BUSINESS COMMUNICATION
April 2021 Examination
Ques 1. According to
Avani, a new age PR consultant, emails are obsolete and she thinks no one pays
heed to email messages any more. However, her seniors still support connecting
with customers through emails as it still is the primary medium of business
communication. Avani decides to explore skills of emailing effectively and goes
through the three-step process for emailing – Planning, writing, and completing
email messages. Please elaborate on the
three steps mentioned above. (10 Marks)
Ans 1.
Introduction
In the world of
business, a constant need is felt for communications with all around you, such
as business partners and clients, colleagues, and many others. In the business
arena, any communicator needs to communicate purely on a business level. Hence,
the best method of writing is the 'Three-Step-Writing Process" which is
helpful for any professional in the business world. The process is straight forward and simple
too. This process of business writing can help Avani to become a
“communicator-pro
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Ques 2.
After completing his MBA from one of the reputed institutes Rakesh interned
with a market leader in a Consumer Products company. He was offered a job as a
junior manager on completion of his internship with the same organization. Now,
after almost 1.5 years with the same organization as an assistant manager, he
realized that he could have had better growth opportunities in other
organizations. Hence, he wants to start exploring his options. However, since
he never had to indulge in active job seeking, he feels a little lost and
approaches a senior friend with some potential employers. Imagining you are his
senior friend, please elaborate on some tips for translating general potential
into presenting as skills for the employees. (10 Marks)
Ans 2.
Introduction
Translating general
potential into presenting as skills for Rakesh needs to be viewed as
transferable skills, and are to be understood as the abilities which are not
only relevant but also helpful all through different areas of our life whether in
professional or in social and in the educational arena. These skills are
'portable skills'.
Ques 3. Protek
Manufactures has been a market leader in paper products for almost 55 years.
While they have captured most of the market in West and South India, they still
think that reaching out through new media is missing out in their marketing
plan. They decide to explore social media for more innovative ways of reaching
their existing and new customers. Please discuss the following points in light
of the case.
a. Writing strategies for social media for
Protek (5 Marks)
Ans 3a.
Introduction
To have a social
media strategy along with some action plan for
its success should be based on Protek Manufactures' unique business goals,
available time, and resources. Even though the company may have a well-laid-out
action plan, yet the compan
b. Various social networks that will help Protek
to reach to a different set of audience. (5 Marks)
Ans 3b.
Introduction
Protek must know that
their social media strategy might include lead generation, brand awareness, or
customer retention. All these factors can be achievable through a single thing,
i.e. effective social media platform so that the company can reach a different
set of audiences. The entire theme of social media marketing can put a company
Business Law
April 2021
Examination
Ques 1. List out the
features of the Information Technology Act, 2000. Provide any two (2) changes
introduced by the Information Technology Act, 2000 and how it has impacted
India's citizens. (10 Marks
Ans 1.
Introduction
The success in the field of
technology has lead to the tremendous development and progress of humankind.
The most remarkable and important of all is the invention of the Internet. But
as we all know, there are two sides to every story. The development of the
Internet has caused many legal issues and questions. Day by day the cyber
crimes are increasing and affecting many people. Many countries are adopting
ways to control, regulate and manage their e-commerce and
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Ques 2. Explain in detail two (2) real-life cases where the Rights
of Consumers have been upheld. (10 Marks)
Ans 2.
Introduction
We all need products or services to function properly in our day to
day life. For example, we need clothes, food, and other supplies to live. While
purchasing these goods or services, one might face some issues from the vendor.
So to protect the consumer from the vendor and their unlawful activities,
consumer rights
Ques 3. Pestonjee Shroff ("Pesi") owned huge tracts of
land in Mumbai, and he used to receive offers from various developers and
builders to develop the land owned by Pesi. Pesi refused such offers of
redevelopment and commercialization as he intended to use the land or proceeds
from the land for charitable purposes. But one day, few individuals, along with
a builder (who had earlier been refused by Pesi), barged into his home and made
him sign the papers of the redevelopment of the plot. The builder gave him Rs.
200 crores, and the money was transferred to his account. The agreement also
was duly registered. Pepsi being unhappy with the development of events and
forcibly being made to sign an agreement, wanted to take legal action. So he
has approached you for understanding the legal position:
a. Is such an agreement a binding Agreement, or can it be canceled?
Please give your reasons for your answer. (5 Marks)
Ans 3a.
Introduction
The term binding refers to a legal obligation or duty upon an
individual or a party. A legally binding agreement is a legal contract with
agreed-upon terms, including necessary actions or exchange. Generally, a
legally binding document includes Obligations and conditions, performances,
payment terms, Liabilities, legalities, offers, and breach of contract. Online
agreements contain terms and conditions, privacy policies, and End User License
agreements. Typically in this type of contract, goods and
Ques 3b. Assuming the market value of land is Rs. 85 crores, can
Pesi seek cancellation of the agreement? Please give your reasons for your
answer. (5 Marks)
Ans 3b.
Introduction
As per the case study, the landowner named Pesi has already signed
an agreement with the builders regarding his land and has also received payment
worth INR200 crores. The signed document has been duly registered as well.
As we all know, once the contract has been signed and accepted by
both parties. When the signed documents are properly arranged, a binding
contract should be lawfully obeyed in the court. It binds them so that no
Business Stats
April 2021 Examination
Question
1) Nemi Mehta is owning 50 Hectares of land near Junagadh. On his Farm, he
cultivates Giloy, which is a medicinal plant in Ayurveda. The below-given table
shows the sales of ‘Giloy Vati’ that his team is preparing as per one Ayurveda
script (book), and the amount they spend on the Advertisement of it.
Nemi’s
problem is to analyze the effect of Advertisement on sales. Firstly, He wants
to understand the presence of a linear relationship between the sales and
‘amount spent in advertisement’. He also wants to run a correlation and
regression to know whether he should keep spending money on Advertisements or
not. If sales figures are not affected by advertisement, he should not spend
money on it. So, Calculate Karl Person’s correlation, Regression Model (with bo
and b1), R-square, ANOVA Table. Also, provide EXCEL- Generated Output Along
with your calculations.
|
Region code |
Sales (1NR 000s) |
Advertising (TV spots per
month) (in INR, 000s) |
|
1 |
260.3 |
5 |
|
2 |
286.1 |
7 |
|
3 |
279.4 |
6 |
|
4 |
410.8 |
9 |
|
5 |
438.2 |
12 |
|
6 |
315.3 |
8 |
|
7 |
565.1 |
11 |
|
8 |
570.0 |
16 |
|
9 |
426.1 |
13 |
|
10 |
315.0 |
7 |
|
11 |
403.6 |
10 |
|
12 |
220.5 |
4 |
|
13 |
343.6 |
9 |
|
14 |
644.6 |
17 |
|
15 |
520.4 |
19 |
|
16 |
329.5 |
9 |
|
17 |
426.0 |
11 |
|
18 |
343.2 |
8 |
|
19 |
450.4 |
13 |
|
20 |
421.8 |
14 |
Ans 1.
To find Karl Person’s
correlation the following calculations are need to be done.
|
|
X |
Y |
X*Y |
X2 |
Y2 |
|
|
5 |
260.3 |
1301.5 |
25 |
67756.09 |
|
|
7 |
286.1 |
2002.7 |
49 |
81853.21 |
|
|
6 |
279.4 |
1676.4 |
36 |
78064.36 |
|
|
9 |
410.8 |
3697.2 |
81 |
168756.64 |
|
|
12 |
438.2 |
5258.4 |
144 |
192019.24 |
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Question
2) The table given below is the ‘single year age population’ (taken from census
2011). This table shows the population of people (age-wise) living in Leh at
the time of the census 2011 survey. Transform this ungrouped data into Grouped
data by forming age groups then find out Mean, Median, Variance, Standard
deviation, Ogive, and Histogram. Write the summary based on your calculations.
|
Age in Years |
Population |
Age in Years |
Population |
Age in Years |
Population |
Age in Years |
Population |
Age in Years |
Population |
|
0 |
992 |
11 |
1998 |
22 |
2839 |
33 |
2696 |
44 |
1652 |
|
1 |
1958 |
12 |
1916 |
23 |
2935 |
34 |
2781 |
45 |
1806 |
|
2 |
1725 |
13 |
2138 |
24 |
3601 |
35 |
2799 |
46 |
1460 |
|
3 |
1814 |
14 |
2139 |
25 |
4110 |
36 |
2450 |
47 |
1226 |
|
4 |
1768 |
15 |
2096 |
26 |
4089 |
37 |
2142 |
48 |
1225 |
|
5 |
1871 |
16 |
2044 |
27 |
3716 |
38 |
2114 |
49 |
1006 |
|
6 |
1888 |
17 |
2027 |
28 |
3702 |
39 |
1725 |
50 |
1454 |
|
7 |
1768 |
18 |
2065 |
29 |
3084 |
40 |
2218 |
||
|
8 |
1712 |
19 |
2013 |
30 |
3475 |
41 |
1802 |
||
|
9 |
1780 |
20 |
2459 |
31 |
2844 |
42 |
1751 |
||
|
10 |
1862 |
21 |
2594 |
32 |
2684 |
43 |
1659 |
Ans 2.
To transform the given data
from ungrouped to grouped data. Consider we want 6 age groups then we need to
find class width. The class width is equal to range divided by number of
classes. Now, to find range the minimum value inage column is 0 and maximum value
is 50.
Since, Range = Maximum –
Minimum hence, it becomes Range = 50 – 0 = 50
Now, the class width =
Question
3a) The given table shows the rainfall of Gujarat Region. Forecast the rainfall
using Exponential Smoothing. Use Alpha =0.2, 0.5 and 0.8. Data is available
from 1997 to 2016, use this series for the calculation and forecast the
rainfall for the year 2017. To know, the extent the prediction is correct the
actual rainfall for 2017 (1024.4 millimeters) is provided. Find out which alpha
values among the three suggestions are near to accurate value?
|
|
|
|
|
SUBDIVISION |
YEAR |
ANNUAL (in MM) |
|
Gujarat Region |
1997 |
1068.9 |
|
Gujarat Region |
1998 |
1070 |
|
Gujarat Region |
1999 |
568.4 |
|
Gujarat Region |
2000 |
550.6 |
|
Gujarat Region |
2001 |
849 |
|
Gujarat Region |
2002 |
637.2 |
|
Gujarat Region |
2003 |
1160.3 |
|
Gujarat Region |
2004 |
1005.8 |
|
Gujarat Region |
2005 |
1316.4 |
|
Gujarat Region |
2006 |
1478 |
|
Gujarat Region |
2007 |
1178.9 |
|
Gujarat Region |
2008 |
911.1 |
|
Gujarat Region |
2009 |
641.6 |
|
Gujarat Region |
2010 |
1088.7 |
|
Gujarat Region |
2011 |
890.5 |
|
Gujarat Region |
2012 |
714 |
|
Gujarat Region |
2013 |
1118.6 |
|
Gujarat Region |
2014 |
705.7 |
|
Gujarat Region |
2015 |
622.9 |
|
Gujarat Region |
2016 |
764.9 |
Ans 3a.
For 
The exponential
smoothing (ES) forecast with smoothing constant α=0.2 for the nth period is
computed using the following formula:
Fn=Fn−1+α(An−1−Fn−1)
Decision Science
April 2021 Examination
Q1.
Considering Y as a dependent variable, a regression model is applied with three
independent variables X1 X2 and X3. The results of the regression analysis are
shown below:
1.
Define R and R Square.
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R= Correlation coefficient
R is a
2. What
is the significance of F test?
Ans 2.
The significance F gives th
The overall significance of th
3. Which
variable has the highest impact on Y.?
Ans 3.
X4
4. Write
the regression equation.
Ans :
The regression
Q2. The
monthly sales (number of Cars sold) are recorded of a car dealer. Following
ungrouped is available
52 33 70 95 57 61
57 64 54 94 38 61
50 39 94 63 59 31
68 88 93 48 82 82
74 70 92 76 98 91
32 33 31 75 54 48
36 64 63 66 92 98
36 54 71 86 84 55
91 34 64 67 89 78
97 92 53 56 68 55
93 42 51 77 36 93
44 66 63 33 68 79
83 53 86 76 35 40
55 41 36 39 42 96
60 53 38 51 95 56
48 69 49 33 95 37
83 62 96 34 85 32
39 59 77 62 35 34
54 89 36 45 83 34
39 61 88 86 55 33
a.
Prepare the frequency distribution table showing the class interval (less than
10, 11 to 20, and so on), frequency of each class interval and cumulative
frequency.
b.
Calculate the mean, median, mode and quartiles of grouped data.
c.
Calculate the standard deviation, variance and range
d. Make
the following diagrams: Histogram, Frequency Polygon, Ogive (10 Marks)
Ans
2.
|
classes |
Freq |
C.F |
Midvalue(x) |
fyx |
(f)(x) |
|
0-10 |
0 |
0 |
5.5 |
0 |
0 |
Q3a. It
is estimated that 50% of emails are spam emails. Some software has been applied
to filter these spam emails before they reach your inbox. A certain brand of
software claims that it can detect 99% of spam emails, and the probability for
a false positive (a non-spam email detected as spam) is 5%. Now if an email is
detected as spam, then what is the probability that it is in fact a non-spam
email? (5 Marks)
Ans 3a.
This question is based on Bayes’ probability equation.
Bayes’ Theorem is used to find out a probability of certain event.
Equation of Bayes
Q3b. The
time taken to assemble a car in a certain plant is a random variable having a
normal distribution of 20 hours and a standard deviation of 2 hours. What is
the probability that a car can be assembled at this plant in a period of time?
a) Less
than 19.5 hours?
Ans 3b.
Essentials
of HRM
April 2021
Examination
Ques 1. LMN Ltd. is a newly set up construction Company in
India. You are hired as an HR Consultant to help the company in all HR matters
in the initial stages. Your first assignment in this company is to set up a
process for Human Resource Planning in this organization. Explain the HR
Planning process that you will suggest to this organization step by step. (10 Marks)
Ans 1.
Introduction
The company, LMN Ltd is my new employer, hence I like to
plan a few tried and tested human relation policies, so that the company can
move ahead with seamless HR Planning. Irrespective of LMN Ltd.'s size and
length of experience in the field of construction activities, I prefer to
envisage some of the fool-proof processes for the
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Ques 2. As an HR Manager of TBS Bank, you are given the
responsibility of helping a newly set up TBS Mutual Funds Unit set up a
recruitment system. Suggest which internal sourcesof
recruitment TBS Mutual Funds can consider. 1000 words (10 Marks)
Ans 2.
Introduction
To set up the recruitment system of my company, TBS Mutual Funds, it is
obvious that the primary needs of my company will be to deal with the jobs like
bidding, job posting, resourcing referrals, and if needed, finally resorting to
direct applications.
Internal resourcing for recruiting is a 'promotion-from-within
concept'. A good number of companies develop their own lower graded employees
and position these developed employees in some higher grades. Internal
promotions are executed by internally searching the current employee pool, who
have applied for the posts
Ques 3.Classical Coaching
Classes are running in Mumbai since 2001. Currently, the institution is facing
high employee turnover. You are hired as an HR Consultant to help the institution
to solve this issue. You have suggested that a proper induction program shall
be conducted for all the new employees so that they understand the importance
of the institution at the initial stages. You are asked to justify this
suggestion. In this background, answer the following:
a. Explain the need for induction from an organization's perspective(5
Marks)
Ans 3a.
Introduction
The brain-teaser for Classical Coaching Classes for their unending
employee turnover is certainly creating havoc in their business. In the
capacity of an HR consultant, I have several suggestions, especially
highlighting the importance of the induction program from the organisation's
point of view at first and then from the employees' point of view in the
succeeding portion of this
Ques 3b. Explain the need for
induction from an employee's perspective(5 Marks)
Ans 3b.
Introduction
There are huge differences between companies, in regards to
employee induction program. The difference can also be observed among different
industries. A few industries and organisations of different types consider
Operations Management
April 2021 Examination
Ques 1. Discuss
the various inventory
management/control techniques prevalent in the industry. Discuss how
some of these techniques would apply to an organization in the FMCG sector for
effective management of their inventories; i.e soaps, household supplies, etc
(you can assume inventories of your choice to explain).
Ans 1.
Introduction
The layout of a plant
has significant relations with the nature of the product being manufactured.
The stationary layout is always most suitable for heavy products, while line
layout best suits the light products because light and small products can very
easily move from one place or a machine to another. More attention is needed to
be paid to the handling of materials and machines' locations.
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Ques 2. List and explain in brief the various types of plant
layout concepts in operations management, highlighting the objective,
considerations of a good layout design. Give examples of where each of these
types can be employed respectively. Briefly explain aLayout for Retail store
operations(10 Marks)
Ans 2.
Introduction
The importance of Plant
layout as Strategic Nature:- A plant's layout decisions are the strategic
decision. The reason is the impact on the manufacturer's cost and efficiency,
and also the warehouse operations. In the service facility, the benefit gets applied
in the quality and efficiency of the customer service. This apart, companies
often decide their layout changes to accord to the rapid market changes,
opportunities, and correcting or improving operational efficiencies.
Ques 3a. Assume you are a part of the Operations team in an
automobile manufacturing setup. You are also working in coordination with other
departments. Discuss the following aspects of the operations of your
organization
a. Define Quality & list and
discuss in brief the various dimensions of quality in operations (5 Marks)
Ans 3a.
Introduction
The definition of
quality is always a vigorously debated topic. Sometimes it looks to be
intuitive if we get right down to it. In fact, "quality" is a tough,
rather say an intuitive concept to define with any precision.
To go to the most
fundamental definition of quality in operation management, it can satisfy the
customers' expectations. Albeit this definition is too high level for adequate
consideration. For developing a complete and convincing definition of quality,
we need to consider some of the key dimensions of quality.
Ques 3b. Discuss the concept of EOQ in brief. Using the data
below, find EOQ, and the reorder point. Annual Demand: 15,000 units; Weeks
Operating: 50 weeks/year; Ordering Costs: Rs. 60/order & Holding Costs: Rs.
7/unit/year; Lead-Time: 5 weeks & Safety Stock: 250 units (5 Marks) –
Ans 3b.
Introduction
EOQ considers reordering timing, the cost being incurred for placing an
order, and the cost of storing the merchandise. In case a firm is often placing
small orders for maintaining a specific inventory level, the cost of ordering
is higher. Besides this, a need for additional storage space or warehousing
becomes necessary.
Strategic Management
April 2021 Examination
Ques 1. You have been appointed as a Strategy Consultant to a
Belgian Luxury Chocolate brand namely “Belge” wanting to enter India. Which one
of Porter’s Generic Strategies would you choose to be operational in India
& explain the reasons in detail behind your choice of strategy? Once the
strategy has been chosen, explain the categories of customers you would target
along with the price points? (10 Marks)
Ans
1.
Introduction
Michael
Porter, a Harvard Business School professor, is an academic known for his
theories related to economics, different business strategies, and social
causes. He is an author of 20 business-related books, and he has been credited
as the most cited author in the field of economics and business. Porter came up
with the Five Forces Model in the year 1978. The five forces include -
competitive rivals, potential new market buyers, suppliers, customers, and
substitute products. This research gave an overview of the industrial structure
and individual behavior.
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Ques 2. Miniso, a Japanese-inspired lifestyle product retailer
wishes to enter India’s Retail market. Conduct a PESTLE analysis for Miniso in
India & suggest whether Miniso should enter India or otherwise. (10 Marks)
Ans
2.
Introduction
Miniso is a low-cost Japanese retailer with Japanese
inspired lifestyle products and stores chain specializing in home and consumer
goods such as cosmetics, paperwork, toys, and cooking goods. Indian consumer
spending has been increasing, Indian buyers are gradually shaping their
preferences, spending patterns, and living styles as cofactors. Nowadays,
individuals consider foreign products, particularly those popular brands with
better quality, trendy style, and lower prices; Indian consumers are shifting
according to the trends in international markets. MINISO is distinguished from
the retail industry with its profitable operational experience in south-east
Asia, Europe, and America. It has caused new retail due to its product
offering.
Ques
3. You are the Chairman of Mazda Motors in Japan. Your Indian subsidiary Mazda
India has managed to gain only under 4% of the market share so far &
Competitor brands such as Maruti & Hyundai account for 48% & 15% of the
market shares respectively.
a.
What turnaround strategies can you suggest to arrest the decline of revenues
& profitability of your company? (5 Marks)
Ans
3a.
Introduction
When a firm cannot meet its expectations regarding
the revenues and profits earned, a Turnaround strategy needs to be applied to
prevent further losses and change its implementation methods. A turnaround
strategy can help the firm improve its results and gain that place back in the
market share.
Ques
3b. In your opinion, would it be considered appropriate to pursue a Strategic
Alliance or a JV Strategy or should Mazda go it alone in India? State your
response with appropriate justifications & reasons. What would be the
advantages & disadvantages of such a strategy? (5 Marks)
Ans
3b.
Introduction
Mazda Motor Corporation is a Japanese multinational
automaker based in Fuchū, Aki District, Hiroshima Prefecture, Japan. Mazda's
engineers and designers have found a way to pull together the best of all
worlds by becoming a pioneering figure in automotive engineering. Mazda
technology has evolved to provide you can get a sporty, robust, and notably
fuel-efficient car. At every point, Mazda provides its customers with
top-of-the-line goods and services. Cars are assembled from the best quality
materials. Also, maintained and repaired by Mazda engineers. Mazda SKYACTIV
engines are producing less CO2 emissions, allowing you to drive more and reduce
environmental effects.
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