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International Marketing
1. You are an Indian Company manufacturing
machine parts made of steel and exporting to US. With Donald Trump imposing
Tariffs, you have decided to manufacture some of your products in North America
and use this as an opportunity to expand your business in that part of the
globe. You want to set up the factory either in Mexico or in Canada for this
purpose. Evaluate the two location options of setting up the Plant and Business
on basis of International Business & Marketing Environment parameters to
come to a decision.
(10 Marks)
Answer:
Introduction
Universal
business implies growing business at worldwide level through the exchange of
products, administrations, innovation, capital and learning at worldwide level
2. You are the CEO Starbucks and wish to
enter India. Evaluate any 3 entry options to enter into India. Which of the
market entry options would you finally choose & why?
(10 Marks)
Answer:
Introduction
A few
factors that can take into the favorable position to get passage into Indian
market are:
Standing
3. The Tanzania Toothpaste market has
strong growth and reasonable volume. The market is dominated by Colgate which
has more than 65% market share and rest 35% percent are scattered within 6-7
local players. Colgate is the market leader in prices while all the other local
players are about 20-25% cheaper in prices. The top three parameters of buy of
Tanzanian consumers are Health, White Teeth & Freshness in that order.
While Colgate positions itself on health platform, other local players are
positioned on other 2. One of the biggest reason for lower market share is poor
print quality on the toothpaste tubes where as Colgate gets its products from Europe
where better quality printing facility on tubes is available. You are an Indian
contract manufacturer for Unilever in India and are now eyeing the Tanzania
market where there is no clear number 2. You have set up a Contract
manufacturing and Distribution partnership with C&C which is a local
business conglomerate who apart from other businesses are also into FMCG but
not into Toothpastes. You have decided to export quality printed toothpaste
tubes from here for the purpose to overcome the problem faced by local
manufacturers.
a. Suggest what would be your pricing strategy
for the new brand of toothpaste that you would introduce in Tanzania market
based on the information. (5 Marks)
Answer:
Introduction
Estimating procedure is
critical to conquer the issue of low piece of the pie. At the point when there
is decrease in the utilization of item there is have to reexamine its valuing
Complete
Assignment available for NMIMS
in
rs 250 per assignment only
You
can call us 87-55555-879
Within
1 hour will revert you by mail
Sample only
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