Brand Management
April 2021 Examination
Ques 1. A
leading FMCG player is focusing on the management of its brand portfolio. It
intends to leverage the market by focusing on brand extension. As a brand
manager strategize a suitable brand extension strategy with appropriate
justification (10 Marks)
Ans
1.
Introduction
Brand extension in my view is a useful strategy that
involves the use of the reputation of the existing brand for promoting a new
product or service. Unlike rebranding in which an entrepreneur has to
completely re-define the company, a brand extension is building an identity
purely on the already established image of the company.
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Ques 2. Assume
any new product launch in the hospitality industry & create a positioning
strategy for the brand keeping in mind its target audience & the services
offered (10 Marks)
Ans 2.
Introduction
To solve
the intricacies of this assignment, it is better to place a question, “why some
hospitality providers struggle with “Price dumping in the market”, “changing booking behaviours”, “continually declining room rates", which all lead to
loss of repeat guests and reduced profit margin? On the other hand, many
hoteliers are successful in attracting more guests, ADRs (average daily rates),
keeping their occupancy levels intact, and are easily performing enviously.
Ques 3. Read the following Case
& solve the questions given:
Polar
industries launched COOL CATS ceiling fans decorated with cartoon characters,
meant primarily for children. The company got a noted singer to do the
promotional video & conducted a door to door promotion campaign. Polar
spent substantial sums of money on advertising & marketing. The pricing of
the product was justified to ₹1200 & made metro towns its target market.
Despite all this, COOL CATS sold barely a few thousand pieces. Polar
investigated why the sales did not take off.
Questions:
a. In
which elements of the marketing mix of cool cats ceiling fans did the Polar
industry go wrong? Justify your answer with the logical assumption (5 Marks)
Ans 3a.
Introduction
At the
very start, the concept of marketing mix needs to be carefully understood,
because COOL CATS has taken all the constituting measures of the marketing mix,
but a few of them have not been appropriately addressed to. As per the case
study briefing, the company has tried its best to promote its product but has
failed, so let us glance over the 4Ps of the marketing mix it has employed.
Ques 3b.
If you were appointed as a Brand Manager, what suggestions would you give to
the polar industry to increase the sales of COOL CATS fans? (5 Marks)
Ans 3b.
Introduction
As a brand manager, I have to introspect the different merits and
demerits of the COOL CATS. If I talk about the meritorious steps the companies
like Nike, Kardashians, and Apple have taken in common that is I have to make
sure my brand's products and services and even the people’s resonating. Of
course, I find the placement of the COOL CATS' ceiling fan is not that much
convincing as it should have been in the company's marketing policy. This
apart, I have to look into many other factors that I want to illustrate here
below:-
Cloud Computing
1. Thanks to the increased demand for fashionable
masks, Rupesh Enterprises has rapidly grown in last month. Though they started
with their own server infrastructure, they started having challenges in
maintaining it. You are invited by its CEO to advice for the process to follow
for the implementation of private cloud. What advice would you provide?
Answer 1
Introduction
It began with individuals wearing
masks as defensive stuff against air contamination, which in numerous pieces of
the nation has as of late seen a spike. Masks have become a need now with the
covid-19 pandemic, to such an extent, clinical stores and different providers
are struggling to gather their blossoming interest. For this case, we directed
a broad warning conversation with the CEO of Rupesh Enterprises of their worker
framework that started to experience issues keeping it tending to the execution
of their private cloud, including the utilization of local area based creator
face masks as an approach to keep the disease from spreading.
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2. Bikes 365 sells different kinds of bikes. It has grown
rapidly in last four years. Now it is looking for adoption of cloud computing.
What kind of economic challenges they should anticipate?
Answer 2
Introduction
An
advanced way to deal with give registering apparatuses and administrations is
cloud computing. Bicycles 365's managers concur that it will fortify medical
services programs, advantage medical services science, and change the essence
of the quickly developing wellbeing data innovation over the most recent four
years. Likewise, with any progression, cloud computing ought to be thoroughly
trying. Figuring assets have gotten less expensive, more effective, and more
available than any time in recent memory with the rapid development of
registering and capacity innovation and the internet's prominence.
3. "I am not convinced about adopting mobile
cloud computing. I will like to understand both the benefits and challenges of
mobile cloud computing. Then only I can sanction the budget for it."
Sharad Tamhane, the CEO of Tamhane Enterprises was very clear in his reaction
to the budget proposed by the company IT Head, Sanika Mahajan.
a. What benefits of mobile cloud computing should
Sanika present to Sharad?
b. What challenges of mobile cloud computing should
Sanika present to Sharad?
Answer 3a
Introduction
Mobile
cloud computing is the association among people and PCs in which a gadget
should be moved during typical use, empowering information, voice, and video to
be communicated. Versatile computing is an innovation empowering information,
voice, and video to be transmitted through a pc or some other remote gadget
without being connected to a fixed actual association.
Answer 3 b
Introduction
To
carry programming to versatile PCs, mobile cloud computing uses cloud
computing. Mobile cloud computing can send utilizing rate and steadiness and
creation instruments, these cell phone applications distantly. Far off cloud
applications can be created or refreshed effectively using cloud suppliers.
With the improvement in ai, speeding up processing terminals by expanding
immovability innovation and light-weighted gadgets, mobile cloud computing
improves inconvenience and little in size according to this assertion.
Commercial Banking System & Role of RBI
April 2021 Examination
Q1. One of the important mandate of RBI is prudent management of
monetary policy, curbing inflation and checking unemployment in economy.
Explain how RBI achieves these diverse parameters by use of different tools
available with it. (10 Marks)
ANS 1.
INTRODUCTION
Reserve Bank of India or RBI is the
Central Bank of India that manages and regulates all country's banking
operations. They have various roles and responsibilities and the most important
one being the issuing and circulation of currency in the economy. Headquartered
at Mumbai, they look into all the country's economic policy matters and provide
guidelines for the same. All of these rules, regulations, and procedures are
necessary for securing and maintaining the country's financial and monetary
stability. It has various tools in hand that are the key to economic
development. The major tools include repo rate, the reverse repo rate, cash
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Q2. Credit appraisal is a critical analytical tool of bank.
Largely the profitability of bank hinges on this tool. Any weakness on this
front is reflected on the profitability of banks and it also results in
accumulation of stressed assets. BASEL-II has given strong recommendations to
check this menace. Elaborate in details the important recommendations of this
committee. (10 Marks)
ANS 2.
INTRODUCTION
Credit appraisal is a
critical analytical tool of ay bank. Most of the banks' profits hinge on this
tool, and any weakness in this could lead to an accumulation of stressed
assets. Credit appraisal refers to the thorough assessing of the loan
application or proposal and adequately identifying the loan applicant's
repayment ability. It is generally done to ensure that the banks get back the
money they have lent to its customers. Bank are deeply involved in the business
of accepting and lending money to their customers. This is one of the most
important things that further leads to credit creation in the economy. Thus,
before lending any amount of sum to its customers, banks need
Q3. Regulators, analysts and investors periodically assess the
financial condition of each bank. Banks are rated on various parameters, based
on financial & non-financial performance. One of the popularly used
assessment goes by acronym CAMELS, where each letter refers to a specific
category of performance.
a. Explain the importance of each letter/term and how do they
affect the performance of bank. (5 Marks)
ANS 3A.
INTRODUCTION
Assessing every bank's
financial condition and functioning is one key aspect followed by most of the
regulators, analyst and investors. There are various financial and
non-financial parameters followed by them to analyse the bank's financial
position and its operational functioning. CAMELS is one such assessment
techniqu
b. Do you think CAMELS rating is sufficient to judge the performance
of banks or it should be supplemented by other indicators also? (5 Marks)
ANS 3B.
INTRODUCTION
CAMELS is one of the
important assessment technique used by analyst, investors and regulators to
judge the performance of banks and the institutions. It takes into
consideration six different elements to assess the efficiency of the banks. It
is one of the most commonly and widely used assessment
Compensation and Benefits
April 2021 Examination
Ques 1. CONSTRUCTORS
Pvt Ltd. is a newly set up construction company in Mumbai, and the company is
in the process of determining the organization's pay structure. For this, it is
required that the job analysis process is undertaken. As an HR Manager of the
company, explain the process of job analysis that you will undertake. (10
Marks)
Ans 1.
Introduction
The process of job analysis is very crucialfor the HR manager of the organization. It is a systematic process of accumulating exact information about the duties and responsibilities of a specific job. The most interesting thing about the job analysis is that it does not concern the job holders but with the job. The information about the specific job title is acquired from the office-bearers. The job analysis process helps the organization's HR manager fix which employee is the best fit for a specific job. Besides, the HR managers are allowed to identify job progression path for advancing the compensation and career
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Ques 2. EASTEROES Pvt
Ltd is a newly set up Online Education Technology Company. You are hired as an
HR Consultant, and you are expected to identify and explain to the management
different factors that influence the compensation strategies. Kindly explain
these factors. (10 Marks)
Ans 2.
Introduction
The compensation
strategies are one of the vital activities that an HR manager performs. The
compensation is basically non-monetary and monetary rewards given to the
employees for their contribution and performance for the organization's growth
and development. The compensation basically comes in the form of wages and
salary and additional benefits to the employees. On the other hand,
compensation is one component by which discrepancies or controversies arise
between employer and employee. The employees devote their energy, knowledge,
skill to the organization in exchange for the best compensation.
Ques 3. INFOTICS is
well-known IT Company in India since 2000. The company is planning to revise
its compensation structure. In this background, answer the following:
3a. Explain the
employer’s objectives behind establishing the pay structure. (5 Marks)
Ans 3a.
Introduction
The matter of
compensation is of huge significance in the company’s policy. Every
organization’s main aim is to revise the pay structure from time to time for
retaining the best talents in their organization. Competitive compensation and
recognition are the crucial factors behind the retention of the employee.The
company always tries to endorse and back the dream and well-being of its employees
by formulating several effective policies and pay structure is one of those
policies. Therefore, devising the pay structure is always on the plan of their
yearly budget. The proper reasons
behind the formulation of the pay structure occasionally are elaborated below.
3b. Explain the
objectives that employees seek to achieve through compensation. (5
Marks)
Ans 3b.
Introduction
The compensation
package is one of the crucial components that every employee looks at before
joining any company. The compensation package is created to attract the best
and skilled employees for the growth of the organization. On the other hand,
the employees also want to value themselves to a greater extent. The pay
structure is the one component that every employee at first looks at it.
Therefore, few factors are inspected by the employees before registering their
name as an employee of any organization.
Consumer Behaviour
April 2021 Examination
The Birth of an Icon “Barbie”
In 1944, wife and husband Ruth and Elliot Handler, along with Harold
“Matt” Matson, decided to start a new enterprise that they called Mattel, a
portmanteau of Matt and Elliot. Ruth Handler, was inspired by her daughter,
Barbara (Barbie) Handler, playing with cut-out paper dolls and imagining that
they were college students, cheerleaders, or adults with careers. Handler
immediately identified that this sort of imagination and “safe experimentation”
about the future was a part of growing up, and wanted to create a doll that
would inspire her daughter and better allow her to imagine the possibilities of
the future. The first Barbie was brought to market on March 9, 1959 — the doll’s
official birthday — at the New York Toy Fair, where she was sold for $3 as a
teenage fashion model wearing a black-and-white striped bathing suit. Barbie
was the world’s first mass-marketed doll that had an adult-look, a deliberate
decision by Ruth Handler. From her introduction to the market, Barbie was the
first product in the toy industry to be marketed heavily through television
advertising. In the first year after the release, 300,000 Barbie dolls were
sold.
Over the years, Barbie dolls were sold wearing various
outfits, each of which reflected her career at the time. By 2015, Barbie had
been sold representing more than 150 careers. Before long, other dolls joined
Barbie in the product line. By the late 1980s, Barbie had become a $1 billion
brand. By the 1990s, sales reached a rate of two dolls every second, and in the
2000s, annual sales were more than $3.6 billion. By 2009, Barbie merchandise
represented more than 25 per cent of the U.S. market share in dolls and
accessories. As her sales and appeal grew, Barbie became more than just a doll
— she became a cultural icon, with a brand encompassing everything from dolls
and accessories to animated aerobics videos to Barbie look-alike competitions
for women.
Mattel and the Toys and Games Industry up to 2014
In the decades that followed post 1965, Mattel
launched numerous product line extensions for Barbie, in addition to other
popular toy lines such as Hot Wheels in 1968, and He-Man action figures in
1982. In 1975, the Handlers left the company, and Mattel embarked on a period
of expansion by acquiring such companies as Aviva
Sports, Inc. (sports toys) and Fisher-Price (infant and
preschool toys).The company also forged various alliances that gave it the
rights to produce branded products, including a partnership with Disney in
1988, Sesame Street (including “Tickle Me Elmo”) in 1996, and Harry Potter in
2000.
In 2014, the toys and games industry were worth $151.2
billion globally, with traditional toys and games accounting for $85.1 billion
and video games accounting for the remainder. Traditional toys and games
included, among other items, dolls such as Barbie, construction toys, plush
toys, model vehicles, and puzzles.
Within the toys and games industry, Mattel faced major
competitors, including Hasbro and LEGO. Mattel’s largest competitor, Hasbro,
had several core brands lines, including Jenga, My Little Pony, and
Transformers. Transformers in particular performed well, largely due to the
success of the Transformers movie franchise. In 2014, LEGO saw the best
performance of the big three competitors in the toys and games industry, with
annual growth of almost 16 per cent, which led to LEGO surpassing Mattel in
sales to become the world’s largest toymaker. Further, Barbie faced competition
from rising sales by brands such as Monster High, My Little Pony, and American
Girl.
Although the toys and games industry faced rapidly changing consumer
demands, sales of traditional toys and games experienced growth in 2014,
largely driven by consumer interest in two product categories: construction
toys, where LEGO led, and licensed products. Notably, interest in Mattel’s
licensed products received a significant boost from the Disney hit film Frozen.
Although sales of Frozen or Disney Princess dolls eroded sales of the Barbie
brand, the popularity of Frozen was, overall, a huge financial success for
Mattel. Licensed Frozen products were some of Mattel’s top performing products
in 2014, with Frozen and Disney Princess dolls accounting for 7.3 per cent of
total company sales. However, Mattel suffered a major setback in 2014, when the
Walt Disney Company announced that, as of 2016, Mattel’s competitor Hasbro
would take over the licensing rights for Frozen and Disney Princess
merchandise.
Despite this iconic status, sales of Barbie fluctuated, both within
North America and globally. In 2012, overall revenue from Barbie dropped 14 per
cent from the previous year to $1.28 billion, largely due to low sales in the
United States, where revenue decreased 12 per cent (to $458 million) from 2011
to 2012. The trend of declining Barbie sales continued in the years that
followed. By 2013, Barbie’s market share in the dolls and accessories segment
was less than 20 per cent, and sales dropped again to $1.2 billion; in 2014,
Barbie sales decreased 21 per cent in the third quarter alone, resulting in
overall yearly sales of $1.0 billion — the lowest in more than a decade.
Controversies and
changing customer preferences
The Barbie Body
The factor that had perhaps sparked the most controversy
about the doll was the long-standing discussion around whether Barbie was an
appropriate role model for young girls. The most widely held concern about
Barbie regarded her body aesthetic. The classic Barbie was skinny, tall, and
blonde. If Barbie were human, she would have a 16-inch (41- centimeter) waist,
a waist-to-hip ratio of 0.55, and weigh 110 pounds (50 kilograms); in addition,
her shoe would be a size 3 — a size that did not exist in the United States.
The probability for a similar body shape to Barbie in real life was less than
0.001 per cent and, when Barbie’s proportions were compared with those of
average women, models, athletes, and women with anorexia, models had the shape
closest to that of Barbie.
Barbie’s Intelligence
Some Barbie products were met with criticism regarding the
portrayal of Barbie’s intelligence. For example, in the early 1990s, Mattel
released Teen Talk Barbie, a Barbie who was programmed with certain
pre-recorded phrases and statements. Teen Talk Barbie was met with criticism
for some of the recorded phrases, such as “I love shopping!” and “Math class is
tough!” Eventually, the latter phrase was removed from the doll.
Shifting Retailers
In the mid-2010s, the wider toy retailing industry was also
experiencing change. Consumer attention was increasingly focusing on gender
stereotypes in the toy industry and on concerns around gendered marketing.
These concerns led to several changes. Importantly, the second-biggest retailer
in the United States, Target, decided to desegregate its toys and bedding
departments. Target would no longer have separate boys’ and girls’ toy
sections, previously denoted by the use of blue and pink, or signage indicating
“girls’ building sets.” Instead, toys would be arranged by interest or theme.
Although the effect of Target’s move on the wider toy retail industry was
uncertain, many suspected that other retailers might soon follow suit, simply
because Target was an innovative retail leader
Next Steps:
By 2015, Barbie had represented 40 different nationalities
and had been sold in more than 150 countries around the world. She had more
than 150 careers, ranging from swimsuit model to flight attendant to arctic
researchers depicting a strong product line. In view of ongoing controversies
and changing consumer demands, answer the following questions keeping in mind
that you are the marketing manager of Mattel Inc.
Q1. Which psychological factor or factors of
motivation, perception, learning, and attitude is Barbie trying to target. (10
Marks)
Ans 1.
Introduction
The psychological factors play an integral part in the
determination of consumer behaviors. The consumers' decision-making of whether
they are influenced enough to buy the products and commodities depends highly
on the psychological factors. In the given scenario of the Barbie dolls taking
over, the toy industry is also influenced by consumer behavior's psychological
characteristics. The invention, rise, and growth of the toy industry's iconic
products are the Barbie dolls, and merchandise has a global presence with a
comprehensive product range. Barbie dolls were the first toy products with Its Half solved only
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Q2. Reading the
case above suggests the segmentation, targeting, and positioning Barbie is
trying to achieve. (10 Marks)
Ans 2.
Introduction
Barbie's target consumers are the ones who are between
the ages of 8-12. The adults who are married, have children, and want to help
them develop their minds will buy the products. This will also help the kids in
education in some cases. The middle class and the consumers make an income of
almost 1 million USD. Segmentation, targeting, and positioning altogether
consist of the process that includes three stages. At first, it has to be
determined what kinds of customers exist and then selects which ones are the
best. The segmentation can be implemented by optimizing the products for the
segment and interaction that a choice has been made to differentiate the
methods. Segmentation consists of finding out the variety of consumers who need
the product in different ways. Lastly, the brand aimed at positioning its
products and brand image by promoting and collaborating with
Q3. Given the growth potential of the industry, changing
consumer preferences and its Barbie’s declining sales
a.
Discuss the traditional / modern day advertising strategies should Barbie as a
brand be following as a market leader. (5 Marks)
b.
Discuss how the use of the traditional or modern-day advertising strategies can
help build the motivational factors of buying different variants of Barbie be
persuaded by the tweens (girls aged between 8-12) lifestyle. (5 Marks)
Ans 3a.
Introduction
Mattel launched the first Barbie doll in 1959.
Barbie's popularity in the toy market has become dominant. Mattel attempted
many traditional or modern marketing strategies to keep Barbie relevant to
consumers in the contemporary age. The team considered targeting market
audiences through online or digital media marketing and traditional marketing.
Concept and analysis
1.
Social media marketing:
Social media marketing
Corporate Finance
1. The capital structure of ABC Pvt. Ltd
is as follows:
Equity share capital (each share of Rs.
10) =
Rs. 10,00,000
Debentures with a coupon rate of
9.5% = Rs. 8,00,000
Reserves
and surplus = Rs. 7, 00,000
Revenue from the business activities for
the company is Rs. 1.50 crores. Its variable cost is 8% of the revenue, fixed
operating cost is Rs. 48 lakhs and the company pays income tax at a rate of
25%.
a. Calculate financial leverage,
operating leverage and combined leverage for the company.
b. Determine the likely level of EBIT for
EPS of (i) Rs. 20, (ii) Rs. 30, and (iii) Rs. 45
Introduction
In the analysis of financial information, leverages depict the
impact of one variable of income statement of an entity over the other.
Leverage is a broad term can be associated with calculating impact for
borrowing decisions or for other financial decisions. As far as financial
leverage is concerned, the impact of interest payment charge on earnings of an
entity can be seen whereas from operating leverage, the impact of directly
attributable costs over revenue can be observed. When both financial and
operating leverage are taken together, it becomes combined leverage.
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2. The equity shares of a publicly traded
company are priced at Rs. 450 with P/E (Price to Earnings) ratio of 15. The
announces a dividend of Rs. 9 per shares. The shareholders of the company
expect the dividend to grow at a rate of 6% every year, and the cost of equity
for the company is 15%. According to the dividend relevance approach suggested
by Walter and Gordon, what would be the impact of dividend announcement on the
market price of the shares of the company if required rate of return for
investors is (i) 12%, (ii) 15% and (iii) 18%. (10 Marks)
Introduction
Valuation of shares of a company can is an activity through true
value of a company can be assessed. Several methods suggested by scholars by
which valuation is done, each method has its own set of significant rules and
assumptions and pros and cons. The value determined through different methods
could be different. Out of those, there are these two valuation techniques, one
of which is given by Professor James E. Walter, known as Walter’s Model, and
the other one is developed by Myron Gordon, also known as Gordon’s Model.
3. A manufacturing company forecast that
it is likely to sell 6,00,000 units for the year 2021. The processing cost of
an order is Rs. 150 and the carrying cost per unit of inventory is Rs. 12. The
lead time of an order is 8 days.
a. What would be the economic order
quantity (EOQ) and re-order point assuming 300 days in a year. (5 Marks)
Introduction
Economic Order Quantity and Re-order Point calculations are a
part of inventory control management. Inventory controls regulate the inventory
levels within the entity to minimize inventory holding and purchasing costs and
maximize the benefit earned through it. The Chartered Institute of Management
Accountants (CIMA) defines Inventory Control as ‘The function of ensuring that
sufficient goods are retained in stock to meet all requirements without
carrying large stocks.”
b. The company implements business
process reengineering which results in to reduction of 20% in cost of an order,
10% in carrying cost per unit of inventory and 25% in lead time of an order.
What would be the new EOQ and re-order point. (5 Marks)
Introduction
Business Process Reengineering (BPR) is the process of
implementing new business processes to make larger fundamental changes in the
organization to attain business objectives and goals in a dynamic business
environment.
Cost & Management Accounting
April 2021 Examination
Ques 1. Kabir Khanna is the MD of Al Farid Supermarkets
and has hired you as a Management accountant to reduce costs for his business.
Post your review of the overall business costs, and you
prepared the Cost sheet for Kabir and his Management Team.
Please assist them in understanding the classification of
cost basis behavior briefly (Fixed, Variable, Semi-variable, and Stepped costs)
and advise the treatment of the following items in the Cost Sheet:
·
Value of Scrap
·
Bad Debts
·
Trade Discount
·
Packing charges
·
Interest on Capital
(10 Marks)
ANS 1.
INTRODUCTION:
The cost that a company or a business incurs daily for its activities is either a direct cost or indirect cost. These direct and indirect costs can be further categorized as a fixed cost, variable cost, or semi-variable cost. All the costs are incurred while carrying out the business's operation, and hence together, these costs are termed as Business Cost or Business Expenses. It includes the payment of obligations and the depreciation costs on both plant and equipment.
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Ques 2. Modern
Biscuit co has more than 8 items in its product suite. Many times, there is an
issue faced inappropriately allocating Fixed costs to all the biscuit variants.
As a consequence, the company finds it difficult to assess the correct cost of
each product.
They hire Progressive partners as their Management
consultants and are advised to introduce standard costing in their company.
As a team member of Progressive partners, please advise
Modern Pharma on the benefits of Standard Costing (any 5) and 3 primary
differences between Standard Costing and Budgetary control.(10 Marks)
ANS 2.
INTRODUCTION:
Standard costing is a method of costing by which the standard cost is allocated. The way of substituting the expected cost for an actual cost in the records of costing and accounting is called Standard Costing. It requires the estimation of cost, and that is only called the standard costing. Variance is the difference between the actual cost incurred and the expected cost, which was to have occurred.
Ques 3a. Roy & Saha Ltd. has made a contract with
Sharma Ltd. to supply 4,800 microwaves per annum.
It is estimated that the carrying cost per microwave per
annum will be Rs. 12/- and that the set-up cost per batch is Rs. 648. Find out:
(a) Economic Batch Quantity.
(b) The time interval between two consecutive optimum runs
(c) The minimum inventory holding cost.(5 Marks)
ANS 3a.
INTRODUCTION:
Economic Batch Quantity (EBQ) is used for the determination of the size of a production run during the manufacturing period. It is known as the optimum size of the production quantity. It helps in minimizing the total cost of production. EBQ is suitable for determining the batch size of the production.
3.b. Exotica Exports
Ltd. has three divisions, each of which makes a different product. The budgeted
data for the next year is as follows: Divisions A BC Rs. Rs. Rs. Sales 1,12,
000 56, 000 84, 000 Direct material 14, 000 7, 000 14, 000 Direct labor 5, 600
7, 000 22, 400 Variable overhead 14, 000 7, 000 28, 000 Fixed cost 28, 000 14,
000 28, 000 Total cost 61, 600 35, 000 92, 400 The management is considering
closing down division C. There is no possibility of reducing variable costs.
Advice whether or not division C should be closed down.
|
Particulars |
Product A |
Product B |
Product C |
|
Sales |
1,12,000 |
56000 |
84000 |
|
Direct Material |
14,000 |
7000 |
14000 |
|
Direct Labour |
5,600 |
7000 |
22400 |
|
Variable Overheads |
14,000 |
7000 |
28000 |
|
Fixed Cost |
28,000 |
14000 |
28000 |
|
Total Cost |
61,600 |
35000 |
92400 |
The Management is considering closing down Division C.
There is no possibility of a reduction in Variable costs in any division as
they are at optimum capacity. Advise whether or not Division C should be shut
down.(5 Marks)
ANS 3b.
INTRODUCTION:
When a company records all its costs and analyzes these recorded costs to form a report, it is called Cost Accounting. It deals with every type of costs (variable costs, fixed costs, semi-variable costs) included or incurred during the units' production. Cost accounting helps in making the best decisions for the production of the units in an organization.
CUSTOMER RELATIONSHIP MANAGEMENT
April 2021 Examination
Q1. As a consultant to a new private bank, you have been asked
to study the Indian Banking Industry and critically analyse the changes that
took place in the relationship practices of this industry. How would this study
be effective in implementing the CRM system in the new private bank (10 Marks)
Ans 1.
Introduction
A CRM framework should follow a goal customer-oriented
mindset. Although it might appear to be common sense, many organizations have
struggled, tracked, and benefited from such a theory. According to CRM, the
consumer is the Sovereign, and his happiness is the key and most important to
the organization's achievement. In three groups, we can classify the framework
of CRM into:
·
Operational: This component includes the idea of automating
such operations.
Collaborative: The contact Its Half solved only
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Q2. Look at the current CRM practices and solutions offered by
one of the leading telecommunication services providers ‘Airtel’. Enlist their
competitive advantages vis-Ã -vis other telecom service providers in the Indian
market. Comment on the evolution of CRM practices of Airtel in the past 5
years. (10 Marks)
Ans 2.
Introduction
A business must consider and be able to use all three
elements efficiently. When it does so successfully, it will develop good
customer relations and protect its revenues for a long time to come. Because of
a wide range of customer options, consumers can now determine which Airtel to
retain connections. Covering the current customer base and attracting potential
customers is also a big challenge for Airtel. In the marketing management of
Airtel, customer fulfillment is an essential element in evaluation and
Q3. The OTT sector
in India witnessed a 30% rise in the number of paid subscribers, from 22.2
million to 29.0 million between March and July 2020. If you were appointed as
the India Head as Customer Engagement Manager for Zee5 app;
a. What customer
relationship management strategy would you devise on the basis of Segmentation
& Selection. How would you implement the same given the fact that the
competition is intense in the OTT space? (5 Marks)
b. Create a
customer profile based on the information provided in the brief given above. (5
Marks)
Ans 3a.
Introduction
OTT means over-the-top that provides film or
television content over the internet to suit the requirements of customers. It
means that the content provider is topping the existent internet services.
These apps are the same as any other entertaining app on the internet and
essential because they have great content.
Concept and Analysis
Every company needs its customer relationship
management in this fast-growing world to keep growing its reputation in the
E-BUSINESS
April 2021
Engage, Jio Games, Jio Cloud. You have been appointed Chief Marketing
Officer of Jio. Visit websites and app of Amazon. Netflix and Paytm and discuss
how their marketing is different from the organizations following traditional
marketing. Also discuss what practices you would like to adopt from those
organization for Jio?
Ans:
Introduction
In April 2020 Facebook company which is one of the biggest companies in the world and the biggest social media platform in the world announced that the company will invest $5.7 billion in Reliance Jio which is one of the biggest companies in India the CEO and owner of which is Mukesh Ambani who has many businesses in India and is one of the biggest Entrepreneur of India. This deal will help Reliance Jio build a platform in India which could compete ecommerce Giants like Amazon and Wal-Mart in India by linking the local stores with WhatsApp what service which would enable the kirana stores to do more sales and make more money by exposing them to a bigger market which would enable them to sell more and make more money.
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Question 2. Flipkart follows a crystal clear Business-to-Consumer model or commonly known as a B2C model. It works as a marketplace which means that it is a middle platform that connects all interested sellers to various customers and assists in making the sale. With over 80 categories, Flipkart has sellers for all items, ranging from groceries, toiletries, clothes, books, shoes, furniture, electronics, etc. The major source of income for Flipkart is coming from the sellers it enlists on its platform. It charges a varying and minimal commission along with a convenience fee from sellers as per their sales or revenue or a pre-established deal. Secondly, Flipkart has its own company called E-kart that provides logistics and delivery services to the sellers on the platform. E-kart also charges a minimum fee for its services. Thirdly, when you open the website or the mobile app, there are various advertisements visible. Flipkart lends space for them and hence generates revenue from external sources.
Flipkart is an online
marketplace that connects sellers with buyers across the country through their
technology platform. While Meesho is an Indian-origin social commerce platform
which enables small businesses and individuals to start their online stores via
social channels such as WhatsApp, Facebook, and Instagram etc. Meesho pivoted
by morphing into India’s first online distribution channel for long tail
products, providing opportunity for individual resellers to sell these products
on WhatsApp, Facebook, Instagram and other social networks. You have been hired
as an Independent consultant for Meesho. You need to prepare a report
discussing the following aspects.
- What different types of revenue models can be used for maximizing
revenue for Meesho?
- How Meesho is selling value to its customers?
- Compare Meesho’s value to competitor’s value.
- Discuss about customer’s perception about value provided by
Meesho?
Ans:
Introduction
Meesho is an Indian company which is based in India and is a social commerce platform which helps small businesses and platforms to sell online with the help of various platforms which are commonly used in the Indian market like WhatsApp, Instagram and Facebook. All these platforms are used a lot in the Indian market and most of the people in India who are in social media are in there application which is why it is used by meesho to set up a small business for small companies so they can sell online.
Question 3
GoJek currently serves 50 cities in Indonesia. In this country,
motorbikes are preferred over cars due to traffic in the major cities and the
poor quality of roads in some regions. GoJek understood this need and
outmatched its competitor Grab by offering primarily motorbike rides, in
addition to the regular cab rides. They also differentiated themselves by
providing other services such as household cleaning and at-home massages. GoJek
rider is 18 to 34 years old. Most of them are married, with no children. They
have a higher education level than the average Indonesian and mostly live in
big cities. 28.7% of them live away from family and away from their hometown
vs. only 11.4% of the total population of the country. Hence they are active
travelers as they need to reconnect with their family and friends who are not
nearby. It could also be related to their jobs, as 42% of them work in Sales,
which often requires travel. In addition, they like to travel for leisure. They
love Facebook and Instagram and are using them nearly twice as much as the rest
of the population. Facebook Messenger is their main messaging application. They
use Twitter and YouTube significantly less compared to Facebook and Instagram.
In Singapore, Vietnam and the Philippines, the gender ratio is approximately
50-50 while in Thailand only 37% of females are interested in ride-hailing and
taxis. The targeting will consequently be different as GoJek will have to
captivate a male audience in Thailand. Thailand, Vietnam, and the Philippines
are young markets, with at least 65% between 18 and 34 years old. They live in
big and developed cities such as Bangkok, Ho Chi Minh City, and Manilla. In
Singapore, people using ride services are a bit older, with 23.6% between the
ages of 35 and 44 years old. In all countries, they are mostly alums, who had
access to higher education. GoJek has started its operations in India, and now
planning to expand.
a. What different strategies can Gojek use for online marketing while
expanding it’s business in India? What segmentation they should consider for
Indian market? (5 Marks) b. Discuss and evaluate product centric marketing
strategies that can be used by the Gojek while expanding into India.
a
Introduction
GOjek is a very company which provides ride services via motorbike in Singapore and in Thailand as in both of the places people prefer to ride in motorbikes and scooters then in cars because of high traffic in the country and bad quality of road in the country which makes it very difficult for the people to maintain cars and bike. GOjek has its riding service in Singapore and Thailand and now is starting its service in India. This platform would enable the digital potential of India and India today is one of the best options for investment in the world for a many company as there are a lot of young people in the industry and has a lot of potential which can be utilized by companies like Facebook.
Question 3b.
Introduction
Product centric marketing strategy is a strategy which focuses on selling theproduct to as many customers as possible by selling the product. There is an alternative approach which is used by a lot of companies today which is called the customer centric approach which isselling the product by solving problem of people both the approach is used by companies.
Emerging
Technologies IoT, Augmented Reality, Virtual Reality
April 2021
Question no 1.
1. AR has revolutionized the retail sector. A radical store re-invention will offer retailers new ways to increase convenience and personalization, and consumers the opportunity to experience re-envisioned shops. Product visualization, in-store navigation, and virtual product trials are some of the top ones. Imagine the power of visualizing your backyard oasis using a mobile camera without buying a single product. Augmented reality can help online retailers significantly reduce returns by providing an engaging 'try-before-you buy' digital experience. There have been dramatic changes in the way we shop by bridging the gap between the digital and physical worlds. Organizations are making significant investments in building their digital shopping experience with integrated AR. With the help of an example, mention how a company uses AR to enhance customer experience. What benefits do retailers obtain by using AR?
Ans:
Introduction
Trends in creativity now affect the marketing strategies of the
brand. No wonder mobile devices, especially in decision-making, have become an
important component of the sales process. The growing
fact has emerged as a revolutionary medium that enables businesses to
communicate on their mobile devices with customers. AR created a modern digital
interface that enriches the customer and brand relationship and can be accessed
anywhere, whether it is home computers or kiosks.
Traditionally, retailers depend on print promotion promotions or
other channels to advertise their goods and products. Publishing, media, and
marketing activities have been divided up in the past and are now fusion in an
interconnected user experience by improved reality. The goal is to develop
customer connections, improve the sales and deliver some added value to the buyer
experience in incorporation with increased marketing reality. Distributors get
the ability to attract their target markets through several conventional
experiences.
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Question no 2. The global
tourism and hospitality industry are severely affected by the ongoing
coronavirus pandemic. A pandemic impacts the tourism industry the most as it involves
traveling of people from one place to another. History has witnessed that epidemics
and pandemics have an immediate impact on the hotels and restaurants, airlines
industries, travel agencies, etc., due to the international travel
restrictions, media coverage and government measures. How can Virtual Reality
(VR) be used in tourism? What are the benefits of VR in tourism?
Ans:
Introduction:
The tourism industry is in a dominant position in the world’s
greatest market. The world faced a corona pandemic in 2020 and the tourism
industry was at stake. Traveling is a method to explore new places. This is an
innovative way to free from illness. Covid 19 pandemic has a huge impact on
this innovative way of life. Many countries have maintained restrictions, bans,
quarantines during the pandemic period. As a consequence of the pandemic, there
is a decrease in the willingness to travel.
Question no. 3.
The world is experiencing an evolution of Smart Cities. These emerge from innovations in information technology that, while they create new economic and social opportunities, pose challenges to our security and expectations of privacy. Humans are already interconnected via smart phones and gadgets. Smart energy meters, security devices and smart appliances are being used in many cities. Homes, cars, public venues and other social systems are now on their path to the full connectivity known as the “Internet of Things.” Standards are evolving for all of these potentially connected systems. They will lead to unprecedented improvements in the quality of life. To benefit from them, city infrastructures and services are changing with new interconnected systems for monitoring, control and automation. Intelligent transportation, public and private, will access a web of interconnected data from GPS location to weather and traffic updates. Integrated systems will aid public safety, emergency responders and in disaster recovery. We examine two important and entangled challenges: security and privacy. Security includes illegal access to information and attacks causing physical disruptions in service availability. As digital citizens are more and more instrumented with data available about their location and activities, privacy seems to disappear. Privacy protecting systems that gather data and trigger emergency response when needed are technological challenges that go hand-in-hand with the continuous security challenges.
a. What are smart cities? Highlight the benefits of smart cities.
b. What are some of the key elements for smart cities and also mention their importance?
A)
Introduction:
The smart city refers to an urban area. This area requires various
types of electronic processes. The electronic process is always used for data
collection. Moreover, the data is the key for operating actions across the
smart city. The data contains the information of every citizen of the urban
area.
B)
Introduction:
In the approach of Smart city mission, there are huge number key
elements. The objective of the smart city culture is to do some improvement in
the core infrastructure of the city as well as the citizen. A clean and a
sustainable situation is provided by the smart city approach.
FUNDAMENTALS
OF BIG DATA AND BUSINESS ANALYTICS
April
2021
Question 1.
1. CJ Darcl Logistics Ltd operates
is headquartered in Hisar, Haryana. The company offers freight forwarding,
project logistics, full truck load, container train, delivery, terminal access,
and multi-modal transportation services. It is one of India’s leading end to
end transport & Logistics companies with a pan India network of nearly 200
branches and a strong and experienced team of over 3000 professionals covering
all major ports, cities and industrial towns in the country. The team plans to
leverage BI and Business analytics to manage the outages in supply chain
related to fright and enhance the productivity. You are hired as analytics
consultant to help them identify the opportunities to use analytics and
implement a sustainable tracking mechanism around supply chain.
a) State 2 examples each for BI and
BA as to how can they help achieve supply chain effectiveness? Share domain
related examples and illustrate clearly. You can make certain assumptions but
highlight them clearly.
b) Which metrics must be tracked
ongoing to stay on track with expected outcomes?
Answer:
Introduction
Business intelligence remains a bunch
regarding hypotheses, systems, cycles, structures, and advancements that can
change the crude information into some important and valuable data. Business intelligence remains the
usage regarding technologies of computing regarding that recognition,
discovery, and analysis regarding business information such as sales revenue of
sales, products, values, and incomes.
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Question
1. b)
Introduction
Organizations remain most pulled
within towards inventory networks BI apparatuses regarding the wished capacity
forboding well from that generally interminable exhibit regarding data that has
opened up through the proceeding with reception of coordination advancements,
for example, TMS, stockroom the executive’s arrangements, as well as store
frameworks of execution of network.
Question 2.
State 3 use-cases of business
analytics within the insurance industry, highlighting usage of descriptive,
predictive, and prescriptive analytics (1 each). Give an example of how text
analytics has been implemented in the industry and the resultant impact.
Ans:
Introduction
The insurance business has been the
high-hazard area. Exploring through precarious cases strategies, estimating and
advancement, moderating dangers, money constraint, common hazards, and
consistency guaranteeing remain those absolute hardest factors that can
represent that trade. Generally, Insurance corporations hold for some time
reliant upon measurements and information for driving the choices, as there is
a lot of information created within this industry consistently.
Question 3. There are plenty of cashless payment options that
have grown in last 3 years — like UPI, NetBanking, Open banking apps, USSD,
AEPS etc. The driving force in the evolution of the payment system has been the
need to give users the ease of doing it as it directly affects the purchase
pattern of a customer. It is because of this reason that Mobile wallets like
MobiKwik, PayTM, Oxigen, Amazon Pay, Google Pay have become the forerunners of
the digital payment industry. While these wallets are penetrating into very
small businesses and non-tier-1 cities initially with their cash-backs, they
have innovated and provided easy user experience that needs minimum learning by
a user. For example, payment via scanning a QR Code or simply entering
merchant’s mobile number is easy. Sending money to a friend to clear debts is
just a click-ortwo away. To add on to this, apart from simplifying payments,
the value-added services like bill payments, ticket booking provided by these
wallets have made them the preferred payment option of the savvy Indian
consumer. The future of digital payments lies in providing further simplified
and secure user experience, while increasing its adoption by leading
socio-economic changes at the grass root level. Mobile wallets are good, but
still need taking out the smartphone followed by some action by the user, which
is no better than taking out the credit card for payment. Next simplification
lies in secure identification and payments (by face detection, voice, sound)
which can further disrupt and exponentially grow the digital payments wave.
a. State and explain the possible analytics solutions
which can enable growth in digital payments.
b. Which business metrics can be tracked to check the
status of digital payment evolution?
a)
Introduction
Nowadays, monetary organizations,
banks, and eCommerce endeavor to carry more personalization to the customers.
Since many well informed shoppers effectively utilize mainstream remote
helpers, for instance, Alexa, Google Home, or Siri, FinTech new companies
endeavor to offer comparable administrations.
Question 3b)
Introduction
Month to month exceptional guests
remain a check regarding the number of special people who visited the site
within the given month. Suppose somebody visits the site upon various occasions.
In that case, he/she might be considered one interesting guest (accepting a
similar gadget and program is utilized for each visit and the guest doesn't
clear his/her treats between visits).
Industrial Relations &
Labor Laws
April 2021 Examination
Q1. Mr. David wants to promote worker’s
participation in his organization. However, he is slightly unsure of what are
the means of implementing this idea. Please elaborate on any 5 forms of
worker’s participation in any organization and their specific benefits. (10
Marks)
Ans 1.
Introduction
Laborers'
inclusion in an organization's administration (WPM) is embraced to guarantee
improved effectiveness for everyone's benefit of the organization, staff, and
the general public, to give representatives a more clear enthusiasm for their
situation in the working environment and creation measure, and to Its Half
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Q2. Manav is a student at Labour Institute. During his first
year of studies, he has to choose a topic about labour legislation to make a
presentation. He chooses to talk about the seven principles of labour
legislation. Please enumerate the seven principles of labour legislation in
detail to help Manav. (10 Marks)
Introduction
The Workmen's Compensation
Act, 1923
The Act is one of the initial steps taken to benefit
staff. It was received in 1923, yet went into power on 1 July 1924 and
stretched out to laborers in the train, cable car, plant, mine, port, dock,
development, exchange, sewage, and fire units. The Act accommodates risk for
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Question 3 Mr. Khatri is a veteran in Trade Union. He has been a Union
Leader at various manufacturing units for almost 25 years and runs a small
support group as an advisor for trade unions. He gets a lot of cases for
advising the employees who want to form a trade union. Whatever the specific
suggestions that people are looking for from him, he likes to start the basics.
Please elaborate on the following points to support Mr. Khatri on his points.
a. Mr. Khatri likes to educate the employee groups about
characteristics of a trade union. Please elaborate the point. (5 Marks)
b. Most employees want guidance about the functions of trade
unions. Please describe the functions of trade unions in brief. (5 Marks)
Ans 3a.
Introduction
A
worker's guild comprises individuals (a participation-based association), and
its enrollment should include representatives. One of the critical reasons for
a worker's guild is to safeguard and maintain its representatives' privileges
in the working environment. Most workers' guilds are free of any business.
Concept
INTERNATIONAL
BUSINESS
APRIL
2021 EXAMINATION
Ques
1. It would
be interesting to foray into the history of globalization. John Maynard Keynes
referred to the period (1871-1914) as the golden age of globalization when
countries based on gold standard and fixed exchange rates traded in a world
when transportation was cheap and travel passport free. After the two world
wars and Great Depression of 1930s, the major powers of the world brought in
sanity to the financial system by constituting IMF for exchange rate stability
and World Bank for providing medium term loan to war ravaged Europe.
Discuss
how the systems of exchange rate determination have evolved till now and their
role for facilitating International trade for MNCs. (10 Marks)
Ans
1.
Introduction
In
the fast-growing economy, business organizations and multinational corporations
can succeed due to the monetary system's improvement and development. The
International Monetary System controls the economic and the financial
environment, incorporating investors, multinational corporations, banks, and
financial institutions. The organizations’ primary purpose is to formulate and
plan a formal structure of regulations and restrictions based on all
international payments.
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Ques 2. Use the two-country, two-sector Ricardo model of
International trade theory and explain the concept of comparative advantage
using the table below:
|
|||||
|
|
|
|
Total
Available Labour |
||
|
2 |
8 |
200 |
||
|
4 |
24 |
120 |
||
Ans 2.
Introduction
The Ricardian model is one of the
easiest models. Still, introducing the comparative advantage precept gives a number of the maximum
compelling motives assisting worldwide trade.
By utilizing this model, much less efficient international locations can gain
from unfastened exchange with their extra efficient neighbors. Low-salary
international locations will not allow their manufacturing value gain in lots
of circumstances.
Ques 3. Read the
passage and answer the questions given below it:
Foxconn
will set up a new subsidiary called FuKang Technology Co Ltd as a part of their
$270 million investment to diversify production beyond China. Apple is planning
to diversify its location of facilities to reduce the impact of Sino-US trade
war. Hence Foxconn that manufactures iPads and other Apple devices is planning
to shift its assembling facilities from China to Vietnam at Apple Inc. request,
said a person close to the development. According to a report by Reuters,
Foxconn is building assembling facilities for Apple tabs and MacBooks at a
plant in Bac Giang province, northeast of Vietnam. The plant will come online
in the first half of 2021. The development comes as over the outgoing Donald
Trump administration pressing US firms to shift production facilities from
China to other Asian countries. The Trump administration restricted the supply
of electronic components produced with U.S technology to Chinese firms that it
finds to be a risk to national security and imposed higher import tariff on
made-in-China electronics.
Hence
Taiwanese manufacturer who does not want to be a pawn to the trade war wants to
move their production facilities from China to Mexico, Vietnam and India.
Shifting production to Vietnam will make the company’s first time setting up a
plant outside China. The manufacturing giant is also planning to invest $1
billion to expand its iPhone assembly line in India as ‘strongly requested’ by
Apple Inc, the unidentified source further said.
Foxconn,
formally Hon Hai Precision Industry Co Ltd, the Taiwanese multinational
electronics contract manufacturer recently announced it will set up a new
subsidiary called FuKang Technology Co Ltd as a part of their $270 million
investment to diversify production beyond China. Television sets for clients
including Japan’s Sony Corp will also me manufactured at its Vietnam plant with
production slated for early 2021. Foxconn Chairman Liu Young-way had earlier
told investors in August how he aims at providing two sets of supply chains
will Sino-U. S trade wars impacting their business. The company’s competitors
like Pegatron Corp also an assembler for Apple Inc. are planning to diversify
its facilities by building plants in Mexico.
a. In the context of the passage, discuss the
internationalization strategy of Foxconn. What are the main determinants of
this strategy?
Ans 3a.
Introduction
Business
organizations and multinational corporations prefer to globalize and
internationalize their business organizations to expand their operations,
exploit the host country's resources, and bring more and more return to the
parent company. However, this happens due to the increasing globalization and
the political satire of an economy. And the relationship between the most
significant world countries. Similarly, in this portion, the researcher has
been talking about Foxconn Technology co. Ltd has been producing Ipads and
other Apple devices for the company Apple.
3b. Discuss political risks
of business environments that impact the host country attractiveness for
globalizing firms.
Ans 3b.
Despite
the globalization of business, the organization should maintain its local rules
and regulations where they operate the business. Currently, the government is
directly implementing business rules and regulation in the host country based
on political and legal philosophies. The main regulating factor is the
internet; the producer and consumer can directly access it. Moreover,
governments can control companies that obey rules and regulations. The outcome
is the global business monitor and determines countries' political and legal scenarios
that may currently operate for future operation.
IT Infrastructure
Management
April 2021
Green computing is
all about reducing the power consumption of the computers. Discuss the various
approaches adopted by IT organizations to implement green computing.
Answer:
Introduction
Green
computing is the environmentally reliable and eco-obliging usage of processors
and their properties. In more broad terms, it is moreover portrayed as the
examination of preparation, designing, gathering, using and disposing of
computing contraptions such that diminishes their normal impact. Various IT
producers and dealers are continually placing resources into arranging
energy-capable computing contraptions, lessening the usage of dangerous
materials and enabling the recyclability of unkind edge devices. Green
computing applies turned into an awe-inspiring phenomenon in 1992, when the
Environmental Protection Agency (EPA) remitted the Energy Star sequencer.
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Question 2 Describe how developers can leverage Platform as a Service
(PaaS) for enhanced productivity. Support your points with valid examples.
Answer:
Introduction
The
cloud has radically rehabilitated how business submissions are collected and
run. Passing on additional application is at present as brisk as
introductorythe Internet sequencer. Phase as a help (PaaS) is anexposed model
for consecutively applications without the concern of keeping up on-premises
hardware and software design establishment at your association. Endeavors of
all dimensions have accepted PaaS courses of action like Salesforce for
forthrightness, versatility, and faithful superiority.
Question 3 Your organization has bagged a huge contract for managing the IT infrastructure of a huge MNC. The planning and design structure of the IT infrastructure is the key driver of success in an organization. In order to successfully execute the project, you need to brief and orient your team on the significance of understanding the customer requirements. In lieu of the scenario, answer the following questions.
a. What are the core ingredients that form the basis of IT design of an establishment?
b. What means of requirement gathering / elucidation
process will you encourage your team to follow?
a)
Answer:
Introduction
It's
difficult to describe design. We have a wide scope of definitions to
browse: design alludes not exclusively
to visual depiction, yet to design procedure, as well. It is utilized in an
assortment of enterprises, for example, designing, engineering and IT design.
b)
Introduction
Requirements
Gathering is an essential piece of any product advancement project. These are
things like "Client needs to do X. How could this be accomplished?"
in actuality, Requirements Gathering is the way toward creating a rundown of
requirements (utilitarian, framework, specialized, and so on) from all the
partners (clients, clients, sellers, IT staff) that will be utilized as the
reason for the proper meaning of what the venture is.
IT Project Management
April 2021
Question 1
You have been asked
to develop a schedule for a project involving implementation of CRM product.
Which steps would you follow for the same?
Answer:
Introduction
Project management is essential for any organization since the project's
entire plan is conducted with this process's help. If accurate project
management can be developed, then it can support the profitability of the
organization. Due to this, various project managers are initiated to ensure
that success is gained. The plans are made in relevance to the objectives of
the organization. The program is distributed among the employees with the help
they operate all the organization's activities. Project management can prove to
be very beneficial for organizations if implemented effectively. In this, the
organization Its Half
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Question
2
A manufacturing
company has just now finished the configuration of the packaged team
collaboration software product and is ready to implement it. As a project
management consultant, which approach would you recommend for the project
implementation?
Answer:
Introduction
In this particular case, the phased approach of project
implementation can be used. It is one of the most common approaches. Most
organizations tend to opt for this approach since it is seriously very
beneficial for the organization. Getting the execution stage right the first
run through is pivotal for any task of the project manager or the project
management team. The technique utilized for executing another answer for
supplants the old arrangement can differ contingent upon the requirements of
the client and the genuine progression of the actual framework. This approach
is used mainly to
"Hoosshh..
we are finally done with this project!" Satish Ranganekar exclaimed after
moving
out of the final project presentation. "This project ran for more than two
years
and at
times it felt it will run forever!" Satish told his wife, who was waiting
for him in
the car
parking area. "Cool! It seems the chapter is over now. Time to move on to
next
project?"
asked his wife. "Well, yes and no! Next week I will need to go to Chennai
for
taking
charge of new project but still the post-mortem review and the project audit
will
be
needed to be completed for this project.". "What is this post-mortem
and audit?"
Satish's
wife got a little confused.
a. How
will Satish explain post-mortem review to his wife?
b. How
will Satish explain project audit to his wife?
Answer:
a
Introduction
The post mortem is usually termed as the conclusion of the entire
project that is adopted by the organization. The post mortem is conducted when
the project of the organization seems to end. In this process, the entire
elements used within the project are required to be determined and analyzed.
Concept and Analysis
The post mortem of the report is conducted of both the qualitative
and quantitative data required to conduct the project effectively. The
quantitative data is used when the time of the project is calculated. The
difference between the estimated times taken to conduct the project with the
actual time required to complete the entire project successfully. The
qualitative data is used to determine whether all the stakeholders'
satisfaction and the people within the organization are gained. The internal
and external satisfactions include customer satisfaction, shareholder
satisfaction, team satisfaction, and end-user
ORGANISATIONAL THEORY,
STRUCTURE AND DESIGN
Applicable
2021 Examination
Q1. ‘Cool Cola’ wants to adapt to its changing business environment. Which three aspects of its business environment should it focus on? Do a PESTEL analysis of a beverage company, in this context. (10 Marks)
Ans 1.
Introduction
A
non-alcoholic beverage brand named "Cool Cola" supplies its products
in a global environment to improve its brand image in the market. The changes
in an international environment have taken place, and business groups are
increasing their marketing environment by launching different products in the
market. "Cool Cola" in spite of being a leading brand in the industry
of beverages is incapable of dealing with political, social and economic
functional problems. A PESTEL analysis has been provided to help in changing
the business environment and increase demand in the market. A PESTEL analysis
refers to the framework that is used by various companies to identify their
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Q 2. The CEO, John Peralta, of an e-commerce company, wants to do a thorough organisational analysis for his company. Explain how it will help the organisation. Elaborate the VRIO framework, in this context. (10 Marks)
Ans 2.
Introduction
The
framework of VRIO is a measurement tool for strategic analysis in order to help
companies to protect and uncover the capabilities and resources which provide
them with a competitive advantage in the long-term. It is advised to put this
framework into action when the vision statement is created, but it should not
be done after the process of strategic planning. It should always come before
it as the advantages and differentiators identified through this framework will
help the business
Q3.
As a Strategic Management Expert for an automotive company, Shekhar strongly
believes in understanding and differentiating business strategies at different
levels. His boss, however, is unable to comprehend how this bifurcation is
feasible. So, he has asked Shekhar to make a presentation on the company’s
different strate gic management aspects. Keeping the above scenario in mind,
a.
Explain how Shekhar will bifurcate the organization’s strategy at three
separate levels. (5 Marks)
b.
Briefly explain the role of Shekhar as a strategist and help him come up with
various types of strategies.
Answer 3a.
Introduction
Organizational
strategy plays an essential role in improving a company's process and offerings
to their customers in the market. Organizational strategy refers to the
practice inplanning, systematic change
in beliefs, attitudes and values of employeesfor growth of a company, and
the method gives an organization
RETAIL
BANKING
April
2021 Examination
Ques 1. Technology has made a sea change and has revolutionized the Financial world. As a research scholar write an article on how internet and mobile banking services are shaping the banking experience for their customers.
ANS
1.
INTRODUCTION:
In this
ever-growing and expanding world of modern science and technology, the world is
on a constant flow of change and is changing at a staggering pace. The world
and its population have constantly been keeping up with this forever growth and
expansion. Thus, it has become fundamental and necessary for the various
sectors of the professional world to keep up with this ever-changing landscape
of technology not to fall or lag. Thus, the financial sector has tried to keep
up with this changing nature of technology to provide a secure and safe
environment for people in regards to their money. Its Half solved only
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Ques 2. Lending money is one of the vital functions of banks. Discuss
the various methods of lending.
ANS 2.
INTRODUCTION:
This bank's vital purpose is to provide entrepreneurs and
businesspeople with loans and advances and raise interest. For any bank, it's
the primary source of profit-making. In this stage, a bank holds as a save a
predetermined number of deposits and gives (loans) the leftover sum as popular
advances, overdraft, money credit and short-run loans to the borrowers, and so
on. In return for paying borrowers a yearly interest rate, banks take client
deposits. At that point, the bank utilizes the greater part of these deposits
on various advances to loan to different customers. The edge of benefit for
banks is basically the gap between the two interest rates
Ques 3. The Retail Banking environment has witnessed a sea change in the past few years. With the entry of private and foreign sector banks, the Retail banking has taken a new customer centric shape wherein the customers are given lot of privileges, options in term of products and service. Keeping these changing dynamics in the financial world discuss the following assuming that a leading Global MNC Bank is planning to open the branches in the metro cities of India. Based on the above case, discuss the following:
a. The various Retail Banking products that the bank can offer to its target customers?
ANS
3a.
INTRODUCTION:
Retail
banking is also known as personal banking or consumer-oriented banking. This is
a way for customers to manage their money in the banks and access their credit
cards and the money deposited securely. It provides services such as mortgages,
checking of accounts, personal loans, and other such essential banking
services.
3b. Apart from branch operations briefly discuss the various channel partners that the bank has as an option to reach out to these customers
ANS 3B.
INTRODUCTION:
Marketing
channel decisions are as critical today as the bank's decisions in terms of
products and services. The companies distribute a product to consumers via
their distribution platform as its channel representatives (or partners).
Global MNC Bank will aim to pick the right marketing platforms and the best
partners on the channel.
Taxation- Direct and Indirect
Question 1GST registration requires getting a unique number from the tax
authorities for the purpose of collecting tax on behalf of the government.
However, in certain cases certain persons are exempt from the GST registration.
Discuss in brief, about persons who need to get the Compulsory
registration under the GST, and the persons who are exempted from GST
registration even though their turnover exceeds 40 Lakhs (10 Marks) – 800 Words.
Solution:
Introduction
Registration under
any act is one of the most elementary requirements for ensuring the person who
is accountable under the act to make tax payment and comply with the norms. It
is evident that under any taxation law, a registered person/entity has to
necessarily ensure compliance with a whole lot of terms and conditions but when
looking on the other side, the rebates, exemptions, and all other kinds of
benefits are provided to a person registered under the GST Law only.
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Question 2
Currently, 500 employees are working in your organization. You applied
for Tax deduction and collection account number so as to carry out various
formalities in relation to deducting tax at source. With reference to above,
discuss, any five obligations of a tax deduct or as specified under the Indian
Income Tax Act (10 Marks) – 800 Words.
Solution:
Introduction
The basic
fundamental of Indian Income Tax Laws is that the income earned by the assesses
in the previous year is taxable in its relevant assessment year. The Indian Income
Tax Act, 1961 sets out various modes of recovery of tax from the assessee in
which either the assessee can make payment of his income tax liability himself
or any other person prescribed will be obliged to pay the tax. When of tax
liability is discharged by a person other than the assessee himself then it
could be through two tax payment mechanisms, one of which is Tax Deduction at
Source and the other is Tax Collection at Source.
Question 3 Mr Rahim purchased a property in Mumbai in the year 2000 for Rs. 15
lacs He sold the property on Dec 13th 2019, for Rs. 30 lacs. The fair market
value of the property as on 1.4.2001 was 22 lacs.
a. Define and Calculate the indexed cost of acquisition (5 Marks) –
Define, Calculate and indicate the amount and type of gain or loss, if
any
Given the relevant assessment year is 2020-2021.
Cost inflation index for the year 2001-02 is 100
Cost inflation index for the year 2018-19 is 280
Cost inflation index for the year 2019-20 is 289
Cost inflation index for the year 2020-21 is 301
(5 Marks)
Solution3(a).
Introduction
Section 48 Income
Tax Act, 1961 sets out major parameters and conditions for the taxability of
capital assets. As per section 2(14), a capital asset is a property of any
nature held by the assessee, whether it is connected with the business or
profession or not, and includes securities held by Foreign Institutional
Investors, so, the property held by Mr Rahim in Mumbai falls under the category
of capital assets.
Solution 3(b).
Introduction
Capital gains resulting from the transfer of a capital asset are
chargeable to tax under section 45 of the Income Tax Act, 1961, subject to
conditions that the asset was of a capital nature, the transfer was made during
the previous year and the transfer is made by the assessed only.
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