Course: Brand Management
Internal Assignment Applicable for
December 2019 Examination
Your last date is 2 December 2019
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1. The market size of India’s
beauty, cosmetic, and grooming market is expected to reach $ 20 billion by 2025
from the $ 6.5 billion, with the rise in disposable income of the middle class
and growing aspirations of people to live a good life and look good. This was
surely a huge opportunity for Nivea brand in India. The 120-year old, Hamburg
(Germany) based Beiersdorf has often been credited for meticulously building
the Nivea brand into the world's number one personal care brand. According to a
survey conducted by A C Nielsen in the late 1990s, the brand had a 15% share in
the global skin care products market. While Nivea had always been the company's
star performer, the 1990s were a period of phenomenal growth for the brand. By
successfully extending what was essentially a 'one-product wonder' into many
different product categories, Beiersdorf had silenced many critics of its
umbrella branding decisions For year ended December 2017, Beiersdorf surpassed
HUL in the deodorants segment for the first time, with an 8.7% share of the
urban market, compared with HUL’s Axe that had 7.7% share. A year ago, HUL’s
share was 8.3%, versus Nivea’s 7.1%. Since 2011, Nivea India has been the
fastest growing affiliate within Beiersdorf’s operations. “In all the segments
that Nivea has entered, it has gone from being an insignificant brand into one
of the top three brands in the category,” said Rakshit Hargave, SVP for
Beiersdorf India and Sub-Saharan Africa. “In 2016, Nivea has outgrown the
category by three times and has been able to beat market sluggishness in the
December quarter.”
(Source:https://economictimes.indiatimes.com/industry/cons-products/fmcg/we
are market-
leader-in-some-sectors-against-the-mighty-hul-nivea/articleshow/57678531.cms
Source:https://www.oreilly.com/library/view/marketing-managementindian/
9789352861859/xhtml/chapter011.xhtml)
Evaluate the positioning of Nivea
and discuss how the positioning strategy has led to the brands success.
Answer: Brands are everywhere in our life. A product is anything
that can be offered to a market for attention, use, or consumption that might
satisfy a need or want. A product is a physical good, service, retail store,
person, organisation, place, or idea. A brand helps the customer to distinguish
the goods of one producer from another. Let us understand the conceptual
meaning of the term brand. A person is known by a name. Likewise, a product is
known by a brand name, which enables the consumers to distinguish it from other
products. A brand name of a product or service means many things to a consumer.
It may mean a symbol of quality or it may be associated with his/her lifestyle.
In fact, consumers buy brand images rather than products. Certain brands strike
a chord as soon as the product is announced. For example, 'Coke' or 'Pepsi' as
a soft drink, 'Vicks vaporub' as a solution for cold, 'Dettol' as an antiseptic
for
2. Iconic US superbike maker
Harley-Davidson is planning to launch a mid-size motorcycle in the 250-500 cc
range for emerging markets as it eyes major gains in India and plots to
challenge Royal Enfield’s leadership position. Harley-Davidson will be addressing
this fast growing segment through a strategic alliance with a manufacturer in
Asia after a tie-up between TVS and BMW and one between Bajaj Auto and Triumph
Motorcycles. Announcing new mid-term plan till 2027 named ‘More Roads to
Harley-Davidson’, the US giant said it is developing small-displacement
(250-500 cc) bike for Asia’s emerging markets through a strategic tie-up with a
manufacturer in Asia. This new product and broader distribution is intended to
fuel Harley-Davidson’s customer access and growth in India, one of the largest,
fastest growing markets in the world, and other Asia markets,” the company said
in a statement. Harley-Davidson plans to offer its most comprehensive line up
of motorcycles, competing in many of the largest and fastest growing segments
with a full portfolio across a spectrum of price points, power sources,
displacements, riding styles and global markets.
Source:https://economictimes.indiatimes.com/industry/auto/auto-news/with-india-infocus-
harley-davidson-to-come-out-with-250-500-cc-bike/articleshow/65200522.cms
Examine the brand personality of
Harley-Davidson and its relevance in a promising market like India.
Answer: Consumers tend to attribute various descriptive
“personality-like” traits or characteristics to different brands that signify
the constituents of brand personality. Consumers also link personality factors
to specific colours and in some cases products and brands are linked to certain
colours with personality-like meanings. For example, Pepsi is associated with
blue that denotes authority.
The personality of a brand can be
divided into five dimensions:
1. Sincerity of the
brand – The image of the brand as being down to earth, very honest and
cheerful. Brands that are sincere always fulfil their promises. Consumers can
be sure to get the desired benefits out of them. Some brands such as Himalaya
and Hero Honda Passion are viewed as sincere brands, as people
3. In the increasingly competitive
environment of business, the development and launch of new products has become
an important competitive tool. In a crowded marketplace, there is greater need
for differentiation; in markets that are stagnant there is pressure to create
excitement. The Dove brand started its life in 1957 in the US, with the
revolutionary new beauty cleansing Bar. With its patented blend of mild
cleansers and ¼ moisturizing cream, it is #1 Dermatologist Recommended brand in
the US. Today apart from its moisturizing soap, Dove has extended the brand by
launching many new products like: Body Washes, Hand and Body Lotions, Facial
Cleansers, Deodorants, Shampoos, Conditioners and Hair Styling products. In
India, Consumer goods major Hindustan Unilever launched a brand of soap in
1990s that was considered expensive, frightfully expensive, for the times we
lived in. For about Rs 30 for a bar, it was nearly twice as expensive as any
toilet soap brand that was then sold in India. Dove did what it does best all
over the world - not use supermodels to endorse the brand. Rather it got real
women who used the product to give testimonials of their experience with the
brand. In India, Doves brand team in the 1990s decided to adopt the same line
of thought for the Indian market too. In some ways the brand was the opposite
of Lux, the beauty bar of film stars. Dove showed beauty in ordinary people.
Dove extended to shampoos in 2007, the brand decided to take the similar route.
However, this time around user-generated content had started becoming very
popular. HUL tied up with online service providers and even took content
generation offline. Camera crews in Mumbai, Delhi and Bangalore asked women
questions on hair care. In less than two weeks about 1,000 minutes of video
footage was recorded and uploaded on popular portals. In a span of 9 days, over
250 women were interviewed and 1,000 minutes of footage recorded. This content
when uploaded online elicited a huge response and according to HUL took the
online involvement of consumers to a new high. Then talking about damage to
hair in the daily routine of real women like how staying in an air-conditioned
environment strips hair of moisture and so on, were highlighted. Not willing to
give its damage care expert image to the competition, Dove has even extended
rapidly into hair conditioners and hair masks.
(Source:https://economictimes.indiatimes.com/the-secret-of-dovessuccess/
articleshow/5095968.cms?from=mdr)
(Source: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3123594)
a. Evaluate the brand extension
strategy of Dove.
b. What are the reasons for the
success of Dove in other categories and the potential benefits to the parent
brand?
Answer: a) Brand extension is a strategy in which company uses one
of its familiar brand names for new product category’s items. Brand extension
may hurt the parent brand reputation in the market if it fails. A brand line
can have similar as well as dissimilar products in its line. A brand mix is the
set of all the brand lines that a multi-product firm offers to the market.
Companies can also launch branded variants in which they have a range of
specific brands for specific distribution channels or specific product-market
situations. The brand variants are available in the market due to excessive
pressure of retailers to deliver specific brands in the marketplace.
Advantages of brand extension
strategy
●
Brand extension increases the brand image and customers trust you
more.
●
Customers easily accept your new product and you can gain some
competitive share in the market easily. Since the company has established the
brand name as trustworthy and popular, they can also increase the interest of
consumers and make them consider a new product. That also leads to
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Course: Capital Market and Portfolio
Management
Internal Assignment Applicable for
December 2019 Examination
1. Ramesh wanted to purchase stock
of ABC Ltd. He estimated the return and probabilities of returns by analyzing
the past records. Calculate risk and return of the stock to help him make
investment decision.
|
Probability
|
Returns(%)
|
|
0.4
|
25
|
|
0.25
|
18
|
|
0.35
|
20
|
Answer:
Calculation of expected return of
stock
|
Return
|
Probability
|
E (r)
|
|
0.25
|
0.4
|
0.1
|
|
0.18
|
0.25
|
0.045
|
|
0.2
|
0.35
|
0.07
|
|
Total
|
0.215
|
|
Return of stock = 0.215 or 21.5%
Calculation of Risk of stock
|
Return (r)
|
Probability (p)
|
E (r)
|
[r-∑E(r)]
|
p*[r-∑E(r)]^2
|
2. Alok was responsible to handle
the portfolios of HNI clients. His manager asked him to prepare a report on
different measures of risk to quantify the amount of risk associated with each
investments so that it becomes easier to convince the clients based on their
risk appetite. Help Alok to prepare the report.
Answer: Risk refers to the likelihood we will receive a return on
an investment that is different from the return we expected to make. Risk is
the likelihood that your investment will either earn money or lose money. It is
the degree of uncertainty about your expected return from an investment,
including the possibility that some or all of your investment may be lost. Thus
risk includes not only the bad outcomes (returns that are lower than expected)
but also good outcomes (returns higher than expected). Indeed both downside and
upside risks are considered while measuring risk.
One fundamental rule applies to all investments. The smaller
the risk, the smaller is your potential return. The higher the risk, the higher
is the potential reward. How much risk you should take depends to a large
extent on your investment objectives. The farther from your financial goals or
the younger you are the more risk you can afford to take. This is because the
ups and downs of
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3. ABC wealth managers had two
portfolios but they have to decide which one of the following has to be offered
to the client based on the following information:
|
|
Observed
Return
|
Beta
|
|
Portfolio Bluechip
|
25%
|
1.75
|
|
Portfolio Midcap
|
15%
|
1.15
|
Risk-free rate is 7.5 %.
Return on the market portfolio is
14%
Standard Deviation of the market is
8%
In order to help ABC wealth
managers, make decisions, calculate for Portfolio Bluechip and Midcap:
a. Jensen index and identify which
one of the two portfolio is better. (5 Marks)
b. Treynor index and identify which
one of the two portfolio is better.
Answer: a) Jensen’s
Alpha
Jensen’s alpha is the excess returns of the fund over the
benchmark. Alpha is performance ratio to measure risk-adjusted performance of a
portfolio, intended to help investors determine the risk-reward profile of a
mutual fund. A fund's alpha is often considered to represent the value that a
portfolio manager adds to or subtracts from a fund's return above and beyond a
relevant index's risk/reward profile.
Jensen’s Alpha = Portfolio return –
Risk free rate - [Beta of the portfolio * (Expected market return – Risk
Course: Consumer behavior
Internal Assignment Applicable for
December 2019 Examination
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1. What are the steps in the
consumer decision-making journey? Describe your decision-making journey for the
following products:
(a) Luxury Watch
(b) Breakfast Cereal
(c) Protein Shake
Answer: a) Luxury watch
●
Need recognition: Luxury watch is liked
by many of us and people are passionate about it. People consider it as a
status symbol and feel proud after having any luxury watch. All these points
create a need for any luxury watch. Need
is quite clear as luxury watch can help you in many ways like checking time,
status symbol, standard, class etc.
●
Information search: Now when we are
planning to buy the luxury watch, we cannot buy any watch like that but we will
collect the relevant information which will help us to reach to a decision. To
know more about luxury watches we can refer some websites which can guide us in
better way or we can refer the blog of some experts, apart from that your
friends, relatives
2. What is Just Noticeable
Difference? Brand A has decided to increase its price by Rs. 2, the j.n.d for
this product category has been found to be Re 1. Brand B has made changes to
its product formula to make it last for 4 days more, the j.n.d for this product
category has been found to be 3 days. Explain the implication of j.n.d for
Brand A and Brand B?
Answer: Sensation is the immediate and direct response of sense
organs to simple stimuli such as an advertisement, a brand name or a package,
etc. Exposure only requires the presence of a stimulus within an individual’s
relevant environment. For example, a person would be exposed to a commercial
(stimulus) if she/he were in the room when the commercial was shown, even when
the person paid no attention to it or noticed it. Sensory receptors are human
sense organs (eyes, ears, nose, mouth and skin) involved in receiving sensory
inputs.
Though there are numerous stimuli present in our
environment, we are exposed to only an extremely small fraction of them. We are
exposed to a large number of stimuli on a more or less random basis every day,
but most of us deliberately seek exposure to selected stimuli in a
“self-selected” manner and ignore or avoid others (zapping and muting of TV
commercials, or zipping of pre-recorded videotapes are good
3. a. In context of Consumer
Personality, what is the Self-Concept? Explain the 4 types of Self-Image.
b. Explain the 4 elements of
Consumer Learning with an example.
Answer: a) Self-concept theory is viewed as most relevant and a
popular approach for marketers as it focuses on how the self-image of
individual consumers influences the purchase behaviour. Self-concept is defined
as ‘the totality of the individual’s thoughts and feelings having reference to
herself/ himself as an object. Every individual has a self-concept and sees
herself/himself as having certain attributes and qualities and values them.
According to one popular model proposed by M. Joseph Sergy,
there are four specific types of self-images:
Actual self
An individual assumes different roles such as husband,
father, employee and a member of some club or voluntary association. In each of
these roles, a different aspect of his/her actual self comes to the fore.
Consumers’ actual self-influences their purchases in accordance with the images
they have of themselves and thereby helping them to attain self-consistency.
Research studies confirm that consumers’ purchases are influenced by their
self-concept. For example, an owner’s self-image is reflected in her/his choice
of car and this self-image is similar to her/his image of others who own the
same car. Robert E. Burnkrant and Thomas J. Page have reported that
self-concept and brand image relationship is somewhat complicated as consumers
change their self-Your last date is 2 December 2019
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Course:
Corporate Finance
Internal
Assignment Applicable for December 2019 Examination
1. Assume that ABC Ltd has equity share
capital of ₹15,00,000 divided into shares of Rs.150 each. The company wishes to
raise additional total capital of ₹6,00,000 for expansion through ₹3,00,000 in
equity shares and ₹3,00,000 in debts at 10%. The EBIT of the company is
₹3,00,000 and tax rate is 50%. Calculate EPS. Suggest what will happen to EPS
if entire capital was raised through debts.
Answer:
EPS is calculated by dividing profit after taxes, EAT, (also called net income,
NI) by the number of shares outstanding. EAT is found out in two steps. First,
the interest on debt, INT, is deducted from the earnings before interest and
taxes, EBIT, to obtain the profit before taxes, PBT. Then, taxes are computed
on and subtracted from EBT to arrive at the figure of EAT. The formula for
calculating EPS is as follows:
Earnings
per share = Profit after tax/ Number of shares
Option
A = ₹3,00,000 in equity shares and ₹3,00,000 in debts
Option
B = ₹6,00,000 in
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2. Alpha Ltd is expecting an annual
Earnings Before Interest and Tax of ₹1,50,000. The company had 10% debentures
of ₹ 5 Lakhs. Calculate the overall cost of capital of the firm if the cost of
Equity is 12% assuming NI approach in the calculation. Suggest what happens to
the value of the firm when more debentures are issued.
Answer:
|
Calculation of the value of the firm
|
|
|
Net income
|
150000
|
|
less: interest on 10%
debentures of Rs. 500000
|
50000
|
|
Earnings available to
equity shareholders
|
100000
|
|
Equity capitalisation
rate
|
12%
|
3. Mr. Mehta works as a Management
Consultant in XYZ Ltd and his role involved analyzing capital investment
projects. His manager asked him to analyze project X which involved capital
investments of ₹10,00,000 and the cost of capital of 12%. The projects netcash
flows are as follows:
|
Years
|
1
|
2
|
3
|
4
|
5
|
|
Cash inflow
|
20000
|
30000
|
40000
|
45000
|
50000
|
Calculate:
a. Net Present Value of the project and
suggest whether project is to be accepted or not.
b. Internal rate of return and suggest whether
project is to be accepted or not.
Answer:
Note: It is assumed that capital
investments is ₹100000 and not ₹10,00,000 because inflow given is ₹185000 and
it should be close to capital investment.
a) Net Present Value
Present
value of cash Outflow
|
YEAR
|
PV FACTOR @ 12%
|
CASH FLOW
|
PV OF CASH FLOW
|
|
0
|
1
|
100000
|
100000
|
Present value of cash Inflows
Course: Cost and Management accounting
Internal Assignment Applicable for
December 2019 Examination
1. Cost control is all about
identifying and controlling business related expenses with an objective of
increasing profits. In order to control the costs, management compares the
actual performance with the expected results. If the actual performance is not
up to the mark, then the management takes corrective actions. Keeping this fact
under consideration, discuss the essential techniques (any five) which are in
general applied by management to control the cost element.
Answer: Cost control may be defined as the regulation, by
executive action, of the costs of operating an undertaking on the basis of the
data supplied by cost accounting. From the definition, it is apparent that cost
control needs executive action. It does not come about automatically. It
presupposes the existence of a cost accounting system which provides
information for ascertainment and control of costs.
The essential features of cost
control can be summarized as follows:
(i) Cost accounting:
Cost control can be exercised only when an organization has an effective cost
accounting system to provide necessary cost information.
(ii) Cost planning:
Cost
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2. Maheshwari & Sons wants to
recruit management accountant for their head office. Among the ten candidates shortlisted
they have to select one as the most suitable candidate. Discuss the qualities
they will look in to the candidate for the position of management accountant.
Answer: Management accounting is mainly related to financial
information, wherein management accountants use the data provided by financial
accountants to understand the business and make decisions with respect to
future budgeting and forecasting. Management accounting is concerned with
accounting information that is useful to management in maximising profits or
minimising losses.
He designs the framework of the financial and cost control
reports that provide each managerial level with the most useful data at the
most appropriate time. He educates executive in the need for control information
and ways of using it. This is because his position is unique with respect to
information about t
3. a. Annual demand for a particular
item produced by Manikk Ltd is 20000 units. The cost of carrying inventory per
unit per annum is 10%. Per order of inventory costs Rs 80. The supplier agrees
to supply at the price of Rs8 per unit. Determine the total cost for ordering
20000 units
3. b. For Amit manufacturing
company, the job work is executed by A Unit. The unit had an incomplete job as
on 30th March 2019. The cost sheet on the same date reflects direct material
and direct labour cost of Rs7 lacs and Rs 5 lacs, which have been incurred on
the job till date.
Additionally, the firm incurred
following costs as on 31st March 2019-
Direct material cost 30000
Direct labour cost 50000
Indirect labour cost 30000
As per firm's policy, factory
overhead is absorbed on the basis of 120% of direct labour cost. In the light
of above mentioned information, calculate the value of Work in progress as on
31st March 2019
Answer: a) EOQ may be defined as the level of inventory order,
which reduces the total cost related to inventory management. The EOQ model is
based on the following assumptions:
●
The forecasted consumption for inventory, usually for one year, is
known.
●
The consumption is even throughout the year.
●
The orders placed to replenish inventory stocks are received at
exactly that point of
●
The cost per order is constant, regardless of the size of order.
●
The carrying cost is a fixed percentage of the average value of
inventory.
Given: D (Annual Demand) = 20000 Units
EOQ = √(2DK/Kc)
= √(2x20000x80
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Course: Customer relationship management
Internal Assignment Applicable for
December 2019 Examination
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1. In your opinion what
differentiates the relationship you share as a customer with your hair stylist
versus the sales person at a huge departmental store? How can the relationship
be classified and what aspects contribute to it?
Answer: In all businesses, Customer is the king as you cannot
survive in the market without good customer base. It is the duty of all service
providing companies to take special care of their customers as sales is not the
only motive but there should be excellent after sales service as well.
Companies must do everything to satisfy their customers as Customer
satisfaction is the best indicator of how likely a customer will make a
purchase in the future. Asking customers to rate their satisfaction on a scale
of 1-10 is a good way to see if they will become repeat customers or even
advocates. In a competitive marketplace where businesses compete for customers;
customer satisfaction is seen as a key differentiator. Businesses who succeed
in these cut-throat environments are the ones that make customer satisfaction a
key element of their business strategy. Satisfaction plays a significant role
in how much revenue a customer generates for your business. Successful
businesses understand the importance of customer lifetime value (CLV). If you
increase CLV, you increase the returns on your marketing rupee. Many studies
have proved that it is
2. As a marketing professional,
which phase of data analysis requires your most attention and why?
Answer: The researcher can make use of data that has been
collected and compiled earlier or alternately make use of methods that are
problem specific. The decision to choose one over the other or to use a
combination of methods depends on a number of deciding criteria. Successful data
analysis requires progressing through the different stages in the analysis
process in a responsible manner. Data that is processed, organized and cleaned
would be ready for the analysis. Various data analysis techniques are available
to understand, interpret, and derive conclusions based on the requirements.
Data Visualization may also be used to examine the data in graphical format, to
obtain additional insight regarding the messages within the data.
Data Analysis is a process of collecting, transforming,
cleaning, and modeling data with the goal of discovering the required
information. The results so obtained are communicated, suggesting conclusions,
and supporting decision-making. Data visualization is at times used to portray
the data for the ease of discovering the useful patterns in the data. The terms
Data Modeling and Data Analysis mean the sa
3. Snigdha is the Campaign Manager
in Unexplored Destinations Tours & Travels Pvt. Ltd. She is responsible for
running successful campaigns so maximum tours are booked with their
organization. She is handling a relatively raw team and needs to handhold them
to achieve the objectives.
a. The team needs an overview of
campaign management. How can Snigdha explain the same to her team in an
effective manner?
b. What different kinds of campaign
can they run in order to achieve the organizational objective?
Answer: a) Promotional campaigns are used for customer
acquisition, customer retention, creating or consolidating customer base, and
increasing brand awareness. If used in the right way, it can also serve as a
tool for customer education, leading to reduced perceived risk and instill
trust and confidence in customers. Communication and the right kind of
communication play an important role in effective promotional campaigns. A
service organization comprises both internal customers as well as external
customers. The communication tools should be created and implemented in a way
that addresses both kinds of customers. While establishing communication tools
through which promotional campaigns will reach the customers, it is important
to take into consideration possible lapses that might occur, for instance,
technological glitches, issues regarding the appropriateness of content or even
budget-related concerns.
Before embarking on a promotional campaign, the marketers
must first set down the objectives and goals that the promotion aims
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Course: INTERNATIONAL BUSINESS
Internal Assignment Applicable for
December 2019 Examination
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1. The World Economic Forum
publishes the Global Competitiveness report annually which ranks nations across
12 pillars of global competitiveness. Develop a regional Asia-Pacific Outlook
for a minimum of 5 economies in the region.
Answer: World economic forum is a non-profit organization situated
in Geneva, Switzerland, it was founded in 1971. Its main mission is to improve
the state of the world by engaging business, political, academic, and other
leaders of society to shape global, regional, and industry agendas.
The Global Competitiveness Report is a yearly report
published by the World Economic Forum. The report "assesses the ability of
countries to provide high levels of prosperity to their citizens". This in
turn depends on how productively a country uses available resources. Therefore,
the Global Competitiveness Index measures the set of institutions, policies,
and factors that set the sustainable current and medium-term levels of economic
prosperity." The report notes that as a nation develops, wages tend to
increase, and that in order to sustain this higher income, labor productivity
must improve for the nation to be competitive. In addition, what creates
productivity in Sweden is necessarily different from what drives it in Ghana.
Thus, the GCI separates
2. You are travelling to an African
country (select one) and your colleague recommends you to visit the website of
Centre for Intercultural Learning. Collect information and prepare a brief
write-up on the cultural characteristics affecting workplace conduct in the
selected African country and compare it with the Indian culture
Answer: Many developments took place in late twentieth century.
All these developments paved way for the people of different countries coming
together. Relations between people from different nations grew. This mainly
included the globalisation of business. Culture is an important factor for
practising international business. Culture affects all the business functions
ranging from accounting to finance and from production to service. This shows a
close relation between culture and international business. Research shows that
national ‘cultures’ generally characterise the dominant groups’ values and
practices in society, and not of the marginalised groups, even though the
marginalised groups represent a majority or a minority in the society.
Culture is defined as
3. In late 1990s, Levi Strauss, the
iconic jeans brand decided to restore its lost sales through a shift in
strategy. They decided to allow the national managers to adapt the product
offers and re-work on the marketing strategies. The products were re-designed
for physical differences. Regional flavor was given to the advertisements
especially when around 60% of the business started coming from emerging markets.
a. How does the brand Levi
demonstrate the globalization of markets. Identify 5 such Indian brands who
indicate the same global phenomenon.
b. Do you think that this strategy
will continue to work in future? Identify 5 global brands that practice standardization?
Answer: a) Globalization can be defined as the process of
international integration that arises due to increasing human connectivity as
well as the interchange of products, ideas and other aspects of culture. It
includes the spread and connectedness of communication, technologies and
production across the world and involves the interlacing of cultural and
economic activity.
Levi has been chosen as a consequence of its widespread
penetration of the international jeans market. It is the world’s largest
manufacturer of trousers, notably blue denim jeans. It can be seen that there
is a global market for jeans and capitalising on their market maximises the
ability of Levi Strauss to benefit from economies of scale, global uniformity
and consistency with the mobile consumer. A global strategic and tactical
approach therefore enables Levi Strauss to maximise competitive advantage
across the world market. However, a complete degree of standardisation is
impossible to achieve in the market for jeans. While the target market is
similar
Course: INTERNATIONAL MARKETING
Internal Assignment Applicable for
December 2019 Examination
1. Due to US President Donald
Trump’s policies it is becoming difficult to export steel components to US. You
are a big exporter of auto components to the US. Hence you want to evaluate
setting up a new Plant in America and also explore option to expand in that
market. Evaluate whether you would like to set up Plant in the US or Mexico on
basis of International Business & Marketing Environment parameters to come
to a decision. Both countries are now part of NAFTA agreement.
Answer: The definition of business environment means all of the
internal and external factors that affect how the company functions including
employees, customers, management, supply and demand and business regulations.
An example of a part of a business environment is how well customers'
expectations are met.
Location specific advantages refer to alternative countries
and regions carrying out value added activities in different locations.
Location advantages include abundant labour, low wages, special taxes or
tariffs and availability of cheap raw materials. Nowadays, a large number of
companies are conducting business on the basis of location specific advantages.
Firms choose to augment or exploit their ownership advantages by engaging in
global operations through foreign direct investment. Factor endowments also
play a critical role in this process. In the present globalized era, firms take
decisions regarding their entry into international markets by
2. You are the CEO of a FMCG company
and wish to enter China. You have a strong global brand. Evaluate any 3 entry
options to enter into China. Which of the market entry options would you
finally choose & why?
Answer: Entry modes may vary from company to company or even for a
single company depending upon a variety of factors as discussed below:
●
Size of the company – Generally, larger
companies have large financial resources and manpower skill to handle
international operations in a competitively better manner.
●
Market potential – In markets with
considerable size and growth opportunities, a company may enter by way of
putting more resources and investment.
●
Company objectives – Depending upon the
company’s objectives in the target market, the firm may decide upon the entry
mode.
●
Commitment of the
company – The internationalising
firm may decide upon its
3. The LEGO toys market has strong
growth and reasonable volume in India. The Toy market is dominated by Mattel
and many smaller Indian players in this segment. Mattel enjoys a 30-50% higher
pricing compared to other leading Indian brands. As LEGO you have decided to
enter the Indian market in India in a big way either by setting up own
manufacturing.
a) Suggest what would be your
pricing strategy for the Indian market.
b) Suggest the possible brand
positioning for your LEGO Toys.
Answer: a) Various pricing strategies for LEGO toys to enter
Indian market may include the following:
●
Market penetration
strategy – Under
this strategy, exporters offer a very low introductory price to speed up their
sales, thereby widening the market base. It aims at capturing a sizeable share
in the market, especially if the quality of the product is proved with its wide
acceptance.
●
Probe pricing strategy –
Fixing a low price for a
product may have an adverse effect on the image of the firm and of the product.
It may raise doubts in the minds of the buyers about the quality of the product
if it is lower than the price of competitors or if it is reduced subsequently
later.
●
Follow the leader
pricing strategy – In a competitive world market or where adequate market information
is not available, it may be useful to follow the leader in the market. The
exporters can compare
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Course: MARKETING OF FINANCIAL SERVICES
Internal Assignment Applicable for
December 2019 Examination
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1. Design a Financial Literacy program
targeted at college students for a Mutual Fund (Asset Management Company) of
your choice.
Answer: The financial system of an economy is made up of financial
inputs. The main components of financial inputs are money and capital. The
other system that co-exists with the financial system is the real system. It is
made up of goods and services. The interaction between these two systems is
necessary for the economy to produce any output. The main aim of the financial
system is to provide financial resources to the real sector for promoting
capital formation and economic growth. The main contributions to the financial
system are of household and foreign sector and the major customer are
government and business sector. The cycle starts from the household sector by
way of saving and investment.
Meaning and Importance of Financial
literacy
As per my view, everyone should have some knowledge of
finance and how to manage them in efficient manner. Financial literacy is the
ability to understand how money works: how someone makes, manages and
2. Ashok Bhatia, (age 29 years)
works with a pharmaceutical company and has not yet started to save for his
retirement. Ashok is married to Preeti (age 25 years) and they have one son
aged 2 years. Ashok wants you to prepare a plan for him to retire latest by age
55. (You can make any assumptions to further build up your case.)
Answer: One of the most important events in our life is
retirement. From both personal and financial perspectives, realising a relaxed
and comfortable retirement life is an extensive process and this process takes
years of sensible and persistent planning. Once this planning process is done;
managing your retirement expenses is an on-going process. Though all of us like
to retire comfortably, the complexity involved and time utilised for building a
successful retirement plan makes the whole process complex. Managing your
savings is important in early retirements.
Proper retirement planning is
essential for the following reasons:
●
Retirement expenses do not decrease after retirement.
●
Post retirement phase of life can last for many years.
●
Personal provident fund and pension may not be sufficient to pay
for basic living expenses.
●
Pension benefits
3. Amish Shah, aged 35 years, is
employed with a MNC. His wife Pooja, aged 34 years, is also working part -
time. The couple has two children - daughter Rima aged 7 years and son Ansh
aged 4 years. Amish and Pooja require your help to make a few financial
decisions. (Give justification and reasoning for the option you would suggest
to your client. You can make any assumptions to further build up your case.)
a. Amish and Pooja want to invest
for their children’s higher education for the long term (over 12 to 15 years).
They want to know whether they should make lump sum equity mutual fund
investments or invest in SIPs of Equity MFs.
b. Amish wants to take a Life
Insurance cover of Rs 1.5 crore. Advise him whether he should go for a ULIP or
a term insurance.
Answer: a) Financial planning is done to achieve the future
financial goals. The factors that must be considered by an investor while
developing the personal financial goals are:
●
Timing of goals - Setting appropriate
time for achieving financial goals is very essential because it helps to
monitor the current expenses and limits the unwanted usage of money.
●
Goal frequency - Identifying the
frequency of occurrence of goals is very important as it helps to plan for it
in advance. This prevents the changes that can alter the investor’s plan. For
example goals like money for gifts, vacations occur more frequently whereas
goals like children’s education, marriage, or house occur less frequently.
●
Goals for
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1.
Tata Starbucks is a 50:50 joint venture between Starbucks and Tata Global
Beverages (TGBL) in India. Tata Starbucks opened its first store in India in
Oct-2012, and as of Aug-2019 had c. 157 stores in India. “Our continued growth
in top line and sensible approach towards expansion will help us achieve
break-even by March 2020. Coffee business in India is growing substantially.
The coffee culture is being spearheaded by millennials, upwardly mobile and
people who travel and understand brand. Two years ago, we set up 25 stores (in
a year). During last fiscal 2018-19 we added 30 stores. This year we will beat
that number substantially and by end of March 2020, we will have added many
more stores than we added in the past.” – NavinGurnaney, CEO, Tata Starbucks
(source: The Hindu BusinessLine, 7-Aug-2019). Tata Starbucks achieved sales of
c. INR 442 crores in the financial year ending Mar-2019 (source: the Hindu
Business Line, 7-Aug-2019). You work as a Marketing Strategy consultant;
provide recommendations regarding growth strategy to help Tata Starbucks
increase the sales 5 times by Mar-2024 (relative to sales in financial year
ending Mar-2019).
Ans.
Recommendations regarding growth strategy to help Tata Starbucks
increase the sales:
- TOWS Matrix
The TOWS matrix,
serves as a framework for organizations to assess the combination of external
and internal factors. The matrix helps companies to decide on approaches
depending on the opportunities and threats the business environment has to
offer and how the company is going to take advantage on them depending on their
internal capabilities.
- Maxi-maxi strategy
The growing Indian
economy
2. Founded in 1946, and incorporated in 1958 in Japan, Yonex
(www.yonex.com) is a well-known brand and manufacturer of sports equipment for
badminton, tennis, etc. Inspired by the success of PV Sindhu and SainaNehwal in
international badminton tournaments, Prakriti, a first generation entrepreneur
founded ‘ABC’ in 2019 with a vision to build the first Indian billion-dollar
brand in sports equipment and related products/services, and become No. 1 brand
in the category in India by 2025. Prakriti has hired you as a consultant;
review and analyse the Marketing Strategy of Yonex and its competitors in
India, and provide recommendations on Segmentation, Targeting and Positioning
Marketing Strategy for ABC in badminton rackets category.
Ans.
Marketing Strategy
of Yonex:
Threat of New Entry
Know How
Cost advantages
Barriers to entry
Time and cost of
entry
Differences to
3.
Colgate-Palmolive (India) Ltd. (hereafter referred to as Colgate) achieved
sales of c. INR 4,500 crores in FY 2019, having grown at a compounded annual
growth rate (CAGR) of c. 4.5% since FY 2014. Pacol, an entrepreneur, is
planning to build INR 1,000 crores (in sales) brand ‘Pacol’ by FY 2025 in the
Oral Care products category in India, and has hired you as a Marketing Strategy
consultant. Review and analyse Colgate’s Marketing Strategy in India.
a.
Explain various stages and their characteristics in industry life cycle, with
specific comments regarding the current stage of Oral Care products industry in
India.
b.
There are 5 key themes/ ways to identify competitive advantages for a brand/
differentiate from other brands, as a part of differentiation and positioning
strategy; explain these with suggestions/examples in context of ‘Pacol.
Ans.
A) Colgate’s share in India had consistently
increased in the previous five years, as rivals, especially Hindustan Unilever,
faltered. HUL, which sells Close-Up and Pepsodent brands, saw its share dip 50
bps to 19.6% in FY17. But FY17 has been particularly bad for the Indian unit as
its annual volume shrunk 2% amid 4% rise in net sales mainly due to price hikes
Colgate has lost share despite new launches in the natural segment, superior distribution channel compared to competitors and increase
Colgate has lost share despite new launches in the natural segment, superior distribution channel compared to competitors and increase
b)
5
key themes/ ways to identify competitive advantages for a brand/ differentiate
from other brands:
Whitening:
These
toothpastes contain abrasive ingredients that lighten teeth. Whitening
toothpastes actually remove stains and plaque so that the tooth becomes
shinier. They don’t increase the whiteness of the tooth.
Fresh
Breath: Most toothpastes in the market aim at offering
fresh breath by adding antibacterial agents in the ingredients. Most toothpaste
is positioned in the market using this attribute and it is considered as an
important factor by consumers while making purchasing decision.
Fluoride:
It is regarded as most important ingredient of toothpaste. It makes your teeth
more resistant to acids produced by
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Course: OPERATIONS MANAGEMENT
Internal Assignment Applicable for
December 2019 Examination
1. What is the need of Materials
Requirement Planning (MRP) in a manufacturing company? Select any manufacturing
company of your choice, and do a detailed study of its MRP process.
Answer: These days organisations use a computerised planning and
control system popularly called Material Requirements Planning (MRP). MRP is
equally useful for the service organisations too, especially in the case of
services, such as hotels, banks and hospitals. MRP has also shown great
relevance in the fabrication industries. In other words, MRP is a technique of
estimating the quantity and timing for the acquisition of materials required to
produce finished products. MRP helps an organisation in ensuring the
availability of materials as and when required. It also reduces the inventory
level of an organisation by determining the exact
quantity of materials required for producing products. It
helps an organisation in converting the aggregate plan into a detailed one.
Apart from this, MRP also helps an organisation in planning and Your last date is 2 December 2019
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2. Define aggregate operations
planning. With the help of one example for each strategy, distinguish between
the different aggregate operations planning strategies.
Answer: In any manufacturing or service organisation, it is
necessary that a broad plan is prepared for a specified period which indicates
how the target is reached. This plan tells how the planned output is reached
and what options are followed. Aggregate planning is the process of planning
the quantity and timing of output over the intermediate range (often 3 to 18
months) by adjusting the production rate, employment, inventory, and other
controllable variables. Aggregate planning links long-range and short-range planning activities. It is
‘aggregate’ in the sense that the planning activities at this early stage are
concerned with gross volumes of products or number of customers served. After
the aggregate plan, a master schedule is
3. US is set to construct the
world’s largest ethane cracker plant in the US Gulf Coast region. Qatar Petrochemical
(QP) and Chevron Phillips(CP) Chemical have signed an agreement to jointly
develop the project. The complex is expected to comprise a
1,900-kiloton-per-annum (KTA) ethane cracker and two high-density polyethylene
(HDPE) units with a combined capacity of 1,680 KTA. QP will own a 70% majority
share in the joint venture and CP Chem will hold the remaining 30% stake.
Chevron Phillips will also provide project management and oversight, and it
will be responsible for operation and management of the facility. The plant’s
location will give it access to significant quantities of ethane produced by US
shale basins, including the prolific Permian Basin. The facility will raise
Qatar’s polyethylene production capacity by 82%. It will support an estimated
9,000 jobs during construction period, and once operational the facility is
expected to provide 600 full-time jobs.
(Source: US to build world’s largest
ethane cracker plant by Teresia Njoroge – Jul 15, 2019 https://constructionreviewonline.com/2019/07/us-to-build-worlds-largestethane-
cracker-plant/ )
a. Discuss the factors that affect
plant location decisions. What are the key factors that may affect the ethane
cracker plant?
b. Name the four major types of
plant layout. For the above project, what should be the ideal plant layout?
Answer: a) Plant
selection criteria
The general factors that influence the plant location are
listed as follows:
Availability of land – Availability of land plays an
important role in determining the plant location. On several occasions, our
plans, calculations and forecasts suggest a particular area as the best to
start an organisation. However, availability of land may be in question. In
such cases, we will have to choose the second best location.
Availability of inputs – While choosing a plant location,
it is very important for the organisation to get the labour at the right time
and good quality raw materials.
Closeness to market places – Organisations can choose to
locate the plant near to the customers’ market
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Course: ORGANIZATION THEORY STRUCTURE
Internal Assignment Applicable for
December 2019 Examination
1. PharmaCare Enterprises is a MNC,
which is planning to takeover a small family owned enterprise called DermaBoss.
Your firm has been tasked with doing an Organizational Analysis prior to the
takeover. Detail out the techniques you would follow for doing an Internal
Analysis of DermaBoss.
Answer: Companies have internal competences or capabilities that
enable them to face, among others. The environment consists of various forces
that affect the company’s ability to deliver products and services to its
customers. The environment can affect a company in many ways. A company can
have the best technologies, employees, and the best of suppliers but it can
fail miserably if any of the factors like exchange rate, policies of the host
government, changing needs of customers, etc. start to act against it. On the
other hand, a mediocre company can be spectacularly successful if the factors
in the external environment start favouring its strategies and policies. It is
imperative that companies keep a close watch on the environment factors that
may affect them, and prepare themselves adequately to face the emerging
challenges.
To understand the emerging or evolving environment better,
some have suggested environmental forecasting
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2. Asha Motors is a family owned
automobile company that is making electric vehicles (EV). With the enhanced
focus on EV and the public inclination towards purchasing non-polluting
vehicles, the company expects a sudden surge in demand and thus potential
growth. The company promoters have realized that to take advantage of this, the
company needs to scale up and drastically change the way they operate and to do
so, they need an External Analysis. Detail out the four concepts of External
Analysis and the Scenario Planning technique for this analysis.
Answer: The environment consists of various forces that affect the
company’s ability to deliver products and services to its customers. The
environment can affect a company in many ways. A company can have the best
technologies, employees, and the best of suppliers but it can fail miserably if
any of the factors like exchange rate, policies of the host government,
changing needs of customers, etc. start to act against it. On the other hand, a
mediocre company can be spectacularly successful
3. Software Inc is a start-up with
offices across India. The management team consists of the founders and their
family members. The business has been quite profitable but they now want to
expand. Their investors have advised them to go in for an Organisational study
using the 7 S Framework. The CEO of the company has asked your firm to share a
presentation on this.
a. Please detail out the concept and
features of an organisation.
b. What is the 7 S framework?
Answer: a) Concept of an
organization
Most of us would have been a part of an organisation and if
not a business organisation, at least that of a school. We would also have
observed at least small business organisations such as a shop in the
neighbourhood, a small factory, etc. Why and how do they work is perhaps
something that has never crossed our mind and we take the organisation for
granted. We must
also have seen some organisations or business thrive and
become larger and larger, some remain the same for a long time, and some die.
When we become professional managers, we have to have a more intimate
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Course: Sales Management
Internal Assignment Applicable for
December 2019 Examination
1. Synergy computer systems has 3
sales executives in Mumbai. Their performance for the month of April – June
2019 is detailed below. You are the territory manager in charge of their
performance.
|
Name of the executive
|
No. of sales calls
|
No. of orders
|
Actual Sales INR
|
|
Sanjay Mishra
|
1550
|
350
|
350,00,000
|
|
Tapan Sharma
|
1100
|
280
|
280,00,000
|
|
Supriya Ghosh
|
1600
|
580
|
580,00,000
|
Critically evaluate the performance
of the sales executives. What are the steps you can take to improve the
performance?
Answer: Basically, a sales executive has two sets of functions:
Operating and Planning. The relative emphasis that sales executive offers to
the operating and planning function varies with (1) the type of products, (2)
the size of company, and (3) the type of supervisory organisation. Customarily,
sales executive at all organisational levels devote more time and attention to
planning function than to operating function.
Sales executive is required for face to face interaction
with the customers. Hence, he should have a pleasing personality and great
communication skills. He should have intelligence to change the indifferent
attitude of the customers’/buyers attitude towards similar brands in the market
and ends with them placing an order. He should have a thorough knowledge of the
product he is selling so that he is able to handle any query posed by a
prospective buyer of the product. He should be a team player, and an ability to
interact and devise good sales plans should come naturally
2. Connect with a senior sales
person from two industries – IT industry (such as TCS, Infosys or any other
company) and consumer product industry (such as P&G, Dabur or any other
company). Study and prepare the sales organization structure of these two
companies.
Answer: An organization can be viewed as a body formed with an
objective of achieving specified goals. The design of the organization pertains
to its structure, the path chosen for achieving set goals, the process adopted
and myriad variables. The structure, which is one of the core elements defining
an organization is also not static and evolves over time, as per the perceived
need to fulfil the goals. If sound practices are followed in setting up the
sales department, the resulting structure takes on features of one or more of
four basic types: line, line and staff, functional and committee. The grouping
of activities into positions and the charting of relationships of positions
3. Orion Fashions Ltd is a fashion
brand in India. They are predominantly in fashion wear from men and women. The
company has 3 plants in India and employs over 800 sales people. However the
company has been hit with the economic slowdown in the country. To make things
worse, cheaper imports of fashion wear and e-commerce has affected store sales.
The sales people are left with slimmer pay cheques and many of them left the
company. The sales people also put pressure on the top management and
negotiated a 10% increase in salary for all sales employees.
a. Do you agree with the Top
managements plan to give a flat increase in salary to all sales people
b. What are some of the
non-financial tools of motivation that you can use
Answer: a) Motivation is “the process that account for an
individual’s intensity, direction, and persistence of effort toward attaining a
goal.” Motivation is important to an individual because:
●
Motivation helps to achieve personal goals.
●
Motivation gives job satisfaction.
●
Motivation helps in self-development of individual.
●
An individual would always gain by working with a dynamic team.
Similarly, motivation is important
to a business because:
●
The more motivated the employees are, the more empowered the team
is.
●
The more is the team work and individual employee contribution,
more profitable and successful is the business.
●
During period of change, there is more adaptability and
creativity.
●
Motivation leads to an optimistic and challenging attitude at work
place.
Productivity is generally
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Course: Strategic Financial Management
Internal Assignment Applicable for
December 2019 Examination
1. Calculate EVA if the Earnings
before interest and tax is Rs 10,00,000 and applicable tax rate is 30%. The
capital structure of the firm consists of 65% Equity and 35% debt capital.
After tax cost of debt is 6% and after tax cost of equity is 11%. Total borrowed
capital of the firm is Rs 18,00,000.
Answer: EVA = [Net
Operating Profits after Taxes – (Total Capital × WACC)]
First, the net operating profit after tax is calculated as
follows:
NOPAT = EBIT (1 – Tax Rate)
NOPAT = 10,00,000 × (1 – 0.30)
NOPAT = 7,00,000
Next, we calculate weighed average cost of capital (WACC) as
follows:
WACC = 0.65 × 11% + 0.35 × 6%
WACC = 0.0715 + 0.021
WACC = 0.0925 = 9.25%
Total borrowed
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2. Alok was working as the project
manager and had to decide which one of the projects has to be selected on the
basis of Net Present Value if the discounting factor in the case of both
projects is 10% and initial investment required is Rs 5,00,000. The cash
inflows of both the projects are:
|
Year
|
Project
A
|
Project
B
|
|
1
|
₹75,000
|
₹40,000
|
|
2
|
₹1,25,000
|
₹75,000
|
|
3
|
₹2,00,000
|
₹1,00,000
|
|
4
|
₹2,25,000
|
₹1,50,000
|
|
5
|
₹2,50,000
|
₹2,25,000
|
Answer: Calculation of NPV
|
Year
|
Project A
|
Project B
|
PV factor
at 10 %
|
PV of Cash
Flows - A
|
PV of Cash
Flows - B
|
|
1
|
75000
|
40000
|
0.9091
|
68182.5
|
36364
|
|
2
|
125000
|
75000
|
0.8264
|
103300
|
61980
|
|
3
|
200000
|
100000
|
0.7513
|
150260
|
75130
|
3. Walter and Gordon model analyze
the impact of distribution of dividends on the valuation of the firm but the
formula used in both the cases are different. Company ABC Ltd wanted to
evaluate the price of the share in both cases. The company earns ₹ 5 per share
and the cost of capital to the firm is 12%. The company earns return on
investment of 15% and the firm is planning dividend payout ratio of 30%.
Calculate:
a) Price of the share using Walter
Model.
b) Price of the share using Gordon
model.
Answer: Given:
E = Earnings is ₹5 per share
k = Cost of capital to the firm is 12%
r = Return on investment of 15%
Dividend payout ratio of 30%
Therefore,
D = Dividend = 5 * 30% = 1.5
b = retention ratio = (1- Dividend payout ratio) = 1- 30% =
70%
g = growth
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Course: Taxation Direct and Indirect
Internal Assignment Applicable for
December 2019 Examination
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1.
Mr. Somaya recently joined as a marketing executive in a construction company.
The Human resource department of the company recruited him at a CTC of Rs 6.5
lacs, annually. The said department asked him to follow adequate tax planning
so as to minimize income tax liability. However, being a graduate in Marketing
Somaya is confused among the terms tax planning, tax avoidance and tax evasion.
He approached you for discussing the differences in these terms You recently
come to know about the difference by studying them under the course of Taxation
– Direct and Indirect. Explain him the needful with suitable examples.
Answer: Taxes are broadly
of two kinds: direct and indirect. While direct taxes are taxes on the income
earned by a person, indirect taxes are taxes on the products and services
produced and sold.
Direct taxes are
taxes on income or profits. Everyone who earns ‘taxable income’ i.e. income
above the exempted level has to calculate the amount earned during the
financial year, and the tax payable thereon. He should remit the tax to the
government in the manner and at the time specified. The most well-known direct
tax is income tax. Other direct taxes are wealth tax, interest tax and dividend
tax. The income from business and profession are the profits and gains arrived
at by deducting the expenses incurred from the revenues earned. The Income Tax
Act defines in some detail the revenues to be recognised and expenses allowed
to be deducted, to arrive at the next taxable business income.
Taxes are the basic
2.
The basis of charge under the head salary is different when compared with
income from other various sources. Further, there are certain deductions under
the Income tax Act which are available only to the salaried employees and which
are in addition to the deductions under Chapter VI of the income tax Act.
Mention at least three of the deductions available to salaried employees with
the maximum deductible amount for each of them. Also, discuss the conditions
needed to be satisfied in order to charge any income under the salary head.
Answer: Income under the
head salary covers all remuneration due to or paid to an individual for service
rendered by him under an expressed or implied contract of employment. Salary
includes basic salary, encashment of leave salary, advance of salary, arrears
of salary, various allowances such as dearness allowance, entertainment
allowance, house rent allowance, conveyance allowance and also includes
perquisites by way of free housing, free car, free schooling for children of
employees, etc.
As
per Section 17(1) of the income tax act, 1961, salary includes the following:
3
a. Mr. Morgan received voluntary retirement compensation of Rs7.5 lakhs after
service of 30 years. He still has 5 years of service left. At the time of VRS,
he was drawing basic salary of Rs 25000 per month, Dearness allowance Rs
7000per month. Compute his taxable voluntary retirement compensation, assuming
he can’t claim any relief U/S 89.
b.
Ramman is a resident and ordinary resident in India for the previous year
2018-19. He owes a house in London, which he has to let out at pound 15000 per
month. The municipal taxes paid to the Municipal Corporation of London is pound
7000 during the previous year 2018-19. The value of one pound in India rupees
to be taken Rs 90.50. Compute Ramman’s Net Annual Value of the property for the
Assessment year 2019-20.
Answer: a) An employee can
claim tax deduction on the entire amount received by way of VRS which does not
exceed Rs. 5 lakh. Any amount in excess of Rs. 5 lakh will be subject to income
tax. However, to qualify for this exemption, the Company has to fulfill certain
conditions including:
●
The VRS should apply to all
employee(s) who have completed 10 years of service of 40 years of age,
including workers and executives.
●
The VRS should result in
overall reduction in the existing strength of the employees.
●
The Vacancy
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