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Course: Business Economics
September 2021 Examination
1. “Demand forecasting is an important tool for predicting the demand for an
organization’s products or services in a specified time period in the future” Enumerate any
three needs for demand forecasting and discuss the steps involved in demand forecasting.
(10 Marks)
2. From the given table calculate TR, MR and AR and highlight the relationship between total
revenue (TR) and marginal revenue (MR). (10 Marks)
Quantity Price
50 200
60 150
70 100
80 50
90 10
3. A.
The disposable income of Mehta family increases from Rs 5000 to Rs 15,000. As a result, the
family‘s demand for milk and milk goods has increased from 30 liters to 60 liters per month.
Calculate the income elasticity of demand. (5 Marks)
3. B.
A drop in the price of lemons from Rs 100 per kg to Rs 60 Per Kg increases the quantity
demanded from 1.75 to 7 kg per week. Calculate the price elasticity of demand. (5 Marks)
Course: Financial Accounting and Analysis
Internal Assignment Applicable for September 2021 Examination
1. This pandemic situations has drawn the attention of a lot of individuals to actively watch
and participant in the Indian financial market. As a life-long learner, you also decide to
understand the fundamentals of certain companies listed on the stock exchanges in India. One
of your friends advised you to look in to the various techniques of financial analysis, as one of
the way of evaluating the financials of business entities. You are done with getting an
understanding about various techniques of financial analysis. Elaborate any five of the said
techniques for financial analysis. (10 Marks)
2. Mahesh wants to start his business and for that he decides that he will take loan for Rupees
7 Lakhs from the Bank of Baroda. He also decides to use his saving worth 3 lakhs in the bank
account to start the business. Discuss how these two transactions will be recorded in the
books of accounts by passing the relevant journal entries? How these transactions will be
reflected in the Books of accounts (that’ is in the financial statements)? Lastly, conclude
your answer by stating the applicability of which accounting assumption/s you did
the above mentioned accounting treatment/ recognition and presentation in the books of
accounts. (10 Marks)
3. Take Britannia Industries Ltd as a case. In the context of its financial statements and annual
report answer the following
a. It’s a largely acceptable practice among the corporate entities to pay dividend to its
shareholders. Take Britannia Industries Ltd as a case. Discuss and differentiate the types of
dividend the company paid for the financial year 2020-2021. Also, mention your
understanding about what could be the accounting treatment of Dividend in the books of
Britannia Industries Ltd. (5 Marks)
b. Discuss and share your understanding on any three profitability ratios which you feel
relevant to assess the profitability of the company. (5 Marks)
Course: Information Systems for Managers
September 2021 Examination
1. Identify some of the Green IT practices being followed by any company of your choice
to offset the adverse impact of their business on the environment. Please provide the
benefits of using Green IT practices in quantitative numbers/statistics (for e.g Reduced
energy consumption by 25%) (10 Marks)
2. The subject of “Information Systems for Managers” has impacted you so positively that you
decide to convert your own house/building/apartment into a Smart Building. Suggest 5
innovative solutions towards a Smart Building & enlist their benefits for yourself and your
neighbourhood. (10 Marks)
3. You are a medium sized Travel & Tourism company based in Mumbai by the name of
“Kesari Travels”. Owing to the past developments of terrorist attacks & heavy flooding in
Mumbai, you are very keen to have a Disaster Recovery/Business Continuity Plan in place.
a. What Disaster Recovery/Business Continuity features will you introduce for your company?
Suggest & briefly describe at least 2 such innovative initiatives? (5 Marks)
b. If your IT consultant provides you a choice between ‘Real-time mirroring of your data’ OR
‘Periodic back-up of your data’ which one of the proposed solutions will you choose as CIO of
Kesari Travels? Justify with 2 reasons behind your choice & decision (5 Marks)
Course: Management Theory & Practice
September 2021 Examination
1. You are hired as a trainer by Rustica Metallics, a newly setup organization dealing in
manufacturing of metallic parts for automobiles especially electric cars. The CEO wants
you to train the newly recruited management trainees about the Principles of
Management. Explain the principles of Management to these newly recruited employees
by taking the help of Henri Fayol’s 14 Principles of Management?
(10 Marks)
2. You are part of a forum and research group where they are having a major discussion
and research on Management. The core area of this discussion is whether Management is
an Art or a Science. As the chairman of the forum, can you throw some light on whether
Management is an art or a science or both and Why? (10 Marks)
3. SpiceJet, a famous no frill airline in India is losing its market share to its peers. The
major reasons contributing to the same is that there is a lot of conflict in the organization
due to which correct and timely decisions are not being taken. The company has hired you
as a consultant to understand and solve this issue
a. Explain the different types of Conflicts that can arise in an organization? (5 Marks)
b. Explain what strategies can be used by SpiceJet to resolve these conflicts? (5 Marks)
Page 1 of 2
Course: Marketing Management
September 2021 Examination
1. You want to buy a car for your personal usage. As a potential customer, explain
the stages that you will follow in the process of buying a car. (10
Marks)
2 Health and Nutrition Start-Up, Habbit makes consumer debut with a range of
innovative
& delicious Products. The Habbit Super Shake is a daily nutrition drink for the entire
family. A glass of Habbit Super Shake covers all your essential nutrition requirements. It
consists of all essential fibers, healthy omega, vitamins and minerals with zero added
sugar to give a super start to your day. Considering that they have entered in consumer
market for the first time, how the brand should be positioned in the market? (10
Marks)
3 Read the following Case & solve the questions given:
Bharat Motors has been selling the “Konard” brand of passenger cars in India for the
last 60 years. Their car has been the leading car market share wise for the last 50 years.
But, for the last 5 years the scenario has changed. Many multinational car companies
have entered the country and introduced highly fuel efficient, user friendly, & high
performance models in the country. The buyers have thus seen the market change
from sellers to buyers’ market. Spectacular product characteristics have become the rule
of the day. Resultantly Konard has rapidly and constantly lost the market share.
Realizing that the company has no other alternative, they have tied up with a leading car
company of Korea and are now ready to launch an absolutely new and drastically
improved version of the old faithful Konard.
Page 2 of 2
Questions:
a. Is the company’s strategy of tie up with Korea car manufacturer and the readiness to
launch a completely newer version of Konard a wise decision? Justify your answer.
(5 Marks)
b. Suggest promotional tools which the company can use to help it develop a completely
new image for its product. (5 Marks)
Course: Organizational Behaviour
September 2021 Examination
1. Do you think the modern approach of OB is relevant in current times? Support
your views with in-depth justification. (10
Marks)
2. Briefly explain the Big Five personality traits & rate any 2 individuals from your
personal (relative or friend) / professional life (manager / client / co-worker) on the
same. (10 Marks)
3. As effective as technology has proven to be during lockdown for most organizations
across the globe, work from home for extended hours has its own set of challenges.
Without much face-to-face human interaction with coworkers and clients, it becomes
difficult to connect with our professional counterparts. These leaders to a drop in
motivation levels and overall productivity.
a. In the given scenario, how can Goal Setting Theory be applied to improve
performance? (5 Marks)
b. How will you apply McClelland’s Needs Theory to enhance motivation at the
workplace? (5 Marks)
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