP site and applications, a multi-lingual call center, a countrywide network of Holiday Lounges and Yatra.com TravelExpress stores.

(Source:https://investors.yatra.com/press-releases/press-release-details/2019/Yatracom-Wins-Industrys-Most-Coveted-Award-for-the-Fourth-Time/default.aspx )

a. Explain the impact of e-cash on the business operation.

b. What are the strategies used by Yatra.com to increase its market share in context ofthegiven case study.

Answer: a) Building customer loyalty is the basic platform of relationship formation. In a highly competitive and challenging business environment, organizations are finding it increasingly difficult to have loyal customers in their customer inventory. With a backup of loyal customers, the organization is able to enjoy a number of advantages. In short, having loyal customers serves as a sustainable competitive edge for the organization over its competitors. Loyal customers are assets to an organization. Loyal customers are resources in the sense that the organization can depend on them with respect to new service brands and brand extension programs. If there are a number of hardcore loyal customers in the customer inventory, the risk in relation to all marketing decisions reduces considerably. The loyal customer provides a simulated experience to prospective customers and thereby helps companies hone their

NMIMS Global Access

School for Continuing Education (NGA-SCE)

1. You have been given the responsibility to develop the E-commerce business model fora retailer of consumer electronic products. What will be your idea for usingAugmented Reality (AR) in it? How can Virtual Reality can be used for the retailbusiness?

Answer: Augmented reality these days is playing a vital role in imparting education information to children in an entertaining way. With the help of AR, 3D objects and models can be created that would be clearer and more interactive for learning purposes. With AR, you can visually build basic skills in education. You can make use of built-in cameras to have a conversation among the animated characters when aligned with the certain pages and sections of the books. There are augmented reality apps that let the students go on an AR voyage through the library to know and understand where to find the needed thing and whom to ask for help. AR allows for more effective and far deeper engagement with the native speakers when compared to many classroom lessons.

Probably you will be surprised to know the fact that the word virtual becameone of the most exposed words in the English language during the lastdecade. Today we have virtual universities,

2. Internet of Things (IoT), offers a multitude of benefits to the healthcare sector such asimproving the effectiveness and quality of services. As a consultant to a privatehospital who wants to embrace this technology (IoT) to help improve patient outcomes,what are the challenges that these connected devices could bring that they need to payheed to? What are the potential obstacles which may impede the success of healthcareIoT for this private hospital that you will highlight to them?

Answer: As we know that the healthcare industry is booming all over the world, Indiahas a higher level of spending on healthcare among all the other Asiancountries. Healthcare sector is using advanced technologies. Healthagencies will have to opt for latest technologies if they want to distinguishthemselves from other agencies. A managed global network which makes

use of the latest communication technologies can facilitate increasedinternational progress and co-operation in health Its sample only

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3. TourPlan, a software development company would like to develop an augmented realitysystem for traveler by assisting him/her in making the tour planning much moresimple, interactive and seamless. Tour Plan would has also partnered with SmartLook,a Smart Glass company to develop a smart glass for traveler for assisting him/her indifferent ways especially for mountain trekking.

a. What in your opinion, should be the important features/benefits from such augmentedreality system what will help the tourism industry to grow?

b. What according to you should be the important features for such smart glasses and howwill it assist the mountaineer?

Answer: a) In this technological world, you find so many new technologies coming up with great features and usefulness and augmented reality is one of them. This is the new concept which has gained importance in last few years and now used in various fields such as education, tourism, commerce etc. Augmented reality (AR) adds digital elements onto a smartphone camera, creating an illusion that holographic content is a part of the physical world around you. In contrast w

Export import

NMIMS Global Access

School for Continuing Education (NGA-SCE)

1. You have applied for a job in an international company which deals with imports and exports. They have given you a written examination and the question is .... Briefly list and describe the documents required for the import procedure: You need to prepare a list and explain the same.

Answer: Imports form a vital component in the growth of a country be it a developed or developing country. For developed countries, import of technology, raw materials and capital goods is required for sustaining the optimum level of production. This assists the developed countries to meet the demand requirements of their consumers to sustain a high standard of living. On the other hand, developing countries require imports in the area of technology and capital equipment. This helps in

2. First time your company plans to export one consignment to Germany. You are suggesting the management to get letter of credit from the importer in Germany to protect the interest of the company. Your Management requests you to give in Letter of Credit to main parties involved. Please give a brief write up to your management on this.

Answer: A letter of credit (L/C) is an instrument signed by the importer’s banker that promises to make payment to the exporter if he follows the conditions mentioned in the L/C and if the specification about the quantity and quality of exports matches with those mentioned in the L/C. It is a letter of promise and not a letter of guarantee of the underlying commercial transaction. The issuing bank gets a fee for making the L/C. An L/C serves the interest of both the parties. Exporter is assured that he will get the payment and he will try to hedge against foreign exchange

3. Your company, a pharmaceutical organization, has got an export order. Your company asks you advice whether to register with any export promotion council and the name of the council who will give the certificate.

a. Give the name of the export promotion council with whom your company has to register and what is the name of the certificate issued by the council

b. Explain the benefits of registering with export promotion council

Answer: a) Exports are vital to a developing economy as the capacity to import is limited by the capacity to export because finally imports have to be paid for by exports. The growing industrialization of a developing country necessitates increasing imports because of high income elasticity of demand for imports and the increasing demand associated with industrialization and it is in this context that economic growth becomes dependent on the rate at which exports can be expanded.

Export Promotion Councils

In India there are 19 Export Promotion Councils managing the following products: Apparels; Basic Chemicals; Pharmaceuticals and Its sample only

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Fundamentals of big data

NMIMS Global Access

School for Continuing Education (NGA-SCE)

1. What is meant by Big Data in the retail sector. Mention the 7 ‘V’ s of Big Data, andprovide an example for each of them.

Answer: As the name suggests, big data is a term that describes the large volume of data, that data may be structured or unstructured. That data inundates a business on routine basis and used by organization for various purposes. Data may not be important but how companies are using that data, is really matters. Big data can be analyzed for insights that lead to better decisions and strategic business moves. As mentioned in the question that healthcare industry is inundated with

2. A leading retail chain is facing a consistent decline in their sales and net margin. Theyhire a management consulting firm to ascertain the reason behind it and suggestcorrective actions. The management consultant advises lack of analyticsimplementation as the primary reason for sagging sales and negative net margin. Theretail chain now wants to engage an IT consulting firm to suggest them a roadmaptoward implementation data analytics in their organization. How can the retail chainleverage the power of descriptive and diagnostic analytics to derive insights into whathappened in the past and the reasons behind it? How the retail chain can move up theanalytics value chain and leverage the advantages of Predictive and Prescriptiveanalytics to derive valuable insights into future strategies.

Answer: Modern organisations are rich with data. Owing to large-scale computerisationefforts, almost all processes, activities, and interactions within the organisationare available in accessible databases. This rich data environment hasspawned a variety of software applications that rely on the principles of decisionsupport systems (DSS) and enable organisations to change their competitivestrategy. These applications rely on fast computing architectures, alarge collection of historical data, access to data being produced currently inthe organisation, and computing software that enables complex models to beused for analysis. This approach to using data analysis is widely known asanalytics.

Using analytics Its sample only

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3. HP launched a new touch-screen laptop which had a tremendous rise in their sales onthe first day of launch on Amazon breaking the records of Dell and Apple. Assume youhave been hired as a data analytics consultant by one of HP’s competitors.

a. Identify social media analytics tools that can be deployed to understand consumerbehavior and trends.

b. Identify mobile analytics approaches and tools that can be deployed to understand andleverage mobile usage behavior.

Answer: a) Using social media, you can find your potential customers. One of the key advantages of social media for businesses is that it enables you to interact with your customers. Going through the tweets and Facebook updates that are posted by your customer base gives you insight into what they need. This is useful for helping your company formulate marketing strategies that address their needs. Social media streamlines the process of providing and receiving feedback from your prospective buyers. If your customers have concerns or problems with what your business offers, they can let you know in a timely manner. Statistics indicate that the way people utilize social media and interact online influences their purchasing decisions.

india forign trade

NMIMS Global Access

School for Continuing Education (NGA-SCE)

1. One of the well-established private Indian company decides to go for geographical expansion, they go for expansion through entering foreign market/s (Exports) however; they will do complete risk analysis of the target market, what are these essential risk analysis need to be done and why?

Answer: Globalisation has impacted international marketing in a big way. Globalisation of markets refers to the gradual integration and growing interdependence of national economies. Globalisation allows firms to view the world as an integrated marketplace, and this has reduced the cost and nature of operations of international firms. Globalisation has intensified the competition, raising the global standards of quality. It has also increased the demands for advanced technology and innovation along with the value of customer satisfaction.

Companies often resort to expansions into the international markets when the domestic markets get saturated. This is more relevant for companies producing specific products with high technological intensity such as aircraft,

2. Export Promotion Councils set-up by Ministry of Commerce, government of India are very beneficial to MSME , explain how many different EPC’s are there and pick any one EPC’s from any one segment, explain how they function and how they help the MSME’s

Answer: Exports are vital to a developing economy as the capacity to import is limited by the capacity to export because finally imports have to be paid for by exports. The growing industrialization of a developing country necessitates increasing imports because of high income elasticity of demand for imports and the increasing demand associated with industrialization and it is in this context that economic growth becomes dependent on the rate at which exports can be expanded.

Export Promotion Councils

In India there are 19 Export Promotion Councils managing the following products: Apparels; Basic Chemicals; Pharmaceuticals and Cosmetics Chemicals and Allied Products; Carpet; Cashew; Cotton Textiles; Electronics and Computer Software; Engineering; Gems and Jewellery; Handicrafts; Handlooms; Leather

3. Well-established Indian Biotech manufacturing company engaged in manufacturing of Human healthcare biotech products and Biotech based Agro products:

a. What are your recommendations to this company prior to entering overseas market with their biotech products for human?

b. Work out a market entry strategy for overseas market for their Biotech based Agro products.

Answer: a) The legal and regulatory environment is the result of a particular political system. It plays a pivotal role in the growth of a country’s economy. This environment provides a framework that enables the development of sustainable markets, facilitates monitoring and enforcement of rules and ensures investor protection.

Every country has its own legal forms of organizations to deal with business. The internationally active companies find themselves in a situation where they have to conform to more than one legal system. Although this is complex enough, the difficulty of determining which laws apply in different cases adds further to an already complex environment. There are specific legal requirements covering certain aspects of international marketing for the consideration at the corporate level. There Its sample only

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IT Infrastructure

NMIMS Global Access

School for Continuing Education (NGA-SCE)

1. In your perspective, how important is performance management in the overallachievement of organizational goals. Put across your viewpoint highlighting thebenefits / disadvantages of performance management.

Answer:The process of identifying, evaluating and developing the work performanceof employees in order to achieve the goals and objectives of an organisationis called Performance Management (PM). Effective performancemanagement is designed to identify performance requirements, enhanceperformance, provide feedback relevant to those requirements and assistwith career development.Performance management is an integrated process of defining, assessing and reinforcingemployee work behaviour and outcomes. Organisations with a well-developed performancemanagement process often outperform those without this element of work design. Performancemanagement is an in the organisational performance is affected by practices and methods ofgoal setting, performance appraisals and reward Its sample only

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2. ITIL is an approach to deliver IT services to clients efficiently. Would you recommendit for your organization? Bring out the key factors for your recommendation / rejection.

Answer: ITIL is recognised worldwide as a best-practice approach to IT servicemanagement with focus on the alignment of IT services with businessneeds. It focuses on processes, functions, and capabilities required forsupporting IT services in business. The main reason why ITIL is adoptedworldwide is that it is based on a practical approach to servicemanagement.Service management involves a wide body of knowledge, experienceand skills of a global community of organisations and individuals inall sectors. The design of service mainly decides its success or failurewhich is created in order to provide a new service or to modify an

3. With the current COVID pandemic outbreak, mankind has come to the realization thatwhile we emerge victorious on several fronts, we have disturbed the ecological balanceand therefore are living in challenging times. Green computing is seen as a viablesolution to minimize the impact on health and well-being of living beings.

a. As an IT manager, how will you get your team onboard to accept green computing?

b. What are the main objectives of green computing that you will establish with yourteam?

Answer: a) Environmental sustainability involves making decisions and taking action that are in the interests of protecting the natural world, with particular emphasis on preserving the capability of the environment to support human life. It is an important topic in the present time, as people are realising the full impact that businesses and individuals can have on the environment. Environmental sustainability is about making responsible decisions that will reduce your business’ negative impact on the environment. It is not simply about reducing the amount of waste you produce or using less energy, but is concerned with developing processes that will lead to

IT project management

NMIMS Global Access

School for Continuing Education (NGA-SCE)

1. Chander Stationary Pvt. Ltd. makes and sells notebooks in Western India. It has gotone plant in Pune and the other one in Surat. It is planning to implement CRMsolution. Since its ERP implementation project had got delayed and exceeded budget,the management wants to be more careful this time. It has appointed you to advice onthe process of identifying the project risks. Which tools and techniques would yourecommend?

Answer: Risk isa part and parcel of all our everyday business activities. Managing a projectinvolves planning a unique set of tasks performed within a set of rules tomeet the project objectives. Accomplishing the defined objectives throughsuccessful completion of these tasks helps to achieve success.However, all projects come across certain uncertainty which slows down theproject’s progress. These uncertainties are termed as risk which arises fromvarious sources and may have profound impact on the project. It acts ashindrance to the project goals. The list of risks produced during riskidentification process is usually unmanageable or difficult to understand.

Risk management process helps you to access all possible risks that projectfaces, prioritise the risks according to their impact on the

2. Your colleague is fed up managing the conflicts within the team. She has approachedyou for guidance. What kind of guidance would you provide to her?

Answer: Organisational conflict isdue to the actual or perceived differences in needs, interests, objectives andvalues of people working together. Conflicts in organisations occur betweenthe following members:

· Individuals within the organisation.

· Individual and group(s) in the organisation.

· The staff and the organisation.

Conflicts in organisations arise due to the following factors:

· Ideology: The perceptions and beliefs of individuals in the conflict are different.

· Objectives: The objectives of those involved in the conflict can be very different. Even if the people involved in the conflict have the same objectives, they may want to use different methods to achieve the objectives.

· Territorial perceptions: People

3. "Today is the day that we have been waiting for so long. The system has finally gonelive successfully.” Mr. Tabrez was so happy making this announcement to his projectmanagement team. After all the team had worked so hard for last several months toreach this milestone. “Let me apply for a leave now! I need to go to my native place tosee my wife and my new-born baby” The first reaction came from Sameer, who hadbeen working on this project for last several weeks without a single day off. “Oh, weare not done yet!” Mr Tabrez quickly said. “Yes, you should go to your native placenow. But others please note that we have yet to have an administrative closure! Wehave not yet received the project sponsor acceptance and the final presentation is stillpending!” These statements from Mr. Tabrez surprise almost everyone present in theconference room.

a. How will Mr. Tabrez explain about the project sponsor acceptance?

b. How will Mr. Tabrez explain about importance of final presentation?

Answer: a) In the project lifecycle the final phase of projects is the project closure.Closure of a project is a systematic process where we need to identify arelease plan for the project deliverables, documentation, supplier contractsand resources.The project manager is responsible for ensuring the changing projectenvironmental conditions. The emphasis for success is on pre-planning.Risk management will be both undemanding and successful when there areprevious projects from where the knowledge of the experience can beuseful. So; when a project closes, it is a standard practice to debrief, recordand analyse the instances of improvement, especially the risk aspect.This debriefing procedure of project closure provides a basis for the projectsuccess and the lesson learnt from it.

Project sponsor acceptance

Project sponsors are people who define the objectives of a project, analysesthe feasibility of the project and approve the allocation of resources for it.Project sponsors are basically from the senior management of Its sample only

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Marketing Strategy

Amul, the market leader in the Indian milk industry, has pioneered several progressive initiatives and stayed current with consumer trends through continuous product development. A rise in health issues among the urban population in India and increased interest in fitness had led Amul to plan the launch of camel milk in India by the end of 2015.With camel milk being hailed as ―white gold‖ and touted as the latest superfood in Australia and the West, Amul is considering whether to launch the sale of camel milk in India. No company in India has yet tapped into the camel milk market; therefore, Amul would have a head start in this unexplored segment. With product approval from the Food Safety and Standards Association of India still pending, industry observers wondered whether camel milk could be Amul’s next big opportunity after the success of its long- life milk brand, Taaza. Should Amul launch the sale of camel milk in India?

The Indian milk industry

India had been the largest dairy-producing country in the world since 1998, expecting the demand to reach 200 tonnes (t) by 2022. The milk industry was dominated by an unorganized sector of 70 million households producing milk. The per-capita availability of milk in India was 302 grams per day in 2013.With increasing domestic demand, the per-capita availability of milk has reached 336 grams per day by 2017. Urbanization, busy life, nuclear family, Indian eating habits and westernization all have together fuelled the need of milk and its products.

The Gujarat Cooperative Milk Marketing Federation (GCMMF) was a food product– marketing organization based out of Gujarat in west India. It was one of the few Indian companies with a pan-Indian presence. The company marketed almost all of its products under the flagship brand, Amul, and had a large product portfolio in key categories such as dairy and its associated products— butter, ice cream, cheese, cream, yogurt, oils, and fats. The milk category accounted for the largest portion of the company’s revenues.

Marketing Mix of Amul

Amul catered to a large segment of the Indian market with a wide product portfolio, and regularly introduced new products to the market over the years. Amul’s wide product range included milk, bread spreads, cheese, ultra-high temperature (UHT: a processing technique which kills bacteria) milk, a range of beverages, ice cream, paneer (cottage cheese), yogurt, ghee (clarified butter), milk powders, fresh cream, chocolates, and traditional Indian sweets. Amul Butter is as big as INR 200 billion and has a dominant market share. In 2014, Amul Creme Rich was launched in the ice cream category and was positioned as a premium ice cream to compete with Hindustan Unilever’s new launch, Magnum. Other new launches included Amul cheese spread in nine new flavours, and Amul garlic and herbs butter spread.

Amul entered the market with the goal of providing dairy products to consumers at affordable prices at a time when the Indian dairy industry was highly unorganized and lacked a national competitor. Amul had maintained its strategy of providing its products to consumers at reasonable prices, which kept Amul at the top in this competitive markets comprising international brands like Nestle and Mondelez. With a focus on supplying all of India, the Amul built an extensive distribution network with 56 sales offices, 10,000 dealers, and 1 million retailers across the country.29 The Company handled the distribution of its products through self-run retail outlets and third-party retailers. To increase market penetration, the company strengthened its distribution network over the years to extend its reach — even into parts of rural India that were not easily accessible. Apart from brick-and-mortar retailer various online retailers (such as Vishal Mega Mart, BigBasket, and AaramShop) also sold Amul’s products, adding yet another channel for Amul to supply even more consumers.

Amul is identified by its mascot, the polka-dotted Amul Girl. Amul monitored current events and used the Amul Girl in different ways to communicate the company’s interpretations of various subjects.

Major competitors

Mother Dairy: Mother Dairy, a wholly owned subsidiary of the National Dairy Development Board, was established as part of Operation Flood in 1974. It manufactured a wide array of products, including milk, ghee, paneer, ice cream, and other associated products. The company reported a revenue of ₹ 70 billion for 2014/15, which represented an 11 per cent growth over the previous year.

Britannia: With a history of more than 100 years, Britannia was amongst the oldest companies in India. Starting in the baked goods industry, Britannia sold a range of food products through more than 3.5 million retail outlets all over India, and in 2014/15, had revenue of over ₹ 60 billion. The company produced a wide variety of dairy products, including milk, cheese, and flavoured drinks. Profits from the company’s dairy business, which comprised less than 5 per cent of total sales, plummeted 69.5 per cent from ₹ 350 million in 2013, to ₹ 106.7 million by the fiscal year-end in 2014.

Nestle: One of the biggest companies in the world, Nestle had operations in almost all countries. Nestle Dairy started in India in 1961, with a plant in Moga, Punjab, collecting 511 kilograms of milk. In 2015, the company collected over 1.3 million kilograms and produced milk and milk products to supply all of India. Milk and nutrition products, as a category, was the largest contributor to Nestlé’s revenues in India. It accounted for 47.1 per cent of the company’s revenue in 2014.

Consumer Evolution

The Indian milk industry grew by 15 per cent in 2014 to reach ₹ 603 billion.44 Trends showed a switch toward more health-conscious options, largely driven by the growing urban population. Consumers focused more on a protein-rich diet, relying on milk as an easy option. The first effect was a move from traditional loose milk to packaged milk. Consumers in urban India switched to the new UHT and flavoured milk options, while the majority of rural customers moved to packaged milk. UHT was safer and could be stored for longer, hence eliminating the need for regular purchase. While traditional can milk delivered by the local milkman is still common in Tier 2 and Tier 3 cities (cities with populations between 20,000 and 100,000), distribution in the big metro cities veered toward the easily available new UHT and other modern milk products. Flavoured milk saw the fastest growth in the milk category, with a value of 26 per cent in 2014.

Camel Milk

Camel milk, a by-product of camel breeding, was consumed primarily by herdsmen and their families, especially during migration. The average daily yield of a lactating camel was 2.5 to 6 kilograms. The camels were milked twice a day. Camel milk, which was dense white in colour, had a sweet and sharp taste, but could also taste salty. The water content of camel milk fluctuated between 84 to 90 per cent. Changes in taste were attributed to the type of fodder and the availability of drinking water. Factors considered important when rating the quality of camel milk included the age of the animal, the stage of lactation, the quality and quantity of feed, and the amount of water available during animal feeding. The taste of camel milk was drastically different to the taste of full-fat cow’s milk, making it difficult for many consumers to adapt to the taste.

Camel milk was proven to contain three times the amount of vitamin C found in traditional cow’s milk and one and a half times that in human milk. It was also a good source of vitamin B1 and calcium. Lower fat content and the presence of anti-bacterial properties also made camel milk more beneficial than cow’s milk. In addition, camel milk was more similar to human milk than cow’s milk. India was at the risk of becoming the diabetes capital of the world by 2025, with rapid globalization and lack of precautionary measures identified as the leading causes of diabetes in the country. Analysis of camel milk showed that it contained 52 micro units of insulin per millilitre, which was 60 per cent more than the average external insulin required by Type 1 diabetic patients. Camel milk’s natural probiotic properties made it easy to digest, and it could be consumed by lactose-intolerant people. Preliminary evidence had also shown that camel milk was an effective antioxidant.

There was a drastic drop in the camel population in India from 500,000 in 2003, to 300,000 in 2013. If this trend continued, local sourcing of camel milk would prove to be a factor in competitive advantage; hence, the drop in camel population was seen as a problem that needed urgent attention. Yet only a few locations in India had the resources to sustain large herds of camels. As a marketing and brand head of GCMMF, you are planning to launch the camel milk in India. Answer the questions below with respect to the content above and context of India.

1. Draw a 9 matrix (Mckinsey GE) cell to identify and explain the attractive segment which Amul Camel milk should target, drawing inferences from the case.

Answer 1- Introduction: GE nine-box matrix is a strategy tool that offers a systematic approach for the multi business enterprises to prioritize their investments among the various business units. It is a framework that evaluates business portfolio and provides further strategic implications.

The GE / McKinsey matrix is similar to the BCG growth-share matrix in that it maps strategic business units on a grid of the industry and the SBU's position in the industry. The GE matrix however, attempts

**************

2. Identify a strong brand positioning for Amul’s camel milk that can increase its resonance with the consumers.

Answer 2- Introduction: Brand positioning is defined as the conceptual place you want to own in the target consumer's mind — the benefits you want them to think of when they think of your brand. An effective brand positioning strategy will maximize customer relevancy and competitive distinctiveness, in maximizing brand value.

Concept and Application:Amul catered to a large segment of the Indian market with a wide product portfolio,and regularly introduced new products to the market over the years. Amul’s wide product range included milk, bread spreads, cheese, ultra-high temperature (UHT: a processing technique

***********

3. ―Though the product, Camel milk is pioneering in India but milk as a category is very much a matured product with AMUL being a market leader. Strategies for the camel milk be it traditional or online, needs to be crafted for a WOW experience.

a. Design traditional strategies to comprehend the sentence.

b. Design Marketing 4.0 strategies to comprehend the sentence

Answer 3(a)- Introduction: Camel milk, a by-product of camel breeding, was consumed primarily by herdsmen and their families, especially during migration. The average daily yield of a lactating camel was 2.5 to 6 kilograms. Camel milk, which was dense white in colour, had a sweet and sharp taste, but could also taste salty. The water content of camel milk fluctuated between 84 to 90 per cent.

Concept and Appications: Amul became Its sample only

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Supply chain management

NMIMS Global Access

School for Continuing Education (NGA-SCE)

1. M/s ANC, handles a variety of white goods. One of the key products is the refrigerator “Coolfrost”. Considering the increasing demand (and demand variation) of this product, company has built a substantial inventory for the same in the Warehouse. The annual fixed cost of the warehouse of US$12,500. Since the refrigerators are imported from China, company is incurring following ordering costs

● Delivery cost per order = US$750

● Import Duty per Order = US$350

● Custom Fees per Order = US$250

● Import License per Order = US$25

Historically, there has is a total annual demand of 9600 pieces (monthly demand of 800 pieces with a standard deviation of 120 pieces). The supply lead time is 0.5 month with a standard deviation of 0.2 month. company is conveniently placing two orders every month with an average qty of 400. The cost per refrigerator is US$390. The annual holding cost rate is 30%. Calculate cycle stock and safety stock point if the firm is willing to tolerate a 1% chance (Z0.99 = 2.32) of a stockout during an order cycle. Also calculate the total cost of inventory.

Answer: We are given the following information:

Item cost: c = $390 per piece

Holding cost = 0.30 per piece

Lead time: L = 0.5 month

Average demand rate: d = 400 pieces per month

Standard deviation of demand: σd = 120 pieces per month

Current order quantity: Q = 800 units
Ordering cost per order = $ Its sample only

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2. A trading company imports the car batteries from Taiwan and supplies to the car manufactures in India. The annual demand is approximately 18,000 batteries. The cost price per battery is $100 for and estimated annual holding cost is 20% of the product’s value. It costs approximately $200 to place an order (ordering cost). The company currently orders 1500 power tools per month (considering LT as 30 days).

a. Determine the ordering, holding, and total inventory costs for the current order quantity.

b. Determine the economic order quantity (EOQ).

c. How many orders should be placed per year using the EOQ?

d. Determine the ordering, holding, and total inventory costs for the EOQ.

Answer: Given data:

Annual demand (D) = 18000 batteries

Cost price = $100 per battery

Holding cost = 20% of the product value

= 0.20*100

= 20 per year per battery

Ordering cost = $200 per order

Quantity ordered by the company = 1500 tools per month

= 1500*12

3. a. Income statement of M/s ABC from 2019 showed the cost of goods sold (COGS) was $72M, and its average inventory value during the same period was $18M. Calculate company’s number of Inventory Turns Ratio (ITR) for that year and Days of Inventory Outstanding(DIO). Also state the difference between the key inventory indicators; Inventory Turns Ratio and Days of Inventory Outstanding.

3. b. Considering the demand data mentioned in below mentioned table, calculate the Forecasting for the month of April using Simple Moving Average method and Weighted Moving Average method. Also explain the difference and application of both the methods.

Month	Demand	Weightage
Jan	200	0.25
Feb	190	0.35
Mar	180	0.40
Apr	Forecast?

Answer: a) Inventory turnover ratio = cost of goods sold/ average inventory value

= $72 M/$18 M

= $4 M

Days of Inventory Its sample only

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Advanced Supply Chain Management

1. If you are asked to build an effective aggregate planning strategy, what trade-offs among variables like capacity, inventory and backlog cost will you make and how will you arrive at the best strategy to implement. Explain the various strategies and how you will balance among these costs with example.

INTRODUCTION:

Aggregate planning is the process of developing, analyzing, and maintaining a preliminary, approximate schedule of the overall operations of an organization. The aggregate plan generally contains targeted sales forecasts, production levels, inventory levels, and customer backlogs. This schedule is intended to satisfy the demand forecast at a minimum cost. Properly done, aggregate planning should minimize the effects of shortsighted, day-to-day scheduling, in which small amounts of material may be ordered one week, with an accompanying layoff of workers, followed by ordering larger amounts and rehiring workers the next week. This longer-term perspective on resource use can help minimize short-term requirements changes Its sample only

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2. A multinational company produces multiple products and serves multiple customer segments. Do you think they can achieve a strategic fit to have a well-defined strategic position? Explain with suitable examples.

INTRODUCTION:

Strategic fit expresses the degree to which an organization is matching its resources and capabilities with the opportunities in the external environment. The matching takes place through strategy and it is therefore vital that the company has the actual resources and capabilities to execute and support the strategy. Strategic fit can be used actively to evaluate the current strategic situation of a company as well as opportunities such as M&A and divestitures of organizational divisions. Strategic fit is related to the Resource-based view of the firm which suggests that the key to profitability is not only through positioning and industry selection but rather

3 . Super Mart retails in home appliances. All the appliances are stocked its warehouse from where it is dispatched to its customers against an order. One of its fast selling items is portable USB electric juicer mixer, the demand is around 100 units per month. The cost of each juicer mixer is Rs.2000. The retail stores spend Rs. 20 for every order placed. Inventory carrying cost is 10% per unit per annum. The lead time to procure the item is 5 days. Super Mart retail store is open for 300 days in a year.

a. What should be the optimum order quantity for the Juicer Mixer and re-order point?

(5 Marks)

b. Explain the components of inventory carrying cost that Super Mart warehouse will be incurring.

INTRODUCTION:

Economic order quantity (EOQ) is the ideal order quantity a company should purchase to minimize inventory costs such as holding costs, shortage costs, and order costs. This production-scheduling model was developed in 1913 by Ford W. Harris and has been refined over time. The formula assumes that demand, ordering, and holding costs all remain constant.The EOQ is a company's optimal order quantity that minimizes its total costs related to ordering, receiving, and holding inventory.he EOQ formula is best applied in situations where demand, ordering, and holding costs

Decision Analysis and Modeling

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School for Continuing Education (NGA-SCE)

1. Linear Programming Problems are used in optimization of resources. Comment on the statement giving examples from different domains of Management.

Answer: In organisations, managers are required to make judicious use of scarce resources, such as men, materials, machines and capital, to minimise costs and maximise profits. A technique that is used to select the best alternative from a set of feasible ones in situations where the objective function and constraints are expressed in linear form is linear programming.

Assumptions of linear programming

· Linearity: It is assumed that there exists a linear relationship between the input and output of production. It is not

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2. You have been appointed as a consultant for the determination of optimal number of service windows in Hyderabad Metro Railway. Explain the steps that you would follow in execution of the problem.

Answer: Simulation is also called experimentation in the management laboratory. While dealing with business problems, simulation is often referred to as „Monte Carlo Analysis‟. Two American mathematicians, Von Neumann and Ulan, in the late 1940s found a problem in the field of nuclear physics too complex for analytical solution and too dangerous for actual experimentation. They arrived at an approximate solution by sampling. The method they used had resemblance to the gambler’s betting systems on the roulette table, hence the name „Monte Carlo‟ has stuck. Imagine a betting game where the stakes are based on correct prediction of the number of heads, which occur when five coins are tossed. If it were only a question of one coin; most people know that there is an equal likelihood of a head or a tail occurring, that is the probability of a head is ½. However, without the application of probability theory, it would be difficult to

3. a. Consider the following LPP

Maximize profit = 225x + 200y

Subject to

y≥ 25, x≥ 40, x + y ≤ 150 and both x and y are non-negative.

Find the values of x and y

Answer: Maximize Z = 225x + 200y

Subject to: y≥ 25

x≥ 40

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Integrated Marketing Communication

Internal Assignment Applicable for September 2020

1. Looking at the market requirement, you have started providing pre-packaged Fruit and vegetable baskets for delivery in Mumbai. Describe the 4 P’s for your brand

INTRODUCTION:

The very purpose of marketing is to make your promising customers aware of your products. A marketing mix is the set of those factors which a company can leverage to make the consumer purchase its products. As the term suggests, it is indeed a mix of many tactical marketing tools. The role of the marketing executive is to prepare the right combination to bring out the excellent synergy between the product and the targeted audience. Marketing mix usually refers to the set of 4Ps viz. Product, price, Promotion, Place. But theoretically, the marketing mix is a much broader

2. Check out the 2 Minute video A tale of 2 Blends from Red Label. Describe the 7 elements of communication for this message. Explain how would you use it to explain the Murphy’s model of communication.

Video Link: https://www.youtube.com/watch?v=Wv6lDB_6Ls0&feature=emb_logo

INTRODUCTION:

Simply, we can define communication as “sharing of ideas or feelings with others.” Communication takes places when one person transmits information and understanding to another person. There is a communication when you respond or listen to someone. Movements of lips, the wave of hands or the wink of an eye may convey more meaning than even written or spoken words. The basic elements of communication process include communicator, communicatee, message, channel and feedback.Whenever you've had a conversation, texted a friend, or given a business presentation, you have engaged in communication. Any time two or more

3 Case Study

‘Plan your holiday’ targeting to double their market share

You are Brand Manager at PYH and have been given a target to double the market share in 3 years. (Pre-covid)

a. How would you use IMC to promote your brand?

b. How would you leverage Influencers to promote your brand?

INTRODUCTION:

Integrated marketing communications (IMC) is an approach used by organizations to brand and coordinate their communication efforts. The American Association of Advertising Agencies defines IMC as “a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines and combines these disciplines to provide clarity, consistency and maximum communication impact.” The primary idea behind an IMC strategy is to create a seamless experience for consumers across different aspects of the marketing mix. The brand’s core image and messaging are reinforced as each marketing communication channel works together as parts of a unified whole rather than in isolation. Finally, with the rapid development of the Its sample only

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International logistics

NMIMS Global Access

School for Continuing Education (NGA-SCE)

1. A pharmaceuticals company Dexter pharma is based in India and is a developing brand. The company is exploring international opportunities for which they have orders for their products in the European countries. Explain the strategic approach related to international logistics and supply chain for successful order execution, processes followed and building a strong reputation in the market

Answer: The companies intending to go international have to carefully consider demographic, social, cultural, political, legal, macro-economic, technology and global factors in the context of host country for the right planning ofmarketing strategy. There are certain constraints in international marketing like the inability to face competition in the host country, lack of financial resources, requisite manpower and difficulties in understanding consumer behaviour.

Strategic approach for successful order execution

The exporter should write a simple letter to the overseas buyer acknowledging the receipt of the export order and stating that the confirmation of the same would be sent soon. It may be mentioned here that acknowledgement is different from confirmation.

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2. The company named Healthy foods is into confectionary business focusing on sugar free products. The company want to set up the business outside India by launching its products in potential Australia. What is the approach strategy that the company would employ for the successful product launch? Develop an entry plan and analyze the right logistics and SCM strategies which can enhance the service quality with on time availability and generating good market share of the company.

Answer: Global trade enables developed countries to use their resources including capital, technology and labour more proficiently. Countries which are rich in a particular natural resource or have sophisticated technology may produce products more efficiently and then sell them at a lower price in other countries. Therefore, countries which do not have the resource or technology can procure the goods from those countries that can manufacture the goods. In addition to providing increased efficiency, global trade also enables countries to participate in boosting the economy of other countries. For example, Foreign Direct Investment (FDI) is the

3. A passenger car company is a strong brand from Japan. The company is in the domestic Indian market and has gained good brand recognition by its innovative designs and multiple brands and variants being offered. It has orders from Russia and the exporting of the cars will be from India manufacturing plant. The order quantities differ as per variants and brands.

a. Work out a logistics plan and routes how it must ship the products and what elements of importance it should consider while doing so like containers and packaging.

b. What kind of production planning and pricing patterns it need to implement and the supply chain strategies to be followed?

Answer: a) Various routes which can be used to ship the products

Water transportation: Water transportation is a very important means of transportation. The products that are transported through water mainly consist of coal, petroleum, grains and cereals and iron ore. The speed of such transportation mode is slow and is rendered slower when ice or flood waters disturb the route. Also, weather is a serious threat. Hence, the organisationsthat depend on water transport are required to maintain large quantities of inventories at their disposal to fight unpredictable problems caused by the weather.

Air transportation: Transportation of goods by air has not been as popular as passenger aircraft. Air transportation is very fast but the freight rates are quite high, owing to which organisations do not prefer this mode unless there is an urgency of delivery. Passenger airplanes are capable of carrying large amount of cargo beneath the passenger compartments. There are certain jet planes that have dual functions. However; organisations usually go for some less expensive means of Its sample only

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Research method

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School for Continuing Education (NGA-SCE)

1. Explain what is meant by mediating variables and moderating variables. State any six hypotheses from the unified model of IT continuance as shown below. What is dependent variable? Identify the one from this model.

Answer 1. Generally there is two main variables in research studies i.e Independent variable (IDV) and Dependent Variable (DV). Mediator variable is a kind of middle variable between an Independent variable and dependent variable. Mediator like its name indicates middle variable it builds the relationship between independent variable and dependent variable. For e.g. independent variable

2. Explain the types of scale that are used in the following survey questionnaire:

Survey Scales

Survey scales are the indexes that measure those types of variables that are not directly observed but are instead inferred from the other variables that are directly measured.

Measures TTC-related constructs such as continuance intention, continuance behavior, ease of use, confirmation, and satisfaction will be measured with elements based on the work of Liao et al. (2009) and Bhattacherjee and

3. “I am not sure why on the earth I need to present the findings of my research when I have submitted a detailed report in last week. It seems the management does not want to read the report in detail. After all, I can’t say all what I wrote in the report”. Anil was pretty upset when he was told that he has to make an oral presentation to the management regarding his research work.“Look, don’t try to be defensive. It is actually a good opportunity to make a presentation to management”. Seema started to explain to her junior colleague.

a. What kind of guidance Seema should provide to Anil?

Seema should provide research guidance to anil related with his research work. Anil was not confident regarding his findings and he already submitted his detailed report in last week. He is under stress he is liitle bit upset when he has to make oral presentation in front of management regarding his research work. Seema provides him guidance that you focus on that work that you did in your research. Whatever you did that is right and be confident in front of research committee. If you show your confidence level in front of Its sample only

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Treasury management

NMIMS Global Access

School for Continuing Education (NGA-SCE)

1. Explain the concept of duration in bonds. Select at-least two bonds each from the below bonds with long term and short-term maturities (eg 10 years as long term bond and 1-3 years as short term bond) and calculate their duration etc. Suggest which of these will outperform/ underperform in declining and rising interest rate scenarios. (Assume interest are being paid annually). You can use excel function (DURATION) to calculate duration

Symbol	Coupon rate	YTM	Face value	Last traded price	Maturity date
NHAI	8.3	5.6384	1000	1235	25-Jan-27
NHAI	8.2	5.6276	1000	1133	25-Jan-22
SBIN	9.95	7.886	10000	11445	16-Mar-26
IFRC	8	5.1262	1000	1137	23-Feb-22
IIFCL	8.66	6.034	1000	1152.11	22-Jan-24
HUDCO	7.64	5.9595	1000	1180	08-Feb-31
IIFCL	8.91	5.8239	1000	1350	22-Jan-34
M&MFIN	9	9.0053	1000	1022.01	06-Jun-26

Answer: Bonds are long-term debt instruments/fixed income (debt) instruments issued by government agencies or big corporate houses to raise large sums of money. They can also be referred as negotiable promissory notes that can be used by individuals, business firms, governments, or government agencies. Bonds issued by government agencies or public sector

companies are generally secured and those issued by private sector companies may be secured or unsecured. The rate of interest on bonds is fixed, and they are redeemable after a specific period. The expected

2. Below excerpts are from the balance sheet of a bank.

Balance Sheet for Hypothetical Bank

Particulars	Assets	Duration (macaulay)	Particulars	Liabilities	Duration (macaulay)
Current Assets	800	12 Years	Current liabilities	500	5 Years
Fixed Assets	200		Other Liabilities	200
			Equity	300
	1000			1000

1. What kind of risk you can able to demonstrate out of this balance sheet (The current market interest rates are 6%).

2. The bank wants to reduce this risk. Explain what tools are available for the bank to mitigating these risks?

Answer: Interest Rate Risk (IRR) is the risk involved in an interest bearing asset of a bank due to the probability of changes in the asset's value that result from the variability of interest rates. It is a risk to the earnings or market value of a portfolio due to uncertain future interest rates. The economic value of a bank’s assets changes with the variation in interest rates. IRR can be

categorised in different

3. Case Study:

The treasury team of XYZ bank is expecting the interest rates to increase in near future and hence decrease in the investment portfolio. The average YTM of the bonds in its portfolio is 8% and it is expecting it to go up to 9%. The three months Libor is currently quoted at

a. Explain how interest rate futures help the bank to hedge this risk in short term. Explain this with various interest rates scenarios.

b. In another transaction this bank has entered into a 3x9 month forward. The three months MIBOR is 4% and 1 year MIBOR is at 5%. At what price the bank should quote this forward to the client? The markup spread of the bank is 1%.

Answer: a) Interest rate risk is always associated with interest-bearing assets. As the interest rate fluctuates it changes the price of the asset which can go either way and create profit or loss according to one's position of trade.

Let say when an entity is holding a bond with a coupon of 3%. When the market return would go up to 3.5% then the price of a 3% coupon bond reduces as the return is less than the market return. This brings an opportunity loss Its sample only

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: B2B Marketing

Internal Assignment Applicable for September 2020 Examination

1. A business marketer (who is a potential supplier) is keen to supply cold-rolled (CR) steel coils to a major passenger car manufacturer, who has been buying the same material from three other suppliers on regular basis for the past few years. As per the purchase policy, the car manufacturer cannot buy any material from more than three suppliers. What should the business marketer do to supply CR steel coils to the major passenger car manufacturer?

Ans:

INTRODUCTION:

Welding and fabrication businesses provide important services to a wide variety of industries. Qualified welders and fabricators have the advantage of taking their tools and businesses on the road as needed. They can rectify a host of situations commonly found on construction sites and in the completion of projects related to metal. While having knowledge is certainly an important part of operating a welding and fabrication business, a successful entrepreneur will

2. Suppose you are working in a courier services company, which is ranked fourth in the domestic Indian market in terms of market share. Your company management thinks that one of the ways to improve sales & profit performance, as well as the company’s market share, is to implement the concept of Integrated Marketing Communications (IMC). You are asked to prepare a proposal indicating the objectives, strategies & challenges in implementing the IMC.

Ans:

INTRODUCTION:

Integrated Marketing Communications (IMC) is a strategic, collaborative, and promotional marketing function where a targeted audience receives consistent and persuasive brand messaging through various marketing channels in an integrated way to move buyer's through the decision making process. At the most basic level, integrated marketing communications helps to ensure that marketers are using all of the available channels to them to amplify a marketing campaign and/or brand messaging to reach their target audience, or buyer Its sample only

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3a Read the following Case & solve the questions given:

When SS Electroplating Company started the electroplating operations in a residential location in Bengaluru, it received a notice from the pollution Control Board to install the effluent treatment plant within 15 days, failing which they would seal the plant.

The Director of the company collected the information that it would cost about 10,00,000 to buy an effluent treatment plant, an area of about 600 sq.feet to install it over a period of 2-3 months, & running cost of about 40,000 per month for the purchase of material like costic soda & others. The effluent contained nickel, synide, cromium, cadminum & zinc, which were to be treated separately using different chemicals. After effluent liquid of about 800 litres per day was treated, the sludge was to be dried, packed, stored & dumped in a government notified place. The entire process would not only cost substantial amount, but also would need additional area of about 600-700 sq. feet

The company gathered information that some of the competitors outsourced the effluent treatment to government approved agencies, who collected the effluent liquid from these chemical & electroplating factories, & treated (or neutralized) the chemicals at their effluent treatment plants. These agencies charged 10 to 15 per litre for the treatment of effluent liquid, depending on the type of chemicals. The cost of outsourcing was considered much higher compared to in-house effluent treatment plant. However, SS Electroplating Company, like many other chemical & electroplating factories did not have additional area for the installation of effluent treatment plant.

The Director was aware that the liquid waste from the factory would have harmful effects on the surrounding residential area. He also could not violate the Government regulation on environment control. The director had very little time – two weeks – to decide & act.

a. If you were the Director of the company, what would you do & why?

(5 Marks)

b. Should all companies in this industry come up together as to save cost? Provide your suggestions.

(5 Marks)

**********

Ans:

INTRODUCTION:

Electroplating wastewater contains highly toxic cyanide, cyanide complexes and metal ions that make treatment a complex problem. As the electroplating industries are located in tiny and unorganized sectors in India the problem becomes graver. Due to lack of technology, Automation and process control, there is considerable change in the effluent coming from these industries. Therefore the effluent exerts variable characteristics. It is observed that effluent has high BOD/ COD, SS, DS, TS, Colour, and Turbidity and there is depletion of oxygen. Proper treatment has to be provided for the safe discharge of electroplating effluent. Metal finishing has now come to be known as surface engineering. Electroplating and metal finishing continue to have great potential in the development of technologies in various fields.

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Business: Ethics, Governance & Risk

Internal Assignment Applicable for September 2020 Examination

1. Corporate interest in surveillance seems to be on the rise. A 2018 survey by Gartner found that 22% of organizations worldwide in various industries are using employee-movement data, 17% are monitoring work-computer & smartphone - usage data, and 16% are using Microsoft Outlook- or calendar-usage data. In the name of security, video surveillance at workplace has become a way of life. (You can refer to chapter 9 & 10 to understand the scope of the questions). What according to you are the five key reasons for the firms to monitor employee’s technology usage? Is business being responsible at workplace if it does so? Give reasons for your answer.

Answer: Information systems are pervasive across organisations. When their use confronts existing norms and practices at the organisation, ethical issues arise. Ethical issues relate to privacy, workplace monitoring and use of power. Privacy of individuals in modern organisations is often at risk as substantial private data about personal details is resident in the organisation’s databases. Furthermore, work-related practices such as sending e-mail and browsing are also visible to the organisation. Workplace monitoring often relies on such data to determine how employees are performing, where they are, how much time they have spent on work, who they have communicated with, etc. Monitoring enforces disciplined behaviour on employees and also protects them from abusive or threatening behaviour. Systems professionals in organisations enjoy a power over information systems users owing to their privileged knowledge and position, and

2. You see advertising for product and services everywhere you turn. It is a paid promotion that uses strategy and messaging about the benefits of a product or service to influence a target audience's attitudes and/or behaviors. With intense competition due to globalization, it is not enough to create awareness but top of the mind recall. (You can refer to chapter 4 and answer the following question). Briefly explain any three instances or scenarios when advertising becomes unethical. What are your reasons for thinking that they are unethical?

Answer: Advertising plays a very significant role in business as well as society. Advertising helps us to make more informed decisions as customers. It apprises us of the latest trends in the market. It informs us about the latest innovations in products available in the market. As all the established business houses make use of advertising as a tool of marketing communication, it is beneficial for the consumers as it helps in comparing various brands of a particular product in the market and in making informed consumer decisions. Advertising is a form of mass communication and its role is very significant in communicating different types of information, keeping in mind the requirements of the market and the target audience. At the same time, advertising goes much beyond plain facts and helps in giving a personality to the advertised product. Advertising can also increase price elasticity and provide consumers with recall cues so that

3. A whistle-blower alerted a financial institution via the Deloitte independent facility that cheque fraud on a specific account was going to take place later the same day. The same account had been used for fraud amounting to over Rs 80,000. The extremely agile financial institution was able to put an alert out to their branches and was able to prevent further fraud of about Rs. 27 million. (You can refer to chapter 7 and answer the following question).

a. What according to you are the three critical ethical reasons that lead to an employee becoming a whistle blower?

b. Globalization drives the marketplace and world economy today. Identify and explain any one negative or unethical impacts of globalization on society and one negative or unethical impact on environment. (You can refer to chapter 1 & 2 to answer this question).

Answer: a) Every organisation holds a responsibility to conduct its affairs ethically. An organisation should always be aware of any misconduct happening and a whistle blower would update the management about the misconducts. Whistle blower is defined as a present or former employee, a member of an organisation or a business agency, who escalates misconducts to people or entities that have the authority and presumed willingness in taking corrective actions. The term whistle blower is derived from the practice of British police officers to blow their whistles if any criminal issues are taking place. The policy which was adopted to handle employee’s complaints and establish procedures for the employees to report in confidence is known as whistle blowers policy. The objective of this policy is to provide a platform to employees, customers and vendors to raise concerns in relation to unethical, immoral and illegal business conducts, and to communicate about it. The policy attempts to provide important safety measures to protect employees from reprisals or victimisations, for Its sample only

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Employee Development & Talent Management Sep 2020

1. You have offered a training program on Customer Centricity to Sales workforce. You want the LND team to evaluate training effectiveness. Suggest a training effectiveness measurement process using the Kirkpatric model?

Answer: The process of examining a training programme is called training evaluation. Training evaluation checks whether the training has had the preferred outcome. Training evaluation makes sure whether candidates are able to implement their learning in their respective workplaces, or to the regular Its sample only

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2.What steps will you consider while devising a Performance Appraisal process for your organization. Describe any 2 modern performance management methods that can be considered for better Performance management. (10 Marks)

Answer:

Performance Appraisal is a control process in which specialist's performance is evaluated against standards. In any system of performance appraisal it is essential to get terminology which has uniform and

3.a. Explain some of Latest Trends in Employee Development and Talent Management.

(5 Marks)

3. b. Suggest any 3 On-the-Job Development programs for a Business development Executive in a Real Estate Firm. (5

Answer:

a) Talent management also known as human capital management is evolving as a discipline that encompasses process right from hiring people to retaining and developing the same. So it includes recruitment, selection, learning, training and development, competency management, succession planning etc. These are all critical processes that enable an organization to compete and stand out in the

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Financial Institutions and Markets

Internal Assignment Applicable for September 2020 Examination

1. Mr. Ravi Shankar wants to invest and trade in stock market. However, he is completely unfamiliar how to go about it. He approaches you, a wealth advisor in the bank Mr. Ravi Shankar has his savings account, to seek guidance on the various modes through which he can participate in the stock market and category of instruments that he can invest. Advise Ravi accordingly.

Answer: Various modes of participating in stock market

Invest through demat account: This is the most common mode of investing in stock market. We can open a demat account with any stock broker and start trading online. We can track our investments, profits or loss anytime anywhere. Demat account is safe and convenient way to hold securities and it ensures immediate transfer of securities. With demat account, risks associated with physical certificates such as bad delivery, fake securities, delays, thefts, etc. are eliminated. The depository system reduces risks involved in holding physical certificates, e.g., loss, theft, mutilation, forgery, etc. It ensures transfer settlements and reduces delay in registration of shares. It ensures faster communication to investors. It helps avoid bad delivery problems due to signature differences, etc.

Invest through mutual funds: Another option of investing in stock market is through mutual funds. Mutual funds investment is considered as safe investment and less risky as compared to direct investment in shares.

2. Ritesh has recently joined an investment management company and his is given the responsibility to look after the money market instruments. His manager in order to estimate his understanding of the market, asked him to prepare a report on the instruments of the market. Suggest which instruments of the financial market should be included in his report.

Answer: Money market

It is the place where transactions take place over a short period of time. The period is normally up to one year and substitutes to money are used to denote any financial asset. This can be done quickly to convert substitutes into money with less transaction cost. Money market has become a component of the financial market for buying and selling of securities of short-term maturities, of one year or less, such as treasury bills and commercial papers. Over-the-counter trading is done in the money market and it is a wholesale process. It is used by the participants as a way of borrowing and lending for the short term.

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3. ABC Corp. Limited is engaged in manufacturing garments in India since 1950. The company has been catering to the Indian market till now. As part of the company’s growth strategy, the company would like to extend the markets for its products to other countries. However, the company’s promoters lack awareness and expertise in understanding and managing the fluctuations related to foreign currency. Mr. Jiwan Kumar, the CFO of the company, has been asked to make a presentation to the board specifying the following:

a. Key economic parameters/developments that influence the movements in foreign currency.

b. Options available with ABC Corp. to manage/mitigate the forex risks

Answer: a) Key economic parameters/developments that influence the movements in foreign currency

Focus on the Demand-Supply Model

The demand factor

At the most primary level, a change in the price of a currency will occur because of more or less demand for it. High demand signifies a higher price experience of the currency pair. Less demand signifies fall in the price of the currency pair. An increased demand for a currency suggests a strong

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: HR Audit

Internal Assignment Applicable for September 2020 Examination

1. John & Co is a family run business, which has been in existence for many years. The MD, Mr. John, knew each and every employee in his company and ran the company like his extended family. He was personally involved in every performance and increment discussion and would take the final decision for each employee. The employees were quite happy in this set-up. After a few decades, Mr. John decided to retire from the company and put in place a professional management team to run the company. The new management team has been hired from other companies and has been given a free hand to run the company. To understand the capabilities of the staff in the company, the team has your company to do a HRD audit, with a focus on Competency Audit.

As the HRD Auditor in charge of the audit, explain HRD Audit and Competency Audit aspects of HRD Audit including the reasons for such an audit, what it examines and a brief note on the process, giving the contextual examples from the case.

Answer: HRD audit means the methodical authentication of job analysis and design, recruitment and selection, direction and placement, training performance appraisal and job evaluation of the HR of the organization. HRD audit helps in organizational strategy, achieving goals and also to benchmark various performance data, to ensure continuous development of any organization systematic. HR audit helps in Its sample only

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2. Dingo Tech, a technology start-up has grown rapidly since its inception 4 years ago. While the company is increasing manpower at the rate of 30% per annum, it is also experiencing high levels of attrition and losing a lot of key people. You have been appointed as the external HR Auditor for this company.

What are the different Methods of HR Audit you will use to audit the attrition in the company? (10 Marks)

Answer:

INTRODUCTION

Numerous unfavorable impacts including overall poor company performance, low employee morale, in worst of case more employee attrition are due to uncontrolled employee attrition. The decrease in the workforce causes remaining employees to work on the slack left behind- mostly performing the task they are not completely trained to perform or are not the best suited, which in turn leaves the staff feeling unappreciated, underpaid and overworked which causes more attrition. Such conditions could

3. SuperFoods Enterprises, an MNC based in France has planned to enter the Indian market by taking over a small family owned enterprise called Usha foods. The company plans to significantly ramp up the existing operations through an aggressive hiring strategy. Not only is the company planning to increase its workforce, it is also adding more roles in the structure. The key to the success of this venture is how well the company is able to attract and hire quality talent in a short span of time. To prepare for this, SuperFoods has hired your team to do an audit of the Recruitment and Selection process.

a. As the auditor, give a note detailing a checklist of questions, along with the reason for the question, to be addressed while conducting the audit, adding relevant points from the case. (5 Marks)

Answer:

A Recruitment Audit is an unbiased examination and evaluation of systems and processes of an organization in order to demonstrate whether they are in compliance with a standard. It is a comprehensive method to review your current recruitment policies, procedures, documentation and systems to identify needs for improvement and enhancement of the overall recruitment

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Course: Insurance & Risk Management Sep 2020

1. “Insurance is an important part in the financial sector that contributes significantly to the economy of a country” With regard to the given statement elaborate the Contribution of Insurance on economic growth in India.

Answer 1- Introduction: Insurance companies can be important for the stability of financial systems mainly because they are large investors in financial markets, because there are growing links between insurers and banks and because insurers are safeguarding the financial stability of households and firms by insuring their risks.

Concept and Application: “Insurance is an important part in the financial sector that contributes significantly to the economy of a country”. With regard to this statement the Contribution of Insurance on economic growth

2. An insurance contract is a document representing the agreement between an insurer and the insured. Discuss the essentials of a valid contract.

Answer2-Introduction:The insurance contract or agreement is a contract whereby the insurer promises to pay benefits to the insured or on their behalf to a third party if certain defined events occur. Insurance policies are sold without the policyholder even seeing a copy of the contract.

Concept and Application: A contract has six important elements so that it will be valid which is offer, acceptance, consideration, intention to create legal relation, certainty and capacity. If the main elements are not in contract, it would be an invalid contract.

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3. Pratik and shayam are very good friends. Pratik is an insurance advisor in a reputed insurance company and have taken few policies including life insurance policy. Shayam do not believe in buying any life insurance. Being a good friend of Shayam .

a. Suggest any five need for buying life insurance policy to Pratik

b. Explain briefly the various types of life insurance policies.

Answer 3(a)-Introduction:A life insurance policy is a contract with an insurance company. In exchange for premium payments, the insurance company provides a lump-sum payment, known as a death benefit, to beneficiaries upon the insured's death. Typically, life insurance is chosen based on the needs and goals of the Its sample only

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: International Banking & Foreign Exchange Management

Internal Assignment Applicable for September 2020 Examination

1. Girish has joined the forex department of the bank and was asked by his manager to prepare a report on the limits- based risk management framework based on regulatory minimum requirements and the risk appetite of the bank. Help Girish to prepare report on any four limits.

Ans:

INTRODUCTION:

Effective risk management is fundamental to the business activities of the group. While we remain committed to increasing shareholder value by developing and growing our business within our board-determined risk appetite, we are mindful of achieving this objective in line with the interests of all stakeholders. We seek to achieve an appropriate balance between risk and reward in our business, and continue to build andenhance the risk management capabilities

2. Alpha Ltd was an Indian firm and was doing good in the Indian Market. The management of the company were planning to expand their operations globally by getting into export import transactions. Prepare a short report on the different modes of payment that can be used by the firm for foreign trade.

Ans:

INTRODUCTION:

To succeed in today’s global marketplace and win sales against foreign competitors, exporters must offer their customers attractive sales terms supported by the appropriate payment methods. Because getting paid in full and on time is the ultimate goal for each export sale, an appropriate payment method must be chosen carefully to minimize the payment risk while also accommodating the needs of the buyer. As shown in figure 1, there are five primary methods of

3. ABC Ltd was planning to raise money from international markets for its global operations. The manager of the company was asked to analyze and prepare a report on- whether Foreign Currency Convertible Bonds (FCCB) could be a good source of funding or not. Help manager to prepare a report on:

a. Various advantages if the company raises fund through FCCB (5 Marks)

b. Various disadvantages if the company raises fund through FCCB

Ans:

INTRODUCTION:

Foreign currency convertible bond is a special type of bond issued in the currency other than the home currency. In other words, companies issue foreign currency convertible bonds to raise money in foreign currency. In today’s scenario of globalization, FCCBs hold high significance especially for multi-national companies wherein they are constantly dealing with different currencies of the world.A FCCB is issued as a bond by an Indian company is expressed in foreign currency and the principal and interest too are payable in foreign currency.The . Its sample only

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: International Finance

Internal Assignment Applicable for September 2020 Examination

1. 1. You are given the following interest rates.

TABLE BELOW

Rs.		$
3- months	12%		6%
6-month	11.5%		5.5%
9-month	11%		5.0%

The 3-month forward rate is Rs. 75/$. Calculate the 3-month forward rate 6-months from now.

Ans:

INTRODUCTION;

A forward rate is an interest rate applicable to a financial transaction that will take place in the future. Forward rates are calculated from the spot rate and are adjusted for the cost of carry to determine the future interest rate that equates the total return of a longer-term investment with a strategy of rolling over a shorter-term investment.Forward rate agreements (FRA) are over-the-counter contracts between parties that determine the rate of interest to be paid on an agreed upon date in the future. An FRA is an agreement to exchange an interest rate commitment on a notional amount.The FRA determines the rates to be used along with the

2. Suppose that the exchange rate for U.S. $1 for another currency is such that U.S. $1 = 3.5 ARS (Argentine pesos). Further suppose that if the exchange rate remains the same, you will receive a 25% return on your investment in ARS currency over the next year’s period. As an investor, you are aware of the volatility in Argentina’s currency exchange so sudden movements are expected.

If the exchange rate were to change such that $1 = 50 ARS, what return do you expect on the investment? If the exchange rate were to change such that $1 = 2 ARS, what return do you expect on the investment?

Ans:

INTRODUCTION:

In finance, an exchange rate is the rate at which one currency will be exchanged for another. It is also regarded as the value of one country's currency in relation to another currency. For example, an interbank exchange rate of 114 Japanese yen to the United States dollar means that ¥114 will be exchanged for each US$1 or that US$1 will be exchanged for each ¥114. In this case it is said that the price of a dollar in relation to yen is ¥114, or equivalently that the Its sample only

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3a. Groucho Marx, as Governor of Freedonia’s central bank, has problems. He sees the value of his currency, the FDK, under constant attack from Rosor, a wealthy mutual-fund manager.

Apparently, Rosor believes that the FDK will soon devalue from GBP 1.000 to 0.950.

a. Currently, both GBP and FDK interest rates are 6% p.a. By how much should Groucho change the one-year interest rate so as to stabilize the spot rate even if Rosor expects a spot rate of 0.950 in one year? Ignore the risk premium—that is, take 0.950 to be the

certainty equivalent.

Ans:

INTRODUCTION:

The British pound sterling is referred to as the GBP. It is the official currency in the United Kingdom and its territories of South Georgia, British Antarctic Territory, South Sandwich Islands, the Isle of Man, and the Channel Islands. It is one of the major currencies of the world and is closely followed by traders around the globe. Zimbabwe, an African country, is an independent country which uses GBP as an official currency along with Zimbabwean Dollar. There are a lot of currencies that are attached to GBP. A few of them are

3b. If the interest-rate hike also affects Rosor’s expectations about the future spot rate, in which direction would this be? Taking into account also this second-round effect, would Groucho have to increase the rate by more than your first calculation, or by less?

(5 Marks)

**********

Ans:

INTRODUCTION:

Interest, in finance and economics, is payment from a borrower or deposit-taking financial institution to a lender or depositor of an amount above repayment of the principal sum (that is, the amount borrowed), at a particular rate. It is distinct from a fee which the borrower may pay the lender or some third party. It is also distinct from dividend which is paid by a

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: International HR Practices

Internal Assignment Applicable for September 2020 Examination

1. INTERIT Systems Ltd is a leading Indian IT company based in Mumbai. The company has expanded to South America in 2019. There are many possible cross cultural problems that the employees of INTERIT will face in South America. You, as an HR Manager, are asked make these employees aware of these cross cultural problems. Point out these problems.

Answer:

Globalized economics, multinational corporations, foreign direct investment and still increasing migration flows result in more intensive professional contact of people from different cultures and consequently also in more apparent display of intercultural differences. These differences seem to be crucial

2. Your Company is a leading bank in India and you are planning to expand your operations to the countries in Europe. It is important for an organization to have a performance management system for international employees. In this case, which factors will affect the performance of expatriate in European Countries?

(10 Marks)

Answer: Managing employee performance deals with an organization's strategy, policy and practices with respect to establishing performance expectations for its employees, along with measuring and monitoring the results. A comprehensive performance management system can play a strategic role in attracting and retaining key employees. It can also help significantly improve a company's overall business performance. The article does not deal with disciplinary actions or termination for poor performance. International performance management is the evaluation of an

3. DHARTI Telecom, a leading Indian telecom company, recently acquired KAIN Telecom, a leading telecom operator in Nigeria. Company has decided to send a team 100 expatriates in Nigeria to perform different roles. You are an HR Manager of DHARTI Telecom. In this background, answer the following questions:

a. Which factors will you consider for selecting expatriates? (5 Marks)

Answer:

It should be noted that selection is a two-way process between the individual and the organization. A prospective candidate may reject the expatriate assignment, either for individual reasons, such as family considerations, or for situational factors, such as the perceived toughness of a particular culture. It Its sample only

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School for Continuing Education (NGA-SCE)

Course: Marketing research

Internal Assignment Applicable for September 2020 Examination

1. As a researcher, you need to study how many Apna Bazaar stores in Mumbai sell Dabur Honitus brand. Which non-probabilistic sampling method would you use to complete your research? Also state the reasons behind choosing that method. Also explain as to how you will proceed ahead with choosing the areas / localities in Mumbai to conduct your research along with timelines.

Answer: Sampling is the process of selecting a suitable sample, or a representative part of a population for the purpose of determining characteristics of the whole population. The main aim of sampling is to draw inferences about populations from samples, rather than a complete enumeration (a census) of the population. To study a portion rather than the whole is cheaper and more convenient. A population is a group of persons, individuals, items or objects from which samples are taken for measurement. A sample is a finite part of a statistical population whose properties are studied to gain information about the whole. When people are involved, it can be defined as a set of respondents (people) selected from a larger population for conducting a survey i.e., it is a part of target population, carefully selected to represent the population.

NON-PROBABILITY SAMPLING

These methods do not provide every item of population any known chance of being selected in the sample. Here, there is no attempt to select a representative sample. The elements of samples are selected on the convenience and/or judgment of the researcher or field interviewer. The selection process is subjective. However, if sample is not considered as the representative of the population, it is Its sample only

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2. You are the Head of a Market Research Organization. Your client Jio wishes to introduce 5G services in India beginning Jan 2021. Your client wants to understand what customer expectations are w.r.t Jio services on 5G. Draft a Questionnaire containing not more than 20 questions that would succinctly address the query posed by the client.

Answer: A target market customer profile identifies the customer most likely to buy your product or service. While some companies create products around a customer profile, others identify the customer profile once marketing strategies are developed. The target customer profile identifies shared characteristics, behaviors and attitudes the target customers have, and this knowledge is used when creating captivating marketing materials and promotions. Having a solid and suitable target customer profile may increase your company’s profits because people in need are buying the products or services.

A questionnaire is a series of questions asked to individuals to obtain statistically useful information about a given

Q2. Thank You for your help and completing the questionnaire. Please share with us your contact details:

Name:

Email Id (Optional):

Mobile Number:

3. You have been recently appointed as a “New Product Development” Head for Nestle Kit Kat which operates across India. You have been asked to develop 2 new innovative products as part of their Menu.

a. Explain the process in detail to arrive at the creation of your 2 new products

b. Is there a need to conduct Test Marketing post creation of the 2 innovative products? If Yes or No, state your reasons to support your answer.

Answer: a) New product development process

Concept generation and market structure identification: The first stage of new product’s evolution begins with an idea for the product. Hence this stage is also termed as ‘idea generation’. Here company has to create two innovative products for the customers so concept is creating

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Services Marketing

Internal Assignment Applicable for September 2020 Examination

1. Fat Burger an international Burger fast food chain plans to enter India by start of 2021. They are considering the Franchising model to enter India but are clueless about its features, advantages, issues. Can you guide them with regards to the same?

Answer: The liberalisation or the globalisation does not mean that the art of conducting the business has become easy. The business is complex and more so when it is international in scope. Hence most of the business enterprises do not think in terms of going international. One of the important pre-requisites while going for international business is the conviction and the level of commitment of business firms in that direction. Most of the business firms pass through certain stages before finally settling in international business.

In order to make international marketing profitable and sustainable in the long term, the planning process must incorporate all crucial dimensions – such as a firm strategy, structure, rivalry and various other conditions that may be encountered in different modes of entry. Market entry strategy is a key component of the international marketing plan of a company. The mode of market entry is also a representation of a company’s commitment towards a market. There are different modes of entry as

2. A new food and grocery startup is planning to start multiple application based services in 10 major cities of India. One would be dealing with grocery, one with fresh foods like vegetables & fruits and one with home delivery of food from small home kitchens to offices. They are confused as what strategies to use to brand these applications. Can you explain to them the 4 broad branding alternatives and which one would suit them the best?

In fact,

3. In wake of the recent outbreak of Corona Virus, most of the world today is stuck indoors. One of things being missed by most is Access to the gymnasium as they are shut and being at home, diet plans for most of us have gone kaput. You as someone who is fitness conscious is stuck up and would like to look for alternative Services which can help you exercise and maintain your fitness levels at home.

a. Explain the steps involved in the Service Consumption Model?

b. Suggest the steps that you would go through for finding this service alternative to a Gymnasium? Use the Service Consumption model for structuring your answer.

Answer: a) Services are offerings that are essentially intangible in nature, and may or may not be associated with physical products. Services cannot be stored, and hence are perishable. This has significant implications for managing demand–supply mismatches in the services industry. Since people are involved in the service delivery process, the element of variability that arises must be monitored and controlled through training, use of technology etc. Since services are intangible, tangible cues must be conveyed to customers to enable them to judge quality.

Service consumption model

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Strategic Financial Management

Internal Assignment Applicable for September 2020 Examination

1. A Project costs Rs 1,00,000 and is expected to generate cash inflows as:

Year	1	2	3	4	5	6
Cash Inflows(Rs)	20,000	25,000	28,000	31,000	35,000	40,000

Calculate Net Present Value and Profitability Index. Comment whether project should be accepted or not. Assume cost of capital is 12%. Enumerate the steps of calculation of NPV.

Ans:

INTRODUCTION:

Net present value and the profitability index are helpful tools that allow investors and companies make decisions about where to allocate their money for the best return. Net present value tells us what a stream of cash flows is worth based on a discount rate, or the rate of return needed to justify an investment. The profitability index helps make it possible to directly compare the NPV of one project to the NPV of another to find the project that offers the best rate of return.A positive net present value indicates that the projected earnings generated by Its sample only

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2. Calculate EVA if the Earnings before interest and tax is Rs 15,00,000 and applicable tax rate is 30%. The capital structure of the firm consists of 75% Equity and 25% debt capital. After tax cost of debt is 7% and cost of equity is 12%. Total borrowed capital of the firm is Rs 25,00,000. Explain EVA and comment on the value of EVA(calculated).

Ans:

INTRO0DUCTION:

Economic value added (EVA) is a measure of a company's financial performance based on the residual wealth calculated by deducting its cost of capital from its operating profit, adjusted for taxes on a cash basis. EVA can also be referred to as economic profit, as it attempts to capture the true economic profit of a company.Economic Value Added (EVA) is important because it is used as

3a. A firm wanted to understand what is the importance of debt in the capital structure on the value of the firm. Company’s current operating income is ₹7 lakhs and cost of equity capital is estimated to be 12%. Assume tax rate as 30%. If you are the Finance Manager of the company determine the value of the firm using Net Income Approach and comment on the results:

a. if the firm has ₹5 lakhs of 10 percent debt outstanding

Ans:

INTRODUCTION:

The net income approach makes the simplest assumptions, that neither creditors nor investors increase their required rates of return as a company takes on debt. The cost of capital declines as higher-cost equity is replaced with lower-cost debt. This approach concludes that the optimal financing mix is all debt.Net income approach (NI) Net Income Approach was presented by Durand. The theory suggests increasing value of the firm by decreasing Its sample only

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Strategic HRM

Internal Assignment Applicable for September 2020 Examination

1. XYZ Ltd is a leading financial institution in India. Company is considering to outsource some of its HR functions as it wants to concentrate more on core activities in the organization. Due to limited experience in the area of HR Outsourcing, company has hired you as a consultant as you are an HR outsourcing expert. Company has requested you to suggest functions in which outsourcing can be undertaken. Point out those areas for XYZ Ltd. (10 Marks)

Answer:

Human Resources outsourcing refers to the practice of contracting a third-party organization to handle some or all of a business’s HR tasks and functions. The top two reasons for outsourcing are the benefits of cost and time efficiencies. These efficiencies are really the opportunity costs of business owners and managers, who lose time and money focusing on HR tasks when these resources can be spent on what must be done to grow their business. That is, the time and money devoted to employee

2. E LEARNING is new start up in India based in Bengaluru. The company has started getting its hold in private coaching sector and now they are planning to expand. For this, company needs more employees. So far company is used to follow an informal recruitment method. You, as an HR Manager of the company, are asked to suggest a formal recruitment process for the company. (10 Marks)

Answer: Human resource planning is when a company settles on the number of employees they are looking to hire and the skill sets they require of these employees. The company must then compare their needs to the expected number of qualified candidates in the labor market.

Formal recruitment process

Identify the hiring need

The hiring process begins by identifying a need within your organization. This need could vary from filling a vacated position, better managing a team’s workload, or expanding the reach of organizational tasks.

Devise a Recruitment Plan

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3. INFOTICS is an Information Technology company in India since 2010. The company, off late, is facing a problem of low employee retention. You, as an HR manager, are asked to suggest solution to this problem. In this background, explain the following processes:

a. Career planning (5 Marks)

b. Succession planning. (5 Marks)

Answer:

Career planning is the process by which one selects career goals and the path to these goals. The major focus of career planning is on assisting the employees achieve a better match between personal goals and the opportunities that are realistically available in the organization. Career programmers should

Course: World Class Operations Sep 2020

1. The concept of TPM is a well-accepted philosophy of eliminating losses in production. With specific reference to this, discuss the ways to implement TPM in a software services firm.

Answer 1- Introduction- TPM (Total Productive Maintenance) emerged in Japan thanks to the efforts of the Japan Institute of Plant Maintenance (JIPM) as a system destined for achieving the elimination of so-called 'six great losses' of equipment, in order to facilitate the implementation, the way of working "Just in time".

The philosophy of TPM

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2. What are the different quality awards applicable for Indian forms?

Answer 2- Introduction:Indian awards can be classified into mainly four types, namely, Civilian, Military, Leadership, and Literature awards. There are also other Indian awards granted for bravery, sports, etc. Civilian awards can be further classified into Bharat Ratnam, Padma Vibhushan, Padma Bhushan and Padma

3.a. The objective of the current day firms is to deliver world class products. Explain the statement with special reference to a manufacturing company.

Answer 3(a)- Introduction:"Zero defects" is the goal of the world-class manufacturer. In order to achieve zero defects, the world-class firm is educated in and has fully implemented statistical quality control (SQC), sometimes called statistical process control (SPC) or quality at the source.

Concepts and Applications:The production of high-quality products helps to develop a positive image for the bran

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Course: Commercial Banking System & Role of RBI Sep 2020

1. Cash Reserve Ratio plays an Important role in the economy and RBI plays an important role in monitoring inflation through CRR. Discuss how RBI perform this critical function using CRR as an instrument.

Answer 1- Introduction:Cash Reserve Ratio (CRR) is a specified minimum fraction of the total deposits of customers, which commercial banks have to hold as reserves either in cash or as deposits with the central bank. CRR is a crucial monetary policy tool and is used for controlling money supply in an economy.

Concept and Applications: The reserve ratio is an important tool of the monetary policy of an economy and plays an essential role in regulating the money supply. When the central bank wants to increase money supply in the economy, it lowers the reserve ratio.

So CRR is the

2. In 2016, ICICI Bank, India’s largest private sector bank, announced that it has successfully executed transactions in international trade finance and remittance using blockchain technology in partnership with Emirates NBD, a leading banking group in the Middle East. The bank plans to use blockchain technology to make banking more robust for customers as blockchain technology provides lower cost and scalability. Highlight what is blockchain and how it is helping the banking industry?

Answer 2- Introduction: In 2016, ICICI Bank, India’s largest private sector bank, announced that it has successfully executed transactions in international trade finance and remittance using blockchain technology in partnership with Emirates NBD, a leading banking group in the Middle East. The bank plans to use blockchain technology to make banking more robust for customers as blockchain technology provides Its sample only

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3. Assume you are working as an assistant manager in a reputed XYZ Pvt bank. In recent years Non-Performing Asset is giving a deleterious impact on the return on asset. As a bank manager bank, discuss a. The factors contributing to high level of NPAs in the Indian Banks

b. The measures you will take to overcome this alarming issue.

Answer 3(a)-Introduction: A non performing asset (NPA) is a loan or advance for which the principal or interest payment remained overdue for a period of 90 days. Description: Banks are required to classify NPAs further into Substandard, Doubtful and Loss assets.

Concept and Applications:The NPAs in Indian commercial banks are growing due to external as well as internal factors. The major external factors which lead to increase/rise in NPAs and non-controllable by Banks are,

Compensation and benefits Sep 2020

1. ABC Ltd. Is newly set up Pharma Company. This Company is established by DHRUV Business group as part of its recent diversification exercise. The Company has appointed you as an HR Manager of this newly set up Pharma Company. First assignment given to you is to identify the special groups in ABC Ltd and decide how to compensate them? Accordingly, identify the special groups that would be working for ABC Ltd and decide how you are going to compensate them?

Answer: Compensation

Compensation in its simplest form is the payment that one gets for the work done by him either on full time or on part time basis. The issue of compensation has always been a critical issue for both the employer and the employee. Money is a crucial incentive and can be directly or indirectly stated as a medium of fulfilling human needs. On one hand, employees need it to meet their primary needs. On the other hand, the employers provide compensation to meet their firm’s objectives of manpower requirement. Employers also provide compensation to engage, motivate and incentivise employees and not only to meet manpower requirement. Compensation system plays an integral role in retention of employees as a poor compensation is indeed one of the

2. SHRIRAM AUTO is one of the four wheeler manufacturers in India. The company is a well-known brand in the Indian market. However, due to tough competition the company is facing a problem of high employee turnover. Company is not able to retain the talent. You are heading the HR Department of SHRIRAM AUTO since last five years and after looking into the problem of low employee retention rate, you found that most of the employees are choosing to join the competitor’s organization due to attractive benefits provided to employees by the company. In this backdrop, you are now deciding to revamp the employee benefit program in your company. State and explain the different employee benefits that you will provide under the revamped employee benefits program?

Answer: Employee benefits and benefits in kind, (also called fringe benefits, perquisites or perks) are various non-wage compensations provided to employees in addition to their normal wages or salaries. Benefits are applied to items such as pensions, free refreshments, leisure activities on work time, holiday pay, insurance, and so on.

Legally required benefits

Workmen’s Compensation Act, 1923

The Workmen’s Compensation Act is applicable to the whole of India. This Act covers workers of factories, mines, plantations, construction companies, transport undertakings, railways, shipping companies and circuses. This Act is applicable to all establishments which have 20 or more employees. Even casual workers are covered by this Act. Employers have to compensate workers for temporary, partial and permanent disabilities and occupational diseases which occur in the course of their employment. Employers also have to compensate the dependants of the employees

3. INFOGRAPHICS is a leading film post production company in India since 2010. Since its inception, the company has not considered revision in compensation and benefits program. This has led to Company’s loss in terms of quality human resources. Hence, the company is considering the revision of pay now. In this background, answer the following:

a. Explain how will you undertake job analysis?

b. Explain the importance of job evaluation in this context.

Answer: a) Job analysis refers to the ‘anatomy of the job’. It provides complete information about the job, in terms of what the workers do, how they get it done, why they do it, their skills, education, and experience required to perform it, relationship of that job with other jobs, physical demands and environmental requirements of that job etc. It is the systematic way to gather and analyse information about the content and human requirement of jobs and the context in which jobs are performed. The data generated through job analysis is used throughout HRM processes. It is also a powerful aid to management decision-making. Without an accurate job analysis, we cannot carry out human resource planning. Besides, recruitment and selection will be carried out without proper information as to what the employee is Its sample only

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Consumer Behaviour

Internal Assignment Applicable for September 2020 Examination

1. Enumerate the steps in a consumer’s decision-making journey for the following situations.

A) You have decided to run the marathon next year and have started diligently training for it. You think investing in a high-end fitness band will keep you motivated and help you monitor your progress. Being a complete newbie to fitness, you don’t have much of an idea about brands, features, pricing, important criteria, etc.

B) You currently use Saffolo cooking oil since you saw your mother using it too. After years of using Saffolo, your needs have changed. With the recent trend of healthy, cold-pressed, organic cooking oils you decide to switch to another brand. (10 Marks)

Ans:

INTRODUCTION:

Consumers around the world vary greatly in age, income, education level, and tastes and understanding how these differences affect consumer buying decision is never easy. However, marketing success largely depends on the ability to anticipate what buyers will do and what they prefer from available products. Today, the highly fragmented Indian edible oil industry with large number of players both from the organized and unorganized sectors has resulted in severe competition and as a result, edible oil businesses in India have shifted their focus to understand consumer choices better on one side and increasingly moving away from products to embracing a structured brand management to achieve competitiveness and profitability in the market place.The importance of edible oil in daily diet is well recognized as a better source of energy

2. What is Innovation Adoption? Who are the different adopter categories as per the Innovation Adoption Curve? What are the 5 product features that affect adoption of an innovative products, explain with examples.

Ans:

INTRODUCTION:

An innovation is an idea, practice, or object that is perceived as new. The characteristics of an innovation, as perceived by members of a social system, determine its rate of adoption. Some innovations diffuse relatively slowly, while other innovations diffuse rapidly. The characteristics that determine an innovation's rate of adoption are its relative advantage, compatibility, complexity, trial ability, and observability. The relative advantage of an innovation reflects the degree to which it is perceived as better than the idea it supersedes. The degree of relative advantage may be measured in economic terms, but social prestige, convenience, and satisfaction are also important factors. It does not matter so much if an innovation has a great deal of objective advantage. What does matter is whether individuals perceive the

3. In context of Consumer Learning, explain the following behavioural theories:

a. Classical Conditioning (5 Marks)

b. Instrumental Conditioning

Ans:

INTRODUCTION:

Learning is defined as a relatively permanent change in the behaviour that occurs as a result of experience of self or others. There occurs an enhancement of knowledge, skills and expertise which are relatively permanent. Consumer learning is defined as a process by which people gather and interpret information about products and services and use this information/knowledge in buying patterns and consumption behaviour. As Schiffman has put it “consumer learning can be thought of as the process by which individuals acquire the purchase and consumption knowledge and experience that they apply to future related behaviour”. Consumer learning may be intentional, where learning is an outcome of a careful search for information; learning can also be incidental, where learning occurs as a matter of chance, by accident or without Its sample only

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Industrial relations Sep 2020

1. Juvekar Industries is a medium size mineral water bottling plant. They have around 230 people working in the organization. The mix of these is 200 workers on the floor handling machinery and loading-unloading of the products. Most of these are locals in the area and not very well qualified. 15 employees are on the supervisory positions on various tasks and sub-departments. These are educated in the range from 10+2 and Graduation. 5 Management graduates working as managers – majorly into sales and marketing department. 5 production experts and engineers, holding controller positions. A staff of 5 in accounts and other back office departments. Mr. Navathe – the production controller emphasizes on worker’s participation at his floor and wants to implement some activities in that. Please list down activities that are included as worker’s participation and which three activities would you suggest Mr. Navathe to implement at his organization?

Answer: Workers’ participation in management decisions meets the psychological needs of the workers and bridges the gap between management and the workers. Their participation enables them to shape industrial relationships. Work committees with equal representation of employers and employees encourage workers’ participation. Their participation improves organisational communication, enhances employee commitment, and increases productivity. One form of workers’ participation is ‘self-management’. Here, the workers manage the industry through workers’ councils and management boards. Workers’ councils take decisions regarding investments and achievement of economic goals. The management boards prepare monthly operative plans and resolve issues related to discipline, wages, promotions, and welfare

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2. Shekar Sahu wishes to start uniting his colleagues in the production unit of Speed Car Manufacturers. He has spoken to his management and also a few of his colleagues about the same. He has also understood the process of registration of the union and has collected all the required forms. However, he still wishes to understand the issues that will be mainly handled with a trade union. Please list down the issues for trade unions to handle commonly.

Answer: A trade union or labour union is an administration of workforce grouped together to attain common goals such as enhanced operational circumstances. The Trade Union Act of India 1926 defines a trade union as ‘an organisation, whether temporary or permanent, formed primarily for the purpose of regulating the relations between workmen and employers or between workmen and workmen, or between employers and employers, or for imposing restrictive condition on the conduct of any trade or business, and includes any federation of two or more trade unions.’.

Workers join unions for reasons like unions having better bargaining power than an individual worker. Unions regulate discrimination at the work place, and provide a medium for workers to voice

3. Jivanbhai group of companies needs to run a salary survey. Before the HR head, Vishal Sabharwal, approaches a consultant, he wants to present some basic information to the Board of Directors. Please help Vishal by answering following questions.

a. Vishal wants to present three different systems of wage determination. Explain the three systems.

b. Vishal also wants to present various kinds of wage differentials to his Board of Directors. Please list them and describe each in one line.

Answer: a) Three different systems of wage determination

Time rated payment system: It is the most profitable, convenient and simple payment system where the output per worker is not measurable. In this system, the employees are paid according to the work done during a certain period of time, i.e., a day, a week, or a month. Under this system, the basic rate for pay is fixed through negotiation, by reference to the local market, the competency of employee and the job evaluation method. The minimum wage rates, the need -based wage rate, fair wage or living wage fixed by government and/or collective bargain are on time-based principles. Thus, Time Rated Pay System is calculated with the help of Straight time system where earnings are calculated with the help of time and standard rate. The equation is given

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: International Business

Internal Assignment Applicable for September 2020 Examination

1. Comment on the following statement: “Since the U.S. imports more than it exports, it is necessary for the U.S. to import capital from foreign countries to balance its current account deficits.” Its sample only

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Answer: For a long time, economists had assumed that factors of production do not move across international boundaries. Classical economists-built models of trade assuming that only goods and services move across international boundaries. International capital movements viewed in that light were an impossibility. Perhaps, for this reason, we do not have a well -developed theory of international

2. Why is the Documentary Letter of Credit collection method most popular mode of collecting payment by the exporters? How is an irrevocable L/C different from back to back L/C?

3. Read the passage and answer the questions given below it: The European Union (EU) has finally adopted duties on shoe imports from China and Vietnam in a dispute over alleged dumping of cheap footwear. The announcement came after a vote by trade officials from the 25 EU nations earlier this month highlighted divisions over the planned tariffs. While Italy and Portugal wish to protect their own shoe firms, others like the cheaper Far Eastern imports. But the European Commission voted in favor of the measure on Thursday. In a statement, the EU's executive body said that it had "identified clear evidence of disguised subsidies and unfair state intervention to the leather footwear sector in China and Vietnam". Trade Commissioner Peter Mandelson has proposed duties of 16.8% against Vietnam and 19.4% on China to be phased in over five months, starting at 4% in April. “We do not target China and Vietnam's natural competitive advantages, only unfair distortions of trade”. Mr. Mandelson said that tariffs were necessary to correct the damage that cut- price shoe imports were doing to EU firms. But he added: "It is important that we act against unfair trade while encouraging legitimate and competitive trade from emerging economies. China has urged the EU to reconsider its action, saying the planned measures are unfair. Chinese officials say there is no evidence of dumping and question whether the duties conform with World Trade Organization rules. China exported 1.2bn pairs of shoes to Europe last year, while Vietnam exported 265m pairs. According to the Commission, the tariffs will add £1 to the average import price of the footwear of about £6.

a. Analyze the above situation and discuss whether EU should impose anti-dumping duty

on China.

b. What is the role of WTO (World Trade Organization) in International Trade Dispute Resolution?

Answer: a) As mentioned in the question, EU was imposing anti-dumping duty on China which was opposed and asked to reconsider the decision. China officials mentioned that planned measures are unfair and there is no evidence of dumping and question whether the duties conform with World Trade Organization rules. The price of the goods may be very low as compared to the prices of the domestic market. They may intend to do so in order to sell the excess stock in their country. In order to avoid such dumping, antidumping duty up to the margin of dumping on such articles, if the goods are being sold at less than its normal value. Levying such anti-dumping duty is permissible as per WTO agreement. The EU’s controversial launch of duties on Chinese and Vietnamese-made leather shoes in 2006 marked deep divisions between Europe’s manufacturing South and retail-heavy North. Spanish and Italian shoemakers said they could not compete against cheap Asian shoes while importers and retailers argued high-

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: International Marketing

Internal Assignment Applicable for September 2020 Examination

1. The concept of Management Orientations in International Marketing can be very confusing. As a consultant for International Marketing, can you please guide and explain the orientations to a consortium of companies?

Ans:

INTRODUCTION:

The concept of marketing has evolved over time. Whilst in today’s business world "the customer is king". In the past this was not the case, some businesses put factors other than the customer first.Market orientation is a business approach wherein the processes of product development and creation are focused on satisfying the needs of consumers. It is a type of marketing orientation technique that designs products with qualities that consumers want, which is completely different from the conventional marketing approach.In the Its sample only

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2. Pasta Mania, a Singapore based fast food chain plans to enter India by end of 2021. They have hired your company as the Local consultants to understand India better. Can you guide them on the cultural and social factors that they need to take care of in order to succeed in the Indian market?

Ans:

INTRODUCTION:

Culture encompasses the set of beliefs, moral values, traditions, language, and laws (or rules of behaviour) held in common by a nation, a community, or other defined group of people. Culturally determined characteristics include: the language spoken at home; religious observances; customs (including marriage customs that often accompany religious and other beliefs); acceptable gender roles and occupations; dietary practices; intellectual, artistic, and leisure-time pursuits; and other aspects of behaviour.Social and economic factors, such as income, education, employment, community safety, and social supports can significantly affect how

3. These times of crisis have brought about a lot of innovation in the world. Most innovations have been in the context of doing things or running services without Human Touch so as to maintain Social Distancing to prevent the COVID virus from spreading.

a. As a representative of the marketing department of your company, you would want your team to understand the adoption process of Innovations in detail before pushing one in the market. Can you explain the same to them with examples? (5 Marks)

b. Can you also explain the various adopter categories to them with examples?

Ans:

INTRODUCTION:

Innovation allows organizations to sustain growth and business improvements over a continuous and consistent basis. Innovation may appear in the form of a new product, feature, operational process or a business model. Many forms of innovation depend upon the ability to execute creativity and optimize business processes. While product innovation may appear as a popular form of improvement, new products tend to lose their impact soon after mass adoption in the market, which is rather fast-paced for products perceived as truly

Manpower planning Sep 2020

1. In your experience, what is more effective - on the job training or off the job training. Explain 2 methods of on the job training & 2 methods of off the job training to support your viewpoint.

Answer: Training enhances the skills and capabilities of employees in an organisation. A successful training programme improves the performance of an employee which in turn enhances organisational performance. Training is an essential part of the orientation programme for new recruits in an organisation.

The main objectives of training and development are:

✔ Improving employee performance: When an employee is recruited by an organisation, he might not have

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2. Improving the quality of life at the workplace has better impact on enhancing productivity. Express your agreement or disagreement to the statement by enlisting the components of QWL.

Answer: Quality of work life is the degree to which members of a work organisation are able to satisfy important personal needs through their experiences in the organisation. The work environment is very different in today’s world than it was a generation ago. According to the Institute of Industrial Engineers, a person changing his careers six times on an average in his/her lifetime is quite common. It is now rare for a person to stay with a single company his or her entire working life. Because employees are often willing to leave a company for better opportunities, companies need to

3. Your organization used to be the market leader in logistics. Over the years, each department is operating as an independent business unit and the top management realize that the competition has been able to challenge your position due to a lack of communication of vision and synergy. The organization is struggling to take strategic decisions based on market knowledge and market practices. The situation needs to be corrected before it is too late.

a. What steps would you take for creating a learning organization and regaining your market leader position?

b. Guide your team to implement a value chain with Knowledge Support Systems.

Answer: a) Owing to the fear of strategic drift, every company should be a learning organization. The risk of strategic drift implies that there is not much justification in pursuing formalized planning approaches with predetermined objectives, analyses and strategies. The environment is too complex and changes too rapidly for such approaches to produce desired results. Such uncertainty

Organization culture Sep 2020

1.As a Chief HR officer of an E-commerce company, you want to create a strong organizational culture. How will your employees learn and imbibe the organizational culture and what functions will the organizational culture serve?

Answer: When new employees join an organisation, they carry their own set of expectations and desires. They are completely strangers to the people, work place and the work environment. As a result, it is likely to feel insecure, shy and nervous. In the absence of information and support, there is likely to be anxiety, apprehensions and fear in their minds. They may undergo reality shock caused by a gap between their expectations and the real situation. This can

2.As a Tech Company, Supersonic Ltd has always been focused on creating a Strong Innovation centric culture. When can the company create an innovative culture? In what ways can Supersonic create an innovative culture?

Answer: Organization culture is a system where values, norms and principles are shared largely by all people. Values are the beliefs that guide our behaviour and decisions across a variety of situations. Values are intensely held in the organization culture and are known as shared values. Shared values are those values that are practiced in common by all the employees of the organization. The culture of an organization is considered to be strong when the majority of people in the organization are liable to practice the same beliefs and values that are useful

3. a. Organizations with Strong culture yield huge benefits as compared to organizations with a weak culture. Justify

3. b. As a Chief people officer, you want to assess the culture of your organization. How will you proceed with the process?

Answer: a) The culture of an organization is considered to be strong when the majority of people in the organization are liable to practice the same beliefs and values that are useful to the organization. In other words, in a strong cultured organization, the employees respond very strongly to the values and pass it on successfully to the rest of people. In a strong culture, the values are translated directly into every person’s day-to-day lives. For example, the military has a definite Its sample only

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Organisational Theory, Structure and Design

Internal Assignment Applicable for September 2020 Examination

1. Asha Foods is a company that is into operating restaurants in Mumbai. The owner of this company, Mr. Shetty, now wants to move into International waters by setting up a restaurant in Singapore. He plans to have his existing operations head move to Singapore and hire a few local employees to make up the team. He wants to ensure that with multiple geographies, his organization structure should not lose its effectiveness. What are the 7 Principles of effective organisation structure that Mr. Shetty should keep in mind while planning the structure?

Answer: Structure of an organization defines the levels and roles of management in a hierarchical way. One can also say that an organizational structure spells out the way tasks, functions and responsibilities are allocated for implementing a policy or strategy. Organizational structure involves arrangement of activities and assignment of personnel to these activities in order to achieve the organizational goals in an efficient manner. It is a way by which various parts of an organization are tied together in a coordinated manner and it illustrates the various relationships among various levels of hierarchy within the organization as well as horizontal relationships among various functions of the organizational operations. A well-planned organizational structure results in better utilisation of resources. In general, “organizational structure” refers to the way

2. HozClean is a cleaning service, providing office cleaning and maintenance solutions for customers. It has a limited number of staff, divided into 6 teams. Each team consists of a supervisor with a crew of 8 members. Each team works an 8-hour shift, during which it gets two 15-minute paid rest breaks and one 30 minute lunch break. The breaks taken by the teams varies, primarily based on the level of strictness enforced by their team leaders – some are very strict and other are lax. The company has adopted the strategy of having a small workforce that performs high-quality work at a reasonably rapid pace. The teams are highly productive compared to their competitors and this productivity is the key to the company's success. Recently, there was an incident at one of the sites and the workers decided to go on strike. When the management team met the striking workers, several issues came up as reasons for conflict, but the majority of the complaints fell into these categories:

1) Differential treatment by team supervisors with respect to break times and lunch breaks

2) varying performance expectations, and

3) lack of growth opportunities

The company decided to follow the process of negotiation to resolve the conflict. What are the 4 sources of conflict, giving examples from the case? Also what is the process of Negotiation for conflict resolution?

Answer: Organisational conflict is due to the actual or perceived differences in needs, interests, objectives and values of people working together. Conflicts in organisations occur between the following members:

● Individuals within the organisation.

● Individual and group(s) in the organisation.

● The staff and the organisation.

Conflicts in organisations arise due to the following factors:

● Ideology: The perceptions and beliefs of individuals in the conflict are different.

● Objectives: The

3. Surya Enterprises is in the business of setting up Solar Power plants. Given that the solar sector is male dominated, the company has always hired young male engineers for entry-level roles in the company. To reduce the gender skew, the CEO and the Head HR decided to increase the gender diversity by hiring women engineers. This was met with stiff opposition from the department heads. Their concerns were that since the solar projects were in remote locations, safety and security of the women engineers could not be guaranteed at the project sites. The CEO assured them that he would invest in additional security to ensure the safety of the women engineers. At this point, some managers also voiced a view that women engineers would not have the physical strength to handle the rigorous field conditions or also the mental strength to be so far away from city life. The CEO then asked the Head HR why there was so much dissonance in his team. You are the Head HR for this company.

a. Give a detailed note on reasons why people oppose diversity in organisations, giving points from the case wherever applicable.

b. Share a detailed note on benefits of increasing organisation diversity to share with all the managers of the company.

Answer: a) Workforce diversity refers to the heterogeneous mix of employees in terms of gender, race, ethnicity, religion, community, physically disadvantaged, elderly people etc. Managing this diversity is becoming a global and serious concern. Despite working in different cultural, demographic or political settings, employees wish to retain their individual and cultural identity, values, life styles, etc. Thus, the major challenge for organizations is to become more flexible in accommodating the diverse groups of people by looking after their personal, social and organizational desires.

Reasons people oppose Its sample only

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Performance management system Sep 2020

1. Seema Nayak has been with Arihant Software solutions since the past 8 years. Seema has recently been transferred to the credit card technology solutions department. She has a new team of 10 direct reports. Her new team members work on multiple projects at client sites, some of them work on 4 projects during the year. Seema has been informed by HR that she needs to complete the Performance Review of her team. The only data that Seema has is the Critical Incident Diary. How should Seema go about conducting a successful appraisal process with the critical incident diary?

Answer: Performance review

Performance appraisal is a powerful tool to regulate, improve and reward the performance of employees. Performance appraisal helps evaluate individual achievements and their contribution to achieve overall organizational goals. This system works well when achievements are traced on a quarterly basis. Performance appraisal of an employee must be carried out not only by the immediate superior but also by fellow employee, customers and management.

If organisational goals are converted into objectives and job tasks and these are executed by employees, it follows that

2. Neelima Pawar is working with Big Groceries Ltd as a manager since the past 4 years. Neelima is in charge of warehouses and deliveries section. Neelima has been successful in achieving difficult targets and is regarded as a star performer. The challenge and complaint against Neelima is that she is too aggressive and pushy resulting in high attrition in her team. Neelima’s superior, Shubha Dixit has called Neelima for a counselling session. How should Shubha go about the process of counseling Neelima (who is otherwise a good performer)?

Answer: Counselling

Employee counselling is a process where a professional counsellor helps employees sort out problems by themselves. It is an enabling service. Counselling is required for employees who are stressed out of problems, personal or professional. Smith defines counselling as “a process in which the counsellor assists the counselee to make interpretations of facts relating to a choice, plan, or adjustments which he needs to make.”

Pepinsky and Pepinsky states that “counselling is that interaction which occurs between two individuals called counsellor and client, takes place in a professional setting, and is initiated and maintained to facilitate changes in behaviour of a client.” Patterson characterises it as the process

3. Furniture mart is in the digital furniture business with presence pan India. The company has been formed 2 years ago. Rakesh More has joined the company as HR Manager and he will be introducing the Balanced Score Card in the company as part of Performance Management. Prepare the Balanced Score Card with 1 goal each for:

a. Financial and Customer quadrant

b. Business Process and Learning & Growth quadrant

Answer: a) Balanced Scorecard was developed by Dr. Robert Kaplan (of Harvard Business School) and David Norton as a performance measurement framework that added strategic non-financial performance measures to traditional financial metrics to provide managers and executives a more 'balanced' view of organisational performance. The balanced scorecard is a strategic planning and management Its sample only

NMIMS Fully solved assignment available for session September 2020,

your last date is 20 Sep 2020.

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Charges INR 199 only per assignment. For more information you can get via mail or Whats app also

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Otherwise you can also contact on our

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Contact no is +91 87-55555-879.

no 8791490301.

Contact no is +91 87-55555-879.

Sunday, September 13, 2020

Sol:

Discussion of AS 3 cash flow statement

STATEMENT OF PROFIT AND LOSS

Answer:

Introduction

Answer:

Introduction

a. List 5 important and critical parameters you will be considering for the successful implementation.

b. What are the different steps and stages you will be following for such implementation so that you meet the deadlines?

Answer:

Introduction

Answer:

Introduction

Introduction

Introduction

Question 1

Introduction

Question 2

Introduction

Question 3

Introduction

Concept and Analysis