Merchandising Management\
December 2021 Examination
Q1. How would you go about
displaying the merchandise if it were your store where you are planning
stationary? (10 Marks)
Ans 1.
Introduction
There are certain ways in which
merchandise is displayed to attract and seduce customers. Even though most of
the concepts guiding the various areas of the show are similar, each area has a
specific form. It must be understood that the products are displayed as a part
of the total advertising strategy, such as the marketing and advertising and
sales strategies. The most creative ideas for marketing shows may come from
small-group owners who, according to many business advisors, have some of the
most innovative concepts. There is a good chance that your Its Half
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Q2. If the merchandise in your store
was apparel and apparel-related products, how do you go about creating maximum
visibility and more outstanding sales? (10 Marks)
Ans 2.
Introduction
There
is even an aspect of the economy that can be enjoyed by clients by the shops
that are much more than simply places to buy products. There is a good chance
that this will have a substantial impact on the selection of items. It's
clearly important that retail stores and companies supplying CPG commodities
have a growing understanding of their customers and their preferences and so as
to encourage them to buy items. While shoppers discover matters, they may be
more likely to
3. Case Study
Can Repainting adds color to June
Quarter
At a time when there is visible
moderation in demand across categories, firms such as Asian Paints, Berger, and
Kansai Nerolac have surprised the Street with their June quarter (Q1) numbers.
All three reported double-digit sales volume growth, in the region of 15-18 %
when most others saw slip sharply.
Growth came despite a sustained
slowdown in the automotive and construction segments, both of which are
critical users of paints.
Explaining this curious trend, H M
Bharuka, managing director of Kansai Nerolac, said the reason was a lower
repainting cycle and the convenience with which consumers can do up their homes
now. "The repainting cycle has crunched. People earlier repainted their
homes after five to seven years. They do it now after two to three years,"
he said. "Paints are also easily available now. This is pushing up the
repainting market." Abhijit Roy, MD, and CEO of Berger Paints said demand
for paints in small towns and a rural area was robust.
“One, the nature of the market is
such that people are not taking loans to repaint their homes. The second reason
is that whenever possible, people today are repainting their homes. It could be
for a special occasion or a festival or to protect their homes or beautify
their places of residence. All this is contributing to growth,” he said.
Growth came despite a sustained
slowdown in the automotive and construction segments, both of which are
critical users of paints.
Explaining this curious trend, H M
Bharuka, managing director of Kansai Nerolac, said the reason was a lower
repainting cycle and the convenience with which consumers can do up their homes
now. "The repainting cycle has crunched. People earlier repainted their
homes after five to seven years. They do it now after two to three years,"
he said. "Paints are also easily available now. This is pushing up the
repainting market." Abhijit Roy, MD, and CEO of Berger Paints said demand
for paints in small towns and rural areas were robust.
“One, the nature of the market is
such that people are not taking loans to repaint their homes. The second reason
is that whenever possible, people today are repainting their homes. It could be
for a special occasion or a festival or to protect their homes or beautify
their places of residence. All this is contributing to growth,” he said.
Decorative paints, or paints used in
homes and retail establishments, make up around 70 % of the total markets, with
industrial colors constituting the rest, sector experts said. Analysts said the
reduction in the GST rate by 10 % has also aided growth.
“Earlier, paints as an item
attracted the peak GST rate of 28 %,” said Aneesh Roy, senior Vice-President,
research (institutional equities), Edelweiss
“It is now down to 18 % after the
rate was revised (downwards) in July last year. Paint majors have passed these
benefits to consumers. Plus commodity prices, especially, the price of crude
oil has been benign, implying these hasn't been price hikes in the (June)
quarter," he added. In the past month, crude prices have fallen 11 %.
Derivatives of crude are used in paints. The cost of titanium dioxide, another
critical input used in paints, had dropped 14 % year on year and 5 %
sequentially in Q1. The result of all this was that margins had improved.
Operating margins in Q1 for the
three points over the year-ago period. One basis point is equal to
one-hundredth of a percentage point.
All three firms are pushing their
distribution reach aggressively, especially into small towns and cities, to
partake of growth. Roy said his firm plans to expand distribution by 10 % every
year to reap the benefits of the overall demand for paints.
Bharucha said his company would push
its direct reach into small towns and cities, while Asian Paints proposed to
add around 3000 dealers per annum to consolidate its hold in trade channels.
a. What segment is Nerolac focusing
on? What are the reasons for the growth in the supposed to be understood as a
slack market? (5Marks)
Ans 3a.
Introduction:
Generally, the term
"segment" refers to the area of an organization that makes money from
it and provides something of a distinct set of products, offerings, or
services. There are many instances where segments are set up in such a way as
to only include their own price lists and activities. There is no element that
would be considered a "segment of the business." instead, the
business
b. What are the reasons for people
to paint their house more frequently? What could be the success of Nerolac in
today's scenario? (5Marks)
Ans 3b.
Introduction
The KNPL paints business is
considered to be one of the top industrial paints suppliers in the country. In
the Industrial Coating Industry, the firm has become one of the leaders due to
its unwavering commitment to its clients. Several of the most prestigious names
from the
Retail Store Design and Location
December 2021 Examination
1. Amul wants to revamp its store giving it a fresh look? You are
supposed to redesign their store with a fresh perspective. What will be your
approach? (10 Marks)
SOLUTION
Introduction
As I discuss Amul, I am interested in what it means to me to
describe an ocean of love, commitment, and smiles that stretches far from the
farthest reaches of a modern kingdom with millions of humans experiencing the
delight of a single motion. In the history of four decades of the antique dairy
cooperative movement, Amul has clocked the fastest increase and so far the
cooperative is just a few words for its debut -- and so far it is just a few
words for its Its Half solved only
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2. Axe
deodorant wants you to design a new display that will make its Display stand
out from the competitors. What do you suggest? (10 Marks)
SOLUTION
Introduction
It is my duty as a shop designer, especially for better
showing the products of axe deodorant, to point out a few of the essential tips
on how to stand out from the crowd as an exceedingly suitable company. In my
opinion, we should not deny the fact that superb customer service and excellent
products are dependable to keep our customers coming back through the years.
There are several elements that a company's branding and visuals play a vital
role in attracting customers to their stores. If it is the very first time,
please allow it to be that way. The window
3. Case Study
Gits unpacks the utility narrative.
A ready to cook food brand looks to stay relevant, even as its core
promise to convenience is knocked over by a host of new players
New recipes, healthy alternatives, and national pride-it is a broad
sweep of narrative that the 55 years old homegrown convenience food brand is
experiencing, as it plots its way through a rapidly changing marketplace. A
shift in customer perceptions and needs and the aggressive expansion of food
delivery apps are forcing gits the homegrown convenient food brand to rethink
its value proposition.
The brand has a long history in the country. It came into being
1963 and gets into food products, by a privately held company launch instant
and ready to cook food mixes under its name. The company is currently managed by
the third generation of the founding Gelani and Tejani families and the brand
is being reinvented with new products being launched, new packaging format, and
all of this backed with intensive ad campaigns.
Change is being driven by changing customers' profiles. More
health-conscious and while they look for convenience, Buyers are also
particular about the fresh fare, say market experts. This is the market Gits
seeks to address.
"Gits has always been an all-natural, no preservative brand.
However, educating customers find breaking the myths is a big challenge,"
says Sahil Gilani, director, Gits Food products. The company has recently
launched a set of digital firms that speak to millennial needs about taste and
convenience. All of this is a package within a narrative that also seeks to
maximize the sentiment around two big upcoming festivals even Raksha Bandhan
and Independence day. The company says the campaign is meant to celebrate both
Patriotism and brotherhood and that is an ode to all soldiers.
Harish bijoor, brain consistent and founded, Harish bijoor
consultant does not see the brand's promise being effectively conveyed through
such ads, however. "Gits is a very old brand and that heritage of brand
still sticks to it. Gits need to jump out of that old heritage. In terms of its
current advertising, I do not see that happening." The market that gits
serves has plenty to offer. "I think it is important to understand that
the young generation that we are talking about is not only about convenience but
also about the rectification of good health due to that convenience.
Associating good health and health practice with gits may be a good way to go
forward," says Bijoor.
The R.T.C. (Ready to Cook) to the R.T.E. (Ready to Eat) segment is
estimated to be around Rs.1200 Crores and growing at around 10-15%. Gits claims
its accounts for a 25% share of the market that has several hyper-local and
local brands. Among the big brands competing for the same pie are M.T.R. foods,
Kohinoor, I.T.C., Nestle, McCain food (India) Prabhat, and others.
Gillani says that the brand focus in the earlier years was on the
export market because some products were seen to be ahead of their times. But
now domestic sales contribute to 60% of the company's revenue and its share is
expected to grow, largely driven by new launches.
According to Gilani, the lines between the R.T.C. &R.T.E.
categories are getting blurred in the country today. This is all part of an
evolutionary process in taste he adds, explaining that the challenge for brands
such a Gits lies in finding the sweet spot between R.C.T. and R.T.E., a spot
that attracts the young. While they are doing that, the company is also
emphasizing the healthy nature of its product.
Gits now has superfood mixes like brown rice and flax seeds, idli
mix, oats mix, and other products. It has also launched an organic and vegan
version of ready meals abroad.
The company is also looking at ways to drive the brand deeper into
the food business, by working with QSR that is (Quick Service Restaurants) and
Hotels.
Distribution has also been ramped up and the company says it
currently has more than a thousand distributors across the country. It also has
an e-store besides selling through Flipkart, Amazon, and big basket.
Gits is also active on social media and has just launched its 3
digital films, catering to the younger audience on these platforms. Gillani had
said at the time of the launch, that the films are based on real-life
situations. And the objective is to use the realistic narrative to break the
myths around its portfolio of packaged foods, by giving viewers an insight into
preserving without preservations.
a. What are
gits into? How long it has been in this industry and what has it gained in so
many years? (5 Marks)
Ans 3a.
Introduction
In order to begin
discussing "Gits," it is better to start by discussing the company's
legacy. It is estimated that GITS food products PVT was registered in the yr
1963, after his company was registered as a company. L.T.D. Two pals, H.Z.
Gilani and AK Tejani, began their mission as time-saving and exertions-free
mixes organized from natural substances. The company's call was
b. What is the total estimated market for this segment? How much
market share has gits in this entire segment? (5 Marks)
Ans 3b.
Introduction
The following
is a list of some of the facts that may be relevant to mention right now. It is
estimated that Gits and M.T.R. share equally 25 percent of the area of interest
marketplace. As a result, the nearby corporations have captured 50 percent of
the percentage of the R.T.E. & R.T.C. market. As a result, GITS opened a
new revenue stream through tying into business exchanges
Retail Store Operation and Inventory Management
December 2021 Examination
Q1. “The choice of a location is
directly related to the success or failure of a retail store”. Do You agree?
Explain the steps in selection of location for opening a store by “Shoppers
Stop.” which wants to enter in organized retail space with multi brand store. (
10 Marks)
Answer 1.
Introduction:
Retail Multi-brands
consists of shops that sell various brands of competing companies all under one
roof. Multi-brand retail is one of the fastest growing businesses in the new
economy. In addition to Walmart, you will find big bazaar, Reliance, and other
chains of retail shops that display multiple emblems. The multi-brand retailing
concept basically offers clients services and products from different
manufacturers at one location, so they can choose from a range of related or
unrelated products. Subsequently, the consumer can visit the multi-logo retail
keep, stroll in, Its Half solved only
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2. “SOMS (Store Operations
Management System) helps to generate increased revenues, profit margins and a
unique experience to create new customers and retain existing customers.”
In light of above statement Explain
all the features of proposed system which you would like to incorporate with
the help of your team and developers of SOMS. (10 Marks)
Answer:
Introduction:
Store Operations:
According to the layman, one can think of store operations as
the activities or features completed within a shop, and the kind and
organization of the store will affect these features. To put it another way, a
shop operation includes all the details of how the person is going to perform
the process in the store every day. Starting with the choice of a store's
region and design is the first step in making the store's operations a success.
Then it consists of orders, keeps plans, and
3. “The purpose of Inventory Control
is to help a retail store (The Raymond Shop) to generate maximum profit from
the least amount of investment in inventory without affecting customer service
levels.”
a. In light of above statement
critically evaluate the inventory control process of fashion retailer of Fabric
and apparel “Raymond”. (5 Marks)
Answer:
Introduction:
Inventory is a term used by companies to describe the products,
materials, objects, and other things held on hand and maintained by them so
they can sell them into the marketplace in order to get revenue. There are
several different types of stocks held and maintained by each and every
b. What are the steps that “Raymond”
must perform in order to control inventory effectively. (5 Marks)
Answer:
Introduction:
A
system of inventory control refers to a procedure for checking the stock or
inventory of a store and maintaining the required level of inventory at all
times while ensuring the immediate economic interests of a company.
Differently, inventory manipulation can be described as a
Global Retailing
December 2021 Examination
Q1. What strategy did Hindustan Unilever to enter
south east Asian countries. Do you think the strategy will succeed? (10 Marks)
Answer 1.
Introduction
Through
the years, India has become one of the most popular destinations for customers
of many multinational corporations. With India representing the second biggest
economy in the world, marketers are attracted to it, simply because of the
immense opportunity presented by its population. Hindustan Lever became one
multinational that virtually became a domestic-grown brand and established foot
as Unilever subsidiaries. There's no barrier to cashing in on the tiniest
niches available using this organization's techniques. Various studies have
been conducted in
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Q2. How should
Vicco Vajradanti create
an amazing display
(give an idea
for visual merchandising you are
allowed to sketch and show and give a small writeup) on the US strategy of
Vicco inside their stores which will make it stand out? What is the concept you
can think of? (10 Marks)
Answer 2.
Introduction
Ayurvedic
product has emerged within the VICCO group, developed by late Shri Ok. V.
Pendharkar in 1952, being an arena-famous and the most essential product of the
traditional Indian natural medicine world. They were the first in the beauty
products industry to enhance the beauty products records with the introduction
of modifications in beauty products. Each year, the company generated
approximately 1500 million Indian rupees in sales, with plants in Dombivli,
Q3. Case Study
Dollar General hatches big plans for
store expansion
New formats, retail concepts
accompany 1,050 new units planned for 2021
Dollar General didn’t hold back
brick-and-mortar expansion in fiscal 2020, as the dollar store chain tallied
growth of more than 20% in net sales and over 15% in same-store sales for the
year.
Also on Thursday, Dollar General
Executives said two new store formats are slated to launch in 2021 and, over
the long term, the company foresees opportunities to double its store count.
This year, the Goodlettsville, Tenn.-based retailer also expects to wrap
up phase one of DG Fresh, its two-year-old program to
shift to self-distribution of perishables and sell
more fresh and frozen food in stores.
Related: Dollar General to build
first brand-new dual distribution center
Dollar General opened 1,000 new
stores, remodeled 1,670 stores, relocated 110 stores and closed 101 units
during the 52 weeks ended Jan. 29. Those totals were up across the board from
fiscal 2019, when the deep value retailer opened 975 new locations,
remodeled 1,024 units,
relocated 100 units
and closed 67
stores. And on
the e- commerce side in 2020, the
company stepped up expansion of its click-and-collect service, DG Pickup, to
more than 17,000 stores.
As of the close of fiscal 2020,
Dollar General operated 17,177 stores in 46 states, a net increase of 899 from
16,278 stores in 44 states in 2019. Its stores are located within five miles of
about 75% of the U.S. population.
Related: Dollar General promotes
Emily Taylor to chief merchant
At the top line, fiscal 2020 net sales jumped 21.6% to $33.75
billion from $27.75 billion a year earlier, fueled by a sales lift from new
stores and comparable-store sales growth,
Dollar General said.
Same-store sales surged
by 16.3% year over year, reflecting a higher average basket size
partially offset by decreased customer traffic.
Dollar General noted that changes in
shopper behavior triggered by COVID-19 had a “significant positive effect” on
net and same-store sales in fiscal 2020. Comp-store sales growth reflected net
sales gains in the consumables (+19.7%), seasonal (+25.3%), home products
(+37.1%) and apparel (+24%) categories.
The bottom line rose by nearly $1
billion in fiscal 2020. Full-year net income totaled
$2.66 billion, or $10.62 per diluted
share, versus $1.71 billion, or $6.64 per diluted share, in
fiscal 2019. Net
earnings for 2020
showed no significant
change on an adjusted basis, compared with adjusted net
income of $1.74 billion and $6.73 in 2019.
Analysts, on average, had forecast
fiscal 2020 adjusted earnings per share of $10.73, with estimates ranging from
$10.59 to $10.93, according to Refinitiv.
Dollar General
notched its 31st
straight year of
same-store sales growth in
2020, according to CEO Todd Vasos.
“In 2020, we celebrated the opening
of our 17,000th store and the launch of our newest store concept, popshelf. In
total, we completed a record 2,780 real estate projects during
the year, exceeding our initial
target of 2,580 projects as we continued to build and strengthen the foundation
for future growth,” Vasos told analysts in a conference call on Thursday. “From
a position of strength, we also made targeted investments in other key areas,
including the acceleration of certain strategic initiatives to strengthen our
competitive position and further differentiate and distance Dollar General from
the rest of the discount retail landscape.”
New store concepts on tap
For 2021, Dollar General has 2,900
real estate projects in the pipeline, with plans to open 1,050 new stores,
remodel 1,750 stores and relocate 100 stores. That includes two new prototypes
that build on the Dollar General Plus (DGP) and Dollar General Traditional Plus
(DGTP) format, which is larger than traditional Dollar General stores to
accommodate more coolers and freezers for food and beverages.
“Similar to our larger-footprint DGP
concept, the first new format has selling space of approximately 8,500 square
feet, which compares to about 7,300 square feet of selling space for our
traditional store. Beginning later this year, this new format along with our
DGP concept will become our base prototype for nearly all new stores, replacing
both our traditional and higher-cooler-count DGTP formats, allowing for a more
optimized assortment and room to accommodate future growth,” Vasos said in the
call. “Our second new format is even larger, with approximately 9,500 square
selling feet and will be deployed opportunistically across new-store,
relocation and remodel opportunities.”
Dollar General began piloting the two
new store formats in 2020. “On average, our DGP and new store formats are
outperforming the chain on a comp-sales basis and have considerably higher
sales volumes compared to both the traditional and DGTP store, which bodes well for the future as we look to
increase their unit counts in the years
ahead,” said Vasos.
Plans call for the first new format
and DGP to account for more than 550 store projects this year, with the second
new format earmarked for over 100 locations, according to Chief Operating
Officer Jeff Owen. “With about 8,500 square feet of selling space, both our
first new format and DGP concept allow for expanded high-capacity cooler
counts, an extended queue line and a broader product assortment including NCI
[non- consumables], a larger health and beauty section, and produce in select
stores,” Owen told analysts. “The second new format consists of about 9,500
square feet of selling space. In addition to an extended queue line and broader
assortment, this larger layout also includes nearly 50 high-capacity coolers,
an expanded produce offering, fresh meat and additional checkout lanes
including a self-checkout bullpen with multiple stations.
“We believe this even larger format
better positions us to meet the growing needs of our customers, particularly in
highly underserved markets,” he explained. “Overall, these larger formats allow
us to incorporate our best and most impactful initiatives and are designed to
expand high-growth, traffic-building categories in a more customer-friendly
format, all while continuing to drive strong returns.”
Dovetailing with that are existing
initiatives to boost perishables and home goods. Plans call for Dollar General
to add fresh produce in about 700 stores in 2021, bringing the total number of
stores with that offering to more than 1,800, Owen said. He described the
retailer’s cooler expansion program as its “most impactful merchandising
initiative.” During 2020, the chain added more than 62,000 cooler doors across
its store base, and it expects to install more than 65,000 in 2021.
Dollar General
also plans to
expand its Non-Consumables Initiative
(NCI), which brings stores an
expanded home section, including home decor, bath, kitchen and party items.
More than 5,800 stores offered the NCI concept at the end of 2020. “Given our
strong performance to date, we plan to expand this offering to about 5,700
additional stores this year, bringing the total number of NCI stores to more
than 11,000 by year- end,” Owen said.
Also in 2021, Dollar General aims to
bring its popshelf $5-and-below store format into Dollar General locations as
specialty shops. The company opened the first five popshelf stores in 2020, and
their strong early performance has the retailer speeding up the rollout from an
initially planned 30 stores to 50 stores by the end of 2021. Sized at
around 9,000 square feet, popshelf stores offer on-trend seasonal and
home décor, health and beauty care, home cleaning supplies, party goods
and entertaining needs.
“We also plan to incorporate this
concept in up to 25 Dollar General stores in 2021,” Owen said. “In terms of our
store-within-a-store concept, a smaller-footprint popshelf shop will be
prominently positioned in the center of the store, and we will display both
Dollar General and popshelf branding on exterior entrances to build and maximize awareness. From these initial
stores, our goal is to test, learn and ultimately expand to more locations over
time as we look to leverage the unique strengths of these complementary
formats.”
DG Fresh sees accelerated rollout
Under the DG Fresh effort, Dollar
General ended up self-distributing refrigerated and frozen consumables from 10
facilities to more than 16,000 stores at the end of fiscal
2020, up from its previous projection
of 14,000-plus stores.
“Overall, we remain well on track to
complete our initial rollout across the chain in
2021,” Owen said during the analyst
call. “The primary objective of DG Fresh is to reduce product costs on our
frozen and refrigerated items, and we continue to be very pleased with the
product cost savings we are seeing,” he noted. “In fact, DG Fresh continues to
be the largest contributor to the gross margin benefit we are realizing from
higher initial markups on inventory purchases, and we expect this benefit to
grow as we continue to scale this transformational initiative.”
Dollar General plans to open another
two DG Fresh facilities in 2021, and the company expects its combination DG Fresh and
dry distribution center in Blair,
Neb., to be completed in late 2022.
“Another important goal of DG Fresh
is to increase sales in these categories. We are pleased with the success we
are seeing on this front driven by higher overall in-stock levels and the
introduction of new products in select stores being serviced by DG Fresh. Given
our success to date, we are further accelerating the rollout of additional
offerings with the recent introduction of even more products, including both
national and private brands, as we look to further optimize our assortment
while increasing our relevance with customers,” said Owen.
“And while produce is not included in
our initial rollout plans, we believe DG Fresh
provides a potential path forward
to expanding our produce offering to
more than
10,000 stores
over time as we look
to further capitalize
on our extensive
self- distribution capabilities,” he added.
Over
the long term,
Dollar General projects approximately 17,000
new store opportunities across
its formats, including its mainline stores, popshelf outlets and DGX
express/convenience stores.
“We estimate there are now approximately
13,000 additional small-box store opportunities in the continental U.S. which
are available for a Dollar General store. This compares to our prior estimate
of nearly 12,000 opportunities and is inclusive of our
2021 new unit pipeline,” Owen said.
“Although these opportunities are available to all small-box retailers, as a
leader in small-box retail, combined with our proven track record of new-unit
development and format innovation, we believe we are well- positioned to
capture a disproportionate share.”
Dollar General sees about 3,000
additional store opportunities for popshelf and 1,000 for the roughly
3,500-square-foot DGX format, introduced in 2017.
Owen said these opportunities
offer“long runway for new-unit growth” to Dollar General. “Overall, our real
estate pipeline remains robust, and we are excited about the significant
new-store opportunities ahead.”
a. How has Dollar General, captured
part of the US market? What is the
strategy? (5 Marks)
b. What do you think is the most
successful period in a retailer’s life?
What steps he should take to grow and make profits? (5 Marks)
Answer 3.
Part 3A.
Introduction
One
of the world's best-known retailers Dollar General established 1,000 new stores
in 52 weeks; 1,670 stores were restored, 110 moved, and 101 units were closed,
in the 52-week period of time ending January 29. Over the course of fiscal2019,
975 new sites were added, 1024 apartments were redeveloped, 100 apartments were
relocated, and 67 corporations were closed across the
Ans 3(b).
In the debate regarding the bank
capital law, one aspect that has been devoted to significant discussion has
been the potential role that provisions for losses on bank mortgages may play
as a component of a comprehensive capitalization regulatory issue. The Basel Committee on Banking
Introduction
to Retail
December
2021 Examination
Q1.
“Pricing is the most important factor that
generates revenue and rest
other factors generate cost in marketing
mix.” Considering this fact, describe the different types of retail pricing
policies exists and identify from the same, which according to you M/s. Croma
Retail adapts the retail pricing policy?
(10 Marks)
Ans
1.
Introduction
Profit
is determined by price, at the same time as costs are determined by rest of the
marketing mix. Furthermore, unlike other factors such as product attributes,
promotional sports, or channel partnerships, the charge is the most flexible
detail in that it can be changed quickly. There are a variety of methods by
which the cost can be managed. In large corporations, product line managers
control pricing, whereas in small firms, senior management is in charge of
setting
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Q2.
UNIQLO is a Japanese casual wear designer, manufacturer and retailer which owns
over 800 stores in Japan and over 900 stores in abroad in Asia, Europe and USA.
UNIQLO mostly deals
with simple, casual
and fine quality
clothes with inexpensive prices
including sportswear, baby & kid’s clothes and office wear wants to enter
in Indian Market. As a Retail Consultant, explain the stages in the strategic
retail planning process to enter in the Indian Domestic Market? (10 Marks)
Ans
2.
Introduction
A retail company has
to be able to develop retail strategies by following a step-by-step plan or
system. The technique involves the assessment of the existing section of the
business, the form of terminology, a list of strategic alternatives, and the
selection of one or more strategies to implement due to the importance of
strategic decision-making for the organization's future development. An
Indian-born marketer, Shantanu was a former P&G marketer, a Uniqlo
marketing manager in India, and now returns to his native country after having
worked overseas.
Q3. The
retailing business of
India offers many
varieties and opportunities
to consumers consuming retail products. To ensure retail business keeps
up the pace at which the business grows in Indian context it is important for
retail companies to keep adding value to the consumers choice.
a. From the viewpoint of the manufacturer,
wholesaler and retailer, value is embodied by a series of activities and
processes a value chain that offers a certain value for the consumer.
Considering the fact,
identify the different
aspects of a
value- oriented retail strategy one should follow (5 Marks)
Ans
3a)
Introduction
The
distribution of the products will be mediated by several different
stakeholders: the consumer, the retailer, the wholesaler, and the wholesaler.
It is extremely likely that those parties will agree that they will be happy
with their interaction if they share a similar idea of the value they have
b.
In retailing business, consumers are exposed to many varieties in the
business world. With more options consumers has these days it becomes
challenging for brands to grab
the attention of
the potential customers.
Considering the fact, explain the factors that influences the
customer’s decision-making process for retail shopper? (5 Marks)
Ans 3b)
Introduction
It
is also important that the store recognize its rivals' belief in them and their
desire to do business with them. A company will, by understanding how their
competitors are viewed, be able to become more competitive. A company should
also attempt to understand why customers prefer to compete against one another
instead of competing against a product. There are some
