Thursday, March 17, 2022

nmims 3rd sem solved assignments june 2022

 

 

NMIMS Global Access

 

School for Continuing Education (NGA-SCE) Course: Marketing Strategy

Internal Assignment Applicable for June 2022 Examination

 

 

 

1. What are the steps involved in competitive positioning strategy?                       (10 Marks)

 

 

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2. What are the ways through which the pricing strategy can be matched with value proposition?           (10 Marks)

 

 

3.a.  What strategies are required to attract customers?    (5 Marks)

 

 

 

3.b.  Explain BCG matrix with an example.           (5 Marks)

 

 

 

 

 

 

 

 

 

 

 

 

NMIMS Global Access

 

School for Continuing Education (NGA-SCE) Course: International Marketing

Internal Assignment Applicable for June 2022 Examination

 

 

 

 

1. The  phrase  Think  globally,  act  locally has  been  often  used  in  various  contexts. Comment on the same and give your opinion in which areas this term can be applied?   (10 Marks)

 

 

2. Countries like US have at times stated America First” as their policy. Do you consider that our country should adopt India First” policy? In this context explain how countries can create barriers to promote their own products.                                          (10 Marks)

 

 

3. Read the following case study carefully and then answer the questions that follow:

 

 

India has been the home of Ayurveda. Ayurveda drugs have been a key player for medicines  in  India.  Your  company manufactures  various  Ayurvedic  drugs,  and  its Ayurveda formulations have done well to recoup Covid 19 patients in India. In order to change the things in its favor to cash-in on the Covid 19” the company wants to adopt a new strategy and market its products globally.

 

a. Explain  your  strategy  to  launch  Ayurveda  products  to  global  market  during  the pandemic?                                                                                                           (5 Marks)

 

 

b. Suggest any two Market Entry Strategies for the company to enter global markets?

 

(5 Marks)

 

 

 

 

 

 

 

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NMIMS Global Access

 

School for Continuing Education (NGA-SCE) Course: Customer Relationship Management

Internal Assignment Applicable for June 2022 Examination

 

 

 

 

 

 

1. You work as a vice president of a telecom company. After number portability was introduced a lot of your customers have left you and have taken the services of other  telecom firms. You are worried and so is your top management of the company. They have given you a deadline, either to reduce the customer churn’ or face consequences. This is a major KPI (Key performance indicator) in your performance appraisal this year. How will he proceed to build a loyalty program for his customers?    (10 Marks)

 

 

 

2. You have been called by your director at his office one evening for a cup of tea. Over the discussion he mentions how difficult is it for him to:

     Manage the data of the past students and track them. He is losing track of them and this is not good for the future of the college.

     Managing the admissions of the engineering and MBA College.

 

     The MBA School plans to expand in the distance education mode, for which a plan has to be put in place, and it will be difficult for him to manage alone.

     He wants to automate some of the processes of fees payment, acknowledgement, and attendance.

     Automate reporting to the top management.

 

The immediate thing that clicked on your mind is that if the college had CRM software it would probably help. You need to explain him, how CRM projects work and what are

the considerations that he must keep in his mind.

 

(10 Marks)

 

 

 

3. Shoaib has started his business about a decade ago and has been doing extremely well.

 

Although he was one of the pioneers in the organised retail space, he is today facing a

 

big issue with ‘loyalty of customers. He is planning to go online.

 

 

a.    How can he build traffic to his website?                                                         (5 Marks

 

b.    How can he meet the expectations of his online customers?                           (5 Marks)

 

 

 

 

 

 

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NMIMS Global Access

 

School for Continuing Education (NGA-SCE) Course: Brand Management

Internal Assignment Applicable for June 2022 Examination

 

 

 

 

 

1. Mr. Nimish plans to set up his business that deals in male grooming make-up products. The target audiences for the make-up line are mens who are aged between 20 years to 45 years of age. The product is new in the market and the competitors that the business would face in the near future would be less. After an extensive business and product planning, Mohan arrives to a conclusion of establishing a brand name and identity and is unaware of the techniques of branding and how to evolve the brand while focusing on product sales. As a business consultant, in what ways would you help Mr. Nimish in building the strategic brand management process?               (10 Marks)

 

 

 

2. Sonakshi plans to own a business and chooses to sell baked food items such as cakes, biscuits, cookies and brownies. All of the food items are healthy, sugar free and gluten free and majorly targets the audiences that devour on fitness and are health conscious and also looks forward to deliver the eatables across the country. Building from scratch, Sonakshi has to choose brand elements that would help her build her final brand. As a brand building expert, introduce all the requisite brand elements to Sonakshi. Furthermore, what would you consider your criteria’s to choose brand elements?                                              (10 Marks)

 

 

 

3. Worthy Pens is the new name in the market. In the various marketing and advertising campaigns for pen, Worthy Pens have showcased their products that includes a range of ball pens, gel pens and ink pens while the lattermost, i.e., ink pens are the ones that they decide to feature the most. The unique selling points of the ink pens includes them being long lasting, sharp tips, light in weight and also contributes to a neat handwritten note.

 

 

The brand identity that has been formed from the advertising and marketing is that Worthy Pens is a durable pen seller. On the contrary, Worthy Pens wants to build up a brand image based on the points that will matter to the customers.

 

 

 

a. As a consultant explain four steps to develop strong brand for Worthy Pens.        (5 Marks)

 

b. Also, cover various positioning approaches for Worthy Pens and suggest the one that fits the brand.                                                                                                                (5 Marks)

 

 

 

 

 

 

 

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NMIMS Global Access

 

School for Continuing Education (NGA-SCE) Course: Sales Management

Internal Assignment Applicable for June 2022 Examination

 

 

 

 

 

 

1. Sales  organizations  should  be  adaptable  to  changing  circumstances  and  emerging marketing environment, failing which the structure as well as process will become redundant. Explain the above proposition with examples of two Indian organizations by explaining their evolution over different periods of time.                               (10 Marks)

 

 

2. Bob Jones, sales manager for Steelhouse Industries, a manufacturer and marketer of heavy-duty industrial construction equipment has just finished evaluating several sales candidates for a vacant position. He has narrowed the list to two candidates that stand out. Both Russ and Susan meet the job qualification. In fact, on paper Susan appears to be a stronger candidate, having nearly twice as much industry-related sales experience as Russ. Bob, however, believes that the construction industry is a mans world. He fears that many of Steelhouse’s customers (and even its own employees) may not respect  a  women  sales  person.  Thus,  even  though  Susan  appears  to  be  the  most qualified for the position, Bob is leaning towards hiring Russ. What should Bob do and why?                                                                                                                 (10 Marks)

 

 

3.a. The new marketing strategy of Steel Tubes Limited (STL) focuses on selling CEW (cold drawn electric welded) tubes more than ERW (Electric Resistance Welded) tubes. This marketing strategy was implemented to address very low profits of the company and improve profitability. Recommend an appropriate sales quota system and substantiate your recommendation.                                                                                        (5 Marks)

 

 

3.b. As a Regional Sale Manager (North) of a shoe company, you have decided to promote one of the salespersons as a branch manager for a new branch at Karnal in Haryana. What kind of training would you conduct for this salesperson?                        (5 Marks)

 

 

 

 

 

 

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NMIMS Global Access

 

School for Continuing Education (NGA-SCE) Course: Organisation Culture

Internal Assignment Applicable for June 2022 Examination

 

 

 

 

 

 

1. Briefly discuss the definitions of organisational culture. What are the pillars of organisational culture? Please substantiate your answer with a contextual example.

(10 Marks)?

 

 

 

2. Culture eats strategy for breakfast, operational excellence for lunch and everything else for dinner. - Please elaborate your understanding of this narrative. Please substantiate your answer with a suitable example.                                                              (10 Marks)

 

 

3. Absco Private Limited is a global telecom organisation, with operating presence across Africa, Asia, Latin America and Europe. Of late the organisation has embarked on embedding its value based leadership practise, across all operating entities. In the first quarter of embedding the value based leadership practise, there has been a spike in the number of whistle-blowing cases, especially on malpractices as well as on violation of the organisation values and workplace safeguarding issues. Respective HR teams have been swamped with many complaints and grievances, through a third party managed whistleblowing / grievance channel. This is quite unprecedented for the organisation at it has never experienced such large number of grievance and complaints cases.

 

 

a. According to you, is there a direct link between the embedding of values based leadership practise and spike in the number of grievance and complaints cases? If so, why?

(5 Marks)

 

 

b. As the HR advisor, please can you outline the root cause analysis (RCA) of the situation and what are some of the key considerations that management should consider to address the underlying issues.                                                                                         (5 Marks)

 

 

 

 

 

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NMIMS Global Access

School for Continuing Education (NGA-SCE) Course: Manpower Planning, Recruitment and Selection Internal Assignment Applicable for June 2022 Examination

 

 

 

 

 

 

1. Do you think companies can really do without detailed job descriptions? Why or why not?

 

 

2. Irrespective of the experience level, Induction Training plays an important role for a new  employee Explain why you agree or disagree with this statement.                           (10 Marks)

 

 

 

3. 360- degree feedback is effective way of appraising the performance of employees provided it is designed and implemented scientifically.

a.  Give reasons of how 360 degrees feedback is an effective method of performance appraisal.

 

(5 Marks)

 

 

 

b.  While using this method, organizations might come across some difficulties. What kind of difficulties can be faced by the organizations and how those difficulties can be addressed?

(5 Marks)

 

 

 

 

 

 

 

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NMIMS Global Access

 

School for Continuing Education (NGA-SCE) Course: Industrial Relations & Labour Laws

Internal Assignment Applicable for June 2022 Examination

 

 

 

 

 

 

 

1. There   have   been   many   complaints   from   employees   at   Amazon's   fulfillment centers. Workers complain that they are given rigorous tasks in the warehouses’. Explain in your words.                                                                                                   (10 Marks)

 

 

2.    What  are  the  common  employee  relations  challenges  faced  by employers  today?

 

Suggest how the employer can manage them?                                              (10 Marks)

 

 

 

3.    The Industrial Disputes Act, 1947 extended to the whole of India and regulated Indian labour law so far as that concerns trade unions as well as Individual workman employed in any Industry within the territory of Indian mainland. Enacted on 11 March 1947 and It came into force 1 April 1947. Explain the following:

 

 

a.    Salient features of Industrial Disputes Act 1947.                                            (5 Marks)

 

 

 

b.   Grievance settlement machinery under Industrial Disputes Act.                     (5 Marks)

 

 

 

 

 

 

 

NMIMS Global Access

 

School for Continuing Education (NGA-SCE) Course: Performance Management System

Internal Assignment Applicable for June 2022 Examination

 

 

 

 

 

 

1. Clean Tech is a chain of retail stores in India.  The company has completed 2 years and has a chain of 40 retail stores in India.   The stores specialize in end to end products ranging from digital products, Apparels, furniture to groceries and more (eg similar to Amazon).   The company is considering implementing the Balanced Score Card (BSC). Design  a  Balanced  Score Card for the company covering 2  examples  each  in  the

 

Financial, Customer, Business Process and Learning & Growth quadrants. (10 Marks)

 

 

 

 

 

2. Ridhima Bose is working with Netmed Enterprises which is an online medical solutions company.  Her role is that of a telecaller who interacts with patients and their families. Ridhima has been an excellent performer and always exceeds her targets.  Since the past

4 months, Ridhima has been undergoing some personal challenges with illness in the family.  She is very stressed on account of this and her attitude and behavior at work has also changed.  She is often seen arguing with colleagues and her customer service rating has also dropped.  Her manager has now escalated the matter to the Department Head, Tushar Wadia, who has now called Ridhima for a discussion.  Assume you are Tushar, how would you go about conducting the Performance Counseling Discussion.

(10 Marks)

 

 

 

3. Roohi Films Ltd is in the visual medium business, focusing on filmmaking (movies, television and digital series) and advertisements.  The company has been in existence since 2017. The company now has plans to list on the Bombay Stock Exchange and also expand globally.   You are Aarti the HR manager at the company:

 

 

a. Prepare a Vision and Mission statement for the company                                  (5 Marks)

 

 

 

b. Write 2 SMART (Specific, Measurable, Achievable, Relevant, Timebound) which can help the company achieve its vision that you have prepared.                             (5 Marks)

 

 

 

 

 

NMIMS Global Access

 

School for Continuing Education (NGA-SCE) Course: Strategic Cost Management

Internal Assignment Applicable for June 2022 Examination

 

 

 

 

 

 

 

1. ABC GAMA Ltd has a special product to sell some of its old stock, quantity 5000 units, in the market as a limited period offer. The total cost of production of these products was Rs15000 and these products would have normally been sold out in the market at Rs40 per unit. The enterprise is looking for three alternatives

a.   Repackage the products at Rs25000 and sell all the quantities at Rs10 per unit b.   Sell the items as scrap, at discounted prize of Rs 2 per unit

c.   Dispose them off to another enterprise at an additional cost of Rs3000

 

Discuss the important consideration in a decision making process of a firm, identify the three alternatives available here, and evaluate the three alternatives reflecting which of the three alternatives to be accepted?                                                              (10 Marks)

 

 

 

2. You are planning to lunch an innovative and unique product in the market in the upcoming year. You are brainstorming on the pricing aspect of the product with your team. Your team decided that let’s charge the maximum price in the initial stage of the product and then lower down the costs gradually. Discuss about which pricing strategy your team planned to adopt here and what advantages your team would have been observed here in order to employ this specific strategy.                                  (10 Marks)

 

 

3. From the following data of Megh Enterprises.

 

 

 

a. Calculate the combined breakeven sales. The Company is producing three products.

 

(5 Marks)

 

 

 

product

sales

Variable cost

A

10000

6000

B

5000

2500

C

5000

2000

The company incurred a fixed cost of Rs5700.

b. Also, Discuss the concept and relevance of Breakeven sales for an enterprise (5 Marks)

 

 

 

 

 

 

 

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NMIMS Global Access

 

School for Continuing Education (NGA-SCE) Course: Marketing of Financial Services

Internal Assignment Applicable for June 2022 Examination

 

 

 

 

 

1. Develop a Service Marketing Mix (using 8 Ps) for an Asset Management Company

 

(Mutual Fund) of your choice.                                                                         (10 Marks)

 

2. One of your clients wants to apply for a Home Loan in the next 12 to 18 months. Few months back the client had lost his job during the COVID-19 pandemic and delayed his credit card payments. The client is worried that this may impact his credit score maintained by Credit Bureaus. Suggest a roadmap to your client to improve his credit score.                                                                                                                (10 Marks)

 

 

3. You are a Financial Planner. Your client Ankur Desai (age 36 years) works with an FMCG company earning Rs. 15 lakhs per annum. His wife Preeti (age 32 years) is a homemaker. They have one daughter Asha (age 3 years). The couple requires your help to make few financial decisions. (You can make any assumptions to further build up your case.)

 

 

a. Ankur wants to buy a Pure Risk life insurance cover of Rs 1.5 crore. He is confused whether he should buy a ULIP, Endowment or a Term Plan. Recommend the product best suited for his requirement.                                                                          (5 Marks)

 

 

b. Ankur has expressed his desire to retire by the age of 60. Design a retirement plan for him.                                                                                                                     (5 Marks)

 

 

 

 

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NMIMS Global Access

 

School for Continuing Education (NGA-SCE) Course: Taxation- Direct and Indirect

Internal Assignment Applicable for June 2022 Examination

 

 

 

 

 

 

1. Mr. Vinay is an IT associate at Mittal Enterprises Ltd.

 

During this COVID time his company plans and started paying fixed medical allowance Rs10000 per month to the employees working in India. The company also offers medical facilities worth Rs30000 to the employees working in the various department. Discuss about the taxability provisions in relation to the fixed medical allowance at the end of the year. Further, share your insights in relation to the instances when medical facilities are not regarded as taxable perquisites.                                             (10 Marks)

2. Mr. Parv, aged 68 years running business as a proprietor for Jaal Enterprises. He furnishes the particular for the income for the previous year.

 

 

Annual value of a self-occupied house property Rs25 lakhs,

 

Interest paid on money borrowed for certain repairs and reconstruction work Rs20000

 

Income from business Rs11.30 Lakhs, after adjusting personal travelling expenses worth

 

Rs 30000 from this.

 

Purchase of furniture treated as expense while calculating the above income, Rs45000. Such furniture is subject to depreciation @10 %

He paid off mediclaim premium Rs30000

 

Also, he purchased NABARD Bonds worth Rs100000

 

Compute his Net total income with suitable reasoning where required, reflecting

 

 


-   Income from house property

 

-   Income from business

 

-   Net total income-


 

 

 

 

 

 

(10 Marks)


 

3. Ms Swati had generated losses under the head ‘income from house property’ because in the previous year she paid interest on housing loan Rs350000. Such interest on housing loan is allowed to be set off from other heads of income subject to certain provisions. Further, there are certain exceptions to the rules of inter head adjustments. Discuss in the light of Indian Income Tax Act 1961,

 

a. How and up to what extent such losses under the head income from house property is allowed to be set off and disclose the monetary limit and the amount of unabsorbed losses, if any.                                                                                                                  (5 Marks)

 

 

b. Discuss the exception to the rules of Inter head adjustment.                            (5 Marks)

 

 

 

 

 

 

 

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NMIMS Global Access

 

School for Continuing Education (NGA-SCE) Course: Capital Market and Portfolio Management

Internal Assignment Applicable for June 2022 Examination

 

 

 

 

 

1. Are Investment and gambling the same? Justify your answer explaining the concept and characteristics of Investment.                                                                           (10 Marks)

 

 

 

2. You are given the following data:

 

 

 

Name of the Company

Expected Beta

Expected Return in percent

A

0.95

12

B

0.80

15

C

0.65

13.50

D

0.64

10

E

0.90

12.5

F

0.60

16.5

G

1.25

18

 

 

Expected return of the Market - 14%; Risk free rate of return - 5%

 

With the help of above given information find the stocks which you would recommend to buy or sell? Which technique would you employ to calculate the same? List down the other applications if any?                                                                                  (10 Marks)

 

 

 

3.  According to Lord Keynes Given market prices, investors driven by the speculative motive, would trade on forecasts of the future market price of stocks, rather than stocks’ intrinsic values.” As a security analyst:

 

 

a. Comment on the given statement                                                                       (5 Marks)

 

 

 

b.  Given this statement, why do we need fundamental analysis?                          (5 Marks)

 

 

 

 

 

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NMIMS Global Access

 

School for Continuing Education (NGA-SCE) Course: Corporate Finance

Internal Assignment Applicable for June 2022 Examination

 

 

 

 

 

 

1. Determine the present value of INR 2500 invested today assuming a rate of return of 10%. Define the concept of Present value. Compute- the Present value received one year from now, received at the end of 5 years, received at the end of 10 years. Discuss with reason, which of the three value, is the lowest one                                  (10 Marks)

 

 

2. For a business firm leverage is about the fixed operating cost and the fixed finance costs in the cost structure of the firm. For the given details, identify for which firm the degree

of operating leverage and degree of financial leverage are higher and why so: (10 Marks)

 

 

 

Firms

Amrit

Baayu

Sales (Rs.)

3,60,000

7,50,000

Variable cost p.u

20

150

Fixed cost (Rs.)

72,000

1,40,000

Output (units)

6,000

1,500

Interest

40,000

80,000

 

 

3.  Project costs Rs 180,000 and is expected to generate cash inflows as:

 

 

Year

Cash inflows(Rs)

1

20,000

2

24,000

3

30,000

4

36,000

5

40,000

 

 

 

a.  Discuss the characteristics of long term capital budgeting decisions  (5 Marks)

b.  calculate the Net Present Value of the project if the cost of capital is 12%

 

and conclude.                                                                               (5 Marks)

 

 

 

 

 

 

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NMIMS Global Access

School for Continuing Education (NGA-SCE) Course: Organisational Theory, Structure and Design Internal Assignment Applicable for June 2022 Examination

 

 

 

 

 

 

1. Housing  Depot’  has  hired  you  as  an  HR  Consultant  to  help  them  improve  their processes. Explain the 7S framework for this home furniture company. Give suggestion on  any  one  type  of  organisation  structure  that  will  suit  this  organisation.  Give justification for your choice.                                                                            (10 Marks)

 

 

 

 

 

2.  Rachel wants to start her own IT consulting firm. She has hired you for handling the HR  processes.  As  her  HR  expert,  explain  the three organisational  approaches  that describe the functioning and performance of individuals. In your opinion, which approach is the best?                                                                                        (10 Marks)

 

 

 

3. Steve, VP- HR and Samantha, the Business Head can never agree on the ways to increase organisational effectiveness of their advertising business. Steve focusses more on the different levels of maintaining organisational effectiveness but Samantha is more in favor of taking up a specific approach. In this context,

 

 

a. Discuss how Steve will implement the organisational effectiveness on the different levels.                                                                                                                  (5 Marks)

 

 

b. In your opinion, why do you think that Samantha is more in favor of the Goal approach in spite of its loopholes?                                                                                     (5 Marks)

 

 

 

 

 

 

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NMIMS Global Access

 

School for Continuing Education (NGA-SCE) Course: International Business

Internal Assignment Applicable for June 2022 Examination

 

 

 

 

 

 

1. War between Russia and Ukraine is not only affecting trade of these two countries but entire Global Business. In the light of above statement analyze International Business Environment.                                                                                                    (10 Marks)

 

 

2. Documentary Letter of Credit collection method is the most popular mode of collecting payment by the exporters – Analyse the statement.

How is an irrevocable L/C different from back to back L/C?                          (10 Marks)

 

 

 

3. In early 2000, United Colors of Benetton, The Italian Casual Wear Brand decided to restore it’s lost sales through a shift in strategy. They decided to allow the country managers to adapt the product offers and rework on the marketing strategies. Products were redesigned keeping in view the physical differences among various contries customers. Regional flavours were added in product features and communication specially when more than 50% business started coming from emerging markets.

 

 

a. How does the Brand United Colors of Benetton” demonstrate the Globalisation of markets?                                                                                                              (5 Marks)

 

 

b. Do you think that this strategy is appropriate for emerging markets?                 (5 Marks)

 

 

 

 

 

 

 

 

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NMIMS Global Access

 

School for Continuing Education (NGA-SCE) Course: Digital Marketing

Internal Assignment Applicable for June 2022 Examination

 

 

 

 

1. Assume you have joined an organisation WealthMax” that deals with investors who are investing in various financial products like Mutual Funds, Equity, Cryptocurrencies, ETF, etc. The company is not available on any online platform. The online visibility is ZERO. You are a modern-day digital marketer and you have decided to increase the online visibility of the brand WealthMax. What are the various ways through which you will promote your brand online? Explain minimum five platforms with explanation to increase online awareness.                                                                                                             (10 Marks)

 

 

 

2. The owners of WealthMax have shown some reservation for going online, you need to explain them the difference between Traditional and Modern Marketing. Also, explain various marketing era’s with example.                                                                 (10 Marks)

 

 

3.a. You plan to purchase a new smart phone but this time you plan to do this in scientific way so you have decided to use a model that encompasses various need satisfying behaviour. Explain the process of smart phone purchase with reference to Engel, Blackwell, and Miniard (EBM)’ Model.                                                                                         (5 Marks)

 

 

3.b. Assume you have been invited to speak on a forum covering major types of media. The participants attending the seminar are under graduate media students. You have decided to cover all major types of media with minimum two advantages and disadvantages of each type of media. Write the above content that you plan to speak in the forum with examples.

(5 Marks)

 

 

 

 

 

 

 

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NMIMS Global Access

 

School for Continuing Education (NGA-SCE) Course: Cost & Management Accounting

Internal Assignment Applicable for June 2022 Examination

 

 

 

 

 

1. Management accounting is focused on bringing a greater degree of efficiency to the core business operations. Discuss, management accounting, its role, and highlight if you are working as a management accountant in an enterprise, what would be the potential areas wherein you would like to bring more efficiency.                                  (10 Marks)

 

 

2. From  the  following  information  provided  by  Alfa  Manufacturing  Ltd,  prepare  a statement of equivalent units and also, Discuss the concept of equivalent units

(10 Marks)

 

 

 

Particulars

Quantity

Opening stock of inventory

 

(60 percent complete)

500

Units introduced during the year

10000

Closing inventory of stock

 

(completion percentage, 40% complete)

200

 

 

3. You are a manufacturer of tennis balls in the Mumbai Suburbs. Recently, you got an order to supply 1200 units of the same on a monthly basis. The cost of carrying an inventory of such tennis balls is 1.80 per unit on yearly basis. The production process requires a setup cost on a per run basis of Rs 1000.

 

 

Compute:

 

a. The EOQ, and define the need of computing the EOQ                                      (5 Marks)

 

 

 

b. The Optimum number of orders and optimum period of supply                      (5 Marks)

 

 

 

 

 

 

 

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NMIMS Global Access

 

School for Continuing Education (NGA-SCE) Course: Consumer Behaviour

Internal Assignment Applicable for June 2022 Examination

 

 

 

 

 

 

1. Celebrities, particularly movie stars, TV personalities, popular entertainers, and sports icons, are a symbolic reference group because they are liked, admired, and often have a high degree of perceived credibility. Therefore, many marketers use them to promote their products and services. Please state what parameters would a marketer consider for determining which celebrity should be used for a particular brand. Analyse the role of celebrity star Amitabh Bachchan in influencing consumer behaviour as a brand ambassador for Gujarat Tourism                                                     (10 Marks)

 

 

2. Culture is the fundamental determinant of a person’s wants and behavior. The growing child acquires a set of values, perceptions, preferences, and behaviors through his or her family and other key institutions.

a. Explain culture, sub-culture

 

b. Analyse any 3 typical values that Indian children are exposed to from their childhood which are part of our culture and how they impact their purchase choices when they grow

(10 Marks)

 

 

 

3. Answer the following

a. What is Customer Involvement Explain the 4 types of customer involvement in product purchases                                                                                                            (5 Marks)

 

 


b. Classify the following purchase decisions in terms of the above i.          Buying a gift for your parent’s 25th wedding anniversary

ii.    Laptop

 

iii.    Groceries for daily use at home

 

iv.    Ordering-in food at home on a Sunday evening through Swiggy / Zomato


 

 

 

 

 

 

 

 

 

 

(5 Marks)


 

 

 

 

 

 

 

**********

 

NMIMS Global Access

 

School for Continuing Education (NGA-SCE) Course: Project Management

Internal Assignment Applicable for June 2022 Examination

 

 

 

 

 

1. SKAB projects, a real estate builders and construction company, is planning to construct a gated community apartment in Hyderabad. As a project manager, describe your role in different phases of its life cycle.                                                                       (10 Marks)

Its Question only

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2. SKAB projects, a real estate builders and construction company, is planning to construct a gated community apartment in Hyderabad. The company identified that they do not have competence in managing and maintaining the project progress in all respects of the projects simultaneously. So, the company decides to contract out some of the parts to a third party to maintain the progress and quality of the project. As a project manager, what type of contract you will suggest to the company and why? (You may consider hypothetical data for cost-benefit analysis of each contract type)                    (10 Marks)

 

 

3. Consider the SKAB project’s gated community apartment construction.

 

 

 

a. Show the deliverables of the gated community apartment on a work breakdown structure

 

(WBS).                                                                                                               (5 Marks)

 

 

 

b. Create a Gantt chart to represent the project progress and duration considering the

 

resource person for each deliverable as person 1, person 2, etc.

 

(5 Marks)

 

 

 

 

 

 

 

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