Customer Relationship Management nmims dec 2018 solved assignment

Customer Relationship Management

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1. You are the Chief Marketing Officer of a Branded Toy store in South Mumbai. Lately, it has been reported to you that your brand is making losses in comparison to a newly opened competitor Toy Store operating in your area. What can you do to reverse the losses & bring back your brand to profitability from a CRM perspective? (10 Marks)

Answer

Introduction:

Client Relationship administration alludes to a few practices, advances and systems which are utilized by the association, with the goal that client's collaborations are overseen and benefit could be earned as a result of the generosity earned by the organization

2. You are the Head of a Private Hospital, namely ‘WeCare Hospital’ & lately, it has been reported to you that your hospital’s customer attrition is steadily increasing on a Year on Year basis. What would you do to arrest customer attrition & turnaround the fortunes of your Hospital? How will CRM help you in this effort? (10 Marks)

Answer

Introduction: 

Client Relationship Management, or CRM, is a profoundly valuable capacity in an association. It is a capacity which deals with essentially the greatest test that any organization faces – client benefit. Satisfying the client and keeping the client satisfied is the

3. As the newly appointed CRM Head for Hero Motocorp, you have been tasked to implement a brand new CRM program in your organization.

a. What would be the best CRM implementation strategies that you will follow for your business? (5 Marks)

Answer

Introduction: 

CRM, or Customer Relationship Management, is a procedure which is contained different techniques, approaches, advances and practices that go for giving the best understanding to the client and spotlights on the's association with the client. Client Relationship

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Cost and management accounting nmims dec 2018 solved assignment

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Question 1 Amman, Namman, Pulkit and Amit started with a fast food restaurant, couples of years back. This year all the partners of the restaurant are planning to come up with a chain of restaurant in the city and therefore wants to employ some additional staff. One of the partner, gives an advertisement for recruitment in the Newspaper, for the position of Cost Accountant as well as Management Accountant. However, Mr. Shinde, the HR manager of the restaurant is confused about difference in the functions performed by the Cost Accountant and Management Accountant. Discuss how you will convince Mr. Shinde that both the profiles have certain specific set of functions to be performed, which are different from each other.

Answer: Cost Accounting

Cost accounting involves the techniques for:

·         determining the costs of products, processes, projects, etc. in order to report the correct amounts on the financial statements, and

·         assisting management in making decisions and in the planning and control of an organization.

For example

Question 2 Prachi Pvt Ltd manufactures two types of wooden boxes, using certain common facilities. The following cost data is presented to you –

Box A Type                            Box B Type

Units produced                                              2000                                             3000

Direct Labour hours per unit                      1                                                      2

Machine hours per unit                                5                                                     7

Set up machines                                             10                                                   15

Orders                                                            10                                                   20

Machine activity expenses                                                                            Rs. 5,00,000

Expenses incurred to set up the machines                                                  Rs. 50,000

Expenses in relation to the orders received                                                 Rs.15,500

Calculate the overhead per unit absorbed using the most practical and effective approach, which gives relevance to the casual relationship of cost drivers to activities. Also, discuss the approach in detail.

Answer: Activity based costing

Activity based costing is a managerial accounting method that traces overhead costs to activities and then assigns them to objects. In other words, it’s a way to allocate indirect, overhead costs to products or departments that generate these costs in the production process.

ABC costing

Question 3 A product ‘X’ passes through two processes. The output of Process I becomes the input of Process II. The quantity of raw material introduced into process I is 20000kgs @ 20 per Kg. The additional cost incurred and output obtained for one of the month under review is as under-

Process I                     Process II

Direct Material                                                          80000                          50000

Direct Labour                                                            60000                          20000

Production Overhead                                               24000                          11000

Normal Loss                                                              5%                                2%

Output                                                                        18500                          18200

Loss resalable as scrap per unit                               Rs10                              Rs 5

Calculate i. Value of Abnormal gain/ loss in Process I

ii. Value of Abnormal gain/ loss in Process II

Answer: i)                                                     Process I

Particulars	unit	Amount	Particulars	unit	Amount
To input	20000	400000	By normal loss	1000	10000
To direct wages		60000	By abnormal loss @ 29.16	500	14580

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corporate finance nmims dec 2018 solved assignment

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1. ABC Co. sells 10,000 units at a price of Rs. 10 per unit. ABC’s total fixed cost is Rs. 20,000, Interest expense 10,000, and variable cost is Rs. 6 per unit. Find ABC’s degree of operating leverage, degree of financial leverage and find degree of total leverage.

ABC’s parent company has Rs. 2.5 million is assets that are currently financed by 100% equity. Its EBIT is Rs.600,000 and its tax rate is 30%. If ABC’s parent changes its capital structure to include 40% debt, what is its ROE before and after the change? Assume interest rate on debt is 10%. Comment why the ROE increases after adding debt. Assuming all other things remain same, how will the ROE change if interest on debt is suddenly increased to 20%? Elaborate on the same.

Answer:

s.no	Particulars	Amount (Rs.)
1	Output	10000
2	Selling price per unit	10
3	Variable cost per unit	6
4	Contribution per unit	4
5	Total contribution (1*4)	40000
6	Less: Fixed cost	20000
7	EBIT	20000
8	Less: Interest	10000
9	EBT	10000

Degree of Operating Leverage

DOL = Contribution/EBIT

= 40000/20000

2. Kuber Company has a target capital structure of 50% debt and 50% equity, with an after tax cost of debt of 8%. Cost of retained earnings is 14%. Its profit after tax is Rs, 250,000. Kuber is considering the following projects to invest in

Project	Size of project	IRR of project
Project A	100000	12.0%
Project B	120000	11.5%
Project C	120000	11.0%
Project D	120000	10.5%
Project E	100000	10.0%

Find the company’s weighted average cost of capital.

If the company accepts all the projects that it could invest in just from its profit after tax and considering their IRRs, which projects should it take up? Give reason. What will be its total investment in these projects? Taking into account its target capital structure, how much of equity portion should the company invest in these projects? If the company follows Irrelevance Approach (Modigliani and Miller) or residual dividend policy, what will be its dividend payout ratio?

Answer:                                               Calculation of WACC

Fund source	Amount	Ratio	Cost	Weighted cost
Debt	50000	0.5	0.08	0.04
Equity	50000	0.5	0.14	0.07

3. Hi-Tech company’s partial balance sheet for 2 years is given below

	Year 2017	Year 2018
Current Assets (Rs. Lakhs)
Raw materials	20	30
Finished goods	15	15
Receivables	10	30
Other current assets	5	7
Current liabilities (Rs. Lakhs)
Creditors	25	35
Other current liabilities	15	20

Due to a new product launch, Hi-Tech’s sales grew at a faster pace in year 2018. Hi- Tech’s working capital bank had been assessing its Maximum Permissible Bank Finance (MPBF) under Method 1 till 2017, but due to a credit squeeze it suddenly changed to Method 2 in year 2018.

a) What is the change in net working capital between 2018 and 2017?

b) What is the change in MPBF limit assigned by the bank from year 2017 to 2018? With this change in MPBF limit, will the working capital financing from the bank increase or decrease?

Answer: a)                                                Net working capital

	Year 2017	Year 2018
Current Assets (Rs. Lakhs)
Raw materials	20	30
Finished goods	15	15

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