Brand Management
June 2021 Examination
1. Steve Forbes, editor in chief of Forbes Magazine has said that brand
is the single most important investment one can make in their business and
creating strong brands should be the ultimate aim of any business. There are
many companies that have been successful in creating strong iconic brands.
Colgate, Maggie, Starbucks, Dettol, and Royal Enfield Bullet are strong brands
in their respective product categories. Study the above brands and identify the
common points these brands have adopted to grow into strong brands. (10 Marks)
Answer 1:
Introduction
Branding a corporation is one of
the major phases in the construction of a company. It provides the brand with a
distinct identity and creates a differentiated business place that draws the
right consumers. However, this can be a problem for many entrepreneurs.
Otherwise, startups make traditional branding errors, such as not identifying
well-defined brand directives, without financing big branding companies and with
small capital, and in turn, fail to give prospective consumers a positive Its Half solved only
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2. Pro Kabaddi League (PKL) has revolutionized the indigenous sport of
kabaddi and positioned it as an aspirational sport for both players and fans.
PKL is a trailblazing initiative by Mashal Sports Private Limited and Star
India Private Limited. They have jointly worked towards elevating the sport of
kabaddi to an international standard and have infused new life into the sport
by bringing it to the major metropolitan cities of India. The bid prices for
players have increased tenfold and sponsors are queuing up to sponsor the
league. The league has witnessed tremendous growth since its inception in 2014.
PKL has grown to become the second most watched league in India on television.
PKL is backed by the Amateur Kabaddi Federation of India (AKFI), and supported
by participating members of the International Kabaddi Federation (IKF) and the
Asian Kabaddi Federation (AKF). What are the branding and marketing challenges
PKL has successfully cracked to galvanize the resurgence of Kabaddi into an
aspirational, world class brand with a remarkable fan following? Critically
evaluate the role of brand marketing programs in the success of PKL. (10 Marks)
Answer 2.
Introduction
In a world obsessed with cricket, it's quite a struggle to carve out a niche for some other sport. But two games – football and Kabaddi – have stolen some of the interest under the name of the masses. Football has long had a fan base in the country with its foreign leagues and world star force. However, Kabaddi had to start from scratch, as deglamorized and raw as it is. The Pro Kabaddi League (PKL) is credited with the rapid and glorious rehabilitation of homemade sport. Kabaddi is on road to this goal. Seasonal five comprises
3.a. Walter Landor is a renowned brand designer and founder of brand consulting firm Landor. He says, “Products are made in a factory but brands are created in the mind”. Explain his statement with examples from service and pharma’s sector in India. (5 Marks)
Answer 3a.
Introduction
Branding is a key feature of every business, big or small, retail or B2B. A successful brand strategy offers you an important advantage in more dynamic markets. In other words, the brand will be client's pledge. It informs what one can demand your goods and services and distinguishes your service.
3.b. VIVO is back as Indian Premier League (IPL) title sponsor for 2021 season. Choose a popular event and identify its sponsor. How the sponsor/sponsors are building brand equity with their sponsorship? Is the sponsorship integrated with other marketing communications? (5 Marks)
Answer 3b.
Introduction
By linking the identity of your organization to an event or location that your target audience finds positive, you form your attitudes and produce a positive response. In the end, your mission is to increase your target audience's perception of brand. This takes place in a range of forms
Commercial Banking System & Role of RBI
June 2021 Examination
Question
1. Indian Banking has witnessed major
changes starting from nationalization in 1969 of 14 private sector banks again
to privatization of banks in 1990s. Year 2014 resulted in setting of small
Payment Banks in different nooks & corners of the country to a diametrically
opposite step of mergers and consolidation of many weak public sector banks
with a few large banks in 2018/19. What has been the economic & financial compulsions/reasons
for such changes in five decades? (10 Marks)
Ans 1.
Introduction
Banking
sector of India plays a vital role for the economic development of the country
and banking sector is also much related to the financial sector. Bank provides
the way to convert the savings into investment, and investment leads to provide
higher returns to the growth of the country. But it is witnessed that there are
major changes from the nationalization in 1969 of 14 private sectors gets
change to privatization in the year 1990s. In the year of 2014, it is noticed
that many of the small payments in the corner of Its Half solved only
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Question
2) Independence of RBI has been a major
subject of debate in India of late. A few Governors resigned on this issue, as
there was too much interference from the government in deciding the policies of
RBI. Do you agree/disagree on the question of RBI deciding its own course of
action while formulating macroeconomic policy of country or should it listen to
its political masters? (10 Marks)
Ans 2.
Introduction
As the RBI is the regulatory body of all banking sectors, RBI has
authority and has full independence by
taking the decision regarding all the issues and policies in the banking
sector. But the Central government
interferes with the decisions of RBI, and not allowing decisions and
consultation of RBI. As Reserve Bank of India, created the India’s Central
bank, so all the steps regarding the policies of banks have to be followed by
the central Bank of India, but central government is continuously
interrupted
Question 3a). Non-Performing Assets (NPAs) in the Indian Banking sector
has become the subject of much discussion and scrutiny. Bank’s lending capacity
has been severely eroded by mounting NPAs, net worth of many banks have
declined and a number of banks have reported huge losses. In recent year’s
plethora of rules and regulations have come from RBI, Government, IMF, BASEL
recommendations, etc to keep a tab on stressed assets and timely resolution. In
light of above statements:
a. Write the major reasons for increase on NPAs
since last 10 years (5 Marks)
Ans 3a.
Introduction
A Non - Performing Assets is a asset which is not working
currently, as it stops making income for the bank. For example, when loan term
period is more than 90 days, it becomes a non - performing assets for the bank.
As when the borrower i snot being able to repaid the term loan, that loan is
considered as non - performing assets.
Question 3 b) According to you what would be the mitigating
factors/solutions for NPA management. (5 Marks)
Ans 3b.
Introduction
The major reason to increase the role of Non -Performing assets is
to manage the lending process or poor lending decision, it means to investigate
the company before providing the loan. That the credit performance of the
company is on the good rating or not.
Compensation
and Benefits
June
2021 Examination
Q1. 1. Mr. Roy is the HR manager of your organization. He does not understand the need for job descriptions when the company periodically restructures its operations and activities, including frequent changes in product lines. In fact, the company recruits multi-skilled professionals. Critically comment on the HR manager’s argument from the perspective of compensation management. (10 Marks)
Answer 1.
Introduction
The term compensation management
is not just a simple term. Still, it has large scale implications on the human
resource management styles that aim at implementing and establishing sound
programs, policies and numerous practices of employee compensations under
ethical grounds of the organizational policy. It is the process of rewarding
the potential employees of the organizations that aim at contributing the best
of their abilities in terms of effective productivity and prompting work Its Half solved only
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Q2. Suppose
that you are the HR manager at a firm with 40 employees. Currently, the company
offers only the legal minimum number of days for vacation and paid holidays and
the legally mandated benefits. Develop a list of other benefits that you
believe should be offered, along with your reasons for suggesting them. (10
Marks)
Answer 2.
Introduction
The term compensation plays a very important role in the
human resource management of an organization. Compensation allows an employee
to gain financial benefits in exchange for their efforts and abilities.
However, compensation management is not only limited to paternalistic and
financial benefits and opportunities. Still, it has also included non-financial
benefits incorporating the prospects of benefitting the employees with
holidays, vacation and mandated leaves. Employees need to be motivated by their
job roles and responsibilities.
Q3. 3. Malini Sharma started her chain of 10 wedding boutiques approximately five years ago. She presently operates within South Delhi and has been enjoying record profits. Sharma’s wedding boutiques provide full-service amenities to future brides, including wedding planning services, custom fittings, and locating hard-to-find wedding dresses. Sharma’s customer service philosophy is that customers are number one and must be satisfied with their purchases. However, recently there has been a rise in complaints regarding the lack of friendly service being provided, and three long standing employees have threatened to leave unless their compensation is adjusted in response to servicing Sharma’s very demanding clients. Currently, she pays all of her staff the same base salary without any benefits. She feels this approach promotes equity and eliminates any perception of favoritism between employees regarding compensation. But now she has decided to rethink her compensation philosophy and needs your help.
a. What are the specific problems with Sharma’s current compensation program? (5 Marks)
b. Discuss the types of compensation programs and plans available to Sharma to motivate and retain her existing staff. (5 Marks)
Answer 3a.
Introduction
In the race of modern globalization, business
organization and owners face the most critical issues in their compensation
management due to the mismanagement and miscommunication of issues.
Organizations often forget or ignore their employees and keep their customer’s
main priority. This might lead to employer-employee
Answer 3b.
Introduction
As we have already studied earlier, a better compensation
plan will help the employee and the other potential candidates retain and
sustain their engagement in employment in the organization by offering better
benefits and direct monetary compensation ideas. Employees are considered one
of the most valuable assets of an organization.
Consumer Behaviour
June 2021 Examination
1. What is Consumer Personality? Take
any 5 consumer personality traits of your choice and explain how they affect
consumer behaviour.
Ans
1.
INTRODUCTION
Consumer behaviour is
the study of people, communities, or organizations and all behaviours related
to the acquisition, use, and disposal of products and services and how the
consumer's emotions, perceptions, and expectations influence purchasing
decisions. Consumer behaviour analysis suggests that consumers are business
players, and position theory assumes that consumers play several roles in the
marketplace. Consumers play a range of functions in the decision-making processIts Half
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2.
Take an innovative product of your choice. How has it been adopted by
consumers? What is Innovation Adoption? Who are the different adopter
categories as per the Innovation Adoption Curve?
Ans
2.
INTRODUCTION
The foundation and
subsequent introduction of a good or service that is either a new or an
improved variation of the already existing goods or services is called product
innovation. Since this definition includes the innovation of goods and services
that can still be given a new shape, and for this reason, this definition of
innovation has a broad scope. The product can be invented in any form like
improved quality, better performance, change in shape or color, or adding new
features to an already existing product.
3. In context of Consumer Learning, explain the following
behavioural theories:
A. Classical Conditioning
Ans
3a.
INTRODUCTION
Consumer learning is
how consumers gather purchasing and consumption information and experience to
adapt to potential actions. Most of the experience is unintentional. However,
some experiences can be intentional as well. To enhance consumer learning or
understand consumer behaviour, there are various theories of which one is
Classical Conditioning Theory which is explained as follows:
B. Instrumental
Conditioning
Answer
3b.
INTRODUCTION
An associative
learning mechanism in which "reinforcement or punishment" is to alter
behaviour is known as instrumental conditioning. It is also a tool for
completing such learning. It implies consumers learn by trial and error, with
some purchasing habits leading to more desirable results (i.e., rewards) than
others.
Corporate
Finance
June
2021 Examination
1. Org Pvt. Ltd. is considering two mutually exclusive capital investments.
The project’s expected net cash flows are as follows:
Expected Cash Flows
Year
Project A
Project B
0
-400
-575
1 95 150
2 110 200
3 118 250
4 125 275
5 140 230
6 150 180
a. If you were told that each project’s cost of capital was 10%,
which project should be selected using the NPV criteria?
b. What is each project’s IRR?
c. What is the regular payback period for these two projects?
d. What is the profitability index for each project if the cost of
capital is 12%?
(10 Marks)
Ans 1.
Introduction:
The Capital of a company may comprise of both
equity and debt. Each component of the Capital has its cost, and the Cost of
Capital is the aggregate cost of acquiring them.
Net present value (NPV) is the difference between
the discounted value of future cash inflows and the current cash outflow value
for a given period. It can either be positive or negative, while the internal
rate of return (IRR) estimates the expected profits from a potential investmeIts Half solved only
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2. Assume that your father is now 55 years old and plans to retire
after 5 years from now. He is expected to live for another 15 years after
retirement. He wants a fixed retirement income of Rs. 1,00,000 per annum. His
retirement income will begin the day he retires, 5 years from today, and then
he will get 14 additional payments annually. He expects to earn a return on his
savings @ 10% p.a., annually compounding. How much (to the nearest of rupee)
must your father save today to meet his retirement goal? (10 Marks)
Ans 2.
Introduction:
Every person intends to save for a rainy day. Most
important is to save for the time after retirement. There are specific
insurance plans like pension plans which take care of the policyholder after
their retirement in the pension plan form. Just like investments, the goal of every individual
is to get the maximum out of his savings. The savings can be done in any
insurance scheme,
3. Cummins India Ltd has the following capital structure, which it
considers optimal:
Debt 25%
Preference Shares
10%
Equity shares
65%
Total 100%
Applicable tax rate for the company is 25%. Risk free rate of
return is 6%, average equity market investment has expected rate of return of
12%. The company’s beta is 1.10.
Following terms would apply to new securities being issued as
follows:
1. New preference can be issued at a face value of Rs. 100 per
share, dividend and cost of issuance will be Rs. 10 per share and Rs. 2 per
share respectively.
2. Debt will bear an interest rate of 9%.
Calculate
a. component cost of debt, preference shares and equity shares
assuming that the company does not issue any additional equity shares. (5
Marks)
Ans 3a.
Introduction:
A company needs funds to operate. These funds are
woven into different forms in its capital. A company's capital structure is a
mix of its various long and short-term components, viz. equity, reserves,
preference shares, and debts. These funds are acquired at a cost.
Debt is a cheaper source of finance, but it is to
be repaid. Equity is not to be repaid, but it leads to dilution of
b. WACC. (5 Marks)
Ans 3b.
Introduction:
The different components of capital may be present
in the capital in a different proposition. WACC is the Cost of capital based on
the weights of these components. These weights can be found either on the book
value of the capital components or the market value. Weighted Average Cost of
capital (WACC) may be called a financial metric used to measure capital's value
to a firm.
Cost
& Management Accounting
June
2021 Examination
1. The following information has been collected from Ms. Divya the
head of personnel department of ART Limited for the year ended 31st March 2020
Number of workers at the beginning of the year 8000
Number of workers at the end of the year
9600
Number of workers left the company during the year 500
Number of workers discharged during the year 100
Number of workers replaced due to leaving and discharge 700
Additional workers employed for expansion during the year 1500
You are required to calculate the labor turnover rate by using
separation method, replacement method and flux method, further discuss each of
them briefly. (10 Marks) –
Ans 1.
Introduction:
Labor
turnover refers to the percentage change in the labor force of an organization.
Every organization intends to keep this ratio low as the high labor turnover
ratio denotes that the organization's labor force is not stable, and several
laborers left the organization during the year. There were a lot of new
joiners. Given whether labor turnover is excessive or not, all the organization
needs to measure labor turnover periodically. Its
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2. Discuss the practical aspects of the management accounting
function briefly in the context of the changing global management practices
perspective. Student can take any example to build around the aspects needs to
be discussed (10 Marks)
Ans 2.
Introduction:
Management accounting is also known as managerial
accounting. The accounting branch is only used inside the organization to
provide financial data and resources to the managers to help them decide. The
very aspect of management accounting distinguishes it from another branch of
accounting, i.e., financial accounting. Under management accounting, financial
data and reports like the invoice, financial balance statement, and other
documents are provided by the finance administration to the management team.
3. Seth
transport operates a fleet of Motor Lorries. The record for Lorry-4150 reveals
the following information
Days
Maintained
30
Days
operated
25
Days
Idle
5
Total
hours operated
300
Total
kms covered 2500
Total
tonnage carried
200
(4 tonne – load per trip, return journey empty)
Total
cost for the month 270000
Prepare
a performance statement reflecting
a. Cost per day operated, cost per kilometer, cost
per hour (5 Marks)
Ans 3a.
Introduction
A performance statement is a reflection of the actual
position of a concern. It depicts the various sources of revenues and costs
associated with the business and analyzes the variances in its operations. It
gives a detailed structure of where the funds are flowing and thereby reducing
the problem areas.
b. Cost
per round trip, Tonne Km, cost per commercial tonne –km. (5 Marks)
Ans 3b.
Introduction
Cost accounting helps a company capture the total
cost incurred in manufacturing, administration, sales, and other miscellaneous
operations of a company. It aids the management in realizing the areas of
variances by comparing the actual costs with the budgeted costs and making
informed
Digital Marketing
June 2021 Examination
1.
What is world-wide-web? Discuss Web 1.0 to 5.0 with
relevant examples (10 Marks)
Answer 1.
Introduction
Our
present life revolves around the internet every second. We extract every
possible information from various sources on the internet. How do we get to
know the reason for its popularity? It is by going back to the origin of the world
wide web. We all search for some crucial information every day by adding some
links to the Google search engine. With the wide range of eCommerce stores
opening up their website on Google, it is crucial to know how these web Its Half
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2.
You run a local beauty parlor in Mumbai. Write a Google AdWords Search Campaign
for the same. (10 Marks)
Answer
2.
Introduction:
Remember those times when local shops used to
print flyers for their advertising strategies. It still happens, but it does
not work. Why? Because of the advent of digital marketing. Setting up an
eCommerce website is not tough these days. Anyone can open these websites and
run their business online. It is all because of the transparency in the
relationship between a company and its audience.
3.a.
Discuss the various stages of the SOSTAC framework (5 Marks) – 400 Word
Answer
3a.
Introduction:
Running a campaign is not easy these days.
With the rising competition, we tend to move towards highly advanced marketing
strategies among various domains. There should be a systematic approach to
follow up with these campaigns to make them successful in the given period. The
results will get updated and efficiency while the businesses plan to grab a
wide range of audience on their
3.b.
With relevant examples support each stage of the SOSTAC framework (5 Marks)
Answer
3b.
Introduction:
What is a framework without a practical
application? The framework operates efficiently only when there is a practical
example waiting for the execution. In this way, a perfect trend is set for the
upcoming businesses to look at the successful techniques. This framework will
offer appropriate solutions to reach a higher level of position in the market.
Financial
Institutions and Markets
June
2021 Examination
1. Explain the way Indian Capital Markets is organized. Over the
last 3 decades various reforms have taken place to make the capital markets in
India more and more structured and scam-free. Explain any five such significant
reforms (10 Marks)
Ans 1.
Introduction
Since the
emergence of capital markets, commonly known as the stock markets, in ancient
times, people have been engaging in trading shares and capital gains to profit
from the markets. To be certain, the British East India Company was the first
to allow shares to be bought and sold by the general public. since then, and up
to the present, there have been significant alterations in the market landscape
the Way the market works, the various asset classes have been developing, the
various exchange structures, the various frameworks, and the various frameworks
for exchanges Its Half solved only
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2.
Describe how the prevailing interest rates in a country affect its exchange
rates with the currency of its major trading partner (10 Marks)
Ans 2.
Introduction
The three metrics viz.
Interest rates, inflation, and exchange rates are interrelated. The prevailing
interest rate plays a significant role in deciding the exchange rate –In the
case of the Interest rate is higher than other countries, it allows investing
compared to other countries. If the interest rates are higher, the lenders get
a higher return in comparison to other economies. Hence, the investors are more
attracted to invest in such a country that offers a higher interest rate,
3.
Explain different types of money market instruments. In each of the below
cases, which money market instruments would you recommend and why?
a. A
mutual fund manager has INR 450 million of cash, which he needs to park for
less than 180 days, where he will move this to equity.
Ans 3a.
Introduction
Money market instruments are short-term capital-raising methods for
investors who want to earn interest. Short term refers to a period less than 12
months. These instruments are debt instruments and are primarily not secured.
There are various types of money market
Ans 3b.
Introduction
Money market instruments aids in short-term liquidity to banks,
financial institutions, businesses, and governments. They help in financing the
trade of local and international companies and meet the liquidity requirements
of business owners, which in turn aids to the growth of
Industrial Relations and
Labor Laws
June 2021 Examination
Q1. ADA associates is a company into
Co-Working spaces. With 6 locations around the state and a staff of 250 people
of various levels from Senior Architects to site supervisors, the company needs
to bring some changes in the management after the pandemic. However, the young
Talent Manager, Vishal wants to bring about changes with some suggestions of
the staff as a part of motivational trick. He decides to make a presentation
about employee participation to the management. He further also wants to
suggest two best forms applicable at his organization. In light of this
question, please list out all the forms of worker’s participation and suggest
two that you think are most suitable in case of ADA Associates. (10 Marks)
Answer 1.
Introduction
The concept of
organizational change management has different forms; hence, it can be applied
based on the organizational perspective scenario and its work portfolio
criterion. There exist many organizations that have been severely affected due
to the corona pandemic situation and have also lost several talented employee
due to lack of motivation and work criterion. The present scenario reveals the
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Q2. Binita is an activist with an NGO working for blue collar workers in various industries in small towns and villages. She wants to educate these workers about a few issues she thinks are important to them, through a workshop. The first such workshop she wants to work on is Minimum Wages Act, 1948. In light of this case, please elaborate the objective of the said Act. (10 Marks)
Answer 2.
Introduction
The concept of Minimum Wages Act 1948 is an Indian
Parliament Act that concerns with the law of labor in setting the minimum wages
scheme for all types of workers that includes skilled, un-skilled and semi
skilled Workers. In addition to these, all the organizational management is
abiding this mentioned labor law act in order to provide the preferable wages
to all workers working in the organization as well. Based on this wage act, the
minimum wages that have been quoted is $754 per week for individual worker
Q3. Swan Pharmaceuticals is a leading
company with production unit in 2 states and HO in Mumbai. Being in the
essential business, the factories were not shut during the lockdown period for
pandemic. However, the staff in HO did not report to work for a few months and
received their salaries in full. However, the workers in the factory worked all
through the pandemic. Now, the workers are asking for extra compensation for
the months they worked during the pandemic, however, the management feels,
offering full salaries was enough. Workers have given a notice for a two days’
strike with a date. The young union leader Prakash wants approach the
management and suggest Collective Bargaining. Please answer the following
questions in reference to this case.
a. Why do you think Prakash is suggesting
Collective Bargaining for resolving the issue? (5 Marks)
b. Do you think Swan Pharmaceuticals has
favourable conditions for collective bargaining? (5 Marks)
Answer 3a.
Introduction
The concept of collective bargaining refers to the
process of negotiation between employees and an employer. Its main aim is
regulate the salary authority, benefits and working conditions of workers; and
as well as employees compensation. In this section, the researcher has
explained the collective bargaining irrespective of an organization.
Answer 3b.
Introduction
Based on the present scenarios that have been
mentioned, these sections discuss and thus explain the mentioned company
management favorable conditions in context with the conceptual framework of the
collective bargaining respectively. Finally, this section deals with the
business enterprise managerial decision in terms of the Swan
June 2021 Examination
1. An Indian textile and apparel Brand “Raymond” wants to enter
into Middle East Market with its men’s’ fashion clothing range.
What are the choices available to enter into this overseas market
and what is the best suited option? (10 Marks)
Ans 1.
INTRODUCTION
International business refers to the exchange of goods and
services between two different countries. It usually includes the export of
goods and services from the government and importing goods and services to the
country. After the reforms of 1991, globalization was fast-paced. Many new
businesses entered India and established their branches in India. There were
trade transactions between different countries. With time, various policies and
reforms were introduced. Thus, the mutual understanding Its Half
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2. “Globalization is the reduction and removal of barriers between
national borders in order to facilitate the free flow of goods, capital,
services and labor.”
In the light of this statement analyze business model of Fast Food
brand “Mc Donald” in various parts of world. What specific measures they have
taken while entering India? (10 Marks)
Ans 2.
INTRODUCTION
Globalization is one
of the significant reforms in international business history that has
facilitated the reduction and removal of international barriers and ensured the
free flow of goods, capital, service, and labor between different nations. This
has created a commonplace in the world and made them more interconnected where
the business can come forward to operate their business. With the help of
globalization, there is a various business that could establish themselves as
the international
3. Zara, a Spanish clothing and accessories retailer, is a chain
of stores operated by world’s largest fashion giants, Inditex Group.
Zara targets Young, Style Seeking individuals around the world for
its global business success.
It launches around 10000 designs every year.
Zara operates internationally and has stores in several countries
such as Spain, UK, Portugal, Germany, Italy, France, Austria, Ireland, Belgium,
Luxemberg and Middle East countries. As an integrated retailer Zara controls
most of the operations including those of supply chain, design and
manufacturing on its own.
Zara Wants to enter into India where retail sector is one of the
fastest growing sectors. In a bid to modernize the retail industry, the Indian
retail sector was opened in 2006 to single brand foreign buyers with a cap of
51%. Considering the growth of organized retail sector, the government
increased the cap for foreign players in single brand retailing from 51% to
100% in 2011.
Indian Government further approved FDI in Multi Brand Retail in
Sep. 2012
a. Analyze major reforms made by the Indian government regarding
FDI policies in 2011 and 2012. (5 Marks)
Ans 3a.
INTRODUCTION
Foreign direct
investment refers to the investment made directly in the goods and services of
the other country. It may be in any form and be made by any individual or firm
in their fascinating foreign country. This system is actively operational in
open markets instead of the closed markets. Following are the key policy
reforms undertaken by the Indian government regarding FDI policies in 2011 and
2012.
b. What business strategy Zara should adapt in view of FDI rules
to enter Indian market. (5 Marks) –
Ans 3b.
INTRODUCTION
Zara is one of the
internationally loved brands. It has several stores in countries like Spain,
UK, Portugal, Germany, Italy, France, Austria, and multiple other countries. It
acts as an integrated retailer and controls most of its operations that include
supply chain, design, and manufacturing on its own. Zara entered India
following the below-mentioned FDI rules and policies.
International
marketing
June
2021 Examination
Question 1. You are a South Indian Snacks brand extremely popular in India that sells varieties of Dosa, Idli, Vadas and Chutney. You wish to expand your operations in Qatar. What would be the various Societal & Cultural norms your will consider and why? (10 Marks)
Ans 1.
Introduction
These viewpoints offer an establishment for clarifying
natural endeavor from a cash-related and institutional point of view. Adding
hypothetical help for the effect of consolidating average practices, depicted
as unwritten rules of direct of a get-together, could pass on a more luxurious
comprehension of this arising zone of evaluation. In this assessment, they
wanted to see how legitimate strategy and recognized practices go about as help
or substitute for one another to foresee ordinarily critical Its Half solved only
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Question 2. You are a manufacturer of electric scooters
in US. The overall production costs of the scooters are extremely high when you
manufacture and sell in the home market. This leaves you with very less profit
margin. What would be your strategy to increase your profit margins and why?
(10 Marks)
Ans 2.
Introduction
Association when in doubt pay is a
metric that should reliably be on owner radar, and thinking about everything:
it looks out for key sales concerning the business, like whether the owner is
getting money or if they are assessing the things precisely. It is basic to
note, in any case, that the all-out pay isn't just something they should check;
it's a metric that they should reliably improve.
Question 3a. 3. You are a well-known Turkish brand TURK-NEY
(Turkish Honey) that sells Organic Honey throughout the world. Even though
there is stiff competition, you see India with a huge potential and plan to
expand your retail operations in India.
a. List down 3 global pricing policies.
Which of the 3 global pricing policies would you consider and why? Also list
down competitors in India in the honey segment (Name any 5). (5 Marks)
Ans 3a.
Introduction
By and large, reviewing decisions can
be set up on different parts, including cost, demand, contention, worth, or a
mix of components. Falling trade blocks between open business domains, the move
of really industrialized countries, and innovative changes have influenced the
headway of as a rule business zones and obliged new burdens on the general
business environment.
Question 3b. List down the
various marketing and product promotion techniques you will consider and why?
(5 Marks)
Ans 3b.
Introduction
Nobody would buy something or partnership that they haven't considered or take it away if they don't even have the remote indication of what the affiliation is offering. This clarity is the key to market development through an unlikely movement strategy. Multiple affiliations use certain methods, and some can use different approaches for
MANPOWER PLANNING, RECRUITMENT AND SELECTION
Question 1. The recent pandemic has changed so many things; including but not restricted to HR processes. Interns / employees got interviewed and placed virtually. Traditional sources of recruitment are taking a back seat. Human Resources are going global and we head toward the “Gig Economy”. Presence on sites like LinkedIn, being a part of various trade specific groups on Facebook, WhatsApp and other social media platforms is on a rise exponentially and almost become necessary for many.
What according to you
is the role of technology and social media in recruitment? (Focus on points of
reach, costs, time frame, etc.) (10 Marks)
Ans 1.
Introduction
In the given scenario, the HR processes are not restricted by
the pandemic covid 19. The managements are taking interviews through online
procedures and recruiting individuals in their organizations. The traditional
model of recruitment has taken a back seat. Digital recruitment is a new way of
recruiting individuals in an organization. The human resources are going global
as all the methods, and the current work mode is work from home. People can
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Question 2. Differentiate between Career and Succession Planning. Discuss the state of succession planning in Indian companies with special reference to any one Indian organization like Reliance/ Tata/ Infosys or any other you may deem fit. (10 Marks)
Ans 2.
Introduction
Strategic planning is one of the key factors of human life. Strategic planning requires an ample amount of time beforehand for better future infrastructure. At the initial levels, career planning is a common phenomenon. It helps the individual establish and identify his goals and the timelines they have to achieve between a specific period. This also helps to identify the skills of the individuals, his/her interest and the abilities to accomplish the goals. A perceptual succession of an organization depends on its potential employees
Question 3. ‘Green Bird’ manufactures and sells denims for men, women and kids. It is more than a century old company and has 300+ exclusive stores in the country. It has been observed for the past eight months that for the stores located in Bengaluru, the productivity levels of the front-line staff have gone down which has slashed the profit figures. Further probing into the matter revealed that there has been a new training manager for the South region, there have been a lot of new recruits due to rapid expansion, who haven’t undergone any training, the existing staff is overworked, and the store managers are struggling between responsibilities of contributing to opening of new stores, supervising existing staff and giving OJT for new recruits.
a. According to you how could training contribute to solving of the issue mentioned above? (5 Marks)
b. If you were the training manager, what kind of trainings would you plan for the new recruits? Make reference to Organizational, Task and Person Analysis while giving solutions. (5 Marks)
Ans 3a.
Introduction
As per the given scenario, green bird manufactures is a manufacturing company that makes denim for men. Women and kids. It has been in the business for more than a century and has approximately 300 stores across the country. In the year 1969, we, Star Electricals, were founded.
Ans 3b.
Introduction
Training is important to increase the effectiveness of the organization. Business entities or the management team should create effective employee training programs to maintain stability in the company. Such strategies are generally hard to design but it is not impossible to work on. There are five steps involved to create an effective training programme among the employees.
Marketing
of Financial Services
June
2021 Examination
1. One
week ago you bought a ULIP policy from a private Life Insurance company. On
receiving the policy copy, you realize that the Life Insurance policy was
mis-sold. Would it be possible for you to return the policy? What strategy
would you follow to settle the matter with the insurance company? (10 Marks)
Ans 1.
INTRODUCTION:
Mis-sold life insurance policy can be sold to someone in many
different ways. Firstly, let us understand the meaning of mis-sold life insurance
policy. At times a policy is not what a customer is looking for, and they have
some doubt about it, and if the customer takes the policy from an organization
under pressure, then such policy is said to be a mis-sold policy. This happens
when an aggressive sale is made by the policy organization.
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2. Your
client wants to invest in Mutual Funds that rebalance the portfolio between
equity and debt. Explain how it could be beneficial for your client to invest
in such funds. (10 Marks)
Ans 2.
INTRODUCTION:
In such investments, many investors bring in their capital based on
trust and make an investment in such investments. These trusts are managed by a
highly experienced team of financial experts called Asset Management Company.
They further invest these accumulated finances in various financial assets such
as stocks, bonds, equities, and many as such. This type of investment is called
a mutual fund. The debt market is
3. You
are a Financial Planner. Your client Tarun Ahuja aged 37 years works with an IT
company earning Rs 15 lakhs per year. His wife Pooja, aged 34 years, is a
homemaker. They have one daughter Rimmi aged 5 years. The couple requires your
help to make some financial decisions. (You can make any assumptions to further
build up your case.)
a. Tarun
wants to buy a Pure Risk Life Insurance cover of Rs 1.5 crore. He is confused
whether he should buy an Endowment or a Term Plan. Recommend the product best
suited for his requirement. (5 Marks)
Ans 3a.
INTRODUCTION:
A financial protective shield is provided against the death of the
person who has taken the life insurance, such type of offer is called the pure
risk cover. If the person whose life is insured dies during the policy's
duration, then the insurance company pays the assured amount to the nominee of
the deceased person. However, if the assured person survives until the end of
the policy period, there is no payment. So, in a nutshell,
b. Tarun
and Pooja want your help to invest for Rimmi’s higher education which they
estimate would be required after 16 years. (5 Marks)
Ans 3b.
INTRODUCTION:
In India, the cost of education has started to increase at a
high-speed rate. As the education level starts to rise from secondary education
to higher education, the fee requirement also increases. Parents find it
challenging to meet the fee structure's demand and other various costs related
to education. In the given case, Mr. Tarun Ahuja and his wife Pooja wish to
invest at present for 16 years to have a lump sum after 16 years for the
June 2021 Examination
Q1.
Global Networks wants to assess their culture to identify areas of strengths
and areas of improvement. What steps will they have to take up for the culture
assessment exercise?
(10
Marks)
Introduction
Characteristics-based
culture is a vast differentiator that helps relationships with pulling in top
breaking point, draw out the best execution in every subject matter expert, and
gain essential business ground. The identity of the organization is the character
of the organization. This shared set of values, opinions and thoughts
influences every component of their business from working well together
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Q2. Following
acquisition, Realpage understands the need for Culture change. The top management
wants the company to make efforts to bring about a seamless culture change.
They want the HR to equip themselves with the right strategy to meet these
needs. Why do companies experience a need for cultural change? What process of
Organizational culture change will HR follow? (10 Marks)
Answer 2.
Introduction
In
this particular study, the main topic of discussion is all about the need as
well as requirements of change in the culture of an organization as well as
industry. The process of change within the culture of the entire organization
is one of the most difficult and critical challenges of leadership. In this
particular study, there is an organization named Real Page, which has evaluated
and understood the value, need as well as importance of culture change within
the organization.
3.a. Strong cultures are based on specific characteristics and Values that are ingrained. What are the fundamental characteristics of organizational culture? (5 Marks)
3.b. Netflix and Apple are known for their innovative culture. What are the key characteristics of an Organization with Innovative Culture? (5 Marks)
Answer 3a.
Introduction
The culture of an
organisation determines the best way to act within the organisation. This
culture is made up of common ideals and values that are developed by leaders
and then expressed and repeated by different means, thereby affecting employee
attitudes, behaviours, and
comprehension.
Answer 3b.
Introduction
An innovation culture is a
corporate culture that really values and encourages innovation, allowing people
to make it possible. Culture at Netflix allowed extremely talented workers to
traverse step-function creativity from DVDs-by-mail to streaming, and
eventually to a global audience. Apple is generally regarded as the world's
most creative company.
ORGANIZATIONAL THEORY, STRUCTURE AND DESIGN
June 2021 Examination
Question 1. Health Healers is a generic drug manufacturing company with state of art infrastructure and presence in 120 countries across the globe. Organizational effectiveness is one of the major focus for the top management at health Healers. The management is looking at moving from a traditional approach defining effectiveness to a more contemporary approach. Which approaches will they focus on and what effectiveness measures will they consider in this process?
Ans 1.
Introduction
Organizational effectiveness
is defined as the concept to calculate efficiency in the organization. By this
method, the organization is objectified to meet the organizational goals with
the help of given resources without putting any strain on the employees. The
main purpose of leadership is to define the future of the organization, setting
the specific directions or goals for the employees of the company so that they
do not get distracted. The main objective of the leaders in the Its Half solved only
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Question 2. In an
Organizational Culture survey undertaken at Spartan Infotech, one of the key
concerns that emerged were the low scores on the fairness parameters. Employees
at Spartan believed that managers played favorites and the overall organization
culture was infested by politicking and backbiting. The Chief Human Resource
Manager was asked to explain what the major reasons for such a perception could
be and what could be the key strategies that managers can followed to manage
political behavior. (10 Marks)
Ans 2.
Introduction
In the given scenario, the company Spartan Infotech
undertook an organizational survey. As per the reports, it is seen that there
were low scores on the fairness parameters. According to the employees, the
manager has shown biased behavior on his favorite employees and has demolished
others. This has resulted in a conflict between the employees. When the chief
human resources officer was asked to explain the whole scenario, he came up
with possible reasons to justify the circumstances
Question 3. 3.a. Dynamic Cars is a new age car manufacturing company that wants to venture into electric car manufacturing. The management plans to use the PESTLE model to undertake the external environmental analysis. Discuss the PESTLE model with respect to the current realities for companies entering electric vehicle manufacturing. (5 Marks)
3.b. What are some of the barriers in creating diverse organizations? Explain some strategies that can be adopted for creating and managing Organizational Diversity Effectively. (5 Marks)
Ans 3a.
Introduction
Dynamic car is a new-age car manufacturing company.
Currently, it was manufacturing motor cars, but the business entities are
thinking of expanding the business in manufacturing electric cars as the
eclectic car is the future generation. Now to expand the business, one should
have proper knowledge about the market. To get a good understanding of the
market,
Performance
Management System
June
2021 Examination
1. Navin
was promoted as a manager one year ago. Navin’s performance has been ‘’above
average’’ though he has potential and can get better. Navin reports to Natasha
who is a General Manager. Natasha has called Navin for a performance feedback
session. What steps should Natasha take to ensure that the performance feedback
session is meaningful and achieves a successful outcome? (10 Marks)
Answer 1.
INTRODUCTION:
Performance appraisal means
evaluating the job performance of a worker by using various methods. It is
essential in every organization and at every level. One can't just tell an
employee that he did a great job or a lousy job. The employee wants to know why
he did good and where he did good and evil so that if there is room for
improvement, he can do so. Consequently, it is critical to lead the exhibition
examination measure compellingly; otherwise, this appraisal's main aim will Its
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2. First
Force Ltd is an insurance company with 1000 employees across major cities in
India. The company is planning to introduce 360 degrees feedback and has
requested you to design a 360 degrees form. (10 Marks)
Answer 2.
INTRODUCTION:
360-degree feedback: It is a method of job appraisal in which a worker
gets anonymous feedback from other employees who work around them. They can be
superiors, peers, managers and can be direct reports. A total of ten to twelve
people fills out the 360-degree feedback form according to the employee's
performance. In the feedback form, questions are asked with a rating scale and
comment section along with it. Besides other co-workers, the employee also
fills out the same questionnaire as a
3. Deep
Logistics is a 2-year-old company and has recently introduced Performance
Appraisal process in the company. You are the HR Manager and need to set goals
for your team. You need to prepare 2 goals each for the following:
a.
Training Manager (5 Marks)
Answer 3a.
INTRODUCTION:
Performance Appraisal: It is vital to have a check on the work performed
by the workers. Hence, reviewing the job performance and contribution of the
employees is known as performance appraisal. Performance appraisal is also
called as an annual review, evaluation, employee appraisal, or performance
review. The companies use this process to give a picture to the workers
regarding their increase in payment, bonuses, termination, etc. An organization
can implement the job appraisal at any time, annual, semi-annual, or
quarterly.
Answer 3b.
INTRODUCTION:
Performance Appraisal: The process of evaluation of an employee's
performance is known as performance appraisal. The main aim of performance
appraisal is to understand the capabilities of an individual to estimate the
further growth and development of the workers and the organization. Other
objectives of performance appraisal are: identification of strength and
weaknesses of a worker, provide feedback to employees, review, and retainment
of the training program, and maintaining records to
Retail Banking
June 2021 Examination
1.
Retail Banking has always been and will continue to be
characterized as a mass segment that has a large customer base involving
high-volume and low-value accounts. What are Banks doing to attract customers
in this segment and managing to provide good customer experience to its
customers despite the size / volume? (10 Marks)
Answer 1.
Introduction
Retail banking is a significant form of commercial banks but
mainly aimed at consumers instead of business customers. It is the method used
by banks for selling products to customers. The products are customer such as
car loans, housing loans, financial support for consumer durability, etc.
Consequently, retail banking has a loyal customer base and, therefore, many
small transactions. In a fiercely competitive world, it can, therefore, be
cost-effective. Retail banking does most rural and semi-urban Its Half
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2. Retail Banking is a mass segment that has a large customer base
involving high-volume and low-value transactions. Describe the role and
application of Technology that Banks are using to manage business volume,
operational complexities, risk, and customer service. (10 Marks)
Answer 2.
Introduction
Technology transforms the way
individuals interact, discover, and imagine. It encourages civilization and
defines how personalities interact with each other daily. Technology plays a
vital role in society today. The
technology used in retail banking, transforming banking services activities, is
digital account opening, P2P payments, Video collaboration/ marketing, Cloud
computing and Application programming
3.
“Bank Conventional Limited” is a well-established traditional Retail Bank
operating in India and is almost a 75-year-old Bank. It relied very heavily on
its strength of physical distribution of about 1000 branches across in the
country. Over the last 10 years this Bank did not invest much on Technology. On
the other hand, a new generation bank called “Bank Modern Limited” has always
been tech savvy with substantial investment every year on new technology etc.,
This Bank was started in 2010 and currently has a branch network of 100
Branches only.
a.
Analyze the various challenges that ‘Bank Conventional Limited’ will be facing
today across multiple operational and business parameters (5 Marks)
Answer
3a.
Introduction
Traditional banks are financial entities that
administer the money their customers deposit under custody, while the bank uses
that money to lend it to consumers and enterprises charging their interest. The
central bank issues the money and makes a profit. This is generally the
commercial activity that has often been devoted to banking
b.
Analyze the various benefits that ‘Bank Modern Limited’ enjoys today across
multiple operational and business parameters (5 Marks)
Answer
3b.
Introduction
The various benefits that ‘Bank Modern
Limited’ enjoys today across multiple operational and business parameters are
the following:
Banking is faster and more efficient than
before. Processes and procedures have become much quicker and easier to
maintain and retrieve. The central banking system is also improved by
computerized banking.
Sales Management
June 2021 Examination
1. Astus Auto, is a new start up dealing with CNG two
wheelers. They have hired you as a sales consultant. Can you guide them with
the Sales process with regards to their product?
Answer 1.
INTRODUCTION:
Sale: Sale means a transaction involving money between two
or more people. In this transaction, the buyer receives goods or services and
pays the seller money in exchange. If we talk about the financial market, the
sale means an agreement between a buyer and a seller for a security price. If
the good or service transferred to the other party involves no money or
compensation, it will be considered a donation, not a sale. Its
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2. You are hired as the HR Manager for Sales Force
Mumbai, a company dealing with managing contract sales for various apparel
brands in Western India. Can you guide your team about the best strategies to
recruit, select and train best sales employees?
Answer 2.
INTRODUCTION:
Sales employee: A person or employee of an
organization responsible for selling a product or service to the potential
consumer.
Recruitment: Recruitment is a process of
identifying, attracting, and interviewing potential candidates to better the
organization. It also includes the selection of employees. The size of the
recruitment team depends upon the size of the organization. The bigger the size
of the firm, the more people are there in the recruitment team.
3. A newly set up Sales start up, dealing in sales and
distribution of different types of soles for shoes to various shoe
manufacturers has hired you as their consultant.
a. They are confused between whether they should go a
centralization or decentralization in their management style. Can you guide
them with features of both along with their benefits and problems? (5 Marks)
Answer 3a.
INTRODUCTION:
Centralized management
system: The management system in which a small group of individuals of
managers makes the decisions in an organization. This type of management system
is prevalent in big and competitive industries.
b. Also, can you guide them about the various types of
Sales Organizational structures they could choose from for their organization?
Answer 3b.
INTRODUCTION:
Sales organization
structure: It is the segmentation of the sales team of an organization into
specialized groups based on the region, number of products, and services
offered by the company. A sales organization structure includes cold calling,
business development, incoming sales call processing, etc. A good sales
organizational structure will help an organization in keeping and increasing
the high conversion
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