BUSINESS COMMUNICATION
June 2021 Examination
Question 1. You worked as an intern at Super ventz Event Management
Solutions in the summer of 2018. You were reporting to Maneka Sharma, the head
of digital marketing for Super Eventz. You are now applying for a job
opportunity at Manendra & Manendra for the position of Social Media
Manager. The HR department of Manendra & Manendra needs a letter of
recommendation as part of their hiring process. Write an email to Maneka Sharma
requesting for a recommendation. Use your creativity to make up any details you
need in order to craft an effective message. (10 Marks)
Ans 1.
Introduction
SuperEventz is an
event management organization. They provide summer internships to students on
successful completion of which the students are eligible to earn certificates
and letters of recommendation from the organization, which helps in the growth
of the career of the students. These letters of recommendation help the interns
find proper work in many organizations. Apart from just helping build good
curriculum vitae, a letter of recommendation from the interning organization
helps to Its Half solved only
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Question 2. MaxPlus
Cottons is closing its Chennai manufacturing plant amidst a slow economic
climate. Mahesh Kumar, Chief Operating Officer needs to be the bearer of bad
news. The silver lining is that all employees will be redeployed to other
plants, and there will be no job cuts. Considering the nature of the news,
Mahesh has decided to use the indirect approach while writing the email. He is
thinking of an effective buffer to use in the opening paragraph. What is a
buffer? Explain any 5 types of buffers, illustrate with examples. (10 Marks)
Ans 2.
Introduction
The current economic scenario is unfavorable for many
industries. After the pandemic covid-19, there has been a global economic
crisis. This economic situation has been the reason for many industries to cut
their employees to reduce the loss that they are bearing. It has been no
exception for MaxPlus Cottons. The pandemic has been the cause of low
production which means poor sales growth. This poor growth would need to be
balanced with some proper but difficult decisions.
Question 3.a. Rewrite these sentences to
reflect your audience’s viewpoint or the “You” Attitude:
(5 Marks)
1. Your email order cannot be processed; we request that you
use the order form on our website instead.
2. We insist that you always bring your credit card to the
store.
3. We want to get rid of all our 15-inch LCD screens to make
room in our warehouse for the new 19-, 23-, and 35-inch monitors. Thus, we are
offering a 25 percent discount on all sales of 15-inch models this week.
4. I am applying for the position of accounting intern in
your office. I feel my grades prove that I am bright and capable, and I think I
can do a good job for you.
5. As requested, we are sending the refund for Rs.4500
Ans 3a.
Introduction
These are some statements mentioned here. Further in
the analysis, it would be discussed how these statements can make an impression
on the audience and how they would react to it. However, for people who want to
shop using cash or for the people who do not like the idea of
Q 3.b. Revise the following sentences to be positive rather than negative:
(5 Marks)
1.
You have not filled in every section of the questionnaire we sent you.
2.
It’s clear that you have not understood the question.
3.
It is very obvious that you are doing everything you can to avoid your
responsibility for refunding all my costs.
4.
You failed to specify the colour of the blouse that you ordered.
5.
You must understand that by using the water jet cleaner without reading the instructions
carefully means that you are very likely to damage the machine or possibly
cause injury to yourself through incorrect operation.
Ans 3b.
Introduction
There are some statements mentioned here that have a
negative approach. Further in the discussion, the approach would be changed to
positive with a brief explanation of how it has been done. Nonetheless, for
individuals who need to shop utilizing money or for individuals who don't care
for utilizing a
June 2021 Examination
1. List out the implied warranties under the Sales
of Goods Act, 1930 and provide an example explaining each implied warranty. (10 Marks)
Ans 1.
Introduction
The sale of Goods
Act 1930 contains different provisions about the sale of goods. Two essential
terms among them are "warranties" and "conditions". In the
Act, section 12 clarifies the meaning of "warranties" and
"conditions".
I) A stipulation
in a sale-contract concerning goods, maybe a warranty or condition.
II) A condition
that stands as the stipulation is critical to the contract's primary purpose.
In case of any breach, it may rise to a "right" for treating the
contract as "abandoned."
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2.
Explain in detail two (2) real-life cases of penalties being imposed for
offenses under the Information Technology Act, 2000. Please explain the facts
and the nature of the offense in detail. (10 Marks)
Ans 2.
Introduction
Tremendous
changes have ushered in people's lives by the introduction of the internet.
People from all walks of life are growingly using the internet and computers
for creating, transmitting, and storing information in the electronic form(s)
in place of the traditional or age-old form. Electronically stored information
has multiple advantages and uses. The information can be easily stored and
retrieved
3.
Rehan's father died due to COVID-19 complications but Rehan felt that the
negligence of the hospital authorities led to his father dying. The hospital in
which his father was admitted is a government hospital. Now, Rehan wants to
file a case against the hospital for this negligence. He requested the hospital
to provide the case papers of his father's health records, admission records,
and other details of his stay in the hospital. However, the hospital refused
it.
3 a. Under what law can Rehan apply to obtain the
documents and records from the government hospital in light of the refusal of
the government hospital to provide the same? Please explain the answer with
reasons (5 Marks)
Ans 3a.
Introduction
Patients are
empowered by the Indian Law to get their medical records from health
institutes/organizations. Indian Health Ministry also issues instructions and
ensures the information seekers get such documents, which might have been
denied to the document seekers.
3 b. Can
the government hospital refuse the provision of the documents, if yes under
which law? Please explain the answer with reasons (5 Marks)
Ans 3b.
Introduction
We have just
studied that the Information Commissioner (India) rejected the health authority's
contention. Instead, it ordered that the patients have the right to obtain
their medical records rooted in Articles 19 and 21 of India's Constitution.
Naturally, the respondent hospital had to provide the medical records to the
document seekers.
Decision Science
June 2021 Examination
1. Nemi
Mehta is owning 50 Hectares of land near Junagadh. On his Farm, he cultivates
Giloy, which is a medicinal plant in Ayurveda. The below-given table shows the
sales of ‘Giloy Vati’ that his team is preparing as per one Ayurveda script
(book), and the amount they spend on the Advertisement of it.
Nemi’s
problem is to analyze the effect of Advertisement on sales. Firstly, He wants
to understand the presence of a linear relationship between the sales and
‘amount spent in advertisement’. He also wants to run a correlation and
regression to know whether he should keep spending money on Advertisements or
not. If sales figures are not affected by advertisement, he should not spend
money on it.
So, take
the EXCEL output of the following and write the interpretation.
- Appropriate type of
Graph which can exhibit the linear relation b/w variables.
- Karl Pearson’s
Correlation Coefficient
- Regression Analysis
- Graph that shows
predicted v/s actual sales figures.
|
Region code |
Sales (INR 000s) |
Advertising (TV spots per month) (in INR,
000s) |
|
1 |
260.3 |
5 |
|
2 |
286.1 |
7 |
|
3 |
279.4 |
6 |
|
4 |
410.8 |
9 |
|
5 |
438.2 |
12 |
|
6 |
315.3 |
8 |
|
7 |
565.1 |
11 |
|
8 |
570.0 |
16 |
|
9 |
426.1 |
13 |
|
10 |
315.0 |
7 |
|
11 |
403.6 |
10 |
|
12 |
220.5 |
4 |
|
13 |
343.6 |
9 |
|
14 |
644.6 |
17 |
|
15 |
520.4 |
19 |
|
16 |
329.5 |
9 |
|
17 |
426.0 |
11 |
|
18 |
343.2 |
8 |
|
19 |
450.4 |
13 |
|
20 |
421.8 |
14 |
Answer
1
Nemi
Mehta is having 50 hectares of land near the Junagadh, she is growing the Giloy
and making the GiloyVati from the medicines, she is also spending amount on the
advertisement and she is eager to interest to know that is the advertisement is
having any correlation with the sales or not. Its Half solved only
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2. The table given below is the
‘single year age population’ (taken from census 2011). This table shows the
population of people (age-wise) living in Leh at the time of the census 2011
survey. Transform this ungrouped data into Grouped data by forming age groups
(only five age groups), and then find out Mean, Variance, Standard deviation, Ogive,
and Histogram. Write the summary based on your calculations.
|
Age in Yea rs |
Populati on |
Age in Yea rs |
Populati on |
Age in Yea rs |
Populati on |
Age in Yea rs |
Populati on |
Age in Yea rs |
Populati on |
|
|
|
11 |
1998 |
22 |
2839 |
33 |
2696 |
44 |
1652 |
|
1 |
1958 |
12 |
1916 |
23 |
2935 |
34 |
2781 |
45 |
1806 |
|
2 |
1725 |
13 |
2138 |
24 |
3601 |
35 |
2799 |
46 |
1460 |
|
3 |
1814 |
14 |
2139 |
25 |
4110 |
36 |
2450 |
47 |
1226 |
|
4 |
1768 |
15 |
2096 |
26 |
4089 |
37 |
2142 |
48 |
1225 |
|
5 |
1871 |
16 |
2044 |
27 |
3716 |
38 |
2114 |
49 |
1006 |
|
6 |
1888 |
17 |
2027 |
28 |
3702 |
39 |
1725 |
50 |
1454 |
|
7 |
1768 |
18 |
2065 |
29 |
3084 |
40 |
2218 |
|
|
|
8 |
1712 |
19 |
2013 |
30 |
3475 |
41 |
1802 |
|
|
|
9 |
1780 |
20 |
2459 |
31 |
2844 |
42 |
1751 |
|
|
|
10 |
1862 |
21 |
2594 |
32 |
2684 |
43 |
1659 |
|
|
Source: Data.Gov.in
Answer
2.
The table given below is as follows for the single year age
population that has been taken from census 2011, the table which has been taken
age-wise is as follows.
|
Age in years |
Populations |
Age in years |
Populations |
Age in years |
Populations |
Age in years |
Populations |
Age in years |
Populations |
|
1 |
1958 |
11 |
1998 |
21 |
2594 |
31 |
2844 |
41 |
1802 |
|
2 |
1725 |
12 |
1916 |
22 |
2839 |
32 |
2684 |
42 |
1751 |
|
3 |
1814 |
13 |
2138 |
23 |
2935 |
33 |
2696 |
43 |
1659 |
|
4 |
1768 |
14 |
2139 |
24 |
3601 |
34 |
2781 |
44 |
1652 |
|
5 |
1871 |
15 |
2096 |
25 |
4110 |
35 |
2799 |
45 |
1806 |
|
6 |
1888 |
16 |
2044 |
26 |
4089 |
36 |
2450 |
46 |
1460 |
|
7 |
1768 |
17 |
2027 |
27 |
3716 |
37 |
2142 |
47 |
1226 |
|
8 |
1712 |
18 |
2065 |
28 |
3702 |
38 |
2114 |
48 |
1225 |
|
9 |
1780 |
19 |
2013 |
29 |
3084 |
39 |
1725 |
49 |
1006 |
|
10 |
1862 |
20 |
2459 |
30 |
3475 |
40 |
2218 |
50 |
1454 |
|
18146 |
20895 |
34145 |
24453 |
15041 |
3.a.
The given table shows the rainfall of Gujarat Region. Forecast the rainfall
using Exponential Smoothing. Use Alpha =0.2, 0.5 and 0.8. Data is available
from 1997 to 2016, use this series for the calculation and forecast the
rainfall for the year 2017. To know, what extent the prediction is correct, actual
rainfall for 2017 (1024.4 millimeters)
is provided. Based on MSE and MAD, find
out which alpha values among the three suggestions are relatively near to
actual value?
|
SUBDIVISION |
YEAR |
ANNUAL (in
MM) |
|
Gujarat Region |
1997 |
1068.9 |
|
Gujarat Region |
1998 |
1070 |
|
Gujarat Region |
1999 |
568.4 |
|
Gujarat Region |
2000 |
550.6 |
|
Gujarat Region |
2001 |
849 |
|
Gujarat Region |
2002 |
637.2 |
|
Gujarat Region |
2003 |
1160.3 |
|
Gujarat Region |
2004 |
1005.8 |
|
Gujarat Region |
2005 |
1316.4 |
|
Gujarat Region |
2006 |
1478 |
|
Gujarat Region |
2007 |
1178.9 |
|
Gujarat Region |
2008 |
911.1 |
|
Gujarat Region |
2009 |
641.6 |
|
Gujarat Region |
2010 |
1088.7 |
|
Gujarat Region |
2011 |
890.5 |
|
Gujarat Region |
2012 |
714 |
|
Gujarat Region |
2013 |
1118.6 |
|
Gujarat Region |
2014 |
705.7 |
|
Gujarat Region |
2015 |
622.9 |
|
Gujarat Region |
2016 |
764.9 |
Source:
Data.Gov.in
Answer
3 a:
Calculation of the forecast when the alpha value is 0.20,
0.50, and 0.80 is as follows:
By using the formula of the exponential smoothing is as
follows:
Ft = α x A t-1)
+ ( 1- α ) X ( F( t- 1) )
Where the alpha value is 0.20, 0.50 as well as
the 0.80
3.b. A
new gas-electric hybrid car has recently hit the market. The distance traveled
on 1 gallon of fuel is normally distributed with a mean of 65 miles and a
standard deviation of 4 miles. Find the probability of the following events.
(show the concerned region by z curve)
1. The car travels more than 70 miles per
gallon.
2. The car travels less than 60 miles per
gallon.
3. The car travels between 55 and 70 miles per
gallon.
(5
Marks)
Answer 3
b:
The distance traveled on 1-gallon of fuel is normally
distributed with a mean of 65 miles and a standard deviation of 4 miles.
Essentials
of HRM
June
2021 Examination
1.
In your experience what
are the barriers which prevent one from being an effective communicator? What
were the challenges you faced? Suggest some ways to handle such challenges. (10
Marks)
Answer 1.
Introduction
Communication barriers
keep us from accurately getting and accepting the messages others use to convey
their feelings, contemplations, and thoughts. Some of the examples of
communication barriers are information overload, choosy perceptions, workplace
gossips, semantics, gender differences, etc. Communication is essential not
only to get facts and information but to assemble and fortify connections. The
contact has to be brief and direct to impart thoughts, sentiments,
considerations, and feelings clearly and reasonablyIts Half solved only
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2. Suppose that you are the HR
manager at a firm where hiring-freeze has been declared due to the ongoing
pandemic. The plan is to downsize through attrition. What steps would you take
to ensure that you reap the advantages of this strategy while minimizing the
disadvantages? (10 Marks)
Answer 2.
Introduction:
A hiring
freeze is the point at which a business incidentally ends insignificant
employing of faculty to decrease costs, normally when an association is under
monetary coercion. The executives may likewise embrace a particularly
cost-cutting exertion because of a downturn or other financial or market
separation or emergency, for example, one that causes creation, overcapacity,
or repetition. Hiring freezes might be a present moment or long term and often
3. Rahul and Priyanka are partners
in a content writing company named as ‘Writing4You’. Rahul says it’s quite
clear whether any particular employee of the company is doing their job
properly or not, as they monitor, observe and give them feedback regularly.
Being a small company Rahul feels a formal appraisal process is of no use
because they (both Rahul & Priyanka) can keep in touch with every employee
on a regular basis. Priyanka on the other hand, feels that sitting down and
giving formal feedback will reinforce what employees are doing right and get
them to modify things they may be doing wrong. Now, they want you, their
management consultant to advise them on what to do.
a. What performance appraisal
problems will ‘Writing4You’ encounter if they continue on the course of not
using formalized performance appraisals? (5 Marks)
Answer 3a.
Introduction
A performance appraisal is a customary survey
of a worker's work execution and, in general, commitment to an organization.
Otherwise called a yearly survey, execution audit or assessment, or worker
examination, an exhibition evaluation assesses a representative's abilities,
accomplishments, and development - or scarcity in that department.
b. What guidelines would you
recommend to ‘Write4You’ partners for developing an effective appraisal system?
(5 Marks)
Answer 3b.
Introduction
A performance appraisal is an evaluation done on an employee's
job performance over a specific period. It is the equivalent of a report card
on an employee and how their manager assessed their performance over the prior
year.
Operations
Management
June 2021
Examination
1. What
are various decision criteria for deciding a location for a business setup?
Explain these decision criteria with reference to a location decision for
setting up operations of a Large Hospitality Setup (like a Resort. etc). (10 Marks)
Answer 1.
INTRODUCTION
Location decision: Location decision means choosing a location for
setting up a business. The main aim of location decision is to find the best
alternative from other available sites. Location decision is vital for each
organization irrespective of size and structure. The main objective of location
decision to maintain a balance between Its Half solved only
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2. List
down briefly the various inventory management techniques prevalent in the
industry. Discuss how some of these techniques would be applicable to a Medical
Store in effective management of their inventories, i.e medical supplies. (10 Marks)
Answer 2.
INTRODUCTION
Inventory Management: The process of ordering, storing, and using the
inventory of an organization is known as inventory management. The management
part of the inventory management involves raw material, work-in-progress and
finished product. Along with these three things, it also includes warehousing
and processing of the items.
3. Many
business organizations have operations in which operations management is a
daily and constant process. Managing a Restaurant is one such business, wherein
the procurement and managing various resources is a very strategic process.
Explain the following concepts (with atleast one example) in Operations of a
Restaurant business, and conclude how relevant is it in the business?
a.
Define Quality and list and discuss in brief the various dimensions of quality
in operations (5 Marks)
Answer 3a.
INTRODUCTION
Quality: Quality is the collection of all the features in a
product or service, which helps influence the ability of the product that will
ultimately satisfy the customer's demand. Quality starts with the product
design
Answer
3b.
INTRODUCTION:
Bill of
Materials (BOM): The list of
components, raw materials, and required instructions for constructing or
repairing a product or service forms a Bill of Materials (BOM). There is a
hierarchical format in which the business firms prepare the list. The highest
level of the bill of materials shows the finished product,
Strategic Management
June 2021 Examination
1. You have been
appointed as a Strategy Consultant to an Italian Luxury Sports Car
manufacturing brand namely “Pagani Huayra” wanting to enter India. Which one of
Porter’s Generic Strategies would you choose to be operational in India &
explain the reasons in detail behind your choice of strategy? Once the strategy
has been chosen, explain the categories of customers you would target along
with the price points? (10 Marks)
Ans 1.
INTRODUCTION
Concerning Indian markets, I'll go for all
four of Porter's strategies of strategic management, namely which are as
follows:
●
Cost Leadership (Cost Focus)
●
Differentiation ( Differentiation Focus)
This is because the
Indian market is very diverse. Due to such a high population of the country,
the Indian market is Its Half
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2. Kikkoman, a Japanese soy sauce
manufacturer wishes to enter India. Conduct a PESTLE analysis for Kikkoman in
India & suggest whether Kikkoman should enter India or otherwise. (10
Marks)
Ans 2.
INTRODUCTION
A PESTEL analysis is a framework or tool used by marketers to
analyse and monitor the Macro environmental (external marketing environment)
factors that have an impact on an organization. This helps make highly informed
decisions for the organizations that will ensure success in the long run.
3. You are the Chairman
of a French FMCG company in India by the name of “French Shine”. You are
operating in the “Soaps & Detergents” category & are facing tough
rivals like HUL, Nirma & P&G. You have been operating in India since
2016. During 2020, there has been a steady decline in your revenues &
profitability. Your market share has also fallen from 6% to 2.5% during 2020.
Your competitors are eating into your market share slowly & steadily during
Covid-19 pandemic times.
a. What turnaround
strategies can you suggest to arrest the decline of revenues &
profitability of your company? (5 Marks)
Ans 3a.
INTRODUCTION
The Turnaround Strategy is a retrenchment
strategy followed by an organization when it feels that the decision made
earlier is wrong and needs to be undone before it damages the company's
profitability. Simply, a turnaround strategy is backing out or retreating from
the decision wrongly
b. In your opinion,
would it be considered appropriate to pursue a Strategic Alliance or a JV
Strategy or should “French Shine” go it alone in India? State your response
with appropriate justifications & reasons. What would be the advantages
& disadvantages of such a strategy? (5 Marks)
Ans 3b.
INTRODUCTION
Before understanding what strategies
would be applied in Indian Market, let's discuss these strategies. It can be
explained as follows:
A strategic alliance is an arrangement
between two companies to undertake a mutually beneficial project while
maintaining its independence. The agreement is less complex and less binding
than a joint venture, in which two businesses pool resources to create a
separate business entity.
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