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Course: Business Communication
Internal Assignment Applicable for
December 2019 Examination
1.
You are an entrepreneur and have just launched your online venture
closetfashion.com, selling trendy and stylish apparel for women. Since you have
just launched Closet Fashion, customer service is of prime importance to you. A
customer has written an angry email complaining that the silk blouse she
purchased last week has shrunken. She mentioned that she washed the blouse by
hand. Your website clearly mentions that the silk clothing cannot be
hand-washed or machine-washed at home, it should be dry-cleaned. She is asking
for a replacement or a complete refund of Rs. 2000. How would you respond to
this complaint? Draft an email.
Answer 1:
Dear
Customer,
Thankful
to you for your email. We focus on our customers' issues and are glad to get
notice from you. We're happy that you've purchased silk pullover from our
online store and we may need the opportunity to keep you as a satisfied customer.
We
unassumingly sales to check the washing manual and guide which you can found on
thing similarly as on our site, which clearly makes reference to that the
chiffon shirt must be hand-washed and should not be set in the drier.
You may
have as of late missed the washing rule your referenced to please either book
another chiffon shirt which we can offer with some exchange regard.
It's our
goal to hold you as a
2.
You’ve been job-hunting for the last 2 months and have finally landed an
interview with your dream company and dream profile. What are the different
types of job interviews? How will you prepare yourself for each of them?
Answer:
Introduction :
Before
you go on your meeting, you should recognize there are a couple of basic sorts
of prospective employee meetings. You should solicit what sort from prospective
employee meeting you will go on beforehand so you can best prepare for it. Try
not to be hesitant to request your choice delegate what type from prospective employee
meeting will be directed, as it serves both of you and the questioner to know.
In this article, I will discuss the six of the most well-known sorts of
prospective employee meet-ups.
1) Traditional one on
one prospective
3.
a. Digital Communication is changing business communication. What are the
advantages and disadvantages of Instant Messaging?
b.
You have just finished drafting an email to your investors. How will you revise
it to improve its readability? Name 2 Readability Indices.
Answer
3a:
Proceeded
with Evolution of Email
Perhaps one of the most clear
upgrades in business interchanges has been that of direct correspondence
through email. Despite the way that it's existed for pretty much 50 years,
email has experienced consistent change. It's gone from being essentially a
technique for making an impression on turning into a strategies for work
process the executives. Inside an email structure customers can:
• banner
need messages and set
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Course: Business Ecomomics
Internal Assignment Applicable for
December 2019 Examination
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1. Calculate the following:
|
Quantity
|
Total Fixed Cost
|
Total Variable Cost
|
Total Cost
|
Average Cost
|
Marginal Cost
|
|
25
|
10
|
18
|
?
|
?
|
?
|
|
26
|
10
|
20
|
?
|
?
|
?
|
|
27
|
10
|
21
|
?
|
?
|
?
|
Answer: Total cost (TC)
Absolute cost alludes to the total cash consumption caused
by a firm to deliver a given amount of yield. The all out expense is estimated
in connection to the creation work by increasing the factor quantities with
their prices. TC = f (Q) which means that TC varies with output. Theoretically
speaking, TC includes all kinds of money costs, both explicit and implicit
cost. Normal profit is included in the total cost as it is an implicit cost. It
includes fixed as well as variable
2. “Determinant of demand are the
important factor which influences the decision of the consumers to purchase
commodity or a service” With respect to the above statement discuss any 5
determinants of the individual demand.
Answer: The law of demand explains the relationship between price
and quantity demanded of a commodity. It says that demand varies inversely with
the price. The law can be explained in the following manner, “Keeping other
factors that affect demand constant, a fall in price of a product leads to
increase in quantity demanded and a rise in price leads to decrease in quantity
demanded for the product”. The law can be expressed in mathematical terms as
“Demand is a function of price”. Thus, symbolically D = F (p) where, D
represents Demand, P stands for Price and F denotes the Functional
relationship. The law explains the cause and effect relationship between the
independent variable [price] and the dependent variable [demand]. The law
explains only the general tendency of consumers while buying a product.
A consumer would buy more when price
falls due to the following reasons:
1. A product becomes cheaper [Price effect]
2. Purchasing power of a consumer would go up [Income
effect]
3. Consumers can save some
3 a. Suppose the monthly income of
an individual increases from Rs. 10,000 to Rs. 15,000 which increases his
demand for clothes from 20 units to 25 units. Calculate the income elasticity
of demand and interpret the result.
b. Quantity demanded for tea has
increased from 100 to 160 units with an increase in the price of the coffee
powder from Rs. 40 to Rs. 50. Calculate the cross elasticity of demand between
tea and coffee and explain the relationship between the goods.
Answer: a) Income elasticity of demand may be defined as the ratio
or percentage change in the quantity demanded of a commodity to a given
percentage change in the income. In short, it indicates the extent to which
demand changes with a variation in consumer’s income. The following formula
helps to measure Ey.
Ey
= Percentage change in demand
Percentage change in income
Symbolically, Ey = ∆D * Y
∆Y D
Generally speaking, Ey is positive. This is because there is
a direct relationship between income and demand, i.e. higher the income; higher
would be the demand and vice-versa. On the basis of the numerical value of the
co-efficient, Ey is classified as greater than one, less than one, equal to
one, equal to zero, and negative. The concept of Ey helps us in classifying
commodities into different categories. Based on value of Ey, the commodities
can be classified as:
1.
When Ey is positive, the commodity is normal [used in day-to-day
life]
Course: Financial accounting and
analysis
Internal Assignment Applicable for
December 2019 Examination
1. Wildcat Ltd, a manufacturing
company sold a machinery for Rs 8 lacs at the year end. The company had
purchased the machinery four years back for Rs 15 lacs and had depreciated the
same using written down value method of depreciation @ 20%. As an accounts
executive of Wildcat Ltd, calculate the WDV of the asset for the four years,
accumulated depreciation for four years and profit/loss on sale, if any.
Answer:
|
Machinery account
|
|||||
|
Date
|
Particulars
|
Amount
|
Date
|
Particulars
|
Amount
|
|
1st year
|
|
|
1st year
|
|
|
|
Apr-01
|
To bank a/c
|
1500000
|
Mar-31
|
By depreciation a/c
|
300000
|
|
|
|
|
Mar-31
|
By balance c/d
|
1200000
|
|
|
|
1500000
|
|
|
1500000
|
|
2nd year
|
|
|
2nd year
|
|
|
|
Apr-01
|
To balance b/d
|
1200000
|
Mar-31
|
By depreciation a/c
|
240000
|
|
|
|
|
Mar-31
|
By balance c/d
|
960000
|
|
|
|
1200000
|
|
|
1200000
|
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2. Mr. Shil Wants to record the
financial transactions of his newly started business. Discuss what accounting steps/stages
he need to adhere so that the transactions can be duly recorded and processed
in order to prepare the financial statements.
Answer: A business is started with a view to earn profits, to grow
and to sustain in the long run. Profits are earned through the transactions
like purchases, sale of goods and services, incurring various expenditures etc.
As a business person you would like to know in detail the various types and
amount of earnings as well as expenses also, the nature and value of assets
possessed during a particular period.
A systematic
3 a. Following information is
available in respect of a company named, as Beta Ltd
|
Particulars
|
Amount
|
|
Profit before taxes
|
Rs 50 lakhs
|
|
Dividend declared per
share
|
Rs2
|
|
Price of the share
prevalent on stock exchange
|
Rs 200
|
|
Applicable tax rate
|
35%
|
|
Share capital of
company 5 lakh shares of Rs 10 each
|
|
Calculate-
Earnings per share
Dividend Pay-out Ratio
Price earnings ratio
Answer: Earnings per
share
Earnings per share = Profit
available for equity shareholders
Number of equity shares
Calculation of Profit available for
equity shareholders
|
Profit before taxes
|
Rs 50 lakhs
|
|
Less: tax @ 35%
|
Rs 17.50 lakhs
|
|
Profit (after tax) available for equity shareholders
|
Rs 32.50 lakhs
|
Earnings per share = 32.50 lakhs
5 lakhs
= Rs. 6.5 per
Course: INFORMATION SYSTEM FOR MANAGERS
Internal Assignment Applicable for
December 2019 Examination
1. The healthcare space inundated
with the presence of 4, 00,000 apps approximately which are involved in
monitoring and improving user’s health. These apps monitor user’s health data like
calorie intake, physical activity, heart rate, blood pressure, sleep patterns
and various other parameters. With the help of these self-monitoring apps users
get more personalized information and are capable of transforming how
healthcare will be delivered to them. Healthcare industry is embracing
analytics to improve disease prevention, increase the accuracy of diagnoses,
provide safe medications, and make treatments more effective. Give examples how
different stakeholders in the healthcare industry use analytics (Healthcare
professionals, healthcare providers, pharmaceutical companies and government).
Answer: In all businesses, Customer is the king as you cannot
survive in the market without good customer base. It is the duty of all service
providing companies to take special care of their customers as sales is not the
only motive but there should be excellent after sales service as well. Simply
finding customers should never be the only objective of marketers for building
an effective marketing strategy. Instead, they should seek to ‘identify, create
and maintain’ valuable relationships with customers. Companies should treat
customers as their first priority as they are the reason of your existence; it
is your duty to make them fully satisfied. Hence, it is necessary for service
organizations to persuade customers to convey their feedback so that amends can
be made.
Today’s world moves faster than ever before. The way people
purchase consumer goods is changing. The way businesses communicate is changing.
The way companies reach clients is changing. With so much change happening at
such a rapid pace, it’s easy for even the largest, smartest companies to get
left behind. Business analytics can help companies avoid falling into that
trap. Using
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2. Fresh milk startup Country
Delight has raised $7-10 million in a Series B funding round led by venture
capital firm Matrix Partners. The company claims to source milk directly from
the farm, eliminating the middle men and allowing farmers to earn a premium. It
also invests in cold chain and quality testing infrastructure at the farmer’s
location. The company offers other milk-based products including paneer, curd
and ghee through its mobile app. How do you think technology can help this
startup in improving the dairy supply chain from process management to tracking
products and deliveries?
Answer: Importance of
supply chain management in the organization
A supply chain can be defined as a network of facilities and
distribution options that performs the function of procurement of materials,
transformation of these materials into intermediate and finished products, and
the distribution of these finished products to customers. Both in service and
manufacturing organisations supply chains system exist. However, the complexity
of the chain may vary greatly from industry to industry and firm to firm.
SCM is required by an enterprise as
a tool to enhance management effectiveness with the following organisational
objectives:
●
Reduction of inventory
●
Enhancement of participation level and empowerment level
●
Increase in functional effectiveness of existing systems like
Enterprise Resource Planning (ERP), Accounting Software, and Documentation such
as Financial reports/ Statements/ISO 9000 Documents
●
Effective integration of multiple systems like ERP, communication
systems, documentation
3. The northern Spanish city of
Santander has become the testing ground for "smart cities" around the
world. Smart Santander is a smart city experiment aimed at improving the
quality of life, reducing energy consumption and engaging its citizens in civic
duties. The city implemented wireless sensor networks and embedded 10,000
sensors on its streets and municipal vehicles to monitor garbage collections,
crime air quality and manage street lighting for better energy efficiency. The
Santander Smart City platform allows to integrate all the information of the
different municipal services and thousands of sensors deployed by the city. The
latter devices collect multiple data: from air quality, noise or temperature to
which parking lots are free or occupied on different streets or when it is
necessary to water a particular park or garden. For example, buses have sensors
at the top that allow to know the level of pollution in different areas of the
city. They have also been installed on street lamps and walls inside small
white boxes in order to measure noise, temperature or brightness. Multiple
devices installed on the ground monitor how many cars are parked in certain
streets while different information panels indicate the free places in a given
area to park the car. Even paper containers and containers have volumetric
measurement sensors that indicate how full they are. This information is
especially valuable when planning collection routes, which may vary according
to needs. As garbage trucks are also intelligent, it is possible to monitor
their travel and activity.
a. What are the benefits of a smart
city? Considering the dark side of smart city are you sceptical to the benefits
of a smart city.
b. What are the potential
cybersecurity challenges faced in a smart city with data being collected in
this way?
Answer: a) There is no official definition or meaning of smart
city so it means different to different people as per their understanding and
thinking. Smart city in India may not qualify for this title in another country
as it also depends on the level of development, willingness to change and
reform, resources and aspirations of the city residents. A smart city would
have a different connotation in India than, say, Europe. As per my view, some
points are there which must be there in a smart city definition like developed
infrastructure, best services available to all, cleanliness, good use of
technological advancements etc.
Benefits of a smart city
Smart and effective surveillance
system: Under this technology, CCTV
cameras will be installed all over the city which will prevent and control the
crimes, collect useful information about the city, ensure security for the
women, cleanliness etc. This is the biggest advantage of smart city which has
to be there.
Waste management: Waste is a big issue all over the
world and it should be managed properly. In smart cities, we find effective
waste management system. This system is used to reduce the cost and time
required for waste management service. It also helps to reduce the amount of
waste
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Course: MANAGEMENT THEORY AND PRACTICE
Internal Assignment Applicable for
December 2019 Examination
1. M/s Paper Write Corporation deals
with the manufacturing and selling of paper bags. The company has started this
business looking at the opportunity that exists, after plastic was banned by
the government in some states. The company has never used any modern day
management practices and the business continues to function in the traditional
way. Mr. Ajay has been appointed as a Manager to handle the overall functioning
of the business. He notices few things in the company:
a) One person reporting to three
bosses
b) No specialized worker in the
factory
c) Long hierarchy to get any
approval
d) No following of rules and
regulations
e) No designated place for
inventory, tools, equipment’s, etc.
f) The team work among employees is
missing.
Advise Mr. Ajay any five of Henry
Fayol’s principles which can solve the problems mentioned above. Explain the
same with description.
Answer: A principle refers to a fundamental truth. It establishes
cause and effect relationship between two or more variables under given
situation. They serve as a guide to thought & actions. Therefore,
management principles are the statements of fundamental truth based on logic
which provides guidelines for managerial decision making and actions. Henry
Fayol introduced 14 principles of management which are very famous and should
be applicable to all the companies as per the situation and demand.
Below are the Fayol’s principles
which can be implied in the organization:
Unity of command: It is mentioned in the question
that one person reports to three bosses which is absolutely not recommended in
an established organization. This traditional process takes time as many people
are involved in a decision. To save time, unity of command principle should be
implied in the organization. There should be one senior in each department who
can take relevant decisions without going to the management or any upper level.
If there are three bosses, then it is almost impossible to convince all of them
and it will only create confusion and frustration which will directly impact
the productivity of the employees. In other words, a sub-ordinate should not
receive instructions from more than one person because -
- It undermines
authority
- Weakens
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2. M/s Paper Write Corporation
problems don’t seem to end. The company doesn’t use modern day technology in
the departments. Some observations made by Ajay are:
a) The company uses register for
employee attendance.
b) The company has a manual process
of writing entry in the books of accounts.
c) The leaves are applied on paper
which has a lengthy process of approval.
d) All the orders are sent through
hard copies to the suppliers.
e) The inventory management is not
practiced effectively due to the lack of usage of technology.
Advise any 5 modern day technologies
which will make the system more productive and effective. Explain the same with
description.
Answer: Latest
technologies that can be implemented in the organization to make the system
more productive and effective
Swipe card attendance system: As mentioned in the question,
company uses normal register for employee attendance which is highly time consuming,
less accurate and not recommended at all in today’s scenario. To get rid of it,
company should install swipe card attendance system in the organization. The
swipe card attendance system keeps the attendance records up to date with time
management of each staff member. Swipe card attendance system records an
employee’s all sequence of time such as at what time he/she arrived at work,
the duration of lunch or tea breaks, at what time the employee left the office,
etc. to provide a precise depiction of working pattern. Because of swipe card
attendance system, managers and HR personals can now utilize their time
concentrating on more important business related issues instead of monitoring
and managing attendance records.
Accounting software: Company has a manual process of
writing entry in the books of accounts which again is the time consuming
process and there are so much possibilities of having errors while finalizing
the manual accounts and even finding error is too much difficult in manual accounts
setup. There are so many transactions take place on the daily basis for any
organization
3.a. There is no motivation among
employees and workers in the organization. How will you motivate the employees
and workers of M/s Paper Write Corporation?
3.b. Explain the style of leadership
that will be suitable for M/s Paper Write Corporation. Elaborate on the choice
of leadership selected.
Answer: a) Motivation is “the process that account for an
individual’s intensity, direction, and persistence of effort toward attaining a
goal.” Intensity is concerned with how hard a person tries. This is the element
most of us focus on when we talk about motivation. Direction is the orientation
that benefits the organisation. And persistence is a measure of how long a person
can maintain his/her effort. Motivated individuals stay with a task long enough
to achieve their goal.
Motivation is important to an
individual because:
●
Motivation helps to achieve personal goals.
●
Motivation gives job satisfaction.
●
Motivation helps in self-development of individual.
●
An individual would always gain by working with a dynamic team.
Similarly, motivation is important
to a business because:
●
The more motivated the employees are, the more empowered the team
is.
●
The more is the
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Course: MARKETING MANAGEMENT
Internal Assignment Applicable for
December 2019 Examination
“Balwaan Gyms and Akhadas” is a new
enterprise started by two young fitness freak entrepreneurs Mr. Balraj and Mr.
Balbuddhi. Balwaan Gyms and Akhadas is a chain of gyms with a vision to make
everyone healthy. The company has already opened 15 Gyms and Akhadas across
five cities namely Mumbai, Bangalore, Pune, Delhi and Kolkata. The gym has all
modern facilities and amenities like 24*7 security, convenient parking, flexi
hours, group Classes on fitness, Personal Training, Private restrooms for males
and females. The most unique thing about Balwaan is that it also has all Indian
style akhadas where traditional body building is taught. Balwaan’s every store
has a healthy café where they serve traditional healthy food and drinks at
extra cost. The membership fees for the same is 24,000 per annum without a
personal trainer. The company has been relying only on word of mouth for yearly
memberships. The company has not undertaken any marketing promotion campaigns
for the same. The company is falling short of its expectation when it comes to
membership and revenues.
Assume the company has hired you as
a Marketing consultant and they want you to advise them on the following
issues:
1. List and discuss the major bases
for segmentation of consumer markets. Explain the four variables in detail for
Balwaan.
Answer: A market segment is a portion of a larger market in which
the individuals, groups, or organisations share one or more characteristics
that cause them to have relatively similar product needs.
Five conditions must exist for
segmentation to be meaningful:
1. A marketer must determine whether the market is
heterogeneous. If the consumers‟ product needs are homogeneous, then it is
senseless to segment the market.
2. There must be some logical Your
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2. How will you promote the Brand
Balwaan Gyms and Akhadas online? Explain five platforms that you will use to
promote the same.
Answer: Online marketing can be quite challenging, as there is no
direct, face-to-face interaction with the customer. However, a good e-marketing
strategy can overcome this challenge and build a large customer base by proper
planning and adopting the appropriate strategies.
These days we find almost everything online as it saves our
time and we get good discount as well. As the company is expanding itself to
the national market, going online will help it in a big way. Apart from normal
shops or through wholesalers and retailers, company may also sell its products
on various online websites which offer groceries etc. Online selling will help
the brand and company will achieve its desired objectives. Customers research
online first, whether they buy online or in-store
3.a. Explain various levels of
product with reference to Balwaan Gyms and Akhadas.
3.b. Which celebrity will you select
as a brand ambassador for the Balwaan Gyms and Akhadas? Explain the choice of
your celebrity with five reasons.
Answer: a) The product concept is based on the idea that consumers
will favour those products
that offer attributes like quality, performance, and other
innovative features. Managers focus on developing superior products and
improving the existing product lines over a period of time. The focus of the
total product concept is on the product attributes. The problem with this
orientation is that managers forget to read the customer’s mind and launch
products based on their own technological research and scientific innovations.
Prof. Theodore Levitt of Harvard Business School termed this as ‘marketing
myopia’. He recommended that companies should not be short-sighted and adapt to
the changing needs of the customers and environment.
Levels of product with reference to
Balwaan Gyms and Akhadas
The core product – This explains the reasons for
which the customer purchases the product. The essential benefit associated
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Course: ORGANIZATIONAL BEHAVIOUR
Internal Assignment Applicable for
December 2019 Examination
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1. Arjan is an employee who is never
on time for work or meetings. He has been issued several warning memos but in
vain. The management is not able to take stringent action against him as he is
very good at his work and is one of the top performers. As his reporting
authority you still feel that he should respect time and be disciplined. From
the different elements of reinforcement which one should his manager choose to
get the desired behaviour? Conclude by giving why it (the one which you chose)
is the best suited.
Answer: Science has always been involved in explaining a
phenomenon by looking at its causes and then establishing a relationship
between a cause and its effect. For example, the cause of formation of water is
the mixing of two parts of hydrogen and one part of oxygen in a given manner.
Accordingly, the effect of water can be explained by its cause. This
relationship is scientific and, every time, the same cause will produce the
same effect. Similarly, the behaviourists want to find out the causes for why
an individual behaves in a certain way. If these causes can be established then
certain types of behaviour can be predicted, manipulated and controlled.
While behaviour is a reaction to situations and the type of
reaction is based upon some inherited and some learned behavioural
characteristics, the environment is an important catalyst in determining such
type of reactions. If the environment is complementary to established behaviour
then the actions are positively reinforced. However, if the environment is
hostile to the values and skills of the worker, then negative reactions take
place. For example, some of the
2. Choose one Asian and one European
country. Compare and contrast communication in their cultures.
Answer: Cultural elements can affect business behaviour in several
ways. Western companies may find that differences occur in areas such as
commitment to the organisation, work ethic, the drive to achieve and succeed,
acceptance of responsibility, the relationship with seniors, the way in which
subordinates are motivated, or handling discipline and control. Social
relationships tend to be more authoritarian, paternalistic and personal in
Asia, whereas, in the West, the focus is more on consultative decision-making.
Words such as loyalty, trust and co-operation enjoy high-rating in motivating
and controlling Asian employees. On the other hand, competency and
3. Krabi Textile is going online
from retail mode as the management feels that it is the need of the hour to be
present in the digital space. People are resisting this change and you are the
one chosen as the leader by the management to lead in this tough time.
a. What all people skills would be
required by a leader to be effective in such times?
b. How would you differentiate
between being a manager and leader?
Answer: a) Leadership influences organizations in a big way all
over the world. A leader supplies a vision for employees to use as motivation
for achieving goals. The vision can be as limited as accomplishing monthly
sales goals to being as comprehensive as expanding to include international
locations within a predetermined time period. The leader is the one who
presents the benefits and challenges of achieving company goals, and inspires
the staff to work toward visions of future success. A good leader knows that
she cannot accomplish company objectives on her own. The proactive leader uses
team-building methods to help create efficient work groups that will work
together to achieve company goals. Over time, the leader begins to make team
building a part of the company culture. The cooperative atmosphere of the
organization
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