NMIMS
Consumer
behavior
Internal
Assignment for June 2020 Examination
1. GSK Horlicks is an iconic health
drink for kids. Over the years, the brand has introduced several variants of
Horlicks. What is segmentation and targeting? Identify the type of segmentation
done for each of the following:
1. Horlicks Chocolate for fussy
children who like fun flavors
2. Mother’s Horlicks for pregnant
women and lactating mothers
3. Junior Horlicks for newborns and
infants
4. Horlicks Lite for
calorie-conscious adults
Answer: Segmentation
Market segmentation allows a marketer to take a
heterogeneous market, heterogeneous is a market consisting of customers with
diverse characteristics, needs, wants, and behaviour, and divides it up into
one or more homogeneous markets which are made up of individuals or
organisations with similar needs, wants, and behavioural tendencies. In order
to capture this heterogeneous market for any product, you need to divide or
disintegrate the market into a number of sub-markets or segments and this
process is known as market segmentation.
Segmentation is more likely to be successful if a
step-by-step approach is used. Segmentation strategy is not a simple process.
It is the result of applying a systematic and analytical process to the crucial
decisions about product market entry.
●
Step 1: Forming market
segments: This is the beginning of
the market segmentation process. The marketing manager follows two approaches
for identifying market segments. They are called build-up and breakdown approach.
While the former approach is more appropriate for business-to-business markets
or industrial buyers, the latter is used in the context of business-to-consumer
or individual market segments.
●
Step 2: Profile
segments: After market segments
have been formed, the marketing manager analyses the segments to understand the
profile of customer in each segment. A profile is built for each segment by
searching for relationships among segmentation basis variables and descriptive
characteristic variables. Although a segmentation basis should clearly classify
2. What are the steps in the
consumer decision-making journey? Describe your decision-making journey for the
following products:
a. Sugar
b. Men’s aftershave lotion
c. Smartphone
Answer: a) Stages in
Consumer Decision journey (Sugar)
●
Need Recognition: Purchase decision-making
process begins when a buyer becomes aware of an unsatisfied need or a problem.
Problem recognition is a critical stage in consumer decision-making process
because without it, there is no deliberate search for information. If the
consumer does not perceive any discrepancy between her/his current state and
the desired state, the current state for the concerned consumer is apparently
quite satisfactory and does not need decision-making. Sugar is widely used in
every households as there are so many uses of sugar such as in making tea,
coffee, sweets etc. Here our need is
3. a. Explain the different adopter
categories in the Innovation adoption process, taking the example of any
innovative product of your choice.
3. b. What are membership groups and
symbolic groups? Discuss 1 membership group and 1 symbolic group from your
life.
Answer: a) Innovation
adoption process
Innovators: They constitute, on an average the
first 2.5 percent of all those consumers who adopt the new product and are
technology enthusiasts. Their venturesome attitude is reflected in their risk
taking willingness and eagerness bordering obsession to try new products and
ideas. Innovators tend to be younger, better educated, have higher incomes, are
cosmopolitan, and more active outside of their community than non-innovators.
Here I am mentioning about the wearables product which are very famous these
days. Initially, few individuals used these products as an experiment and knew
they will be hit in the market.
Early adopters: They represent, on an average, the
next 13.5 percent who adopt the new product. They admire a
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NMIMS
Corporate
Finance
Internal
Assignment for June 2020 Examination
1. Alpha Ltd is expecting an annual
earnings before interest and tax of ₹ 1.5 Lakhs. The company has 10% debentures
of ₹ 4 lakhs and cost of Equity capital is 12%. Calculate the total value of
the firm and the overall cost of capital of the firm according to Net Income
Approach. Also comment what will happen to the value of the firm and the
overall cost of capital if debt is increased in the capital structure.
Answer: Value of the
Equity of the firm
|
PARTICULARS
|
If debt
is 400000
|
If debt
is 500000
|
|
Current
operating income
|
150000
|
150000
|
|
Less: Interest on debt (10%)
|
40000
|
50000
|
|
Earnings
for shareholders
|
110000
|
100000
|
|
Equity
capitalisation rate
|
0.12
|
0.12
|
|
Value
of equity
|
916667
|
833333
|
(Value of equity
If debt is
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2. The Capital structure of ABC Ltd,
is as under:
Equity share capital ₹ 100 Lacs
10% Debentures ₹ 50 Lacs
●
The sales for the year
2019 are 1.5 Lac units@ ₹ 40per unit
●
Also, the variable cost
per unit is 20 % of sales revenue
●
₹ 12 Lacs is the fixed
operating cost.
●
Assume Income tax rate
as 40 %
Calculate Operating, Financial and
Combined Leverage of the firm and interpret the result.
Answer:
3. Neha would retire 30 years from
today and she would need ₹ 6,00,000 per year after her retirement, with the
first retirement funds withdrawn one year from the day she retires. Assume a
return of 7% per annum on her retirement funds and if her planning is for 25
years after retirement, Calculate:
a. How much lumpsum she should
deposit in her account today so that she has enough funds for retirement?
b. How much she should deposit each
year so that she has enough funds for retirement?
Answer: a) Cash PV annuity factor = (1 – (1/(1+r)^n))/r
= (1 – (1/(1+0.07)^25))/0.07
= (1 – (1/(1.07)^25)/0.07
= (1 – (1/5.427)/0.
NMIMS
International
Business
Internal
Assignment for June 2020 Examination
1. In the US-China Trade war, what
are the trade control measures taken by both the countries. How are the US
& Chinese companies getting affected?
Answer: The basic legal environment for conducting business is
governed by state law, domestic law or municipal law, and international law.
This environment covers a wide variety of topics, for instance, laws regulating
business on production and sale of goods, consumer and labour laws, tax and
financial laws, settlement of disputes at the national and international level
and rules of business ethics. It is important to have knowledge and
understanding of the domestic legal environment and the international legal
framework. With the increasing globalization, business organizations operate at
an international level and need to comply with legal rules from different
sources and legal systems in different jurisdictions. It is useful to know the
international legal framework and systems pertaining to world trade law for
ensuring
2. Discuss the effects of regional
integration in terms of trade creation and trade diversion. Prepare a list of
Regional Trade Agreements of India
Answer: Regional economic integration has been justified both
economically and legally. Regional economic integration, it is argued,
increases economic welfare of the nations in the region through the
liberalization of trade and capital movement. Further, increased national
incomes mean countries will boost their levels of import. Thus, regional
economic integration also enhances global economic welfare. On the other hand,
another viewpoint goes thus: member states increasingly import goods and
attract investments from fellow member states rather than from outside
countries due to lowered intra-regional barriers. Therefore, regional economic
integration may have harmful impacts on countries outside the region and may
diminish global economic welfare. The logic goes as investment-diversion effects,
and then regional economic integration can be justified in purely economic
terms.
The pattern of growth of RTAs does not lead to any concrete
deductions. While on one hand, this phenomenal extent of trading within the
regional agreements could never have been imagined by the founders
3. Read the passage and answer the
questions mentioned below the passage. Coronavirus has put a spotlight on the
economic decoupling of China and some developed countries. With factories
shuttered and consumption stalled, multinational companies have been forced to
shift production elsewhere. Apple has warned investors that its revenues will
take a hit as a result of the outbreak. A gradual decoupling of global
economies has been under way for a few years. The South Korean electronics
group Samsung, for example, has been closing Chinese plants and opening others
in Vietnam. Mexico has benefited from some US corporations moving their supply
chains closer to home. But decoupling will undoubtedly speed up as Beijing’s opacity
in handling the coronavirus epidemic highlights the risks of doing business in
China. There are marked similarities between the virus and decoupling itself.
There is what you see on the surface (masks and panic or supply chain shifts
and profit warnings) and then there is what you can’t know: how many victims
the outbreak will claim or what the world will look like economically and
politically in five to 10 years, as globalization dissolves and divides deepen.
Still, it is the job of a columnist to go out on a limb, so let me make a few
predictions about what may lurk around the corner if the decoupling continues.
An increased risk of violence in Taiwan, the inability of Europe to defend its
own liberal democratic values, and a world in which smart devices can no longer
speak to each other across borders are distinct possibilities. And all of these
things could fundamentally reshape the global economy and geopolitics. The most
pressing issue in the short term is Taiwan, whose firms make most of the world’s
semiconductors. The majority are produced by Taiwan Semiconductor Manufacturing
Company, a contract chipmaker that supplies US companies, including Apple, and
a number of Chinese firms. Semiconductors are a key area in which the Chinese
are not yet technologically self-sufficient. In hardware (from routers to
switches to handsets), areas of software and high-tech services, the Chinese
have already largely decoupled from the US. Consider the success of homegrown
firms such as the smartphone maker Xiaomi. Or the telecoms group Huawei’s
efforts to build bespoke Chinese operating systems. Or the fact that many of
the most innovative new mobile apps are developed in China. But semiconductors
require huge amounts of capital investment and research effort. It could be a
decade before China can fully develop its own industry. In the meantime, it
will be dependent on Taiwan, which not only supplies US companies, but where
support for democracy is growing. This begs the question of whether, or perhaps
when, Taiwan’s semiconductor industry might become a political hot potato, as
both China and the US try to build their own independent high-tech sectors. It
is hard to imagine that Taiwan will be able to operate in both orbits
indefinitely. As one telecoms analyst put it to me recently, “What’s happened
in Hong Kong is fascinating and disturbing in part because it raises the
question, what happens if the same thing occurs in Taiwan?” Imagine a world in
which cross-border banking, online shopping and data sharing becomes bifurcated
between two systems. That is a reality we may be heading towards. Apple and
other tech companies would certainly take a valuation hit in such a future. But
so would many others in industries beyond technology. As with coronavirus, the
effects of decoupling will be both unpredictable and exponential. (accessed
from https://www.ft.com/ on 27th February,2020)
a. Do you think that globalization
is under threat? Are transnational firms going to become extinct? Give your
comments with reference to the passage.
b. With your knowledge of
International Business, explain how different political systems across nations
may create risks for the conduct of business.
Answer: a) The trend of globalization has gained substantial
importance in today’s highly integrated world. Globalization has become a need
rather than a choice. Nowadays, organizations face a highly dynamic market with
huge requirements of R&D and innovations in order to stay ahead of their
competitors. The costs involved in such innovation and R&D can only be
borne by multinational organizations. Thus, companies prefer to opt for global
operations in order to take advantage of the economies of scale and avail
various benefits. Globalization can be defined as the process of international
integration that arises due to increasing human connectivity as well as the
interchange of products, ideas and other aspects of culture. It includes the
spread and connectedness of communication, technologies and production across
the world and involves the interlacing of cultural and economic activity.
In coming years, the coronavirus outbreak may be remembered
as a milestone moment on the road toward the end of the first
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NMIMS
Course:
Operations management
Internal
Assignment for June 2020 Examination
1. List down briefly the various
inventory management techniques prevalent in the industry. Discuss how some of
these techniques would be applicable to a Medical Store in effective management
of their inventories, i.e medical supplies.
Answer: An unused resource of any kind, which has considerable
potential in value, is termed as inventory. Inventory is a list of goods (both
finished and semi-finished), work in progress and raw materials that are held in
stock by business organisations. Companies use inventory in order to meet the
future demands in production, repair, maintenance, construction, etc. Inventory
is considered as one of the most important assets of an organisation. An
effective inventory management is vital for both manufacturers and service
organisations, though
2. In the competitive business
environment, there is a lot of strategic pressure on established companies to
compete with the cheaper substitutes as well as maintain quality at the same
time. Also there is a recent trend amongst consumers for "first copy/
duplicates" of branded products. Why do you think that these so called
"Chinese manufacturers" are able to make products cheaper than most
other products available? Also how do you think can competing and maintaining
quality be achievable for companies for original branded products like Cadbury,
Rayban, etc to tackle the other duplicate products?
Answer: The present day world is often called as a flat world
because of revolution in transport, communication and technological
advancement. The present day environment in which the business enterprises
operate is so dynamic and fast-changing that the business enterprises are
finding it extremely difficult to operate. There are high level of
uncertainties, threats and constraints from different quarters and due to this
business corporations are finding it extremely difficult to survive. In the highly dynamic business
environment today, companies compete with each other for the customer’s
attention as well as the market share. For capturing the necessary market share
and retaining its flagship position, each company has to analyse its own
3. ABC Ltd is a leading corporate in
India in FMCG. After an extensive research by their Marketing department they
found out they should diversify into Foods & Beverages. The top management
decided to get in the manufacturing of a coconut flavoured soft drink and a
coconut flavoured milk based drink. Pumping capital in the venture into the
business is not a major concern for the company as they have many regular
investors on hand. The company would like to have a major presence with a pan
India distribution network
a. Do you think the idea of getting
into the business of a coconut flavoured drinks a feasible business/ product on
for a FMCG company? Give your views with reasons.
b. Assuming that the business idea
would have a very encouraging response, suggest a suitable plant location to
set up the beverage manufacturing. Give reasons for the same.
Answer: a) Entrepreneurs have the power to alter the economy,
industries and market situations. They invent new products and also try to
develop the existing products and product designs. They try to achieve the
desired goal within the frame work of business/cultural ethics. Many
innovations have transformed the society and altered its living pattern. There
are many soft drinks available in the market which are quite popular among the
customers. When you enter in a popular market, it is difficult to enter in any
new segment. It is relatively easy for an entrepreneur to enter in already
established market to start any business. This coconut Its
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NMIMS
Organization
theory
Internal
Assignment for June 2020 Examination
1. Surya Enterprises is in the
business of setting up Solar Power plants, which converts energy from the sun
into electricity using Solar Panels. This is a young company that has been in
existence for 4 years and has a seen rapid growth from being a 25 people
start-up to a 1000 people strong company. The company’s founders have laid a
special emphasis on sustainable and ethical business practices, (including
abiding by labour laws) and due to this, as well as being in green energy
space, the company is well regarded by everyone in the industry. However, this
sector is highly cost sensitive and the company faces stiff competition from
other local vendors who operate on lesser margins by adopting less ethical
practices. Another factor affecting margins, is that 70% of the cost of the
project is the cost of the Solar Panel itself. These panels are imported from
China and thus the profitability is closely linked to the cost at which the
panels are procured. With the Indian government coming down heavily against dumping
by Chinese companies, as well as a surge in demand for panels in China, the
cost of solar panels has increased. The government is encouraging the spread of
solar energy based plants through special schemes to encourage the generation
of clean energy. However, new plants that are coming up, the system of
allocation is through open bidding and goes to the lowest tariff offered, and
the tariff has been going down steeply. This has further impacted the
profitability of these ventures. On the positive side, technology is changing
rapidly and discovery of cheaper and better materials is making the panels
smaller and cheaper. Given the above scenario, the company is now planning to
evaluate whether the business is sustainable or not. Surya enterprises has hired
you to do an organisational analysis using the PESTLE method
Q. Define the elements of PESTLE and
using the information given in the case above, wherever possible list out the
various aspects of the PESTLE relevant to the case.
Answer: The environment consists of various forces that affect the
company’s ability to deliver products and services to its customers. The
environment can affect a company in many ways. A company can have the best
technologies, employees, and the best of suppliers but it can fail miserably if
any of the factors like exchange rate, policies of the host government,
changing needs of customers, etc. start to act against it. On the other hand, a
mediocre company can be spectacularly successful if the factors in the external
environment start favouring its strategies and policies. It is imperative that
companies keep a close watch on the environment factors that may affect them,
and prepare themselves adequately to face the emerging challenges.
Environmental analysis is the assessment of environmental
factors which affect marketing activities. An examination is made of both
positive and negative affect for adjusting marketing activities in order to
survive is known as environmental analysis. Marketing environmental analysis
helps a business understand internal, micro and macro environmental forces that
can affect it. The environment, or external forces, are often factors that a
business cannot control, yet it is important to be aware of environmental
concerns when preparing a marketing plan or introducing a new product to the
market. The most common method for preparing a marketing environmental analysis
is to conduct a PESTLE analysis, which covers most areas affecting
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2. Pradeep Foods was started by Pradeep
Panigrahi, to provide wholesome and reasonably priced food options to young
professionals working in business parks. The primary goal of Pradeep Foods was
to deliver piping hot food, prepared with minimal quantities of oil and spices,
using only fresh seasonal produce. The company started its operations in Mumbai
and very quickly moved to all the major cities in India. Initially, when each
branch was being set up, Pradeep would stay there for 2-3 months to start the
office and train the teams. He would personally supervise the menu, and based
on customer feedback tweak the menu to satisfy his customers. The food services
were well appreciated and their customer base grew at an exponential rate.
Pradeep bumped into you in a conference and shared his concern that his
organisation is becoming too big to manage. He is has heard of a functional
structure and a divisional style structure and asks you to recommend which
structure is better in his case.
Q. Detail out what a divisional
structure and functional structure are, listing out benefits and disadvantages
of each as per the case given above.
Answer: Structure of an organization defines the levels and roles
of management in a hierarchical way. One can also say that an organizational
structure spells out the way tasks, functions and responsibilities are
allocated for implementing a policy or strategy. Organizational structure
involves arrangement of activities and assignment of personnel to these
activities in order to achieve the organizational goals in an efficient manner.
It is a way by which various parts of an organization are tied together in a
coordinated manner and it illustrates the various relationships among various
levels of hierarchy within the organization as well as horizontal relationships
among various functions of the organizational operations. A well planned
organizational structure results in better utilisation of resources. In
general, “organizational structure” refers to the way individuals and groups
are arranged with respect to the tasks they perform, and ‘organizational
design’ refers to the process of coordinating these structural elements in the
most effective manner.
3. Kapoor & Co is a family run
business, which has been in existence for many years. The MD, Mr. Kapoor, knew
each and every employee in his company and ran the company like his extended
family. He was personally involved in every performance and increment
discussion and would take the final decision for each employee. The employees
were quite happy in this set-up. After a few decades, Mr. Kapoor decided to
retire from the company and put in place a professional management team to run
the company. The new management team has been hired from other companies and
has been given a free hand to run the company. The first step they took was to
put in place a structured performance appraisal process, to assess and evaluate
the employees. The employees became very agitated at the introduction of the
new process and the feedback reached Mr. Kapoor. You are the CEO of this company
and Mr. Kapoor wants to meet you to understand what is happening. You see that
this is a classic case of the company following Greiner’s Life Cycle model.
a. Describe the 5 stages of
Greiner’s Life Cycle model giving the context from the case
b. Describe the need for change
management as well as the approach you intend to follow using Lewins 3 step
model
Answer: a) An organization’s ability to adapt itself to the
changes in the environment indicates its growth. In accordance, the two
significant factors that need to be considered are capacity and capability for
arranging the necessary resources for the organization’s utilization. It is to
be noted that the capacity and capability change according to the circumstances
while participating in the process of resource mobilization to attain the goals
of the organization. According to L. Greiner, the growth of an organisation
takes place in five different phases. These phases begin with evolution and end
with revolution/crisis.
Greiner’s life cycle model
Phase 1: A novel organisation focuses on selling its products in the
market. There is absence of any formal system in such organisation, which can
lead to problems at all levels. Consequently, managerial problems may arise
because of the absence of sound leadership. Therefore, an organisation needs a
more structured form of management. In our case, Kapoor & Co is a family
run business, and
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NMIMS
Taxation-
direct and indirect
Internal
Assignment for June 2020 Examination
1. Ms. Ankita completed her MBA from
DAVV, Indore. She joined an enterprise as an Accounts Manager at a CTC of Rs
650000. She invested Rs 150000 in PPF and paid mediclaim for herself Rs 15000
using cash as a mode of payment. Discuss and compute her tax liability assuming
she is residential individual for the Assessment year 2019-20
Answer: Tax liability of
Ms. Ankita for the assessment year 2019-20
Calculation of taxable income
|
Particulars
|
Amount
(Rs.)
|
Amount
(Rs.)
|
|
Income from salary
|
|
650000
|
|
Deductions
|
|
|
|
Less: u/s 80 D (PPF)
|
150000
|
|
|
Less: Standard deduction
|
40000
|
190000
|
|
Taxable income
|
|
460000
|
Calculation of tax liability
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2. Ms. Urrjja is running
successfully the business of supplying &selling woolens on the digital
platform. She is keen to understand how business expenses are allowed under the
Indian Income Tax Act 1961. However, these days she is more concerned about
whether there is any provision under the Act which allows claiming deductions
in relation to residuary expenses. As a knowledgeable person in taxation, how
will you address the worry of Ms. Urrjja. Is there any provision under the IT
Act which allows to claim deductions of residual expenses? If yes, how can she
avail the benefit of the said provision for her business?
Answer: Section 37(1) says that any expenditure (not being
expenditure of the nature described in sections 30 to 36 and not being in the
nature of capital expenditure or personal expenses of the assessee), laid out
or expended wholly and exclusively for the purposes of the business or
profession shall be allowed in computing the income chargeable under the head,
“Profits and Gains of Business or Profession”. Therefore, Ms. Urrjja should
follow the following rules and regulations:
Condi
3. Mr. Mohan, aged 65 years, derives
Rs 7.5 lacs as salary from Amiir PanWala & Company for the year ended
31.03.2019. He supplies the following information to the accounts department of
the employer. (Applicable Assessment year 2019-20)
|
Particulars
|
Amount
|
|
Loss from one of the Self -
occupied property
|
Rs
200000
|
|
Loss from let out house property
|
Rs
360000
|
|
Interest from Flexi Fixed Deposits
|
Rs
150000
|
a. Explain and examine the
applicability of TDS provision
b. Compute total tax liability and
monthly deduction for TDS
Answer: a) Persons responsible for paying any income chargeable to
tax are required to compute the tax liability in respect of such income and
deduct tax at source at the time of payment. Persons who have deducted tax at
source are responsible for:
(i)
issuing a certificate to the person from whom income tax was
deducted at source;
(ii)
depositing the tax with the treasury within the given time period;
and
(iii)
filing a return of the tax deducted at source.
The following are some
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NMIMS
Capital
Market and Portfolio Management
Internal
Assignment for June 2020 Examination
1. Calculate the standard deviation and return of portfolio
consisting of 60% of Security A and 40% of Security B.
TABLE BELOW
|
Year
|
Security
A return (%)
|
Security
B return (%)
|
|
2015
|
10
|
18
|
|
2016
|
12
|
15
|
|
2017
|
9
|
11
|
|
2018
|
10
|
9
|
|
2019
|
5
|
7
|
Answer:
We have Expected return of portfolio (Ep) = W1E1 + W3E3 + ………….WnEn
|
Year
|
Security A return (%)
|
Security B return (%)
|
|
2015
|
10
|
18
|
|
2016
|
12
|
15
|
|
2017
|
9
|
11
|
|
2018
|
10
|
9
|
|
2019
|
5
|
7
|
|
|
46
|
60
|
Expected
2. Calculate the return as per CAPM for each of the
company’s stock, identify whether they are underpriced, overpriced or correctly
priced and advise accordingly. Returns of T- Bill is 9%.
|
Stock
|
Expected
Return
|
Beta
|
|
Titan
|
24%
|
1.8
|
|
Nestle
|
30%
|
1.5
|
|
Eicher Motors
|
12%
|
1.2
|
|
HDFC
|
25.9%
|
1.3
|
|
Sensex
|
22%
|
|
Answer: Calculation of
CAPM
CAPM = Rf + β(Rm – Rf)
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Where,
Rf = Risk free rate
β = Beta
Rm = Market rate of return
Titan
3. An investor was tracking SBI and
HDFC mutual funds whose return and beta are as given below:
|
|
Observed Return
|
Beta
|
|
Portfolio SBI
|
18%
|
0.75
|
|
Portfolio HDFC
|
25%
|
1.25
|
Return on the market portfolio is
11%, while the risk-free return is 8%. Assume standard Deviation of the market
to be 7%.
a. Compute the Jensen index for each
of the funds and comment which one is better.
b. Compute the Treynor index for
each of the funds and comment which one is better.
Answer: Jensen’s Alpha
Jensen’s Alpha = Portfolio return –
Risk free rate - [Beta of the portfolio * (Expected market return – Risk free
rate)]
|
Portfolio
SBI
|
Portfolio
HDFC
|
|
= 18 – 8 – [0.75(11-8)]
= 10 – [0.75(3)]
= 10 – 2.25
|
= 25 – 8 – [1.25(11-8)]
= 17 – [1.25(3)]
= 17 – 3.75
|
|
= 7.75
|
= 13.25
|
Conclusion: A positive alpha means the fund
has outperformed its benchmark index.
NMIMS
Cost
and management accounting
Internal
Assignment for June 2020 Examination
1. Given the slowdown in the auto
sector, Fast Automobile company, a car manufacturing company wants to go in for
an overhaul of its operations. The Management wants to review the cost of all
its product lines i.e. types of cars it has in various segments and the way
they value their closing stock given the inventory pile up, to take some
strategic decisions. The Management accountant is asked to prepare a summary of
costs to enable the top team to decide which product to manufacture,
discontinue some segments etc. What are the various types of ways the
Management accountant can classify the costs by Management decisions. Describe
any 5. Also, discuss the different ways in which the company can value its
closing stock?
Answer: Cost is the amount of resources given up in exchange of
some goods and services. The resources are expressed in money or money’s
equivalent. CIMA defines the term cost as “the amount of expenditure (actual or
notional) incurred on or attributable to a given thing”. The given thing may be
taken as a product, service or any other activity. While the actual expenditure
refers to the amount spent, the notional expenditure does not involve in any
cash outlay. It does not reflect itself in the accounting records. But, it is
important for the purpose of comparison of cost and in decision making.
2. Traditional Managerial accounting
was all about managing costs whereas Management accounting has undergone a sea
change, given the change in the overall Global environment. Discuss and
describe in relation to the following -
●
Growth of E-Commerce and
e-business. Share atleast 2 practical examples.
●
Focus on
cross-functional Groups
●
Total Quality management
concept
How these impacted global management
accounting practices
Answer: The term ‘management accounting’ refers to accounting for
the management, i.e., accounting which provides necessary information to the
management for discharging its functions. The functions of the management are
planning, organizing, directing and controlling. Thus, management accounting
provides information to the management so that planning, organizing, directing
and controlling of business operations can be done in an orderly and effective
manner. The basic function of management accounting is to assist the management
in performing its functions effectively. The functions of the management are
planning, organizing, Its half solved sample only
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3. Fancy Bag company purchases
Ladies Bags from a wholesaler @ Rs 1100/- per piece. They add accessories and
packaging and sell each bag for Rs 1800/- per piece. They incur certain fixed
expenses. The company wants to understand how many pieces they must sell in
order to be profitable. They seek the help of a Management accountant to:
a. Ascertain Contribution per piece
and as a % of Sales Price
Answer: Purchase cost = Rs. 1100
Selling price = Rs. 1100
Contribution per piece = 1800 – 1100*
= 700
*Note: In the absence
NMIMS
Marketing
of financial services
Internal
Assignment for June 2020 Examination
1. Explain the concept of Online
Marketing of financial services. How is it changing the way financial products
and services are sold in India?
Answer: The financial services industry has witnessed a positive
growth in recent times. Earlier, the key players in the Indian financial
services industry were mainly banks. The main role of the bank was to keep a
person’s money safe and secure in the savings account. People could also open a
fixed deposit or a recurring deposit with a branch. However, earlier most
people were reluctant to take loans from banks. This view has changed and a
large number of people are opting for loans from banks for buying houses, cars
or for funding higher education. The financial system of any country is one of
most important institutions and a necessary factor for the
2. One week ago you bought a ULIP
policy from a private Life Insurance company. On receiving the policy copy, you
realize that the Life Insurance policy was mis-sold. Would it be possible for
you to return the policy? What strategy would you follow to settle the matter
with the insurance company?
Answer: Life insurance is one of the most important and expensive
purchases you may ever make. When persons purchase a life-insurance policy,
they enter into a contract with the life insurance company. Under the terms of
the policy, the insurance company promises to pay a sum of money in the event
of the policyholder’s death to the beneficiaries of the policy holder or to the
policy holders themselves at the end of the policy period. The insurance
company makes this promise in return for the insured’s agreement to pay it a
sum of money i.e., the premium periodically.
Life insurance proceeds may be used
for the following purposes:
●
Repaying a home
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3. You are a Financial Planner. Your
client Ashwin Aswani aged 37 years, married with 1 child requires your help to
make few financial decisions. (You can make any assumptions to further build up
your case.)
a. Ashwin wants to buy a Pure Risk
Life Insurance cover. He is confused whether he should buy a ULIP or a Term
Plan. Recommend the product best suited for him giving valid reasons.
b. Ashwin wants to purchase a
holiday home by liquidating his retirement savings and taking a home loan for
the next 10 to 15 years. Ashwin wants your opinion whether this is an
appropriate strategy for a Retirement Plan.
Answer: a) Life Insurance is an agreement providing for payment of
a sum of money to the person secured. You require life insurance only if
someone relies on you for help and support. Your life insurance premium depends
on the type of insurance you take, the amount you pay for it and your chance of
death while the policy is in effect.
There are different types of life
insurance schemes in India. These include:
Term life insurance: Under a Term life contract, the
insurance company pays a specific amount to the designated receiver in case of
the death of the insured. These policies are usually for 5, 10, 15, 20 or
NMIMS
Strategic
Cost Management
Internal
Assignment for June 2020 Examination
1. A company has a
contribution/sales ratio of 50%. It maintains a MOS of 25%. If its annual fixed
cost is Rs. 50 lakhs, calculate:
BE sales, MOS, Total Sales, Total
Variable Cost and Profit
Answer: Break even sales = Fixed cost/P/v Ratio
= 5000000/50%
= 10000000
Total sales = Break even sales + Marin of safety
Margin of Safety = Actual Sales – Break-Even Sales
2. The following information is
available from the records of Alpha Ltd. For the year 2019:
You are required to prepare a master
budget.
Rs.
Sales of product A 25.0
Lakhs
Sales of product B 75.0
Lakhs
Material cost 55%
of sales
Direct wages 50,000
per month per worker
Factory Overheads:
Indirect Labour:
Works Manager 10,000.0
per month
Foreman 5,000.0
per month
Stores and spares 5.0%
of sales
Depreciation of machinery 1,50,000.0
Light and power 1,00,000.0
Repairs and maintenance 1,50,000.0
Other expenses 15%
of direct wages
Administration expenses 2,00,000.0
per annum
Answer: Master budget
for the year ending……..
Sales (as per sales budget)
Sales of product A 2500000
Sales of product B 7500000
10000000
Less: cost of production
Direct material 5500000
Direct wages 600000
Prime
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3. You are a consultant hired to
advise ABC Limited on ROI and help with decision making for additional order.
The company has provided you following information:
The amount of division investment is
Rs. 15,00,000 and the target rate of return on investment is 20%
Particulars Amount (Rs.)
Sales (2,00,000 units at Rs. 20) 4,000,000
Less: Variable costs @ Rs. 15 per
unit 3,000,000
Contribution Margin 1,000,000
Less: Fixed costs 750,000
Division Profit 250,000
Factory Overheads:
a. Based on the information provided
calculate ROI and Residual income of ABC Limited
b. Assume that division has offer to
sell 50,000 units at Rs. 25 per unit. If additional order is accepted, the variable
cost per unit will remain the same. However, fixed costs would increase by Rs.
250,000. A further additional investment of Rs. 10,00,000 would also be
required. Analyze the impact on residual income.
Answer: a) ROI = 250000 *100
1500000
= 16.7%
NMIMS
Compensation
and benefits
Internal
Assignment for June 2020 Examination
1. WONDERWORLD Enterprises is a
leading automobile company in India manufacturing two wheelers. Company has
expanded its operations in Asia by setting up a unit in Indonesia. A team of 50
employees is sent on deputation to handle the Indonesian project. You are an HR
Manager of WONDERWORLD and you are entrusted with the responsibility of
designing the compensation for these 50 employees. Which approach to
compensation management will you adopt?
Answer: Compensation in its simplest form is the payment that one
gets for the work done by him either on full time or on part time basis. The
issue of compensation has always been a critical issue for both the employer
and the employee. Money is a crucial incentive and can be directly or
indirectly stated as a medium of fulfilling human needs. On one hand, employees
need it to meet their primary needs. On the other hand, the employers provide
compensation to meet their firm’s objectives of manpower requirement. Employers
also provide compensation to engage, motivate and incentivise employees and not
only to meet manpower requirement.
Compensation includes all the rewards that an employee
receives during the course of his or her job–for his or her contributions to
the organisation. The idea of a good
compensation philosophy is to attract, retain and motivate high-quality people.
Compensation encompasses base salary, incentives, bonus and benefits, and is
based on job evaluation. Compensation systems though are similar
2. REGENCY Group is a leading
business conglomerate in India. The group is planning to diversify into
construction sector and as an HR Manager you are asked to conduct a
compensation survey in construction sector in India so that important
compensation decisions can be made. Suggest a step by step process for
conducting this compensation survey.
Answer: Compensation system plays an integral role in retention of
employees as a poor compensation is indeed one of the strong factors of
employees leaving the organisation. A compensation system in an organisation
can be linked to employees’ behaviour and attitude. An ineffective compensation
strategy can result in poor job satisfaction and organisational identification
which may further affect employee behaviours towards each other and the
organisation. Compensation Management is more than just the means to attract
and retain talented employees. In today’s competitive labour market,
organizations need to fully leverage their
3. You are hired as an HR consultant
by ABC Ltd, a newly set up IT Company, to design a new compensation system. In
this background, answer the following:
a. It is important to identify all
the stakeholders before designing a new compensation system. Identify the
stakeholders of compensation for ABC Ltd.
b. Discuss the types of compensation
that will be a part of compensation system of ABC Ltd.
Answer: a) Stakeholders
of compensation
Organization: First and prime stakeholder of
compensation management is organization as it pays to all the employees for
their hard work and also motivate them continuously so that they can improve
their productivity level. Without proper compensation, employees will not be
motivated to perform to their best, which will adversely affect organizational
efficiency and effectiveness.
Managers: Next we have managers as other important stakeholders who
play a key role in supervising and guiding employee efforts and outcomes. They
motivate and appraise performance of employees regularly and recommend
compensation increases to employees. Managers ensure that all the departmental
activities are carried out as per the timeline framed at the beginning of the
year. It Its half solved sample only
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NMIMS
Industrial
relations
Internal
Assignment for June 2020 Examination
1. Bali has joined Martek Metals in
personnel department. His primary KRA is employee engagement, so he wants to
start some sustainable initiatives rather than only celebratory events like
birthday parties or picnics. He wants to suggest some activities towards
workers’ participation in the next management meetings and wants to make
presentations with specifics. Let us list down and elaborate on various forms
of workers’ participation for Bali.
Answer: Workers’ participation in management decisions meets the
psychological needs of the workers and bridges the gap between management and
the workers. Their participation enables them to shape industrial
relationships. Work committees with equal representation of employers and
employees encourage workers’ participation. Their participation improves
organisational communication, enhances employee commitment, and increases
productivity. One form of workers’ participation is ‘self-management’. Here,
the workers manage the industry through workers’ councils and management
boards. Workers’ councils take decisions regarding investments and achievement
of economic goals. The management boards prepare monthly operative plans and
resolve issues related to discipline, wages, promotions, and welfare schemes.
The participation of employees in organisational
decision-making is now being encouraged by everyone involved in
2. Mr. Natekar is a veteran teacher
in Labour legislation. He holds long years of experience in the field of labour
law. He has been invited to deliver a seminar at an international business
school. The class is a mix of Indian and Foreign students hoping to pursue
their careers in ‘Management in Law’. Mr. Natekar decides to cover the topic of
ILO to suit the crowd. He decides to cover the ‘Topics of interest for ILO’.
What points must he include in the information about above topic. Please
elaborate your answer well.
Answer: The term Employee Relations refers to the relations
between employers and their employees. Every country has laws which regulate
employee relations. India is a country which complies with the International
Labour Organisation (ILO) standards and has laws which ensure the welfare of
employees. In India the power is distributed between the union governments and
the state governments. Legislations regarding certain issues can be formed or
amended by both the union government and the state
government. Such issues are called concurrent subjects. Labour is a concurrent
subject. So both central and state governments enforce laws regulating labour.
Legislations regulating employee relations play a major role in the overall
progress and economic development of the country. These legislations are
amended from time to time according to the changing circumstances and
environment
3. Kamal Kumar is a labour officer
with Kamte automobiles. The company is currently facing a set back due to a
strike at one of their manufacturing plants. Kamal Kumar suggests collective
bargaining for resolving the issue. Please answer following questions in light
of this case.
a. The company arranges for a press
conference to announce their decision of collective bargaining and Kamal Kumar
needs to educate the press about 5 phases of collective bargaining. Please
elaborate the points for Kamal Kumar
b. Kamal Kumar also meets the union
leaders and talks to them about the bargaining power to boost their energies
and gain readiness from them to participate readily. He mentions three points
which would increase the bargaining power of the workers. Which three points
must he have mentioned?
Answer: a) Collective bargaining is a process employed in
grievance handling and is recognised by employers. In collective bargaining,
union representatives hold discussions with the employers and reach an
agreement on employee rights and duties. Unions are popular at collective
bargaining. Collective bargaining serves a dual purpose; it provides an
approach to determine the wages and conditions of work for a group of workers
covered by the agreement, through free and voluntary negotiations between the
two independent parties concerned in the organisation. It also facilitates the
employers and workers to define by agreement the rules governing Its
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NMIMS
Manpower
planning
Internal
Assignment for June 2020 Examination
1. To estimate the existing workforce,
briefly explain any 2 qualitative and quantitative methods that you use at your
workplace.
Answer: Forecasting is an expensive way to help a company plan and
prepare for the future years. Forecasting is not fortune telling; it is but an
educated guess of how much manpower will be required and utilized by a firm or
organization. It is a tool used to help in budgeting and allocating finances or
hiring employees as perfectly as possible. One of the important features of
forecasting is the quality of manpower resources (knowledge, skill, values and
competency, capacity etc) as well as the quantity of manpower resources. There
is no right way of forecasting, but there are many different types of
forecasting methods. Each one is specifically planned and designed to help
different retail organization and it is up to each of them to choose the model
which is best and most appropriate for them.
Supply
2. Describe the model that analyses
an organization’s competitive strengths. Apply it to any industry of your
choice and illustrate with an example.
Answer: The activities that take place within and around an
organisation and analyse the organisation’s competitive strengths can be
referred as value chain analysis. The model of the value chain was developed by
Michael E. Porter to pinpoint problem areas in manufacturing and distribution
industries.
In value chain analysis, the organization is viewed as an
orderly process of activities aimed at creating value. This approach helps
study the factors or steps that lead to competitive advantage. The approach is
useful for understanding the building blocks of competitive advantage. Value
chain analysis was described in Michael Porter’s book Competitive Advantage.
Value is defined as the amount buyers pay to a firm for their products or
services. It is measured by total revenue which represents the price that the
product of a firm commands and the volumes it can sell. As long as the value
received by a firm is more than the total
3. You are to conduct a training for
recently promoted managers who will be managing teams for the first time in
their careers. Managers need to be oriented on performance management with
extreme caution to avoid employee dissatisfaction which may lead to attrition.
a. What would you suggest the
managers do so that the employees realize their performance level and work on
their improvement areas? How will it help the employees?
b. Explain the 4 methods to
encourage good performance of employees.
Answer: a) Employee counselling is a process where a professional
counsellor helps employees sort out problems by themselves. It is an enabling service. Counselling is
required for employees who are stressed out of problems, personal or
professional. Smith defines counselling as “a process in which the counsellor
assists the counselee to make interpretations of facts relating to a choice,
plan, or adjustments which he needs to make.” Pepinsky and Pepinsky states that
“counselling is that interaction which occurs between two individuals called counsellor
and client, takes place in a professional setting, and is initiated and
maintained to facilitate changes in behaviour of a client.”
In organisations, the HR department looks after only the
employee’s concerns within the organisation. Sometimes, we can also find that
the stress from home or from the routine of work affects not just the Its
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NMIMS
Organization
culture
Internal
Assignment for June 2020 Examination
1. As a Leader of Global Services
ltd, Sanjana aspires to create a strong organizational culture. How can she
contribute to culture building of the company? What specific steps can she take
to create a learning culture at global services?
Answer: When new employees join an organisation, they carry their
own set of expectations and desires. They are completely strangers to the
people, work place and the work environment. As a result, it is likely to feel
insecure, shy and nervous. In the absence of information and support, there is
likely to be anxiety, apprehensions and fear in their minds. They may undergo
reality shock caused by a gap between their expectations and the real
situation. This can lead to some adverse consequences in the form of employee’s
morale getting lower, high dissatisfaction towards the job, low commitment
towards the organisation and poor interpersonal relationships with other
employees or frustration compelling the employees to quit the organisation.
In a study, researchers discovered
the following facts about new employees:
●
The initial days on the jobs were the most disturbing and fretful.
●
‘New employee’s initiation’ practices by peers strengthened
anxiety.
●
Anxiety interfered with the training process.
●
Anxieties even lead to employee turnover.
●
The new employees were reluctant to discuss their problems with
their seniors or supervisors.
Different ways through which Sanjana
can create learning culture in the organization
Stories: New employees are totally unaware about the culture of the
organization and needs to be aware about the culture so that they can work in
the organization with full dedication. After joining, new employees can learn
about the culture using some stories which is related to the company and the Its
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2. The revenues at B R logistics
have been dwindling off late. Clients have been complaining of laxities on the
part of the employees. The top management recognizes the need to bring about a
profound culture change to bring in agility and customer centricity in the
company. They want the HR to equip themselves with the right strategy to meet
these needs. Why do companies experience a need for cultural change? What
process of Organizational culture change will HR follow at B R Logistics?
Answer: Organizational culture is said to be a blend of innovation
and the ability to take risks, attention to detail, outcome orientation, people
orientation, team orientation, aggressiveness and stability. It is formed
through the values and beliefs which people accumulate from childhood and are
deeply embedded in their minds. If colleagues have shared values and beliefs,
their compatibility level is generally high. Their intolerance towards
different culture or cultural group may be the result of prejudices developed
during their formative years. The role of the managers is to establish common
guidelines of organisational culture.
In today’s dynamic business world, organisations that do not
cope with rapid changes in the environment are left far behind in the race of
becoming market leaders. There is no organisation that can take pride in having
a constant or status quo corporate culture. Stability today is now
3. a. Alex has been chosen to set up
the India business for Glenmorgan ltd, a US based Financial service company.
Alex needs to keep in mind the cross-cultural factors that can impact the
employee management practices in India. Keeping the Hofstede’s Cross-cultural
model in mind, which are the factors that Alex will have to be aware of?
3. b. Start Cruiser, is a dynamic
tourism company, aspiring in making their mark in Space tourism. They want a
culture that upholds innovation. What are the ways in which they can create an
innovative culture?
Answer: a) Organization culture is a system where values, norms
and principles are shared largely by all people. Values are the beliefs that
guide our behaviour and decisions across a variety of situations. Values are
intensely held in the organization culture and are known as shared values.
Shared values are those values that are practiced in common by all the
employees of the organization. For example, increasing organizational
efficiency, increasing productivity, maintaining the image and good will of the
company, etc, if these are followed and shared by almost all the employees of
the company then it is known as shared values. Thus, organization
NMIMS
Performance
management system
Internal
Assignment for June 2020 Examination
1. Rakesh Kumar is working at Jayesh
Industries as Manager in the Operations Department. Akshay Shroff works in
Rakesh’s team as ‘’Executive – Operations’’. Akshay joined the company since 2
years. Though he works hard, he is not effective in meeting project timelines
and often has errors in his work. It is appraisal time and Rakesh has to give
performance feedback to Akshay. He does not want to demotivate Akshay yet he
needs to give him the negative feedback. How should Rakesh handle the process
of negative feedback.
Answer: Performance appraisal is a powerful tool to regulate,
improve and reward the performance of employees. Performance appraisal helps
evaluate individual achievements and their contribution to achieve overall
organizational goals. This system works well when achievements are traced on a
quarterly basis. Performance appraisal of an employee must be carried out not
only by the immediate superior but also by fellow employee, customers and
management.
Most employees are very interested in knowing how well they
are doing at present and how they can do better in a future. They want this
information to improve their performance in order to get promotions and merit
pay. Proper performance feedback can improve the employee's future performance.
It also gives him satisfaction and motivation. Performance Appraisal
information is used to find out whether an employee requires additional
training and development.
2. Aarti Desai has joined as an HR
Manager at Highmart which is a food chain across cities in India. Aarti has
interacted with young employees across the company and all of them have
expressed the need for the company to launch a Mentoring Program. The company
has high attrition and new recruits could benefit from such a program. How
should Aarti go about the process of introducing the Mentoring Program. Do also
give an interesting brand name to the Mentoring program.
Answer: Training offers benefits to both employees and employers.
To make the employee more productive and useful, it is very important to give
training. Training is focused towards the current job. Due to the technological
changes and automation, it becomes necessary to update skills and knowledge. In
this dynamic world, training has become an important tool which is used for
continuous improvement in every well run organisation. Training need assessment
is a systematic way
3. Sidharth is the HR Manager at
NewZone which is a furniture company. The company has 2000 employees and is
growing rapidly. Sidharth would like to introduce the 360-degree feedback process.
a. Design a 360 degree form
b. What are the pitfalls in
360-degree feedback that Sidharth should take care to avoid?
Answer: a) 360-degree feedback also known as 'multi-rater
feedback' is the most comprehensive appraisal where the feedback comes from all
sources that come in contact with the employee on the job. In this method, 360
degree performance for employees are appraised by their peers, managers (i.e.,
superior), subordinates, team members, customers, suppliers or vendors. The
360-degree feedback is mainly meant for the development of the appraisee and is
not used for monetary incentives or salary corrections. The main objective of
this method is to identify the Its half solved sample only
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NMIMS
Brand
management
Internal
Assignment for June 2020 Examination
1. In a competitive market of
commodities, Ali plans to launch Organic milk in a country where people are new
to the concept of organic and heavily rely on synthetic/chemical products. If
Ali wants to launch this product, then how can branding help him. Define the
name for the product & come up with a brand manual including all brand
elements. Also design a marketing plan to push the product.
Answer: Brands are everywhere in our life. A product is anything
that can be offered to a market for attention, use, or consumption that might
satisfy a need or want. A product is a physical good, service, retail store,
person, organisation, place, or idea. A brand helps the customer to distinguish
the goods of one producer from another. Let us understand the conceptual
meaning of the term brand. A person is known by a name. Likewise, a product is
known by a brand name, which enables the consumers to distinguish it from other
products. A brand Its half solved sample only
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2. What is Strategic Brand
Management Process that the Ali’s organic milk brand should follow? Explain the
4 steps.
Answer: The brand is the best tool which helps to attract the
consumer’s attention to the product. It serves to create an image for the
product in the market. Branding cannot be undertaken as a superficial exercise,
as brand is the unique signature of the product and is a symbol of the creative
process of product development. While the company makes the product, the brand
is the value of the expectations or service perceived by the consumer, for
which the customer buys the product.
Brand management is nothing but an art of creating and sustaining
the brand. It includes managing the tangible and intangible characteristics of
brand. The aim of branding is to convey brand message vividly, create customer
loyalty, persuade the buyer for the product, and establish an emotional
connectivity with the customers.
Strategic Brand Management Process
Identifying and establishing brand
positioning: Brand
positioning is a delicate task that needs a thorough and deep knowledge of the
market and competitors’ activities. It is done by the following tools:
3. Mother Dairy Fruits &
Vegetables, a company with a billion-dollar (Rs 4,200-crore) turnover, has been
a well-established player in NCR known for products the firm has been largest
seller of milk in NCR , with 65% of the revenue being contributed by milk. Amul
entered Delhi market few years back and in 2011 with in a span on 4years it
defeated mother dairy in terms of market share. Amul procures fresh milk and
packages it. Mother dairy adds powder milk in its products to the tune of 40%.
This spoils the taste of the product. Also Amul is credited with more awareness
and knowledge about its products amongst consumers. Amul is a leader in the ice
cream segment of the country. Their capacity to develop products and gain
market leadership helped them gain substantial share in the NCR region in the
milk segment raising question marks on the brand equity of the company. Mother
Dairy has been market leader in NCR for 35 years. Losing ground to Amul in 2011
in the milk segment is forcing company to rethink its strategy. They plan to
increase their capacity and also expand procurement of the milk. One of the
regions why Consumer shifted to Amul has been difference in the taste of the
milk. Amul milk is fresh where as a portion of Mother dairy milk is
reconstituted. Mother dairy sells through its own outlets and home delivery is
not possible where as Amul used channel and home delivery of the milk is
possible. Mother dairy milk price has been less than the price of Amul milk,
still a huge number of mother dairy loyal customers moved to Amul. Now Mother
dairy is restructuring its strategy and systems to combat Amul.
a. What would you suggest to Mother
Dairy for its revitalization plan
b. What more challenges you foresee
for the brand?
Answer: a) Brand image is the perception of customers about a
particular brand. Image of any brand tends to develop over time. Brand image is
formed in the minds of customers based upon the experience and interaction of
the customers with the brand, interactions can take place in different ways and
not necessarily only the buying or using of the product and service. Brand
repositioning is undertaken in order to increase a brand’s competitive position
and therefore increase sales volume by seizing market share from rival
products. When repositioning companies can change aspects of the product,
change the brand’s target market or both.
When the brand is not working well, company should go for
brand repositioning so as to survive in the market and keep its existing share.
As mentioned in the question, Mother dairy was not performing well for last few
years and losing market share to Amul.
Suggestions for revitalization plan
●
Observe the current
●
NMIMS
Customer
relationship management
Internal
Assignment for June 2020 Examination
1. Outline a communication plan with
an aim to translate the relationship policy into contact moments for customers
in your line of business.
Answer: In all businesses, Customer is the king as you cannot
survive in the market without good customer base. It is the duty of all service
providing companies to take special care of their customers as sales is not the
only motive but there should be excellent after sales service as well.
Companies must do everything to satisfy their customers as Customer
satisfaction is the best indicator of how likely a customer will make a
purchase in the future. Asking customers to rate their satisfaction on a scale
of 1-10 is a good way to see if they will become repeat customers or even
advocates. In a competitive marketplace where businesses compete for customers;
customer
2. The increase in the quantity of
data and the decrease in the available analysis time have led to a growing need
for an inductive method which will assist in finding useful relationships
between (selected) data. Elaborate any 2 such methods that you use at your
workplace.
Answer: The increase in the quantity of data and the decrease in
the available analysis time have led to a growing need for an inductive method
which will assist in finding useful relationships between (selected) data.
Datamining is just such a method.
Data mining is extracting or collecting hidden predictive
information from a large database. To help companies focus on the
3. You are a call centre manager
with a decade of experience. In the last 10 years you have seen customer
relationship management evolve in the call centre industry. Scenario is more
competitive and requires out of the box thinking to sustain and succeed.
a. Do you prefer working with
specialist or generalist call centre agents? What parameters help you arrive at
a decision?
b. As per your understanding and
experience, rate the elements of a call centre in order of importance? Justify
your rating with examples
Answer: a) Call centre is an IT enabled service which is
essentially a Computer Telephone Integration (CTI) where calls are answered in
Voice mode. The data is captured through Computers and networks from customers’
end to enable a business process whereby interaction has taken place thereby
effecting a feedback to the caller or customer either instantly or later.
Business processes involved with Customers are enacted and a detailed report
reaches the management on the Its half solved sample only
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NMIMS
International
marketing
Internal
Assignment for June 2020 Examination
1. United Kingdom recently marched
out of EU after a long fought battle for BREXIT. Companies have started moving
out of UK as it no longer remains the doorway to Europe. Also it has to fight
high inflation, labour shortage and many other issues as an outcome. It would
want to project a new Brand of United Kingdom to the world. You are a part of
the team headed by the Prime Minister of Great Britain, Mr. Boris Johnson,
designed to come up with a long term plan for the same. Can you enlist a few
measures, strategies and hurdles you would face? Use PESTEL Analysis and Global
Marketing Strategies to ascertain the same?
Answer: United Kingdom is no longer the part of European union and
this exit has great impact on the UK economy and the businesses. Many companies
are planning to shift their operations from UK to any other country which is
not a good sign if we see the long-term scenario. Recently, Airbus, considered
to move their UK operations to the mainland, putting thousands of jobs at risk.
Sony has already announced the transfer of its European HQ to the Netherlands
to avoid Brexit disruptions. Companies like Vodafone and Visa have strongly
considered relocating offices (and jobs) to mainland Europe. Other companies
have delayed big projects as a direct result of the vote, including Nissan, who
planned on investing in their Sunderland plant, or Siemens,
2. Forever 21 recently shut down
many of its operations across the world. It’s a cult brand that went through
massive issues. Critics blame that most of it was to do with strategies in
International Markets outside of USA and labour issues. Its recent filing of
Bankruptcy could have been avoided. If I put you at the helm of affairs a
Forever 21, what strategies would you have suggested or applied in order to
make the drowning brand survive and what hurdles would you have faced for the
same? Use help of Global Market Entry and Global Brand Development Strategies
for the same?
Answer: The environment of a multinational firm is significantly
different from the environment of a domestic firm. Generally, a domestic firm
operates in a single political, economic, physical, cultural and legal environment.
However, apart from operating domestically, a multinational firm has to operate
in the international financial system. Here the host countries in which the
multinational firm is operating have their own environment depending upon their
politics, their economic and legal systems. In other words, unlike domestic
firms, a multinational firm has to operate in multiple political, economic,
physical, cultural and legal environments.
3. Post its recent launch in London
and recent success in other parts of UK, Ola Cabs plan to enter USA.
a. They require your services to
help them to do a formal research for the same?
b. Also they would require your help
to understand the Cultural and Social factors which they need to be aware
about?
Answer: a) Steps in
International market research process
Problem identification and
objectives
The first step in the international marketing research
process requires the international marketing manager and marketing researcher
to define the research problem and jointly agree on the research objectives.
Here the research objective is to check the feasibility of Cab business in USA
and how OLA can proceed further.
Developing the international
marketing research plan
The international marketing research plan is a blueprint for
the study, indicating all the decisions to be made with regard to information
sources, research methods, data collection instruments, sampling procedures,
data collection methods, data analysis and based on these decisions the
projected costs of the research is estimated. Before entering any foreign
country, you should collect the
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NMIMS
Marketing
strategy
Internal
Assignment for June 2020 Examination
1. The Finance Minister, India
announced reduction in corporate tax rates in Sep-2019. Why is it important for
companies in Indian Manufacturing sector, and what are 5 ways (with examples of
companies) in which leading companies in the sector can benefit from the
development from the point of view of Marketing Strategy?
Answer: The marketing decisions must fit into the overall strategy
of the company and the budget allocated to marketing. So it is important for
marketing managers to analyse all the constituent elements before arriving at
marketing decisions or strategies. This analysis helps to prepare the course
for the launch of marketing strategy of the organisation. Such an analysis
which outlines the route map for the marketing strategy is called as “Marketing
Planning”.
Marketing planning is a business
level planning and assists the marketing manager in the following ways –
a. Helps to look internally or inwards into the organisation
so as to analyse the organisation’s strengths and weaknesses and competitive
advantages of the product.
b. Aids in
2. Customer buying behaviour plays
an important role in Marketing Strategy, and is affected by four key
factors/influences/characteristics. You are working as a Marketing Strategy
Consultant. Help your clients by identifying and explaining the major
influences on buying behaviour with reasons for application in brand
communication/ promotion for the following products/companies/places: (1)
Statue of Unity, (2) Netflix India.
Answer: The consumer decision process explains the internal
process as well as individual behaviour for making product or service-based
decisions. The consumption process is influenced by external factors such as
cultural, social, personal, and psychological factors. When the marketing and
other stimuli come in contact with buyers, their decision process is initiated.
The marketers have to correctly read buyers’ conscious or unconscious behaviour
to generate positive response. Every person has his/her distinct set of
standards of judgment. The consumers follow a decision process characterised by
problem recognition, information search, alternative evaluation, purchase
decision and post-purchase behaviour. The buying decisions of each customer are
unique, as they are based on the set of factors which influence that customer.
So, the speed and rate of adoption of different consumers are different and
they cannot be grouped
3. Ravi, a fifth generation
entrepreneur, hails from a family with expertise in food and beverages
industry. Ravi founded ‘XYZ F&B’ in 2020 with a vision to launch and build
the first Indian billion-dollar brand in premium chocolates, and feature among
top 3 international brands in the same category by 2030. Ravi has hired you as
a consultant.
a. Explain various stages and their
characteristics in an industry life cycle, with specific comments regarding the
current stage of premium chocolates industry in India.
b. There are 5 key ways to identify
competitive advantages for a brand/ differentiate from other brands, as a part
of differentiation and positioning strategy; explain these with suggestions in
context of ‘XYZ F&B’, and suggest a positioning strategy for ‘XYZ F&B’.
Answer: a) Industry life
cycle
Initial stage: This is the very first stage of an
industry where the development and early marketing of a product is involved.
Innovators often create new businesses to enable the production and
proliferation of the new offering. In this phase, there are limited companies
in the industry and demand is also unknown so companies spend lots of time in
research and development. In this stage, participants or companies should not
expect profit as they have to spend lot on developing the
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NMIMS
Sales management
Internal
Assignment for June 2020 Examination
1. The management of ABC & Co.
is losing sales due to superior product offerings by their competitors’ Please
help the management of ABC & Co. to change their Product Policy and Product
offerings you may give illustrations for the same.
Answer: A strategy is a plan of action designed to achieve a
particular goal. Strategy is different from tactics. How a battle is fought is
a matter of tactics; whether it should be fought at all is a matter of strategy.
In the business context, strategy can be translated as the plan of action drawn
up to meet organizational goals. These goals, in the first instance, would have
been drawn up based on the vision and mission of the organization. As goals
pertain to a time horizon, business strategies are necessarily drawn up for a
period of time (long-term, medium-term) to meet organizational goals which are
usually to gain competitive advantage and meet or exceed stakeholder
expectations. Strategy would also spell out the scope (markets addressed) and
context (competitive landscape), besides enumerating the resources (in terms of
assets, finance, skills,
2. Trained Man Power is an important
aspect for sales growth, how does a company recruit the right sales Personnel
and trains them to meet their objectives.
Answer: Sales organization development refers to the formal,
coordinating process of communication, authority and responsibility for sales
groups and individuals. An effectively designed sales organization has a
framework that enables the organization to serve its customers. Once the sales
people know what their responsibilities are and who they report to, they can
concentrate on doing their expected jobs to the best of their ability. After a
company has determined the type and number of salesmen it needs and the
applications for the job have been received, the management is ready for the
selection process. It involves processing the applicants to select the
individuals who best fit the needs of a particular company. The sales force
selection process refers to
3. CASE STUDY - Cipla
Cipla is one of the biggest
manufactures of bulk drugs and formulations. The company has introduced several
formulations and active pharmaceutical ingredients (APIs). It commissioned the
second phase of its manufacturing operations in Goa and has entered into a
research alliance for biopharmaceutical products with a Bangalore based biotech
company This makes it one of the leading Pharma companies of India Cipla
exports a wide range of APIs and formulations to over 150 countries. Cipla has
entered into new arrangements with leading US generic companies for the supply
of a wide range of finished dosage formulations. They have obtained approvals
from USFDA, MHRA of UK, PIC of Germany and WHO, for most of their drugs. Its
overall profitability was due to the optimisation of resources and
implementation of rigorous cost control measure. Cipla focuses on technological
excellence and innovation to improve its performance both in domestic and
international market. The company has already accepted the growing importance
of strategic alliances for research, manufacture and marketing, in the changing
business environment.
a. Outline the Strengths of Cipla in
having a competitive edge in the International market
b. Do its arrangements with US
companies help in Product development?
Answer: a) International marketing activities begin from the home
market. Upon saturation, companies plan to explore the markets across the
national boundaries for further growth opportunities. In the highly competitive
global market place of today, the pressure on organizations to find new ways to
create and deliver value to customers is intense. Proximity to the market
lowers the cost of logistics and distribution of goods and services and helps
in better management of investments in international markets. Each market is
different in terms of consumer needs, competitive preferences and value
perceptions. The customer needs to be understood by the international business
organizations by analysing market segments in a bid to identify the
similarities and differences thereof across countries. International business
houses generally cluster the countries by common attributes, such as political
systems, social structures, economic development and accessibili
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