NMIMS
Global Access
School
for Continuing Education (NGA-SCE)
Course:
B2B Marketing
Internal
Assignment Applicable for June 2020 Examination
1. Crompton Greaves Ltd is the
leader in Indian Domestic market for electric motors, which conform to Indian
& International Standards. The company faces a severe competition from
small scale motor manufacturer as well as large global players like
Siemens & ABB. What
suggestions you would like to give to the company to maintain its leadership
position in this product category? (10 Marks)
2.
An automobile component OEM manufacturing alternators has appointed your
advertising agency to design the promotional strategy for their product. You
are required to prepare a marketing communication campaign & select
appropriate media vehicle for the same keeping in mind the target audience. (10
Marks)
Hello Students hurry up!!!!
Your last date of assignment submission is
15 June 2020
NMIMS complete solved assignment solution available for session June 2020,
your last date is 15 June 2020.
Lowest
price guarantee with quality. Our website
www.aapkieducation.com
Charges INR 199 only per assignment. For
more information you can get via mail or Whats app also
whatsapp no 8791490301.
After
mail, we will reply you instant or maximum
1 hour.
Otherwise
you can also contact
You can
call for any help,
Contact no is +91 87-55555-879.
3. Read the following Case
& solve the questions given:
ABC is a leading brand of
furniture in B2C segment having presence in various cities in India. ABC now
plans to introduce in B2B category by launching a product line in the office
furniture category. It intends to sell both Indian as well as imported
furniture so as to cater to the different needs & wants of the target
audience. It intends to target corporates but is not clear how to go about
marketing & selling it to corporates (B2B) as ABC was always involved in
selling home furniture (B2C).
a. Suggest positioning
strategies to be adopted by ABC for their new product line in B2B Category. (5
Marks)
b. Suggest a suitable sales
promotion strategy for ABC’s new product line of office furniture. (5 Marks)
NMIMS
Global Access
School
for Continuing Education (NGA-SCE)
Course:
Integrated Marketing Communication
Internal
Assignment Applicable for June 2020 Examination
1. You are a baker and have set
up your own Bakery. You have the resources and enough space to fulfill orders
in New Mumbai. Describe how would you promote your brand to maximize the no. of
orders per day?
2. You are the brand manager of
a hygiene soap which protects you from germs. You have launched a campaign to
build awareness on the importance of washing hands. For this the brand has tied
up with an NGO to create awareness across the country especially in smaller
towns. How will you leverage this association to build positive equity for your
brand?
(10 Marks)
3. Case Study
ICICI ropes in Shahrukh khan
as their Global Brand Ambassador
You are Brand
Manager at ICICI – Retail Banking and have tied up with Shahrukh Khan as the
Brand ambassador.
a. Think of an
interesting active integration of ICICI in the next Shahrukh film. (5 Marks)
b. How would you
leverage Shahrukh to promote your brand? (5 Marks)
**********
NMIMS
Global Access
School
for Continuing Education (NGA-SCE)
Course:
Business: Ethics, Governance & Risk
Internal
Assignment Applicable for June 2020 Examination
1.
Read up on the ICICI Bank-Videocon Loan Case from credible public sources
(website, newspaper, magazines) and answer the following questions. (Kindly
mention only the facts and not speculations or rumors). You can refer to
chapter 9 & 10 to understand the scope of the questions.
Explain
the TWO ethical issues or concern in the ICICI Bank case and the negative
impacts of these issues on the bank? (10 Marks)
2. In
2015 India’s food regulator had banned Maggi Noodles (of Nestle India) after
tests showed that it contained excessive lead and for alleged mislabelling over
flavour enhancer MSG. The product returned to stores after a court lifted the
restriction. Nestlé has since then removed the claim “No added MSG.” You can
refer to chapter 4 and answer the following question.
According
to you, which all internal departments worked together to overcome the
allegation and relaunch the same product in a way that it would earn the trust
of its key consumers and stakeholders? What contributions were made by each of
these departments while work together for this common business objective? (10
Marks)
3. a.
As an employee if you become a whistle blower, are you being disloyal towards
your
employer?
Yes or No? What is/are the ethical reason/s for becoming a whistle blower? (5
Marks)
3. b.
Explain any two reasons to showcase that study and understanding of ethics
makes
for a better manager, good business and
happy society? (5 Marks)
Hello Students hurry up!!!!
Your last date of assignment submission is
15 June 2020
NMIMS complete solved assignment solution available for session June 2020,
your last date is 15 June 2020.
Lowest
price guarantee with quality. Our website
www.aapkieducation.com
Charges INR 199 only per assignment. For
more information you can get via mail or Whats app also
whatsapp no 8791490301.
After
mail, we will reply you instant or maximum
1 hour.
Otherwise
you can also contact
You can
call for any help,
Contact no is +91 87-55555-879.
NMIMS Global Access School for Continuing Education (NGA-SCE)
Course: Marketing Research
Internal Assignment Applicable for June 2020 Examination
1. As a researcher, you need to study how many
kirana stores in Mumbai sell Lizol brand and range of products (Surface
cleaner, Bathroom power cleaner & Kitchen power cleaner.) Which
non-probabilistic sampling method would you use to complete your research? Also
state the reasons behind choosing that method. Also explain as to how
you
will proceed ahead with choosing the areas / localities in Mumbai to conduct
your research along with timelines. (10 Marks)
2. You
are the Head of a Market Research Organisation. Your client has recently
introduced “iD Traditional Filter Coffee Decoction”. Your client wants to
understand how customers are reacting to their recently launched Filter Coffee
Decoction. Draft a Questionnaire containing not more than 20 questions that
would succinctly address the query posed by the client. (10 Marks)
3. You
have been recently appointed as a “New Product Development” Head for Kellogg’s
Corn Flakes which operates across pan India. You have been asked to develop 2
new innovative products as part of their Menu.
a.
Explain the process in detail to arrive at the creation of your 2 new products (5
Marks)
b. Is
there a need to conduct Test Marketing post creation of the 2 innovative
products? If Yes or No, please state your reasons to support your answer. (
NMIMS
Global Access
School
for Continuing Education (NGA-SCE)
Course:
Services Marketing
Internal
Assignment Applicable for June 2020 Examination
Hello Students hurry up!!!!
Your last date of assignment submission is
15 June 2020
NMIMS complete solved assignment solution available for session June 2020,
your last date is 15 June 2020.
Lowest
price guarantee with quality. Our website
www.aapkieducation.com
Charges INR 199 only per assignment. For
more information you can get via mail or Whats app also
whatsapp no 8791490301.
After
mail, we will reply you instant or maximum
1 hour.
Otherwise
you can also contact
You can
call for any help,
Contact no is +91 87-55555-879.
1. The recent epidemic of Coronavirus has really affected
the world very badly. One of the sectors worst affected are Travel &
Tourism. SOTC India has seen a severe fall in business in the last few months
and does not see light at the end of the tunnel anytime soon. If the situation
continues this way, it may lead to them shutting down many of their branches
and laying of many employees. The sluggish Indian economy is not helping their case too. You are hired as a consultant
by them to suggest possible solutions and strategies in order to combat this
problem? Keep in mind IIHS and the service marketing mix. (10 Marks)
2. The recent judgement by the Supreme Court with regards
to AGR has forced Vodafone Idea to pay a huge amount as fine before the
deadline. This hurts the already bleeding company even more. Post the entry of
Jio, the telecom market has gone through a complete turmoil with the low rates
and growing taxation burden. The situation has turned so bad that Vodafone
wants to quit the Indian Market. The recent price increase has not helped
improve the situation a lot. Can you as a student of Service Marketing analyze
the problem at hand and provide possible solutions and revenue streams or
methods to contain losses? Use the SERVQUAL Model to analyze the same? Also use
the concept of Customer Loyalty to your advantage? (10 Marks)
3. The recent decision by the Indian Government to divide
the State of Jammu & Kashmir into Union Territories and open it for
investors of the world has been met with a lot of cheer by the Industry.
Kashmir sure has a lot to offer but it also brings with it, its shares of
problems. Use the Service Branding Model, Service Communication Model and
Moment of Truth to your advantage?
a. You are a part of the planning team organizing a
summit to invite investors from the service sector to tap Kashmir’s potential.
Can you suggest strategies in order to woo the investors? (5 Marks)
b. Can you also enlist the hurdles that will come by and
suggest possible solutions for the same? (5 Marks)
**********
No comments:
Post a Comment