B2B Marketing
April 2021
Examination
Q1. Assume you have joined a new company manufacturing
& marketing aluminium extrusion products as a head of marketing. The
company markets its products & has applications like control panels in
electricity industry, water purification equipment, heat sinks for electronic
equipment, as well as, door & window frames in building construction
industry. Develop a suitable segmentation plan for the company. (10 Marks)
ANS 1.
INTRODUCTION
Aluminum extrusion manufacturing and marketing is a sector
that depends mainly on global impacts. It means that the external effects are
high in this sector, a processed product of the iron and steel industry. Not
just covid, but the American and Chinese trade war positively impacted it. The
countries that were even not part of this disagreement got affected a lot.
Aluminum is used in various infrastructure facilities, automobiles, to
essential household items. The extraction process itself is not sustainable,
but the material, due to its recyclability and durability, is highly preferred.
Being the marketing head of a new company operating in the manufacturing and
marketing Its Half solved only
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Q2. Large numbers of
personal computers are purchased by educational institutions in India for use
of their students. Identify the factors or criteria that may be used for the
evaluation & selection of a supplier. Which technique of supplier
evaluation would you suggest & why? (You can make logical assumptions to
identify the factors) (10 Marks)
ANS 2.
INTRODUCTION
Suppliers
are an important external factor of every business, even in the case of
education too. Having good relationships with the supplier is as important as
the customers of the organization. Education has gone digital and entirely due
to the pandemic. In this situation, the technology supporting devices like
smartphones, laptops, and desktops are no longer wants or luxury. They are the
Q3. Read
the following case & solve the questions given:
A machine-tool manufacturing company wants to give a
choice to its business customers of outright buying or leasing its newly
developed CNC (Computerized Numerical Control) machines. The company has
different ways of making leasing arrangements with CNC machines & is
looking for an appropriate deal with CNC. As a Marketing head, suggest on the
questions.
a. What should be the pricing strategy for these new
machines (5 Marks)
ANS 3A.
INTRODUCTION
The
pricing strategy for CNC machines needs to be well thought. Something new
always calls for a fresh brainstorming. Involving of digital marketing tactics
and tools is necessary for this digital era. The use of SEO, SMO, content,
blogging, etc., is crucial for all industries. No matter if you deal in which
industry, every
b. Should the
company go on the lease or should opt for buying options of machines assuming
that the cost of machines is very high. Justify your reason. (5 Marks)
ANS 3B.
INTRODUCTION
If
taken into consideration both of the options that are going for leasing or
going for buying the machinery, the company should go for leasing of the
machines instead of opting for the buying options. This decision is crucial as
significant revenue will depend upon it. Leasing is for a time duration fixed
by the lease contract. So, it is for the actual work duration. In the machinery
and technology equipment, there is a high chance of obsolesce. So, buying very
high costed machinery and then dumping it after some years doesn't make any
sense. Even the infrastructure machinery and equipment are now being taken for
lease till the project goes on and after the work is done, the company takes it
back. Now the company can make further improvements and repair needed on the
BUSINESS
ETHICS, GOVERNANCE & RISK
April 2021 Examination
Ques 1. Bangalore continuous to
make provisions to recharge the car batteries of Reva, the electric car. The
way it works is quietly making sense to the customers. According to you what
are the ethical reasons for manufacturing and marketing such a product in a country
like India (10 Marks)
Ans 1.
Introduction
The impact of the battery-driven vehicle had been on a good rise and particularly in the tech-savvy region. A city like Bangalore can boast of its developed cars majorly because the majority of them are battery-driven. Bangalore is called "The Silicon Valley of India," and we can visualize the high tech power omniscient in the city itself. The shift from petrol and diesel automobiles to electrical vehicles has been on a good note.
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Ques 2. All of us are being tracked and watched while we surf the net. The advertisers observe our surfing behavior and accordingly target their ads at us. You end up exposing your supposed needs unawares as someone is stealing data about your online surfing patterns. This kind of tracking and placing ads in the surfer’s path is known as contextual targeting system. What according to you is the inherent moral issue here, elaborate on it? What does law say about it. (10 Marks)
Ans 2.
Introduction
Every business needs to be advertised to expand
itself. Now in this new digital era, marketing is more responsive and effective
digitally. Digital marketing includes marketing and increasing the target
customers' engagements and reaching them individually on platforms like social
media (Facebook, Twitter, etc.). This type of marketing is only possible when
the customers can be studied well to know their point of interest, their weak
points, their grievances, and what services they expect, which can be used to
construct the marketing strategies.
Ques 3a. Rohan, a former employee of Ajax
Ltd has taken the proprietary customer list of the company to his new company,
UltraCon Ltd. According to you what are the options available to his immediate
boss at UltraCon Ltd when Rohan offers this list. (5 Marks)
3b. What according to you are the
three Key learnings/insights that you have acquired during the study of this
subject that will help you navigate your professional life better. (5 Marks)
Ans 3a.
Introduction
Business ethics provides a basic guideline of business and business policies. These guidelines are important for the basic needs of public approval. Business ethics consists of many controversial subjects like discrimination, corporate governance, trading, bribery, social responsibility, and many more. Business ethics' motto is to create a basic trust level between the consumers and various market forms.
Ans 3b.
Introduction
A strong foundation is essential to make a business successful and popular. It also creates a very socially responsible image that gives customers more preference as ethics enhance quality management, with strategic planning and proper knowledge of diversity management. So people with high morals and proper ethics tend to attract more attention and popularity.
EMPLOYEE
DEVELOPMENT & TALENT MANAGEMENT
April 2021
Examination
Ques
1. As a newly
recruited HR head of Magnum plastics, a global supplier of durable plastic
furniture, you want to propose a change in the performance focus from
Performance Appraisal (PA) to Performance Management (PM). You highlight a
number of features that make PM more effective than PA. What are some of these
features? Mention any 2 modern appraisal methods that you may recommend. (10
Marks)
Ans 1.
Introduction
Business
organizations and multinational corporations have always been facing such
management issues which have mostly been ratified by the change managers or the
human resource managers. However, there is very little change between the
concepts, where one of the methods involves enhancing and improving employee
performance. On the other hand, the appraisal measures the capabilities and the
performance of the employee over the past work experiences.
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Ques 2. As a head of the Learning
and Development vertical, Raj wants his team to evaluate the effectiveness of
the sales training organized for 90 customer sales executives. What is the
purpose of evaluating the program? How will you use the Kirkpatrick model for
evaluating the training program? (10 Marks)
Ans 2.
Introduction
The
first model of Donald Kirkpatrick, an ex-Emeritus Professor at the University
of Wisconsin in 1959, was published. In 1975, James and Wendy revised the
initial study and published it again in 1993, "Audit of Training
Programs." Every successive step of the model reflects a more detailed
assessment of the efficacy of a Training Program. Donald and his son James, and
then James and his wife Wendy Kayser Kirkpatrick, improved it further.
Ques 3a. Explain
Employee Leasing and Moonlighting as latest trends in Employee Development and
Talent Management (5 Marks)
3b. What are the standard
steps of a Talent Acquisition Process? (5 Marks)
Ans 3a.
Introduction
The talent acquisition process is a strategy that includes
the functions of recruiters, sources, HR professionals. They do organizational
tasks of generating potential leads, utilizing affecting tools, and retaining
highly qualified individuals. This plays a vital role in the employee journey.
The success of any organization lies in the quality of the employees. The
process in which an employee is recruited affects the individuals.
Ans 3b.
Employee leasing solutions are a positive method for busy
entrepreneurs. They took over all the duties consisting of hiring the job
seekers. Many small businesses have no office rooms to handle hiring. Most of
the companies change to employee leasing companies. Smart entrepreneurs choose
this employee leasing program. Moonlighting refers to earn extra money.
Enterprise Resource Planning
April 2021 Examination
Ques 1. Describe the situation that led to the introduction
of an Enterprise Resource Planning system in organizations. What is OLTP and
why is it an integral part of an ERP? How does it resolve the problems faced by
organizations prior to introduction of ERP? Give an example to show a before
and after scenario. (10 Marks)
Ans 1.
Introduction
ERP stands
for Employee Resource Planning, and it can be defined as the system that
enables an integrated suite of business applications. ERP covers a deep
end-to-end process and enables a smooth functioning of finance, HR,
manufacturing, distribution, service and the supply chain with its centralized
system all included in one. ERP system empowers organizations to have more
noteworthy understanding into their production network tasks. Admittance to
this key data permits them to settle on basic business choices and to keep a
serious edge in their industry, regardless of how enormous or little the
opposition might be.
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Ques 2. India has a variety of
local shops other than organized retail outlets. These shops however do not
have an infrastructure to support the demand for online payment and home
delivery of goods. In today’s scenario it is an opportunity for these small and
medium enterprises to compete with the large establishments who have a
technology infrastructure. What technologies can these businesses introduce so
that they are able to compete? (10 Marks)
Ans 2.
Introduction
Small business
proprietors oppose using rising technology if their business operation is
running just precise. But the pandemic has brought adverse changes and negative
factors for small and medium firms. They need to match demand without
squandering too much capital or chewing off more than they can eat. The world
is growing swiftly -and so are the expectations of consumers. Small and medium-sized companies must
recognize that customers tend to operate with more affordable, navigable and
personalized brands.
Ques 3. Innovative Products
Corporation receives more than 10,000 customer orders a month, drawing on a
combined inventory of over 1,000 products stocked at the company’s warehouse.
About 60 PCs are installed at Innovative Products’ headquarters and connect in
a local area network to several servers. Orders are received by phone or mail
and entered into the system by customer representatives or they are entered
directly by customers who have shopped at the electronic commerce website
developed by Innovative Products. Formatted screens help users follow data
entry procedures. The servers store these orders in a database. They use simple
database management inquiry commands to get responses and reports concerning
sales orders, customers, and inventory to review product demand and service
trends. The company has initiated a lot of computerization but in a fragmented
manner. The management of Innovative Products Corporation wants to revamp its
existing system.
a. Indicate how information
flows through the various departments in the organization to fulfill an order
and identify delay points. (You can make assumptions if required). 5 Marks) –
Ans 3a.
Introduction
Data flow process
is an important part of any business to carry out their functions efficiently.
There is a particular way that is involved in each and every business
administration and the flow has to be carried out according to that to ensure a
proper management and time efficiency. The entire process is well communicated
end-to-end with each and every employee in the workplace.
Ques 3b. How can an ERP help
them in managing its order fulfillment process efficiently by avoiding manual
intervention? Indicate at least two points. (5 Marks) –
Ans 3b.
Introduction
The tracking and administration of the stock on several channels would
affect the quality of buying, delivery, overstocking, spreadsheet data-entry
errors and customer relationship activities.
So, implement an ERP inventory system to decrease deviation, errors and
enhance productiveness. The business needs to acquire ERP software for an
automated software solution.
HR Audit
April 2021 Examination
Ques 1. Pompi Construction Ltd decided to
conduct an HR Audit for its organization. Though it considered various methods
of collecting HR Audit data but finalized on the questionnaire methodology. In
this context, discuss about the different types of questionnaires that it can
use. Elaborate on the merits and demerits of following this methodology of HR
Audit data collection. (10 Marks)
Ans 1.
Introduction
HR audit is the process of examination of HR policies, procedures, and practices of a business. The main goal of the HR audit is to identify ways to improve. We can instruct the HR department to perform an audit or hire a company to perform the HR audit. Here Pompi construction Ltd decided to conduct an internal audit and adopt the questionnaire methodology for this. Let us discuss what a questionnaire methodology is? What are the different types of questionnaires used by Popsi construction Ltd and the merits and demerits of using this methodology?
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Ques 2. The Management
Development Organisation of India has hired you to conduct a Human Resource
Development Audit of their developmental initiatives. However, the CEO is not
interested in the entire process as he thinks it’s just a waste of time.
Explain in the context of the above scenario, the impact of HRD Audit in an
organization. (10 Marks)
Ans 2.
Introduction:
The Management Development Organization of India has hired me to conduct a Human Resource Development Audit of their developmental initiatives, but the CEO is not interested in the Human Resource Development Audit as he thinks it is just a waste of time. So it is necessary to explain the positive impacts of HRD audit in an organization to the CEO. Let us look at what an HRD audit is and the objectives and benefits it.
Ques 3. Shyam is the
Audit head for PNQ Ltd. He has been asked to do a comprehensive HR audit for
this firm. This firm has been suffering from some legal compliance issues
mostly because of improper documentation. In the context of the above case,
a. Briefly elaborate
on the key documents checklist for conducting the Induction and Orientation
Audit. (5 Marks) -
Ans 3a.
Introduction:
PNQ Ltd is suffering from some legal compliance issues because of improper documentation, and Shyam, the Audit head, has been asked to perform the company's comprehensive HR audit. So to avoid improper documentation, he should make a checklist for both induction and orientation audit.
Ques 3b. Help Shyam
make a document checklist for the Training and Development Audit. (5 Marks) -
Ans 3b.
Introduction
Training and development audit in an organization is required to understand the necessity of training and development program. It provides the efficiency and effectiveness of a training program in an organization. Also identify the strength and weakness of a training program in an organization. By investing on an effective training program, we can get much more in return.
Integrated Marketing Communication
April 2021 Examination
Q1. Hamdard Laboratories (Medicine Division) has launched a
mobile health van initiative to offer free health consultation and Unani
products. If you were the Chief Marketing Officer of this novel initiative what
advertising research you and your team would have conducted? What would be the
possible outcomes of the research to maximize the reach? Clearly identify the
target audience. (10 Marks)
Ans 1.
Introduction
Advertising research is a systematic method of marketing
research led to advance the effectiveness of advertising. Advertising research
is comprehensive research led to understanding how consumers answer to a
special ad or advertising drive. An in-depth analysis of a single issue shows a
successful and meaningful initiative. In marketing analysis, an advertising Its Half
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Q2. How would a marketer apply 5M’s of advertising &
DAGMAR model to Junglee Rummy India’s most trusted online rummy platform which
boasts of projected user base of more than 20 million (10 Marks)
Ans 2.
Introduction
When
we hear marketing, we have an idea of advertisements in our heads. Although
various other strategies are available for marketing goods or business,
advertising is a key promotional feature.
When
designing an advertisement campaign, it often analyzes the target group and
understands the consumer's motives. After that, make the five big decisions on
producing the promotional campaign
Q3. Prepare an Integrated Marketing Communication Plan for
ITC’s Fiama Gel Bars’
a. Identify the target audience and the various mediums of
advertising. (5 Marks)
Ans 3a.
Introduction
Advertising
is considered a medium of selling various products and services. It includes
getting the idea of selling these services in one go. Advertising needs an
effective order of plans to schedule the product launch at the particular point
in time. When a business requires different
b. How much advertising budget would your marketing team
allocate to the various medium? Justify the same. How would you measure the
efficacy of the campaign? (5 Marks)
Ans 3b.
Introduction
As
the advertising world is waiting for more products to enter, companies are
searching for various budget optimization plans to be incorporated. Fiama gel
bars come in FMCG products, which needs to be
INTERNATIONAL HR PRACTICES
April 2021 Examination
Ques 1. As an HR Manager of TBI Bank, you are responsible for
conducting the initial training of those employees who will be placed
internationally for handing HR responsibilities in international
branches/divisions. In your first session with new batch, you are supposed to
explain the features of IHRM. Explain the features of IHRM. (10 Marks)
Ans 1.
Introduction
IHRM
can be described as a series of practices targeted at international corporate
management of human capital, to achieve organizational goals and achieve
competitive advantage over competition both domestically and internationally.
IHRM involves traditional HRM functionalities such as recruiting, procurement,
preparation and development, and assessment of performances and rejections
carried out at the international level.
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Ques 2. You are an HR Manager of
XYZ Ltd. , a leading FMCG Company in India. The company is planning an
international expansion by setting up a unit in Africa. Explain the three
different sources from which you will hire the talent for the new unit in
Africa. (Hint: PCNs etc.) (10 Marks)
Ans 2.
Introduction
The increase detected by subsidiary research on the
personnel policy of multinationals (MNCs) has resulted in an increasing
interest in the relationship between management's nationality and main
characteristics for firms, both in academics and among practitioners. There is
general agreement that the supply of targeted personnel of international
subsidiaries with nationals of either parent companies (PCN), nationals of the
host country, or nationals of third countries (TCN) is a significant element in
the growth and support of both the subsidiary and the MNC as a whole.
Ques 3. LMV is a luxury car
manufacturer from Italy and the company is planning its expansion in Asia. The
company is planning to set up a wholly owned subsidiary in India. In this background,
answer the following questions:
a. What will
be the key components of expatriate is compensation from Italy who will be
placed in Indian unit?
Ans 3a.
Introduction
An expatriate fair can be seen as a good reward
package, but it must remain sustainable to the company. The business should
meet its mobility and employment targets. There are a few common ways to
determine global international reimbursement. Home methods exist (also known as
the balance sheet strategy), the host approach and the approach to
international relations. The right solution for the organization is one of the
hardest challenges.
3b. Discuss
two international compensation approaches that company can follow.
Ans 3b.
Host-Based
Approach
The host option means the host pays the host country
the wage and gains the reason and advantages based on compensation practices
and rules. The strategy of the host nation the distribution allowances are, if
any, minimum. The host pay normally provides minimum pay and over-the-counter
benefits. They decided to locate employers in businesses looking for ways to
cut money.
Lean Six Sigma
Ques 1. Several Indian companies
are using Six Sigma methodology as a tool for improving their operational and
financial performances. Using an industry example, explain how Six Sigma
deployment has helped the company in reducing cycle time. (10 Marks)
Ans 1.
Introduction:
Lean
Six Sigma is a managerial approach requiring collaborative efforts of the team
to improve performance. Performance improvement is sought by removing waste and
defects. The lean six sigma concept combines six sigma methods with the lean
manufacturing philosophy to eliminate wastage of physical resources, time,
effort, and talent without any compromise on quality. In other words, it can be
said that under the concept of lean six Sigma, the resources that do not create
value for the end customer is considered a waste and must be eliminated.
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2. What are Control Charts?
Discuss how process control charts are used for improving the quality levels in
the organization. (10 Marks)
Ans 2.
Introduction:
A control chart is known as a
Shewhart chart. Walter A. Shewhart invented it. He found it while working for
Bell Labs in the '20s. It is a statistical process control chart (SPC chart). A
control chart is one of the numerous graphical tools typically used to analyze
quality controls to track the changes in a process.
Ques 3. Lean Six Sigma mainly
focuses on collaborative team effort that helps enhance efficiency and improve
performance by methodically discarding any waste and bring down any
fluctuations in the system. This approach plays a critical role in an organization's
culture, wherein it focuses on process optimization which contributes towards
increasing profitability and maximizing efficiency. The lockdown to prevent the
spread of COVID-19 was announced when we were amidst a major lean six Sigma
driven re-engineering-cum-transformation program! The value of all the process
maps developed by the six sigma team came to the force when we shifted
overnight and seamlessly to digital servicing. Problem-solving lies at the core
of six Sigma. We quickly trained our associates on deployment of six sigma
tools since they are on their own working from home in the new normal. Not only
have our grievances come down by 90% from the pre-COVID era, the stream of
appreciations flowing in from partners & customers alike is a huge
testimony to the deployment of six sigma methodology & tools by our team
members day in and day out as they cope with new problems during the current
lockdown and solve them real-time with no one to reach out physically! Various
processes across the enterprise were put to the test during COVID-19. Six sigma
rigor prior to the lockdown helped us ensure a seamless shift to digital
servicing and aided us to be on top when the situation changed day to day, with
all hitherto drawn up plans getting defenestrated. I believe that Six sigma
rigor after the lockdown will also help us institutionalize all the process
changes and learnings during the current phase. Productivity, be it measurement
of activity or output, becomes extremely topical during
the work-from-home era. Again, we leveraged six Sigma
to come up with clear process metrics and outcome-based metrics for our
associates. Our bouquet of hourly, daily, weekly and monthly metrics have
helped us zero in on the voice of process before it moves to the voice of the
customer. In other words, if you are sharp enough to catch the yellow signals
based on measurement of the process, you can ensure they don't turn red in
terms of receiving negative feedback from the customer. Authored by KV Dipu,
Head – Operations & Customer Service, Bajaj Allianz General Insurance.
Relevance of Lean Six Sigma in the times of COVID-19. (2020, May 26). Express
Computer.
https://www.expresscomputer.in/indiaincfightscovid19/relevance-of-lean-six-sigma-inthe-
times-of-covid-19/56683/
Read different published case
studies/ research papers and explain
a. Prepare a roadmap for
implementation of Lean Six Sigma in the Covid-19 situation. (5 Marks)
Ans 3a.
Introduction:
The
first and the foremost step in implementing lean six Sigma is to decide on using
the six sigma methodology. If the senior management believes in the benefits
they can reap from completely following the Lean Six Sigma methodology, they
can benefit the organization. Adopting or implementing lean six Sigma is a
process comprising eight steps to be observed that range from creating a
platform for adopting the approach to recognizing team member contributions and
the complete rollout.
Ques 3b. Explain the need of lean
six Sigma in the current pandemic situation. (5 Marks)
Ans 3b.
Introduction:
The
biggest challenge that the Covid-19 pandemic brought for the businesses is
uncertainty, something that can haunt the businesses even during the best of
their times. Anything that the business needs are the tools to help them deal
with the issues that sustain uncertainty. One such tool can be Lean Six Sigma.
Rather it may offer enormous opportunity to bring better changes in the
systems. It also can help organizations create systems to deal with future crises.
New Product Development and Managing Innovation
April 2021 Examination
Ques 1. With the
launch of iTunes, Apple unlocked a blue ocean of new market space in digital music
that it has now dominated for more than a decade. Explain the blue ocean strategy
with the help of other industry examples. (10 Marks)
Ans 1.
Introduction
It
is quite possible to apply the concept of the blue ocean strategy across
industries or enterprises. It is not restricted to just one company. First, let
the researcher explain what the Blue Ocean is and how the Blue Ocean approaches
is different. In the global climate, most businesses contend heavily and strive
to do everything possible to gain market share. There is often a risk that may
well threaten a company's activities if the commodity comes subject to market
pressure. This is typically when the firm is involved in a crowded market,
called the 'Red Ocean.' When the potential for higher profits exists as
competition or irrelevant competition currently exists.
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Ques 2. Bring out the differences between incremental
and radical innovations with the help of examples. (10 Marks)
Ans 2.
Introduction
Radical
innovation: This concept of an innovation is a kind of business model which is
transformative. It also thoroughly destroys and places there another industry
that exists or replaces it with the latest industry. It also receives some
system or invention which is already existing and give it a new look. In
addition to these, the researcher has also presented an example that is being
mentioned below. Example: A car insurance company in us is an excellent example
of radical innovation. A new technology harnesses by a firm-the capability to
buy insurance based on pay- mile. Incremental innovation: It is a kind of
series that refers to the improvements in small quantity in outcome and
services made by the existing company.
Ques 3. Your
organization has just hired some freshers from Harvard University. The strategy
is to introduce in the market, new state of the art products which has been
overlooked since half a decade. Your organization needs to get it right this
time or it will lose its industry leader position.
a. As a team
manager, guide your team about the methods of product idea screening? (5 Marks)
b. Explain the
7-step model that your organization could develop & use for product screening
as proposed by Cooper (1985)? (5 Marks)
Ans 3a.
Introduction
Idea screening is the stage in the phase of innovative
product creation following the generation of an idea (or concept). It is also
focused on evidence from practice and consumer analysis, often involving
score-models, test lists, or personal judgments. Their conceptual framework of
creative creation practice culminates in directing technicians.
Ans 3b.
Introduction
This conceptual framework of the related chapter
offers an outline and is broken into two major parts of the current NPD models.
The first field focuses on NPD generalized models, starting with an analysis of
stage and active models that outline some of the literature's primary and
generally recognized models.
OPERATIONS AND SUPPLY CHAIN
STARTEGIES
April 2021 Examination
There is ABC Ltd Company operating in retail business and having numerous products. Because of dynamic market condition, company is facing lots of problems such as decrease revenue, increase operations cost, competition etc. Suggest organisation to implement focused operations strategy that improve the efficiency of the firm. (10 Marks)
Ans 1.
Introduction
The organizational role is to get work done; to
generate products and/or services for clients. However, many people claim that
operations management is only concerned with tactical challenges that are
short-term, day-to-day. By recognizing the strategic value of operations, this
approach would aim to correct the view. The question with all corporate
organizations is how they can succeed and thrive in the future. A corporate
strategy is also described as a roadmap or collection of intentions that will
drive the steps taken to achieve potential operational progress in the long run.
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Ques 2. You have been appointed as supply chain consultant in E-Commerce Company. Company operates in various products line such as books, mobile phones, laptops, apparels etc. To increase customer base top management of the firm is thinking to acquire furniture startup. Simultaneously company also needs to focus on exiting business model. Analyze and suggest a different level of strategies that you will implement in the firm that can improve overall business profit. (10 Marks)
Ans 2.
Introduction
Once the main profit drivers are identified and calculated by
an organization, strategies to increase them should be created without raising
costs. Making the organization more productive methods searching for occasions
to raise income from incomes diminishes costs and benchmarking the organization
to check whether you can set aside cash. It is nice to raise top-line sales,
but this can never lose sight of earnings. This company is implementing tactics
to raise sales revenue and introducing innovative product offerings so that the
consumer base can be expanded and new opportunities can be identified.
3. A traditional pharmacy company is planning to start online channel to reach better geographic location. Company spends huge amount of money in technology to improve supply chain. Company also took help from third party logistics to deliver the orders.
a. Explain existing situation of company with respected to industry life cycle. (5 Marks)
Ans 3a.
Introduction
The different phases in which companies work, advance, and slump within a pharmaceutical industry are characterized by an industry life cycle. Usually, a pharmaceutical industry life cycle consists of five phases: startup, growth, shakeout, maturity, and decline. Such phases may last for varying periods of time; some maybe months, some maybe years.
.
PROCUREMENT MANAGEMENT
April 2021 Examination
Ques 1.
An automobile organization Apex India Pvt Ltd is setting up new plant in Baddi,
Himanchal Pradesh. With critical processes and low deviation in specification
Apex Auto Pvt ltd wants to develop strick supplier registration process. You
are the senior buyer for the organization, what are the criteria on basis of
which you would judge supplier suitability for the process of sourcing? (10
Marks)
Ans 1.
Introduction
To sustain any business and run it successfully, one must have a
strong supplier backbone that can supply a strong supply chain to make the
business successful. In order to run a business successfully, a smooth
relationship between the supplier and the business is
essential
to manage smoothly and in a streamlined way the production timelines no matter
what industry it may be. A smooth working relationship between the supplier and
the business organization reduces the operating costs and also guarantees the
maintenance of the product quality which is a key factor for any industry.
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Ques 2. A Technical
service provider – M/s Tech Provider is procuring new engineering tools for one
of the new contracts they have signed recently. As the contract has been picked
up on very tight budget, M/s Tech Provider doesn’t want to incur high cost in
procurement of these equipment but is also cautions about procurement good
quality equipment at the best cost. Vendor A is ready to provide equipments on
recurring fee of Rs 150,000/- per year; Vendor B is supplying equipment on Rs
600,000/- with warranty of 3 years and maintenance cost Rs 20,000/- per year
thereafter. Help M/s Tech Provider to take wise decision considering Total cost
of ownership and a usage base of atleast 5 years. Please assume, quality and
make of both providers are at par. (10 Marks)
Ans 2.
Introduction
TCO analysis tool can help M/s Tech Provider in getting
engineering tools. In the prevailing market it is essential for any company to
maintain a steady financial state and not to act into grand schemes that might
cause a strain on the company financially no matter how good it may sound. M/s
Tech can thus decide in which the scheme they invest in can get the maximum
return or garner significant profit from the said deal. Even if the deal does
not go according to plan the company has to devise a plan from the beginning
and has to stay cautious from the beginning. This is just to make sure that the
company even if it does not make a profit at least it will not make a loss and
affect its income stream.
Ques 3. Auto Parts India INC is the flagship company that provides Auto
ancillary part to overall automobile players in India. While Spend of Auto
Parts is huge there was no time for standardization of processes, as growth has
exponentially multiplied in last few years. Data was spread across various systems
and there was no proper spend visibility. This data is pertaining to Customers,
Partners, Vendors, employees and products. The company wanted to implement
sharedservices platform to exploit synergies better, improve efficiencies and
effectiveness— while reducing overall costs. The CPO of Auto Parts wanted to -
Reduce procurement lead time and material spend, Efficiently collaborate with
their 800 suppliers spread across 11 manufacturing locations, Revamp their
procurement performance reducing their inventory costs, material spend and
wastages in inventory stock, Gain better visibility into in-transit inventory
and Reduce the order cycle time The
CPO hires consultant to drive procurement transformation project. Consultant
suggests developing strategic sourcing; under which implementing a latest ERP
and eSourcing solution which supported Spend analysis, vendor evaluation,
eSourcing and Catalog Management.
a. How do you feel procurement transformation project can help bigger
organizations like Auto Parts INC to restructure their overall procurement
practice? (5 Marks)
Ans 3.
Introduction
The role of procurement is
rapidly evolving and growing the present times. This includes focus on various
sectors such as cost reduction, reduced spending of resources and conservation
of time. Procurement helps organizations to grow at a rapid pace and help
develop and propel the company towards greater heights.
3b. The
CPO is able to convince management on ERP implementation but on eSourcing
implementation. Help him to understand advantages of implementation and
challenges he may faced in during implementation of eSourcing. (5 Marks)
Ans 3b.
Introduction
ERP and e-Sourcing are one
of the most critical a component of a procurement program and they play
critical role during large procurement transformations. This helps an
organization to outsource its task and helps in the transformation in
procurement smoothly and even after that for a smooth process of operations.
Project Management
April 2021 Examination
Ques 1. Management is in the process of selecting one out
of the following three projects. Use NPV method to suggest the best option out
of the following three projects and give justification for your suggestion.
Consider Required Rate of Return as 10%. (10 Marks)
|
Year |
Cash Flows |
Project A |
Project B |
Project C |
|
0 |
Initial Investment |
-80 |
-80 |
-80 |
|
1 |
Incomes from Operation Phase of Projects |
30 |
40 |
50 |
|
2 |
40 |
40 |
40 |
|
|
3 |
50 |
40 |
30 |
Ans 1.
Introduction:
NPV or the Net present value shows the difference between
the discounted value or the present value of future cash inflows and the
present value of cash outflows for a given period. It can either be positive or
negative.
The concept of Net present value is used in
capital budgeting decisions. Capital budgeting is the process of determining
whether an organization a new investment must be made or not. Such decisions
involve considerable capital outlay and are taken after much consideration. For
example, if a company wants to purchase new machinery. The expense for the
purchase of machinery will occur today, whereas the benefits will be realized
in the future. NPV method is used to find out the value of those future
benefits as of date. It is done by discounting the future cash inflows using a
discounting factor to determine their present value. The difference between
these two values is called the net present value.
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Ques 2. Explain and give the examples for types of
relationships used in Precedence Diagramming Method (PDM). (10 Marks)
Ans 2.
Introduction:
The
precedence diagramming method, also known as the three-letter anagram PDF, is a
popular project management technique whereby the project management team leader
or the project management team uses a schedule network diagramming technique to
graphically present any known and pre-existing schedule activities through
boxes (which are also known as nodes).
Ques 3. An university has lot of events organized
throughout the year. For example – Annual Day, Cultural Day, Sports Day, Tech
Fest, Corporate Connect, Symposiums, Conferences, Competitions, etc. Consider
this situation to answer the following questions.
a. Prepare a functional organization structure to manage
these events as projects. (5 Marks)
Ans 3a.
Introduction:
A
functional organization structure is based on the typical hierarchy system. In
the functional organization structure, the job roles and the requirements of
each employee are clearly defined. Further, there are different departments in
the organization working individually on a given project.
The
departments perform their functions based on the project's requirements. The
functional organization structure is amongst the most popular organizational
structures used to run a business. IT works effectively for almost all types of
organizations and helps in generating higher revenues.
3b. Prepare a projectize organization structure to manage
these events as projects. (5 Marks)
Ans 3b.
Introduction:
It is a world of tough competition
and ever-increasing legal compliance. The only one who is result-oriented and
keeps improving its working conditions and the operations can only survive.
Organizations have to adapt to a suitable organizational structure to achieve
their organizational goals and objectives. They may choose any organizational
structure depending upon their needs and requirements. It can be a functional,
projectized, matrix, or another type of structure.
RESEARCH METHODOLOGY
April 2021 Examination
Ques 1. What is meant by moderator variable? Explain with few examples.
State four hypotheses and four independent variables from the following
theoretical model. What is meant by dependent variable? Identify a dependent
variable from the following theoretical model. (10 Marks)
Ans 1.
Introduction
Statistics is the study of collecting and analyzing
data especially concerned with numerical data having large quantities, and is
done upon a sample to infer proportions. It can be termed as a form of
mathematical analysis. This is done to analyze the data in a planned way for
effective results. While doing statistics, there occurs a relationship between
any two variables that depend on the third variable, and this third variable is
known as a moderator variable. The moderator variable is also known as a moderator.
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Ques 2. Which
method will you use for testing the following hypothesis? The average number of
hours of study by students in the Topkar High School is more than the national
average of 30 hours in a week. You are further asked to analyze the data
collected for testing the theoretical model that has only one dependent
variable called as behavioral intention. The behavioral intention was measured
on a Likert scale. Which three multivariate techniques you can use to analyze
this data? Which two multivariate techniques can be used when you have only one
dependent variable that is measured on an ordinal scale? (10 Marks)
Ans
2.
Introduction
Here we will test the
hypothesis by the mean test.
The conditions are
The simple random sampling
is considered to progress the hypothesis. The population distribution is
normal. There are two types of multivariate analyses like factor analysis and
cluster analysis.
Question 3. “Let's start writing the final project
report. Let's split the report in few parts and let each one of us should pick
up one or two parts to prepare the first draft. What do you guys think?"
Anuradha was all excited as she had finished the analysis and now getting ready
to start writing the report with her team. Her team consisting of Sudarshana
and Sanjana were somewhat new to the research activity and looked upon her for
guidance from time to time. "I suggest Sudarshana should start writing the
introductory section while Sanjana can start working with the final part of the
report. Let me write the body of the report and the remaining sections. Is it
ok? Anuradha checked with her team. "YES!" came the response from
both Sudarshana and Sanjana.
a. As Sudarshana started working on the
introductory section, she asked Anuradha to mention the list of sub-sections.
How would Anuradha guide her? (5 Marks)
b. Sanjana needed guidance on what all should be
included in the final part of the report. How would Anuradha guide her? (5
Marks)
Ans 3a.
Introduction
Framing the proper structure for the data collected
through research to form a report is an essential point to be focused on. The
basic structure or design followed - the first introduction, then the body that
includes the detailed analysis or the answer to the question raised and the
conclusion.
Ans 3b.
Introduction
The research work body is highly informative and
includes a lot of data with all the analytical details. The conclusion is where
success details are provided, or the review and the research impact is
provided. The results with all details are also included here. The report
further establishes the concepts and analysis on the said purpose.
Service Operations Management
April 2021 Examination
Ques 1. What are the factors which
are considered important by an organisation while evaluating Quality in Service
Operations? Elaborate your answer with an example from the Hospitality Sector.
(10 Marks)
Ans 1.
Introduction
Business organizations and multinational corporations
have always been facing such management issues, mostly approved by managers'
change. The method of executing the quality of services provided to a customer
according to their conjecture. The motive of this management is to reach the
satisfaction of customers. The management ensures that the quality of the
service would be better. They have to do corrections in the frame of service
management. They evaluate the quality of the service and increase the
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Ques 2. Strategies and decisions
are taken at various hierarchal levels in an organization. Explain different
levels of hierarchy in organisations and discuss the various Strategic
decisions taken at these different levels of hierarchy. Explain these
hierarchical levels and decisions by taking an example of any Educational
Institute of your choice.
Introduction
The University of Oxford is
an Oxford shire based Research University. The motto of this University is the
lord of my light. This world-leading institution aims at achieving Digital
Education Strategy. This University provides the best of teaching innovations.
There is a digital education strategy implementation group. They implement
existing ideas of technology in University. Should be clear their future
strategies. The method of learning is evolving rapidly all over the world.
Universities' strategic plan has some commitments towards the students all over
the world. There are requirements of every individual departments and faculty
in this University. The University has been involved with e-learning. This
e-learning requires a more coordinated approach. Moreover, the employment
opportunity has increased in the University. The University has considered the
graduates as the perfect employees. The University conducts an educational tour
for students. Experiment and research technology has developed rapidly in the University.
Ques 3. The Healthcare sector is one the most prominent in the
service sector. Many processes are involved in this sector by various
organisation. Hence it becomes critical for Healthcare Institutes to plan their
processes in different ways to provide the best possible services to their
customers. Highlight the attempts of these organisations from the following
aspects as given below.
a.
The customer need not be involved in all the processes, and consequently the
Healthcare Institutes’ services need not plan all the components of their
facilities to please the customers as well as make them visible to customers.
Discuss this aspect of facility planning with the concept of Decoupling of
processes. (5 Marks)
b.
To ensure that all processes will run effectively and error free, how can banks
and financial services adopt the concept of Service Design (Blueprinting)
during the planning phase of service operations. (5 Marks)
Ans 3a.
Introduction
The motive of decoupling thinking became prominent in the
manufacturing chains. The process of how can implement the decoupling thinking
in facility planning. On the other hand, facility planning depicts the
management's fixed and tangible assets supporting its aims and goals. In the
hospital, the main objective is to provide medical care to their customers.
Ans 3b.
Introduction
A service
blueprint is a blueprint diagram that refers to the whole service activities
that can impact the banks or financial market. The former banking executive
Lynn Shostack invented the service blueprint. Banking Sector is the most
significant sector globally. This service blueprint consists of the customers'
actions, onstage contact employee actions and line of visibility, backstage
contact employee actions, and lastly, the line of internal interaction.
Total
Quality Management
April
2021 Examination
Ques 1. In 2020, Mattel topped the toy industry for the
second year in a row with nine 'Toy of the Year' Award nominations across eight
categories. The company engages customers through its portfolio of iconic
brands such as Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas
& Friends™, UNO® and MEGA®. Its offerings also include film and television
content, gaming, music and live events. The company is now focused on expanding
its market in the developing economies. For this purpose, the company is trying
to understand the customer's needs in a developing nation like India. As a
consultant how are you going to help Mattel understand the customers' needs,
and further translate them into product features and quality plan for the
products while keeping the local competitors' performance in view? (10 Marks)
Ans 1.
Introduction
Mattel Company thinking to sell toys in India needs to adopt strategies and product features relating to the Indian audience and their sentiments values that will attract both the parents and kids. The toy industry in India has been developing creatively.
But Indian customer needs may vary as it depends on what market you're targeting. Also, the upcoming generation needs to be updated on ethical values in a modern way. It is high time to think of some toy-like features, promoting informative content to children. Companies struggle internationally as they strive to get consumers in local cities to hear about their brands. It could be impossible to market a brand without the right tools. Comprehend more meticulous about your clients because they can only help you get more business and leadership. In India, you may or may not apprehend which tactics for thee will work out.
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Ques
2. You have joined Sharma Brothers as VP operations. The company is using the
conventional costing method and all performance measures are in traditional
financial terms only, like revenue increase, high profit or liquidation etc.
You realize that these conventional performance estimates do not help the
organization in their quality initiatives. Now you are planning to implement
the Activity Based Costing (ABC) in the organization for better monitoring and
control of various costs. Discuss your approach for ABC implementation in the
company. (10 Marks)
Ans 2.
Introduction
Conventionally the decrease of costs appears to be a short, solid effort, with a short-term result only because of the inability to cope with the root causes of problems. The conventional method of reducing cost has been outdated and less helpful for striving cost. But ABC costing recover the expense. ABC presents a more reliable means of product or service costing, driving to more reasonable pricing choices. It enhances knowledge of overheads and price drivers. Also, it secures costly, and non-value computing exercises more noticeable, enabling supervisors to overcome or defeat the cost. It's better than the conventional costing method of business.
Ques 3. Lean manufacturing is an increasingly popular methodology
that aspires to minimise waste whilst simultaneously maximizing productivity in
manufacturing systems ─ waste, defined not by what gets thrown in the bin, but
by what the customer believes. If something does not add value to the product
and customers aren't so keen on paying for it, then it's waste. This unorthodox
method led Toyota Motor Corporation to superstardom on the manufacturing scene,
with their industry-leading Toyota Production System (TPS). They successfully
produce some of the best vehicles on the planet, with the least waste, in the
fastest possible way.
Toyota's lean manufacturing system has been adopted by a myriad of
automobile manufacturers around the world, including Ford, General Motors, and
Honda, and the conventions, rules and tools at its foundation have been
implemented in systems across
Society, including hospitals and postal services. The TPS is, for
lack of better words, a stalwart norm in an otherwise ever-evolving industry.
Source: Freeman, O. (2020, November 4). The 5 tools that make lean
manufacturing thrive.
Manufacturing Global – The Digital Manufacturing Platform. https://www.manufacturingglobal.com/lean-manufacturing/5-tools-make-lean-manufacturing-thrive
a.
Discuss how Toyota has successfully implemented Jidoka (one of the pillars of
TPS) in its various plants across the world. (5 Marks)
Ans
3a.
Introduction
Jidoka is an art in history. Jidoka
points to the circumstances of the challenges; work ceases quickly when a
problem occurs. It leads to developments and improves output by reducing the
source of errors. In Toyota, operators interrupt the production if they find
faults, thereby terminating all the faulty products.
3b. Many of you have heard of Toyota's famed Quality
Circles. Discuss the concept of quality circles. (5 Marks)
Ans 3b.
Introduction
Toyota's Quality Circles were
introduced in Columbus at the Toyota Manufacturing building. The Quality circle
technique urges all employees to live up to their merchandise allegiance and a
ruthless commitment to quality.
Employees are trained to recognize, interpret and resolve work-related
issues and prompt clarifications to supervision to augment productivity.
World Class Operations
April 2021 Examination
Ques 1. Critically examine the various tools and practices
for world class operations. Give suitable examples in support of your answer.
(10 Marks)
Ans 1.
Introduction
The process of development of products can be lengthy and
take careful planning for successful operations. World-class operations Is a
method of problem-solving, opted by businesses to control the process of
production. It includes planning, organizing, and systematically supervising
production. The management of the operations known as World Class Operations
Management (WCOM) is carried out to handle the production, manufacturing, and
provision of the goods and services provided by the business. Operations
management involves efficient use of labour, capital, natural resources,
materials, and information as an input and transforms all of it into the
required output.
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Ques 2. Explain with examples from manufacturing industry
the concepts of Reliability, Availability and Maintainability. (10 Marks)
Ans 2.
Introduction
Reliability,
Availability, and Maintainability are the three primary attributes of the
management system. The three characteristics collectively are known as RAM and
are required for the overall efficiency of the products' manufacturing. All
three processes go hand in hand, and there has been a dramatic rise in these
processes' implementation. RAM helps in the efficient utilization of resources
and affects the time, product-supply of the system. Each step has a
significance of its own. A rapid increase in the automation and integration of
industries with computer technologies has made it possible.
Ques 3.a. Let us assume that you are a Principal Consultant
for Business Process Reengineering. You have been approached by a traditional
handloom firm to advise the firm on implementation of BPR measures at the firm.
State your advices with reasons. (5 Marks)
Ans 3a.
Introduction
Upgrading of business measures
profoundly such that it brings about sensational enhancements in its general
viewpoints is called is Business Process Reengineering (BPR). With the help of
the concept of BPR, even the smallest or the most traditional business can be
re-engineered into a large-scale industry.
Ques 3.b. With reference to the scenario in question 3a) you
have been further asked to develop a plan for the implementation of TPM
measures at the handloom firm. Explain your plan with reasons. (5 Marks)
Ans 3b.
Introduction
Implementation of Business Process
Reengineering to the firm increases the demand and supply if carried out to
perfection. A management team is set up, which brings out a plan defining every
process to carry out transformation. A strategically planned system is formed
to lay out the base that represents BPR.
