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Operations Management
Operations Management SEPTEMBER 2019
NMIMS MBA ASSIGNMENTS
SOLVED ASSIGNMENTS
1. Explain how the operations strategies are different when applied to a service company such
as “Indigo Airlines” versus an aircraft manufacturing company such as Hindustan
Aeronautics Limited (HAL). (10 Marks)
2. What are the key factors that firms consider while choosing a location to operate? List five
major reasons, why any Pharmaceuticals manufacturing firm should operate (locate its
factory) in India. (10 Marks)
3. Bhanji has spent nearly two decades working at Metro Brands, which was started by her
grandfather as a stand-alone store in Colaba in 1947 and has since grown to over 500 stores
across the country. She radiates enthusiasm for retail. “I’ve only ever worked here. I came
here straight after my undergraduation. It’s not like a business where you don’t see an end
result. You put something in the store, within a week you know how that shoe is working.
You see new creations, you see new ranges," she says.
Keeping in touch with the ground realities of retail is essential to corporate strategy. “From
being purely a product brand, we have become a retail brand. When you walk into the Colaba
Metro store, the collection will be different from the Linking Road store. We curate the
product for each store. I want the best collection for a customer who walks into a store," she
says.
Two years ago, Bhanji and her team implemented Eli Goldratt’s Theory of Constraints
(TOC), a management philosophy that leads to profit improvement through greater efficiency
in business processes.
“Theory of Constraints brought efficiency to our front end, helping the way we sell go from
art to science. For example, 40 new designs are introduced into our system every week. After
four weeks, we address how they have sold. We had thumb rules to check what happens, and
decide if a design worked. It is like an art, but applying TOC helped us make it a science."
The project came with management challenges for Bhanji, including getting on board the
front line supply chain teams who had to adopt the new technology.
“TOC wasn’t so tough from a technology angle, but it was supremely difficult from our
mindset angle. How do you tell someone that the computer may know some things better than
you?" she says, as the legacy brand has a number of long-time employees.
(Source: https://www.livemint.com/mint-lounge/business-of-life/how-science-and-art-meet-
in-shoe-retail-1558365780350.html)
a. Explain the concept of “Theory of Constraints (TOC)”. (5 Marks)
b. What all possible challenges Bhanji might face with the TOC?
Operations Management SEPTEMBER 2019
NMIMS MBA ASSIGNMENTS
SOLVED ASSIGNMENTS
1. Explain how the operations strategies are different when applied to a service company such
as “Indigo Airlines” versus an aircraft manufacturing company such as Hindustan
Aeronautics Limited (HAL). (10 Marks)
2. What are the key factors that firms consider while choosing a location to operate? List five
major reasons, why any Pharmaceuticals manufacturing firm should operate (locate its
factory) in India. (10 Marks)
3. Bhanji has spent nearly two decades working at Metro Brands, which was started by her
grandfather as a stand-alone store in Colaba in 1947 and has since grown to over 500 stores
across the country. She radiates enthusiasm for retail. “I’ve only ever worked here. I came
here straight after my undergraduation. It’s not like a business where you don’t see an end
result. You put something in the store, within a week you know how that shoe is working.
You see new creations, you see new ranges," she says.
Keeping in touch with the ground realities of retail is essential to corporate strategy. “From
being purely a product brand, we have become a retail brand. When you walk into the Colaba
Metro store, the collection will be different from the Linking Road store. We curate the
product for each store. I want the best collection for a customer who walks into a store," she
says.
Two years ago, Bhanji and her team implemented Eli Goldratt’s Theory of Constraints
(TOC), a management philosophy that leads to profit improvement through greater efficiency
in business processes.
“Theory of Constraints brought efficiency to our front end, helping the way we sell go from
art to science. For example, 40 new designs are introduced into our system every week. After
four weeks, we address how they have sold. We had thumb rules to check what happens, and
decide if a design worked. It is like an art, but applying TOC helped us make it a science."
The project came with management challenges for Bhanji, including getting on board the
front line supply chain teams who had to adopt the new technology.
“TOC wasn’t so tough from a technology angle, but it was supremely difficult from our
mindset angle. How do you tell someone that the computer may know some things better than
you?" she says, as the legacy brand has a number of long-time employees.
(Source: https://www.livemint.com/mint-lounge/business-of-life/how-science-and-art-meet-
in-shoe-retail-1558365780350.html)
a. Explain the concept of “Theory of Constraints (TOC)”. (5 Marks)
b. What all possible challenges Bhanji might face with the TOC?
Taxation- Direct
and Indirect
Taxation Direct & Indirect NMIMS SEPTEMBER 2019
NMIMS SOLVED 2019 ASSIGNMENTS
NMIMS UNIQUE ASSIGNMENTS
NMIMS MBA SEPTEMBER 2019 SOLVED ASSIGNMENTS
1. Mr Bob is a resident of London. He visits India to understand the business environment.
He is keen to start up a business in India. However, he is not aware of the tax structure
prevalent in India. As a tax consultant, discuss with him the tax structure in India post the
introduction of Goods and Service Tax Act. (10 Marks)
2. Income from house property is the only income that is charged on the notional basis. It
means that the incidence of tax depends not only on the income earned from the property, but
also on the inherent potential of the property to earn income. Tax has to be paid even in cases
where no income is being earned. Discuss the Cases where income from house property is not
chargeable to tax under the head ‘Income from House Property and thus chargeable under
any other head.
(10 Marks)
3. Following information is available for Mr. Saurabh Pandey for Assessment Year 2019-20
with respect to the premium paid of life insurance during Financial Year 2018-19.
PLEASE FIND THE TABLE BELOW
Policy Issue
Date
In the name of Capital Sum
Assured
%
Restriction
of Sum
Assured
Its Questions SAMPLE ONLY
Taxation Direct & Indirect NMIMS SEPTEMBER 2019
NMIMS SOLVED 2019 ASSIGNMENTS
NMIMS UNIQUE ASSIGNMENTS
NMIMS MBA SEPTEMBER 2019 SOLVED ASSIGNMENTS
1. Mr Bob is a resident of London. He visits India to understand the business environment.
He is keen to start up a business in India. However, he is not aware of the tax structure
prevalent in India. As a tax consultant, discuss with him the tax structure in India post the
introduction of Goods and Service Tax Act. (10 Marks)
2. Income from house property is the only income that is charged on the notional basis. It
means that the incidence of tax depends not only on the income earned from the property, but
also on the inherent potential of the property to earn income. Tax has to be paid even in cases
where no income is being earned. Discuss the Cases where income from house property is not
chargeable to tax under the head ‘Income from House Property and thus chargeable under
any other head.
(10 Marks)
3. Following information is available for Mr. Saurabh Pandey for Assessment Year 2019-20
with respect to the premium paid of life insurance during Financial Year 2018-19.
PLEASE FIND THE TABLE BELOW
Policy Issue
Date
In the name of Capital Sum
Assured
%
Restriction
of Sum
Assured
Its Questions SAMPLE ONLY
Hurry
up very low price you can buy solved assignments (lowest price guarantee) charges rs 199 per assignment.
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will revert email within 1 hour maximum you
can whatsapp also on 8791490301
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Insurance
Premium
Paid in
Financial
Year
2018-19
May 01, 2015 Spouse 1.5 lacs 10% Rs 20,000
May 31,2012 Self 2 lacs 20% Rs 50,000
SEPTEMBER
01,2015
Daughter with
a disease
specified
under section
80DDB
3 lacs 15% Rs 60,000
Jan 01,2013 Son with a
disease
defined under
Section
80DDB
2 lacs 10% Rs 40,000
May 01, 2015 Parents 5 lacs 10% Rs 75,000
a. Calculate the total eligible deduction, as per Section 80C, with reasons for each payment
inclusion and exclusion, for Mr. Saurabh Pandey (5 Marks)
b. Discuss, briefly the eligibility norms and provisions for claiming deduction under the said
section. (5 Marks)
NMIMS
Global Access
School
for Continuing Education (NGA-SCE)
Course:
Consumer Behaviour
Internal
Assignment Applicable for September 2019 Examination
1. Parachute is known for its range of coconut-based hair
products, manufactured by Marico. While their flagship product is their
Parachute coconut hair oil, over the years they have extended the brand to make
Parachute Advansed Oil for specialized hair care needs and Parachute Advansed
Body Lotion for skin care needs. What is
Stimulus Generalization? How has Parachute generalized the stimulus of
“goodness of coconut” into its brand extensions? (10 Marks)
2. Consider you are in the market for a luxury watch.
Enumerate the steps in this purchase using the Consumer Decision Making Model:
Input, Process, and Output. (10 Marks)
3. a) Explain the different adopter categories in the Innovation
adoption process, taking the example of any innovative product of your choice. (5
Marks)
3. b) What are membership
groups and symbolic groups? Discuss 1 membership group and 1 symbolic group
from your life. (5 Marks)
**********
NMIMS
Global Access
School
for Continuing Education (NGA-SCE)
Course:
Corporate Finance
Internal
Assignment Applicable for September 2019 Examination
1. The risk free Rate of return is
6 %, Return on market is 11% and the Beta of Michelllo Private limited is 1.1.
Estimate the cost of Equity and also mention the steps to calculate the
opportunity cost of capital as per the CAPM Model. (10 Marks
2. Mehta & Mehta constructing
company wants to make an investment worth 500 crores in certain real estate
projects. As a financial advisor to the company discuss the capital budgeting
process with them, covering suitable points. (10 Marks)
3. Anna dude Enterprises has Rs
5lacs in assets that are financed with 100% equity. Fixed cost are Rs1.2lacs.
The EBIT of Anna dude Enterprises for the year is Rs80000. The applicable tax
rate is 40%. In case its EBIT increases by 10%and reduces by 10%
Define, calculate & interpret
the
a. Net income (5 Marks)
b. Return on equity (5 Marks)
**********Its Questions SAMPLE ONLY
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up very low price you can buy solved assignments (lowest price guarantee) charges rs 199 per assignment.
Mail on aapkieducation@gmail.com Or call us on 8755555879. We
will revert email within 1 hour maximum
you can whatsapp also on 8791490301
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NMIMS
Global Access
School
for Continuing Education (NGA-SCE)
Course:
Marketing Strategy
Internal
Assignment Applicable for September 2019 Examination
1. Founded in 1971 in Seattle, Washington, USA, Starbucks is a
well-known international brand with presence in more than 20,000 locations.
Tata Starbucks is a 50:50 joint venture between Starbucks and Tata Global
Beverages (TGBL) in India. Tata Starbucks opened its first store in India in
Oct-2012, and as of Feb-2019
had c. 135 stores in India. “We look at activating more stores
roll out in the next few years” – L Krishnakumar, Group CFO, TGBL (source:
Business Today, 10-Feb-2019). Recently, the brand has started accepting orders
via food delivery firms (e.g. Swiggy). Chaayos – founded by Nitin Saluja – an
IIT Bombay alumnus – opened its first store in India in NCR region in Nov-2012.
Nitin refers to Chaayos as ‘one of the finest Chai cafe chain in India’ on his
LinkedIn profile (accessed May-2019). You work as a Marketing Strategy
consultant, and have been hired by Nitin to develop the Marketing Strategy for
Chaayos, which would help Chaayos increase the sales 10 times by 2025 (relative
to sales in financial year ending Mar-2018). Provide your recommendations
regarding the Marketing Strategy and Marketing Mix along with explanations. (10
Marks)
2. Customer buying behaviour plays an important role in
Marketing Strategy, and is affected by four key
factors/influences/characteristics. Identify and explain the major influences
on buying behaviour, for application in brand communication/ promotion, for the
following products/brands: (1) Raj Comics, (2) Pizza Hut India, (3) Amazon
India, and (4) LinkedIn India. (10 Marks)
3. Founded in 1939, Marvel Comics (www.marvel.com) is a
well-known brand – in comic books and related media – owned by The Walt Disney
Company. Dhruv, a first generation entrepreneur founded ‘Ossum Comics’ in 2019
with a vision to launch and build the first Indian billion-dollar brand in
comic books and related media, and feature among top 3 international brands in
the same category by 2030. Dhruv wants to launch the company by Oct-2019 and
has hired you as a consultant
a. Explain various stages and their characteristics in an
industry life cycle, with specific comments regarding the current stage of
comic books and related media industry in India. (5 Marks)
b. There are 5 key themes/ ways to identify competitive
advantages for a brand/ differentiate from other brands, as a part of
differentiation and positioning strategy; explain these with
suggestions/examples in context of ‘Ossum Comics’, and (2) suggest a positioning
strategy for ‘Ossum Comics’. (5 Marks)
**********
NMIMS
Global Access
School
for Continuing Education (NGA-SCE)
Course:
Sales Management
Internal
Assignment Applicable for September 2019 Examination
1. What is your understanding of Product Related Policies?
Please advise a company manufacturing and selling Cosmetics on new product
development. (10 Marks)
2. Mr. Verma, who comes from a technical background, has
started a new business of manufacturing Pharmaceuticals products, please help
him in preparing his Sales targets and sales budgets. Keep in view the market
segments he wants to cater. (10 Marks)
3. Case Study
Mr. Sharma of Spark Detergent was a worried person; another
competitor had
launched a special pack of a Detergent with a very competitive
price and very aggressive advertisement and Sales promotion schemes. The
flagship brand of the company SPARK was taking a beating in the market and
sales were going down.
The company Spark is an old company existing for more than 60
years and has a strong brand equity in the market. The products of the company
are well known and command a premium and have a niche place in the market.
There are also other products like Soaps, Shampoos and other consumer goods the
company offers.
The new company does not have the wide range of products Spark
has but is strong on raw materials buying and thus offers very low prices to
attract customers; this according to Mr. Sharma is their biggest strength.
Mr. Sharma is sitting in his office trying to find a new
marketing strategy to regain the lost market share
a. Please help Mr. Sharma in his endeavor to regain the lost
share and increase brand
equity. (5 Marks)
b. Should Mr. Sharma drop prices of the brand SPARK? If not
what alternative does
he has? (5 Marks)
**********
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up very low price you can buy solved assignments (lowest price guarantee) charges rs 199 per assignment.
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