NMIMS
Business
communication
Internal
Assignment for June 2020 Examination
1. Give examples of the following
types of Biases in a sentence: Gender bias, Racial bias, Age bias, Disability
bias. How can they be avoided?
Answer: We communicate most of our ideas to others through verbal
messages, i.e., through spoken or written messages. However, verbal messages
have some drawbacks such as the message may not be properly worded, or the
message may be misunderstood, or interpreted differently from its intended
meaning. For example, even a simple statement like ‘let’s discuss this matter
tomorrow’ might be interpreted by one person as ‘let’s meet tomorrow’ and by
another as ‘let’s discuss this over the phone’.
What is Bias
Imagine you are celebrating your kid’s 5th
Birthday and invited all his friends. There is one friend whom he knows since
last 4 years and they both play a lot together apart from cycling etc. At the
birthday party, you celebrated and enjoyed a lot with your kid and his friends.
Later, at the time of return gift, you gave the expensive gift to that special
friend and normal gift to others, this is bias, which is
2. Amazin.in has put up billboards
across the main, arterial roads of Mumbai. The billboards advertise the Mega
Independence Day Sale coming up. They hope their billboards can grab the
attention of drivers and pedestrians on these busy roads. List the 8-steps in
the Basic Communication Model and apply the model to Amazin.in’s billboard ad.
Answer: Advertising is indeed an indispensable component of the
modern market economy, and it is an integral part of any commercial
transaction. The loud and shrill voice of the street hawker, the temple priest
announcing the next festival, the village marriage broker visiting houses to
present the eligible young boys’ and girls’ profile are all examples of how
they are selling their products and services; these are as effective as the
highly captivating television commercials of today. It is a complex mechanism
to understand advertising in its totality, but probably not difficult to learn
how it works. In simple terms, advertising is a persuasive communication that
aims to change or reinforce one’s prior attitudes that are predictable of
future behaviour. We are not born with the attitudes we hold towards various
objects in our environment. Rather, we
3. a. You have just finished
drafting a proposal for a coveted project. You want to make sure that you
haven’t overlooked anything. What are the different proofreading techniques?
you’d employ to make sure your proposal is error-free?
3. b. You’ve been shortlisted for an
interview at your dream company. What are the different common types of
Interviews you should mentally prepare yourself for?
Answer: a) Proofreading is the process of carefully reviewing a
text for errors, especially surface errors such as spelling, punctuation,
grammar, formatting, and typing errors. If you don’t proofread your work, you
might write “ham” instead of “harm” and confuse your reader. By the time you
proofread a piece of writing, it should be almost done. It’s the very last step
of the writing process after drafting, editing, and revising.
Different techniques of proofreading
●
Double-check
high-priority items: Double-check the spelling of names and the accuracy of dates,
addresses, and any number that could cause grief if incorrect (such as telling
a potential employer that you’d be happy to work for $5,000 a year when you
meant to say $50,000). These items are very important by nature and even a
small mistake can impact any organization badly. If you are checking anything
twice then chances of possible errors are almost eliminated.
Give
yourself some distance:
If possible, don’t proofread immediately after finishing a document; let Its
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●
NMIMS
Course:
Business Law
Internal
Assignment for June 2020 Examination
1. Explain the statement “All
Contracts are Agreement but all Agreements are not Contract” and provide two
(2) examples demonstrating this statement
Answer: The term “contract” is defined in 2(h) of the Indian
Contract Act, 1872 as follows: An agreement enforceable by law is a contract.
Section 2(e) defines agreement as "every promise and
every set of promises, forming the consideration for each other.”. However, a
promise cannot be one sided; only a mutual promise forming consideration for
each other is ‘agreement’.
For example, A agrees to pay Rs 100 to B and B agrees to
give him a book which is priced at Rs 100. This is a set of promises, which
form consideration for each other. However, if A agrees to pay Rs 100 to B, but
B does not promise anything, it is not ‘set of promises forming consideration
for each other’ and hence not an agreement. Again, Section 2(b) defines promise
in these words: "when the person to whom the proposal is made signifies
his assent thereto, the proposal is said to be accepted. Proposal when accepted
becomes a promise." Therefore,
Contract= Agreement +Enforceability (Should be in writing and signed
by the parties)
Example: A sends an Email, to sell his apartment to B. B agrees to
buy A’s apartment over a telephonic call. It is not a contract. This means that
if a seller makes a written, signed offer to which a buyer has only orally
agreed, the agreement is not enforceable. To be enforceable, these contracts
must Its half solved sample only
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2. Explain in details two (2)
real-life instances or cases dealing with any or all “Rights of Consumer” under
Consumer Protection Act, 1986.
Answer: The Consumer Protection Act, 1986 is the most important
and comprehensive Act for the protection of consumer rights. It was amended in
1989 and since then has been amended five times to keep pace with the changing
times and increased awareness about consumer rights.
According to the Consumer protection
act, 1986, following are the Rights of consumers
⮚
Right to safety: The right to be
protected against the marketing of goods and services that are hazardous to
life and property.
⮚
Right to be informed: The right to be
informed about the quality, quantity, potency, purity, standard and price of
goods or services, as the case may be, to protect the consumer against unfair
trade practices.
⮚
Right to choose: The right to be
assured, wherever possible, access to a variety of goods and services at
competitive prices. In case of monopolies, say, railways, telephones, etc., it
means right to be assured of satisfactory quality and service at a fair price.
⮚
Right to be heard: The consumers’
interests will receive due consideration at appropriate forums. It also
includes right to be represented in various forums formed to consider the
3. Jack and Jill are two individuals
who have passed out from engineering college in Mumbai. Jack and Jill both have
attained 18 years of age. Now both want to start a startup for robotic
services. Can you advise them:
a. What are (i) the different form
of business, (ii) their pros and cons and (iii) what is best suited form of
business which will be applicable to their start-up?
b. Assuming that Jill lost both her
parents when she was 5 years old and a court appointed
a guardian for her. Then would there
be any challenge in opening a start-up?
Answer: a) Different
forms of business entities prevalent in India
Sole proprietorship
Here the owner and manager is the same person, who will have
the responsibility of taking care of each and every aspect of the business.
This is a common business structure. With this structure, operation is easy and
devoid of any authoritative control. Managerial flexibility is much more in
this form and legal obligations are lesser when compared to other forms of
business. But in case of any
NMIMS
Course:
Decision Science
Internal
Assignment for June 2020 Examination
1. Identify the type of the variable
in the following table
TABLE GIVEN BELOW
|
|
Variable
|
Data Type
|
|
a
|
Gender
|
|
|
b
|
Education Background
|
|
|
c
|
Satisfaction
|
|
|
d
|
Motivation
|
|
|
e
|
Exchange Rate
|
|
|
f
|
Gold price
|
|
|
g
|
Preference of cars
|
|
2. Following data of performance
scores is available of employees working with a company. You are required to
perform the following:
a. Make the frequency distribution,
Calculate the frequency and the Cumulative frequency
b. Calculate the mean, median,
quartiles and Mode
c. Calculate the variance and the
standard deviation
Table: Performance score of the
employees:
TABLE BELOW
|
52
|
33
|
70
|
95
|
57
|
61
|
47
|
60
|
|
57
|
64
|
54
|
94
|
38
|
61
|
89
|
48
|
|
50
|
39
|
94
|
63
|
59
|
31
|
88
|
46
|
|
68
|
88
|
93
|
48
|
82
|
82
|
72
|
73
|
|
74
|
70
|
92
|
76
|
98
|
91
|
80
|
68
|
|
32
|
33
|
31
|
75
|
54
|
48
|
62
|
53
|
|
36
|
64
|
63
|
66
|
92
|
98
|
91
|
42
|
|
36
|
54
|
71
|
86
|
84
|
55
|
33
|
43
|
|
91
|
34
|
64
|
67
|
89
|
78
|
47
|
62
|
|
97
|
92
|
53
|
56
|
68
|
55
|
36
|
67
|
|
93
|
42
|
51
|
77
|
36
|
93
|
51
|
66
|
|
44
|
66
|
63
|
33
|
68
|
79
|
92
|
76
|
|
83
|
53
|
86
|
76
|
35
|
40
|
43
|
46
|
|
55
|
41
|
36
|
39
|
42
|
96
|
42
|
77
|
|
60
|
53
|
38
|
51
|
95
|
56
|
93
|
63
|
|
48
|
69
|
49
|
33
|
95
|
37
|
83
|
64
|
|
83
|
62
|
96
|
34
|
85
|
32
|
40
|
85
|
|
39
|
59
|
77
|
62
|
35
|
34
|
39
|
92
|
|
54
|
89
|
36
|
45
|
83
|
34
|
86
|
90
|
|
39
|
61
|
88
|
86
|
55
|
33
|
77
|
40
|
|
69
|
54
|
30
|
38
|
79
|
77
|
44
|
59
|
|
95
|
34
|
38
|
91
|
80
|
90
|
58
|
40
|
|
88
|
45
|
95
|
71
|
80
|
43
|
89
|
53
|
|
61
|
40
|
31
|
61
|
58
|
53
|
88
|
94
|
|
91
|
63
|
60
|
94
|
98
|
53
|
53
|
45
|
|
50
|
34
|
75
|
74
|
90
|
98
|
87
|
66
|
Answer: a) Make the
frequency distribution, Calculate the frequency and the Cumulative frequency
|
performance
scores
|
Mid
Point*
|
frequency
|
Cumulative
frequency
|
|
30-39
|
34.5
|
36
|
36
|
|
40-49
|
44.5
|
27
|
63
|
|
50-59
|
54.5
|
32
|
95
|
|
60-69
|
64.5
|
33
|
128
|
|
70-79
|
74.5
|
21
|
149
|
3. a. In continuation with the data
of performance scores of employees in previous example, perform the following:
a. Calculate the range and
inter-quartile range
b. Calculate the z scores
c. Calculate the skewness and
Kurtosis (using excel)
d. Comment on the distribution of
the data
3. b. In continuation with the data
of performance scores of employees in previous example, perform the following:
a. Make the histogram
b. Plot the box-plot diagram
c. Plot the frequency polygon
d. Plot the Ogive diagram
Answer: a. a. Calculate the
range and interquartile range
Range
The range often is defined as the difference between the
largest and smallest numbers. The range for the data in Table above is 68 (98Its
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NMIMS
Course:
Operations management
Internal
Assignment for June 2020 Examination
1. List down briefly the various
inventory management techniques prevalent in the industry. Discuss how some of
these techniques would be applicable to a Medical Store in effective management
of their inventories, i.e medical supplies.
Answer: An unused resource of any kind, which has considerable
potential in value, is termed as inventory. Inventory is a list of goods (both
finished and semi-finished), work in progress and raw materials that are held
in stock by business organisations. Companies use inventory in order to meet the
future demands in production, repair, maintenance, construction, etc. Inventory
is considered as one of the most important assets of an organisation. An
effective inventory management is vital for both manufacturers and service
organisations, though
2. In the competitive business
environment, there is a lot of strategic pressure on established companies to
compete with the cheaper substitutes as well as maintain quality at the same
time. Also there is a recent trend amongst consumers for "first copy/ duplicates"
of branded products. Why do you think that these so called "Chinese
manufacturers" are able to make products cheaper than most other products
available? Also how do you think can competing and maintaining quality be
achievable for companies for original branded products like Cadbury, Rayban,
etc to tackle the other duplicate products?
Answer: The present day world is often called as a flat world
because of revolution in transport, communication and technological
advancement. The present day environment in which the business enterprises
operate is so dynamic and fast-changing that the business enterprises are
finding it extremely difficult to operate. There are high level of
uncertainties, threats and constraints from different quarters and due to this
business corporations are finding it extremely difficult to survive. In the highly dynamic business
environment today, companies compete with each other for the customer’s
attention as well as the market share. For capturing the necessary market share
and retaining its flagship position, each company has to analyse its own
3. ABC Ltd is a leading corporate in
India in FMCG. After an extensive research by their Marketing department they
found out they should diversify into Foods & Beverages. The top management
decided to get in the manufacturing of a coconut flavoured soft drink and a
coconut flavoured milk based drink. Pumping capital in the venture into the
business is not a major concern for the company as they have many regular
investors on hand. The company would like to have a major presence with a pan
India distribution network
a. Do you think the idea of getting
into the business of a coconut flavoured drinks a feasible business/ product on
for a FMCG company? Give your views with reasons.
b. Assuming that the business idea
would have a very encouraging response, suggest a suitable plant location to
set up the beverage manufacturing. Give reasons for the same.
Answer: a) Entrepreneurs have the power to alter the economy,
industries and market situations. They invent new products and also try to
develop the existing products and product designs. They try to achieve the
desired goal within the frame work of business/cultural ethics. Many
innovations have transformed the society and altered its living pattern. There
are many soft drinks available in the market which are quite popular among the
customers. When you enter in a popular market, it is difficult to enter in any
new segment. It is relatively easy for an entrepreneur to enter in already established
market to start any business. This coconut Its half solved sample
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NMIMS
Course:
Essentials of HRM
Internal
Assignment for June 2020 Examination
1. “Abhushan” is a Gems and Stones
company which is in a rapid expansion mode. You have newly joined in as Head of
HR. You realize that organization may need some re-structuring with regards to
job role and responsibility allocation. You need to explain the concept and
importance of Job Analysis to the top management. Write down the concept and importance
of job analysis and in conclusion mention any 2 methods in data collection
process of job analysis.
Answer: Job analysis is the process of determining and recording
all the pertinent information about a specific job, including the tasks
involved, the knowledge and skill set required to perform the job, the
responsibilities attached to the job and abilities required to perform the job
successfully. Job analysis is a process to identify and determine in detail the
particular job duties and requirements and the relative importance of these
duties for a given job. It is a process where judgements are made from data
collected on a job. An important concept of job analysis is that the analysis
is conducted of the job and not the person. While job analysis data may be
collected from incumbents through interviews or questionnaires, the product of
the analysis is a
2. Explain why recruitment is said
to be a positive process and selection a negative one. List and explain some of
the recruitment methods in the digital age.
Answer: According to Yoder, “Recruitment is a process to discover
the sources of manpower to meet the requirements of the staffing schedule and
to employ effective measures for attracting that manpower in adequate numbers
to facilitate effective selection of an efficient working force.” In this
definition more emphasis is given on sources of recruitment so that we can get
effective and efficient work force to meet job requirements. A firm must adopt
a recruitment process so that they can get pool of applicants in a
cost-effective manner. Through recruitment the firm makes the first contact
with the potential candidates. The recruitment policy of any organisation is
derived from its personnel policy. In other words, we can say that personnel
policy provides guidelines for making recruitment plans.
Selection is the process of putting the right person on the
right job. It is a procedure of matching organisational Its
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3. True Wanderer is a decade old
leisure and travel company. As a part of the strategic decision to achieve its
vision, it decides to conduct training for its call center and other staff
selling over the counter products/offers. The company does a thorough research
and decides to conduct trainings on the topic of ‘customer centricity’,
realizing that giving importance to customers will be the only way to
sustainable business. The company hires outside trainers to conducts training
based on the outline created by the L&D department of the company. Almost
700 customer care executives and first line staff members are trained and after
a year the company sees no effect on sales/ revenue.
a. What do you think is the reason
behind failure of the above initiative?
b. Elaborate on the concept of
training need analysis with reference to the above case.
Answer: a) Training helps people in choosing, utilising and
evaluating their experiences. Different people have defined training in
different ways. According to H. John Bernardin, “Training is any attempt to
improve employee performance on a currently held job or one related to it.” In
other words, we can say that training focuses on current jobs and it is
concerned with specific job skills and behavior.
Some of the objectives of training
are:
i. To prepare the employee for the changing requirements of
the job and the organisation.
ii. To impart basic knowledge to the new employees and
ensure job specific intelligent performance.
iii. To prepare employee for higher level tasks.
iv. To ensure effective performance in their respective
field.
v. To provide an opportunity for
NMIMS
Course:
Strategic management
Internal
Assignment for June 2020 Examination
1. Godrej & Boyce has announced
plans to set up a “Smart Factory” at Khalapur, a small town surrounded by
villages at Raigad district about 60 kms from Mumbai? Perform a Stakeholder
analysis comprising of 3 steps & outline all the processes that you shall
follow as a consultant to Godrej to satisfy the needs of all stakeholders.
Answer: The organization is influenced by a number of factors
including the stakeholders’ expectations. Some strategies designed by the
management may not be approved by the stakeholders. If the stakeholders are
more powerful, they will influence the management’s strategy and even modify it
to suit them. In case the management is more powerful, their strategy will
ultimately be accepted by one and all. Another factor that influences the
organization strategy is the culture followed within the organization as well
as by the world outside. The strategic position of an organization can be
evaluated and determined by the combined influence of its own capability as
well as the political, social and cultural environment within and
2. Délifrance is a bakery company
that produces "French style" bakery, savoury and snacking products
that wishes to enter India’s Retail market. Conduct a PESTLE analysis for
Délifrance in India & suggest whether Délifrance should enter India or
otherwise.
Answer: PESTLE Analysis
●
Political factors: The developments in the
political environment strongly influence marketing decisions. The constituents
of political environment include laws, statutes, government agencies and
political parties. The marketers should use the political climate in favour of
their products. Legislation affecting business has increased steadily over the
years.
●
Economic factors: Marketers are required
to follow rules and regulations framed under the law of the operating country
with regards to pricing, advertising and all marketing activities.
●
Social factors: Social trends influence
individuals, which increases the demand for a particular product. For example,
India’s shift towards younger population, the migration of young people to
urban areas for earning, nuclear families and working women.
Its
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JUNE 2020,
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3. Pertamina is an Indonesian Oil
& Gas corporation that wishes to enter India & is competing against
Reliance Industries Limited.
a. As a consultant you are required
to recommend whether backward integration or forward integration is a superior
strategy to compete against RIL in India? Which one of the alternatives would
you choose to your client & why? Justify with reasons.
b. In your opinion, in case
Petramina wishes to diversify into unrelated diversification, which sector in
India would you consider as attractive for the company to diversify? Choose
only 1 sector. Specify statistics such as Growth potential of that sector,
advantages of doing business in that sector, etc.
Answer: a) There is a change in the structure of the organization
as it grows and expands into new geographical locations and diversifies into new
product markets. A new firm with a simple structure consistently experiences an
increase in sales revenue and the product output over a period. It may also
engage in some vertical integration to secure sources of supply (backward
integration) as well as channels of distribution (forward integration).
Backward integration is a form of vertical integration in
which a company expands its role to fulfill tasks formerly completed by
businesses up the supply chain. In other words, backward integration is when a
company buys another company that supplies the products or services needed for
production
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