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NMIMS Global
Access
School for Continuing Education (NGASCE)
Course: Capital Market & Portfolio
Management
Internal Assignment Applicable for September 2021
Examination
1. ‘Technical indicators are used to analyse short term price movements’. Comment
explaining the concept and application of different technical indicators under technical
analysis. (10 Marks)
2. Dr. Das purchased 500 shares of Serra Ltd. @ Rs. 60 each on 15th October 2017. He
paid a brokerage of Rs. 600. He received the following dividends – (10 Marks)
June 2018 Rs. 800
June 2019 Rs. 1000
June 2020 Rs. 600
He sold all his shares for Rs. 45000 on 15th October 2020 and paid brokerage of Rs. 1500.
Compute:
1. Holding period return
2. Annualized Return
3. Fundamental analysis involves detailed study of three factors i.e. economy, industry
and company which can be undertaken before investing in any stock or company share.
The focal point of fundamental analysis is the present performance of the company and
the future projections of financial position along with the intrinsic value of the
company’s share. Fundamental analysis bases its judgment on a historical approach of
analyzing a company’s financial statements to draw inferences.
a) Enumerate the different ratios which are used under fundamental analysis. (5 Marks)
b) Differentiate between: Fundamental and Technical Analysis. (5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Commercial Banking System & Role of
RBI
Internal Assignment Applicable for September 2021 Examination
1. One of the important mandate of RBI is prudent management of monetary
policy, curbing inflation and checking unemployment in economy. Explain how RBI
achieves these diverse parameters by use of different tools available with it. (10
Marks)
2. Credit appraisal is a critical analytical tool of bank. Largely the profitability of bank
hinges on this tool. Any weakness on this front is reflected on the profitability of banks
and it also results in accumulation of stressed assets. BASEL-II has given strong
recommendations to check this menace. Elaborate in details the important
recommendations of this committee. (10 Marks)
3. Risk mitigation is one of the main function/concern of bank in volatile economy. In
course of business banks face different types of risks which may vary from one bank to
another.
a. Which are the major risks banks are exposed to and how they mitigate it? (5 Marks)
b. Suppose the regulator asks one of the losses making Bank XYZ to close a few
branches to reduce cost thereby make the bank more sustainable/profitable. But XYZ
Bank refuses to close its few branches, citing some risk/s involved in the process. What
are the risks XYZ Bank perceives if it closes a few branches. (5 Marks)
NMIMS Global
Access
School for Continuing Education (NGASCE)
Course: Consumer Behaviour
Internal Assignment Applicable for September 2021
Examination
1. What are membership groups and symbolic groups? How do they affect
consumer behavior? Discuss 1 membership group and 1 symbolic group
from your life. (10
Marks)
2. Explain the Classical conditioning theory of consumer learning. What are its
applications in marketing? Give an example of each application. (10 Marks)
3.
a. Explain the different adopter categories in the Innovation adoption process, taking the
Example of any innovative product of your choice. (5 Marks)
b. Take any 5 consumer personality traits of your choice and explain how they affect
consumer behavior. (5 Marks)
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NMIMS Global
Access
School for Continuing Education (NGASCE)
Course: Corporate Finance
Internal Assignment Applicable for September 2021
Examination
1. The capital structure of ABC Pvt. Ltd is as follows:
Equity share capital (each share of Rs. 10) = Rs. 16,00,000
Debentures with a coupon rate of 10 % = Rs. 10,00,000
Revenue from the business activities for the company is Rs. 2.00 crores. Its
variable cost is 10% of the revenue, fixed operating cost is Rs. 60 lakhs and the
company pays income tax at a rate of 25%. (10 Marks)
a. Calculate financial leverage, operating leverage and combined leverage for the
company.
b. Determine the likely level of EBIT for EPS of (i) Rs. 45, (ii) Rs. 60, and (iii) Rs.
75.
2. The equity shares of a publicly traded company are priced at Rs. 600 with P/E
(Price to Earnings) ratio of 20. The company announces a dividend of Rs. 12 per
shares. The shareholders of the company expect the dividend to grow at a rate of
5% every year, and the cost of equity for the company is 16%. According to the
dividend relevance approach suggested by Walter and Gordon, what would be the
impact of dividend announcement on the market price of the shares of the company
if required rate of return for investors is (i) 10%, (ii) 15% and (iii) 20%.
(10 Marks)
3. A manufacturing company forecast that it is likely to sell 8,00,000 units for the
year 2021. The processing cost of an order is Rs. 200 and the carrying cost per unit
of inventory is Rs. 16. The lead time of an order is 5 days.
(a) What would be the economic order quantity (EOQ) and re-order point
assuming 360 days in a year? (5 Marks)
(b) The company implements business process reengineering which results in to
reduction of 25% in cost of an order, 15% in carrying cost per unit of inventory
and 20% in lead time of an order. What would be the new EOQ and re-order
point. (5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Cost & Management Accounting
Internal Assignment Applicable for September 2021 Examination
1. Jaiman Snacks LLP is in the business of supplying roasted peanuts across India on a wholesale
basis.They started a year back during lockdown and are generating good business across the
country The LLP is managed by three friends who are commerce graduate. They implemented the
financial accounting system for the business.Now, they are deciding to work towards the
franchisee business model and take their business to the next level. However they feel that they should
systemize their business strategies and Functioning first so as to achieve the desired results. This may
help them in effectively plan the business operations, evaluate their finances more critically, and can
employ adequate capital budgeting tools to evaluate the various decisions related to further expansion.
They are exploring management accounting as a probable tool for all these short term and strategic
decision making. Should they set up management accounting for the current business? Discuss the
importance and advantages of Management accounting in the context of given scenario
(10 Marks)
2. Following information relates to Process A account
10000 Units introduced at Rs 20000
Material consumed Rs 5000
Manufacturing expenses Rs 2000
Direct Labour charges Rs 6000
Units transferred to next process B- 9500
It is bound that wastage in this process is 3%
There is no realizable value of scrap
Prepare the process account reflecting the value at which output will be transferred to the next
process. (10 Marks)
3. Nirmal Soul pvt Ltd is a manufacturer of bath towels. The company has to supply his customer
750 units of his product per year.
Any type of shortage is not acceptable.
The inventory carrying cost is is Rs 2.4 per unit per year
The set up cost per run is Rs 100
Compute
a. What should be the optimum order size and the optimum number of orders which should be
executed (5 Marks)
b. Calculate the total cost for the optimum order size (5 Marks)
NMIMS Global
Access
School for Continuing Education (NGASCE)
Course: Digital Marketing
Internal Assignment Applicable for September
2021
Questions:
1. What are the judgments oriented advertising methods? Explain with relevant examples
(10 Marks)
2. You run a pre-nursery (kindergarten) school in a local area. Write a Google Ad Words
Search Campaign for the same. (10 Marks)
3 .
a. Discuss the Digital marketing strategy roadmap with its four key stages and their
elements. (5Marks)
b. What are the four product-service states? Explain the product revenue model (5 Marks)
NMIMS Global
Access
School for Continuing Education (NGASCE)
Course: Marketing of Financial
Services
Internal Assignment Applicable for September 2021 Examinatio
1. Develop a Public Relations campaign for IRDA to help create awareness about Life
Insurance sector and to educate policyholders about their rights. (10 Marks)
2. Sanjay Bhat, (age 34 years) works with a pharmaceutical company and has not yet
started to invest for his retirement. Sanjay is married to Pooja (age 30 years) and they have
one son aged 2 years. Sanjay wants you to prepare a plan for him to retire latest by age 60.
(You can make any assumptions to further build up your case.) (10 Marks)
3. You are a Financial Planner. Your client Sumit Raghani aged 35 years and works with
an IT company earning Rs 15 lakhs per year. His wife Priti, aged 32 years, is a homemaker.
They have one daughter Rimmi aged 5 years. The couple requires your help to make some
financial decisions. (You can make any assumptions to further build up your case.)
a. Sumit wants to buy a Pure Risk Life Insurance cover of Rs 1.5 crore. He is confused
whether he should buy a ULIP or a Term Plan. Recommend the product best suited for his
requirement. (5 Marks)
b. Sumit and Priti want your help to invest for Rimmi’s higher education which they
estimate would be required after 15 years. (5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Research
Internal Assignment Applicable for September 2021 Examination
Q.1) As a researcher, you need to identify as to how many Grocery stores in Mumbai sell
HUL’s Lifebuoy Hand Sanitiser. Which non-probabilistic sampling method
would you use to complete your research? Also state the reasons behind choosing that
method. Also explain as to how will you proceed ahead with choosing the areas/
localities in Mumbai to conduct your research alongwith timelines.
(10 marks)
Q.2) You are the Head of a Market Research Organisation. Your Telecom client Reliance
Jio has recently introduced “HumaraJio” a new type of 5G enabled affordable handset
priced at Rs.10,000. The Telecom company wants to understand how customers are
reacting to their recently launched product across India. Draft a Questionnaire containing
not more than 20 questions that would succinctly address
the query posed by the Telecom client.
Q.3) You have been recently appointed as a “New Product Development” Head for
Mondelez India. You have been asked to develop 1 new innovative product namely
“Honey chocolate” as part of their product portfolio.
A) Explain the process in detail to arrive at the creation of your new product
(5 Marks)
B) Is there a need to conduct Test Marketing? If Yes or No, please state your
reasons to support your answer.
(5 Marks)
NMIMS Global
Access
School for Continuing Education (NGASCE)
Course: Marketing Strategy
Internal Assignment Applicable September 2021
Examination
1. You are the marketing director of Citibank, your bank is making huge
profits globally in the consumer banking division, your organization now
wants to cut back on consumer banking and wants to focus on business-tobusiness
segment. Do you think this is a good strategy? How would you make
the transition? Prepare a communication plan for your retail customers such
that the brands value is not diminished in the eyes of the consumers?
(10 Marks)
2. The IPL moved the 2021 season to India despite cases being reported in India
unlike the UAE where the IPL had organized the 2020 season. Was this a sound
strategic decision? Do you think that the IPL brand shall be tarnished because of
the suspension of the season in 2021? What steps can the IPL take to restart the
season and retain brand credibility? (10 Marks)
3. You are the marketing director for Cinema Express a successful theatre chain
having 20 theatres with 80 screens in tier two towns of India. With the Pandemic
hitting hard at the theatre business leading to prolonged shutdowns business has
been badly hit. Along with this consumer sentiment has been deeply dampened.
a. As marketing director what strategies would you evolve in ensuring your
organization remains relevant in the post pandemic world. Create two new
product ideas for the company. (5 Marks)
b. How would you reposition your company’s brand in the future? Create a
marketing plan for the two new product ideas that you have created in the
previous question. (5 Marks)
NMIMS Global
Access
School for Continuing Education (NGASCE)
Course: Retail Banking
Internal Assignment Applicable for September 2021
Examination
1. Today, Retail Banking products and services are being delivered through multiple
distribution systems. Describe the evolution of these distribution systems and the pros
and cons of each of these. Also, enumerate the advantages to the Bank as more and more
retail customers avail products and services through various alternate channels to the
conventional Branch channel (physical branch distribution system). (10
Marks)
2.Non-Resident Indians who currently live in various advanced countries have ample
choice for making good and sound investments in their country of Residence. What are the
various operational, business and marketing strategies that Banks in India can adopt to
make themselves an attractive market for these NRIs? (10 Marks)
3. Assume that you are the Head of Retail Banking of a large and profitable private sector
Bank operating in India. You have invited the Heads of all the Distribution channels
(Branch, ATM, Internet, Mobile and Call Centre) for reviewing their performance for the
year and to set the Key Result Areas (KRAs) or goals for the coming year.
a. What will be the parameters that you will use for reviewing their performance?
(5 Marks)
b. What will be the typical KRAs you will be setting for them for the coming year
(5 Marks)
**********
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Cost Management
Internal Assignment Applicable for September 2021 Examination
1. Magnificent Masks is a start up manufacturing embroidered masks for the local market
and eventually plan to export to the UAE and Gulf countries.
The CEO Shivam Mehra has big plans for the future. He needs to plan ahead and prepare
the Budget for the coming year. He hires you as a Management consultant and wants to
understand the concept of Fixed Budget, Flexible Budget etc
Please explain to him the difference between the Fixed and Flexible budget.
Which one should Magnificent Masks adopt and why ? (Explain giving any 2 points)
Also, please explain to the Management the different types of Operating budgets that
they will need to implement (Any 3) (10 Marks)
2. “Elegant Shoes” manufactures 5 varieties of shoes and sandals. While the company is
profitable on an overall basis, 1 variant of kids sandals is a loss making product but the
Product Manager’s performance gets overlooked because of overall profitability.
As a management Consultant , you need to explain to the Top Team the importance/
objectives of correct pricing of a product.
Also, please share with them the features, advantages and disadvantages of any two types
of short term pricing strategies (10 Marks)
Kid shoe company produces its famous shoe, the Kiddy Loafer that sells for Rs 700/-
per pair. Operating income for 2020-21 is as follows :
Sales Revenue ( Rs 700/- per pair ) 35,00,000
Variable cost ( Rs 300/- per pair 15,00,000
Contribution Margin 20,00,000
Fixed Cost 10,00,000
Operating Income 10,00,000
3.
Kids shoe company would like to increase its profitability over the next year by
atleast 20%
To do so, the company is considering the following options :
A Replace a portion of its variable cost with an automated machining process
This would result in a 20% decrease in variable cost but a 15% increase in Fixed
costs. Sales would remain the same.
B
Spend Rs 2,50,000/- on a new advertising campaign which would increase sales by
10%
C Increase both, selling price by Rs 100 per unit and variable costs by Rs 80/- per unit
by using a higher quality leather material in the production of its shoes.
The higher price shoe would cause demand to drop by 20% approximately
D
Add a second manufacturing facility that would double company's fixed cost but
increase
sales by 60%
a. You need to do a Cost Volume Price sensitivity analysis and evaluate all the options
being considered by the Company (5 Marks)
b. Evaluate the options being considered by the company. (5 Marks)
i) Do any of the options meet or exceed the company’s target of 20% operating
profit
ii) What is the best course of action for the company
***********
NMIMS Global Access
School for Continuing Education (NGASCE)
Course: Taxation Direct and Indirect
Internal Assignment Applicable for September 2021 Examination
1. Mr. Pagaria holds a residential house property, which he purchased in the year 2013. He
disposed off the property at a long term capital gain of Rupees 35 lacs. Mr.Pagaria is
confused about how can he get the exemptions under section 54 and 54 EC of the Income
Tax Act. Discuss in the light of the relevant provisions of the Income Tax Act, is
it possible for him to get these deduction. If yes, then upto what extent and what are
the conditions he needs to fulfil and adhere to, so as to get the necessary deductions.
(10 Marks)
2 .Mehta and Kumar are in the supplies of readymade garments. They started with this
business a month ago, in this lock down period. They want to understand on the taxability
of the said supplies. They visited a tax consultant to understand on this. The consultant
mentioned that the supply of goods and services falls under GST can be divided into two
categories. You as a consultant, the various types of the taxable supplies and the nontaxable
supplies (10 Marks)
3. Mr.Vaibhav , aged 44 years is a salaried employee. For the previous year, relevant to the
assessment year he paid medical insurance premium of Rupees 22000 in order to insure his
and his spouse. He also paid Rupees 45000 for the medical insurance of his father Mr
Ashok, who is a senior citizen, and he is independent individual.
He contributes Rs. 4000 to a Covid Protection Health Scheme, which is a Central
Government Scheme. Additionally, on a safer side he get certain preventive health checkup
done for his wife ,wherein he paid cash Rs 2300 for such preventive health check-up
and Rupees 4500 on preventive health check-up for his father.
a. Compute the actual payment done and the maximum deduction he is eligible to claim
for himself and his spouse .Also, give reason for the answer (5 Marks)
b. Compute the actual payment done and deduction he is eligible to claim for his father.
Also, give reason for the answer (5 Marks)
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