Marketing Strategy nmims dec 2018 solved assignment

Marketing Strategy

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Question 1: Founded in 1971 in Seattle, Washington, USA, Starbucks is a well-known international brand with presence in more than 20,000 locations. It has been over 23 years since Jeff Bezos founded Amazon.com in Seattle, Washington, USA. Suppose, Amazon.com is planning to acquire Starbucks, and Jeff has hired you as an advisor. Should Amazon.com acquire Starbucks? Why? (10 Marks)

Answer:

Introduction

Starbucks is an American espresso organization and café chain. Starbucks was established in the year 1971 in Seattle, Washington. Amazon is one of the well known online business store where they have various scopes of item and administrations

Question 2: Suppose, you are working as a Brand Building and Brand Management Specialist and have been hired by a competitor of Mercedes, the popular car brand. Help your client by explaining the Marketing Strategy of Mercedes in India. (10 Marks)

Answer:

Introduction

Promoting technique is known as the long haul objective with the goal that upper hands and objectives can be accomplished. It is the way toward dissecting the organization key circumstance with the goal that definition and assessment of market

Question 3: Founded in 1976, Brompton (www.brompton.com) is a well-known brand in the international folding bicycle market. Madhav, a young Indian and a first generation entrepreneur, incorporated XYZ Pvt. Ltd. in the year 2018 with a vision to build the first Indian brand to feature among top 3 international folding bicycle brands by 2025. Madhav has hired you as a consultant.

Question 3a: Explain the various points that you would consider in order to assess the attractiveness of the market for XYZ (5 Marks)

Answer:

Introduction

To evaluate engaging quality of business sectors for XYZ we can recommend an orderly way to deal with item collapsing bike. Creating any gadget or item isn't

Complete Assignment available for NMIMS

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