International Business dec 2018 nmims solved assignment
Complete
Assignment available for NMIMS
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Q1. ABC Pharmaceuticals have developed a new
composition to fight an epidemic originating in Alaska. A lot of investment in
terms of money, time & manpower has undergone for this development. What
are the various ways through which ABC Pharmaceuticals can protect itself so that
no other company can copy their product composition?
Answer: Intellectual
Property (IP) is defined by World Intellectual Property Organisation (WIPO) as
creations of the mind such as inventions, literary and artistic works and
symbols, names, images and designs used in commerce. Copyright, patent and
industrial designs are some of the
Q2. XYZ is a well-known cosmetic brand in India. With
the rapid industrialization, the company wants to expand its business abroad.
As a Strategic manager prepare a report for the board of members citing the
various reasons for which the company should enter into an international
market.
Answer: International
business can be defined as any business that crosses the national borders of a
country. It includes importing and exporting; international movement of goods,
services, employees, technology, licensing, and franchising of intellectual
property (trademarks, patents, copyright
Q3. XYZ footwear is a leading Footwear company in
India. They want to expand their operations into international market. You have
being hired as a consultant to XYZ to draft their strategy for entering into
international market.
A) What are the different strategies you will discuss
in front of the board?
B) Also share the various choices for XYZ footwear to
enter an international market
Answer: a) Entry
mode is the way by which a firm makes its goods or services available in a
foreign market. The entry mode is important as it determines the degree of an
enterprise’s control over the international marketing mix and to some extent,
the degree of its commitment in the target market. An enterprise always strives
hard to select the best entry mode so that it can fit in the entire
international mix. Market entry strategy is a key component of the international
marketing
Complete
Assignment available for NMIMS
in
rs 250 per assignment only
You
can call us 87-55555-879
Within
1 hour will revert you by mail
Sample only
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