NMIMS 2nd sem assignment Strategic Management

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Strategic Management

Q.1) Carrefour is a French Retail Giant wanting to enter into India’s multi-brand retail industry. Perform a PESTLE analysis for Carrefour’s entry strategy into India.

Solution: PESTEL Analysis for Carrefour’s entry strategy in India

1)      Political: Political factors like government policies and regulation of the retail industry affect its revenue and profitability. The political environment affects so many things including economic environment of a nation and international supply chains of

Q.2) Hindustan Motors has ceased to produce “Ambassador” car since 2014. Assuming you to be the new CEO of this company, suggest ways & means of resurrecting the brand “Ambassador” by building a Competitive Advantage. (10 Marks)

Solution:  The Ambassador was the first car to be made in India based on Britain’s Morris Oxford series of cars by

Q.3) Geely, a Chinese automotive major wishes to enter into India to offer its automotive brands in the Indian market.

A) Perform Porter’s 5 forces analysis. (5 Marks)

Solution: Porter's Five Forces, also known as P5F, is a way of examining the attractiveness of an industry. It does so by looking at five forces which act on that industry. These forces are

B) Based on Porter’s 5 forces analysis, suggest whether the company should enter into India or not. Suggest the reasons behind entry or non-entry into the Indian market. (5 Marks)

Solution: Yes, the company should suggest enter into the Indian market as automobile company future is bright. The Indian automobile market is tipped to become the third largest in the

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NMIMS 2nd sem assignment Marketing Management

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Marketing Management

1. Briefly discuss the various stages of a Product’s life cycle, giving examples of products which are currently in each of these stages and the marketing strategies adopted by them. (10 Marks)

Solution: The product life cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until it finally is removed from the

2. Mitsui Fonda, the world’s leading automobile manufacturer, is considering launching a hybrid concept car which runs on three fuels: water, electricity and petrol. Priced at Rs. 30 Lakhs, the company is considering making a foray into the Indian markets. To assist the company in taking key decisions, prepare an exhaustive list of all the external environmental variables elucidating all the possible business, market and consumer related information that would be required by Mitsui Fonda, to understand the Indian market and consumer. (10 Marks)

Solution: Mitsui Fonda, needs to consider the following External Environment variables to understand Indian market and consumer.

External factors are beyond the control of a firm, its success depends to a large extent on its adaptability

3. ‘Zeal’ is a cosmetic brand that has products ranging from suncare to facial moisturisers, deodorant and shower products for men as well as women. While the women’s range comprises beauty and skincare products such as sunblocks, moisturizers, day creams, night creams, shower gels and deodorants, the men’s range comprises grooming and skincare products such as shaving cream / gel, aftershave balm, day cream, moisturizer and deodorant. For its range of products, the company targets the youth ranging from an age bracket of 15 – 30 years. Having gained significant popularity with consumers and being a trusted brand for the past decade, the company is now planning to diversify its product range to the next level and venture into health care products such as honey, energy drinks, immunity-building beverages etc.

a. Which of the following strategies will you choose:

·         Extend the existing Zeal brand to the energy drink segment or

·         Launch a new brand with a completely new brand identity

Justify with a suitable argument discussing the pros and cons of the strategy. (5 Marks)

Solution: Instead of launching new brand I will prefer to extend the existing brand to the energy drink segment as I have already brand image in market so I don’t have to focus too much to create awareness of brand instead I will create awareness about new products added to existing

b. Accordingly suggest the most suitable target audience and an appropriate positioning for the brand; given the competition in the health care products (5 Marks)

Solution: Target Audience for the brand

Since we already have brand existence in cosmetic brand hence, we will target our existing customer first especially youth and teenager

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NMIMS 2nd sem assignment Financial Accounting & Analysis

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Financial Accounting & Analysis

Q1. From the following information of A star Ltd. prepare the Cash Flow statement for the year ended 2017 and 2018 as per AS – 3. (10 Marks)

Liabilities	31-3-2017	31-3-2018	Assets	31-3-2017	31-3-2018
Equity share capital	2,20,000	2,50,000	machinery	2,00,000	2,30,000
9% Preference Share Capital	1,00,000	1,10,000	Building	1,50,000	1,76,000
Securities Premium	20,000	26,000	Land	18,000	18,000
Profit & Loss A/c	1,04,000	1,34,000	Stock	84,000	98,000
5% Debentures	70,000	64,000	Debtors	38,000	38,000
Creditors	38,000	46,000	Bills Receivable	42,000	62,000
Bills Payable	5,000	4,000	Cash	42,000	32,000
Provision for Tax	10,000	12,000
Dividends payable	7,000	8,000
	5,74,000	6,54,000		5,74,000	6,54,000

Calculation of Cash Flow as per AS 3 can be done as follows:

Cash Flow Statement of A Star Ltd.

Q2. Balance Sheet for JK Ltd. for the year ended 31st March 2016 & 2017 (10 Marks)

Liabilities	2016	2017	Assets	2016	2017
Equity Share Capital	2,00,000	2,00,000	Land	50,000	50,000
9% Preference Share Capital	1,50,000	1,50,000	Building	1,50,000	1,35,000
Reserves	1,00,000	1,22,500	Plant & Machinery	1,50,000	1,35,000
17% Debentures	50,000	75,000	Furniture	50,000	70,000
Creditors	75,000	1,00,000	Stock	1,00,000	1,50,000
Bills Payable	25,000	37,500	Debtors	1,00,000	1,50,000
Tax payable	50,000	75,000	Cash	50,000	70,000
	650000	760000		650000	760000

Profit & Loss Account for JK Ltd. for the year ended 31st March 2016 and 2017

Particulars	2016	2017	Particulars	2016	2017
To Cost of goods sold	3,00,000	3,75,000	By Sales	4,00,000	5,00,000
To Operating Expenses
Administrative	6,500	7,250
Selling	10,000	10,000
To Interest on Debentures	8,500	12,750
To Net Profit	75,000	95,000
	4,00,000	5,00,000		4,00,000	5,00,000

Using the tool of common size financial statement analysis, comment about the improvement or decline of financial performance of the company.

In an uncertain business environment with fluctuations in trends, there may be variations in the earnings, profitability or solvency of the company. Every year the profits of

Q3. The following extracts are available from the financial statements of companies V ltd. and J Ltd. for the year ended 31st March 2017: (Rs. In Lakhs)

Particulars	V Ltd.	J Ltd.
Revenue from operations	1,500	6,000
Manufacturing cost	900	4,050
Interest paid	105	375
Depreciation	135	675
Selling expenses	135	225
Income Tax	90	225
Non-operating income	45	285
Dividend paid	120	600
Fixed Assets	1,500	7,350
Current Assets	525	2,250
Current Liabilities	375	2100
Debentures	600	3,300
Reserves	450	1,200
Share Capital	600	3,000

From the above information answer the following questions with the help of suitable ratios:

Q3a)

Which company has better solvency using current ratio and share value using earning per share?

Which company would you recommend for investment? Justify. (5 Marks)

Calculation of Current Assets:

Particulars

V Ltd.

J Ltd.

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