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NMIMS Global Access
School for Continuing
Education (NGA-SCE)
Course: Strategic
Management
Q.1)
Carrefour is a French Retail Giant wanting to enter into India’s multi-brand
retail industry. Perform a PESTLE analysis for Carrefour’s entry strategy into
India.
Solution:
PESTEL Analysis for Carrefour’s entry strategy in India
1)
Political:
Political factors like government
policies and regulation of the retail industry affect its revenue and
profitability. The political environment affects so many things including
economic environment of a nation and international supply chains of
Q.2)
Hindustan Motors has ceased to produce “Ambassador” car since 2014. Assuming
you to be the new CEO of this company, suggest ways & means of resurrecting
the brand “Ambassador” by building a Competitive Advantage. (10 Marks)
Solution:
The
Ambassador was the first car to be made in India based on Britain’s Morris
Oxford series of cars by
Q.3)
Geely, a Chinese automotive major wishes to enter into India to offer its
automotive brands in the Indian market.
A)
Perform Porter’s 5 forces analysis. (5 Marks)
Solution:
Porter's Five Forces, also known as P5F,
is a way of examining the attractiveness of an industry. It does so by looking
at five forces which act on that industry. These forces are
B)
Based on Porter’s 5 forces analysis, suggest whether the company should enter
into India or not. Suggest the reasons behind entry or non-entry into the
Indian market. (5 Marks)
Solution:
Yes, the company should suggest enter into the Indian market as automobile
company future is bright. The Indian automobile market is tipped to become the third
largest in the
Complete Assignment
available for NMIMS
in rs 250 per assignment
only
You can call us 87-55555-879
Within 1 hour will revert you
by mail
Sample only
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