Marketing management nmims dec 2018 solved assignment
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1. Mr. Hari has joined as a marketing head in a
startup that deals with online sale of Groceries. The online store is named as
www.baniyakidukaan.com. The store will start its operation in 4 cities namely
Mumbai, Pune, Delhi and Bangalore. The company faces tough competition from
various online stores. The company’s major focus is to make the items available
at lowest possible price. You have been asked to prepare the 7P’s of marketing
mix for the online store.
Answer: A marketing mix
can be referred to as a planned mix of the controllable elements of a product's
marketing plan, commonly termed as 4Ps: product, price, place, and promotion.
These four elements are
2. M/s Kids Corporation is planning to launch its own
brand of Dolls across India. The doll will be named Senorita and it will be
available in the price range of 600/- to 1400/- Rupees. The doll will be
available in major types of profession like Doctor, Lawyer, Teacher, etc. so
that it can even inspire girls to go for these careers in future. Design the
Segmentation, Targeting and Positioning strategy for Senorita.
Answer: A market segment
is a portion of a larger market in which the individuals, groups, or
organisations share one or more characteristics that cause them to have
relatively similar product needs.
Five
conditions must exist for segmentation to be meaningful:
1. A marketer
must determine whether the market is heterogeneous. If the consumers‟ product
needs are homogeneous, then it is senseless to segment the market.
2. There must be
some logical basis to identify and divide the population in relatively distinct
homogeneous groups, having common needs or characteristics and who will respond
to a marketing
3. M/s Joy Corporation wants to enter into the
production, marketing and distribution of Mobile Phones. The company is a
market leader in Washing Machines and Refrigerators. The company wants to
penetrate into the ever increasing Mobile Market. It plans to sell mid-range
mobile phones where the major competitors are Oppo, Vivo and Xiaomi.
a. Explain various steps involved in the new product
development of Joy Mobile Phones.
b. Explain various marketing strategies that Joy
mobile phones should undertake during the time of launch i.e. introduction
phase of Joy Mobile Phones.
Answer: a) New product development process
Concept generation and market structure identification: The first stage of new product’s evolution begins
with an idea for the product. Hence this stage is also termed as ‘idea
generation’. Here company has got the idea to develop mid range mobile phones. The
next step in the process of new product development process is to implement a
market structure. This process
Complete
Assignment available for NMIMS
in
rs 250 per assignment only
You
can call us 87-55555-879
Within
1 hour will revert you by mail
Sample only
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